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Como crescer a sua lista, quebrar as regras, e vender mais com e-mail marketing.

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Slides da palestra "Como crescer a sua lista, quebrar as regras, e vender mais com e-mail marketing" feita pelo Ricardo Jordão Magalhães da BIZREVOLUTION. Para obter a palestra completa e ouvir a gravação você precisa assinar a BIZREVOLUTION PREMIUM em http://www.bizrevolutionpremium.com.br ou visite a BIZREVOLUTION em http://www.bizrevolution.com.br

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Como crescer a sua lista, quebrar as regras, e vender mais com e-mail marketing.

  1. 1. PRIMEIRO,QUEBRA TODAS AS REGRAS!
  2. 2. O e-mail está morrendo?
  3. 3. 94% dos adultos lêem e-mails.
  4. 4. Ninguém ligou, ninguémcomprou nada. Por que?
  5. 5. ANO 1 ANO 2 ANO 3
  6. 6. Como crescer a lista?
  7. 7. Nós vivemos e morremosno nosso banco de dados.Ter um e-news significa ter controle sobre o nossopatrimônio e a nossa rede de relacionamento.
  8. 8. E-MAKING-OFF
  9. 9. Você deveria explicar como funciona o processo decadastramento no seu e-news?
  10. 10. A linha de assunto e o remetente são fatores críticos de sucesso para a abertura do e-mail.
  11. 11. (1) Pre-header (2) Cabeçalho (3) PrincipalCALL-TO-ACTION
  12. 12. QUEBRANDO A REGRA DOCALL-TO-ACTION.
  13. 13. “Nunca inclua CAIXA “Linhas de assunto ALTA na linha denunca devem ter mais assunto de um e-mail” que 50 caracteres" “Nunca envie um email “Duas telas para com apenas umacadastro captura um imagem" número maior de emails" “Nunca use a palavra“Nunca envie emails GRÁTIS”tarde da noite ou nos finais de semana" “Nunca envie emails apenas com textos”
  14. 14. O Filtro de Conteúdo não faz mais parte do algorítimo dos filtros de spams faz mais de dez anos! A reputação de quem envia e as métricas de engajamento são muito mais importantes. Qualquer marketeiro com o mínimo de permissão e gestão de listas podefalar o que quiser sem preocupação.
  15. 15. QUEBRANDO A REGRA DOCANCELAMENTO DE E-MAILS
  16. 16. 25% dos emails que você enviaNÃO CHEGAM sequer a entrar na caixa postal dos assinantes.
  17. 17. Qual é o futuro doemail marketing?
  18. 18. #1. As mensagens dosemails vão se parecer muito com apps.
  19. 19. #2. A caixa de e-mail serão unificadas,com updates de redes sociais + emails + SMS + Push + VoiceMails.
  20. 20. E ai, gostou dos slides da apresentação até aqui? Que tal acessar TODOS os slides eassistir a gravação completa da palestra a hora que você quiser quantas vezes quiser? Para acessar todo o conteúdo da palestra assine a BIZREVOLUTION PREMIUM. Para saber como assinar visite: http://www.bizrevolutionpremium.com.br
  21. 21. Autor da Palestra:Ricardo JordãoMagalhães Twitter: @bizrevolution Email: ricardom@bizrevolution.com.br Facebook.com/bizrevolution Skype: ricardojordaomagalhaes Slides em slideshare.net/rjordao Vídeos na iTunes: procure por “Direto das Trincheiras” Livro: QUEBRA TUDO a venda nas livrarias
  22. 22. BIZREVOLUTION Essa apresentação pertence a BIZREVOLUTION,visite WWW.BIZREVOLUTION.COM.BR para saber mais sobre essa Revolução.

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