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Como 21 jovens vão mudar o Brasil através dos gamificação do país

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Slides da palestra "Como 21 jovens vão mudar o Brasil através dos gamificação do país" feito pelo Charles da Hive no EPICENTRO. Para saber mais visite http://www.oepicentro.com.br

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Como 21 jovens vão mudar o Brasil através dos gamificação do país

  1. 1. quarta-feira, 2 de maio de 12
  2. 2. Hive • Maior desenvolvedora nacional de games • Uma das principais agências online do país • Líder no mercado de advergames e in- game advertising no Brasil • Gestão de mais de 10 milhões de usuários em sua plataforma online • Games lançados em diversos países ao redor do mundo © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  3. 3. Promoção Provou Gostou Cliente: P&G Em sua 5a edição, com mais de 20 milhões de cupons participantes e integrada com o programa “O Domingão do Faustão”, a maior promoção online já realizada no país. © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  4. 4. Game Ultimate Alien Cliente: Grendene / Turner - Cartoon Network Game Online inspirado na linha de Calçados Ben 10, sincronizado com campanha de TV com ambientação cenários e personagens idênticos © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  5. 5. Game Dono da Bola Cliente: Esporte Interativo Game online desenvolvido juntamente com um programa de TV que permite com que os usuários interajam em tempo real com o game e o programa através do celular ou das redes sociais © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  6. 6. Game Amigos da Galaxia Cliente: Casas Bahia / Energy Massive Multiplayer Game para Redes sociais como Orkut e Facebook, permitindo interação real entre usuários em um ambiente virtual com mini games, casas individuais e avatares 100% customizáveis © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  7. 7. • Browser Based Game • 3D strategy / fighting game • Vários produtos licenciados no Brasil • Publicado em vários países © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  8. 8. • Multiplatform game (Facebook, Orkut, Android and IOS • One of the main puzzle games on Orkut (Brazil’s #1 social network) © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  9. 9. A Basequarta-feira, 2 de maio de 12
  10. 10. “Você conhece mais sobre uma pessoa em uma hora de jogo do que em uma vida de conversação” Platão, Sec IV AC © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  11. 11. A indústria de games Faturamento Anual 65 bilhões de dólares (Junho, 2011)quarta-feira, 2 de maio de 12
  12. 12. Universo de plataformas Fonte:  Real  Games,  NewZoo,  2011quarta-feira, 2 de maio de 12
  13. 13. Facebook Facts 56 milhões de pessoas jogam por dia (mais que a população da Inglaterra) 290 milhões de pessoas jogam por mês (quase a população dos Estados Unidos) © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  14. 14. Facebook Facts Tempo médio por mês no facebook: 421 Minutes (7 horas and 1 minuto) 50% dos logins são feitos exclusivamente para jogar (jogos) (networking) © 2010 - http://corp.hive.com.brquarta-feira, 2 de maio de 12
  15. 15. Key Concept GAMIFICATION Gamificaon   is   the   use   of   game   play   mechanics   for   non-­‐game   applica?ons,   par?cularly   consumer-­‐oriented   web   and   mobile   sites,   in   order   to   encourage   consumer  engagement from  wikipediaquarta-feira, 2 de maio de 12
  16. 16. Comunicação Convencionalquarta-feira, 2 de maio de 12
  17. 17. Comunicação Comunicação Convencional Gamificadaquarta-feira, 2 de maio de 12
  18. 18. Como “GAMIFICAR”? ferramentasquarta-feira, 2 de maio de 12
  19. 19. Foursquare Badges Case results 7 milhões de usuários no mundoquarta-feira, 2 de maio de 12
  20. 20. Xbox  -­‐  Microso6 Recompensas de status Case results +53% fan page likes +150% engagement timequarta-feira, 2 de maio de 12
  21. 21. O Caminhoquarta-feira, 2 de maio de 12
  22. 22. Como começar? - Resultado da iniciativa de empresários de TI de São Caetano do Sul - Promover a criação e desenvolvimento de empreendimentos por meio da sua Incubadora de Empresas - Tem como parceiros o SEBRAE-SP, Prefeitura Municipal de São Caetano do Sul, USCS - Universidade Municipal de São Caetano do Sul, IMT – Instituto Mauá de Tecnologia e a FATEC – Faculdade de Tecnologia de São Caetano do Sul.quarta-feira, 2 de maio de 12
  23. 23. Incubadora de Empresas Ambiente especialmente configurado para acolher, durante um prazo determinado, empreendedores e micro e pequenas empresas, nascentes ou em operações, que buscam o desenvolvimento de suas atividades agregando conhecimentos, inovações e tecnologias, de forma a transformar idéias em produtos e serviços com qualidade e competitividade. e-mail: incubadora@itescs.com.br ITESCS – R. Santo Antonio, 50, 2º andar - Centro – São Caetano do Sul – Campus II USCS – Tel. (11) 4221-5011.quarta-feira, 2 de maio de 12
  24. 24. HiveDigitalMedia @hivedigital Charles  Be3to  Filho  -­‐  charles@hive.com.brquarta-feira, 2 de maio de 12

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