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CODE IS LAW IS PUBLIC HEALTH ROBERT J.L. MOORE, ESQ. CETRULO & CAPONE LLP [email_address] @RJLM
OVERVIEW <ul><li>Advertising is a public health concern </li></ul><ul><li>Possible interventions </li></ul>
DECISIONS
ADVERTISING (then)
ADVERTISING (now) <ul><li>Digital footprint </li></ul><ul><li>Targeted advertising </li></ul><ul><li>Location- or context-...
PROTECT PERSONAL INFORMATION <ul><li>Standards </li></ul><ul><li>Transmission </li></ul>
STANDARDS
ICANN <ul><li>IP addresses </li></ul><ul><li>Domain names </li></ul>
ICANN <ul><li>“ Democratic” </li></ul><ul><li>Open meetings </li></ul><ul><li>Regulates content </li></ul>
ICANN could… <ul><li>Designate IP addresses for devices that do not gather personal info </li></ul><ul><li>Child-friendly ...
ICANN can’t. <ul><li>Lack of transparency </li></ul><ul><li>Membership </li></ul><ul><li>Inconvenient meetings </li></ul>
W3C
W3C could… <ul><li>Location-specific </li></ul>
W3C can’t. <ul><li>Membership </li></ul><ul><li>Expensive </li></ul><ul><li>Inconvenient </li></ul><ul><li>Geared towards ...
STANDARDS <ul><li>USA created the Internet </li></ul><ul><li>Then, we let others run it </li></ul><ul><li>Now,  </li></ul>
TRANSMISSION <ul><li>Identify all parties that transmit personal info </li></ul><ul><li>Assess each party’s individual dut...
WEB TRAFFIC
SUING YOUR ISP <ul><li>Cable Communications Policy Act of 1984 </li></ul><ul><ul><li>failure to notify </li></ul></ul><ul>...
THUS… <ul><li>Advertising is a public health problem </li></ul><ul><li>No apparent solutions to targeted advertising </li>...
ROBERT J. L. MOORE, ESQ <ul><li>Cetrulo & Capone LLP </li></ul><ul><li>[email_address] </li></ul><ul><li>(617) 217-5361 </...
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APHA 2011, Washington, DC

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“Code is Law is Public Health: A Networking Approach to Digital Marketing,” American Public Health Association Annual Meeting, November 1, 2011, Washington, D.C.

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APHA 2011, Washington, DC

  1. 1. CODE IS LAW IS PUBLIC HEALTH ROBERT J.L. MOORE, ESQ. CETRULO & CAPONE LLP [email_address] @RJLM
  2. 2. OVERVIEW <ul><li>Advertising is a public health concern </li></ul><ul><li>Possible interventions </li></ul>
  3. 3. DECISIONS
  4. 4. ADVERTISING (then)
  5. 5. ADVERTISING (now) <ul><li>Digital footprint </li></ul><ul><li>Targeted advertising </li></ul><ul><li>Location- or context-specific </li></ul>
  6. 6. PROTECT PERSONAL INFORMATION <ul><li>Standards </li></ul><ul><li>Transmission </li></ul>
  7. 7. STANDARDS
  8. 8. ICANN <ul><li>IP addresses </li></ul><ul><li>Domain names </li></ul>
  9. 9. ICANN <ul><li>“ Democratic” </li></ul><ul><li>Open meetings </li></ul><ul><li>Regulates content </li></ul>
  10. 10. ICANN could… <ul><li>Designate IP addresses for devices that do not gather personal info </li></ul><ul><li>Child-friendly domain names </li></ul>
  11. 11. ICANN can’t. <ul><li>Lack of transparency </li></ul><ul><li>Membership </li></ul><ul><li>Inconvenient meetings </li></ul>
  12. 12. W3C
  13. 13. W3C could… <ul><li>Location-specific </li></ul>
  14. 14. W3C can’t. <ul><li>Membership </li></ul><ul><li>Expensive </li></ul><ul><li>Inconvenient </li></ul><ul><li>Geared towards big players </li></ul>
  15. 15. STANDARDS <ul><li>USA created the Internet </li></ul><ul><li>Then, we let others run it </li></ul><ul><li>Now, </li></ul>
  16. 16. TRANSMISSION <ul><li>Identify all parties that transmit personal info </li></ul><ul><li>Assess each party’s individual duties </li></ul>
  17. 17. WEB TRAFFIC
  18. 18. SUING YOUR ISP <ul><li>Cable Communications Policy Act of 1984 </li></ul><ul><ul><li>failure to notify </li></ul></ul><ul><li>State law </li></ul><ul><ul><li>Personal jurisdiction over ISPs </li></ul></ul>
  19. 19. THUS… <ul><li>Advertising is a public health problem </li></ul><ul><li>No apparent solutions to targeted advertising </li></ul><ul><li>Next steps…? </li></ul>
  20. 20. ROBERT J. L. MOORE, ESQ <ul><li>Cetrulo & Capone LLP </li></ul><ul><li>[email_address] </li></ul><ul><li>(617) 217-5361 </li></ul><ul><li>Twitter: @RJLM </li></ul>

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