Ir11 bodle final

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Ir11 bodle final

  1. 1. 'Opening the social media ecosystem' Robert Bodle IR11 - Göteborg
  2. 2. Outline intro benefits of interoperability Open APIs* and privacy concerns other concerns close *APIs - application programming interfaces
  3. 3. Open APIs – what are they? sex organs of interoperability
  4. 4. Open APIs – sharing data between sites and services . . .
  5. 5. Open APIs – how they work calls routed through 3 rd party server
  6. 6. Open APIs – how they work
  7. 7. Open APIs – cross-posting Syndicating messages on various “web platforms simultaneously” (Global Voices Advocacy 2009)
  8. 8. An ecosystem of 3 rd party developers build on top of a platform mutual dependency added value driving traffic giving birth
  9. 9. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins mashup integrates 3 APIs : Mappy API Google Latitude API Facebook API
  10. 10. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins widget
  11. 11. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins Est. $2b Industry by 2012
  12. 12. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins
  13. 13. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins The “Like” button
  14. 14. Benefits of interoperability prevent vendor lock-in* drive competition drive innovation reduce costs Jon Postel championed non discriminatory standardization and interoperability *Dependence on a singe vendor: e.g. IBM (hardware), MicroSoft (software), Facebook (SNS)
  15. 15. open standards and interoperability on the Web HTML Mosaic browser (GUI) early APIs (eBay, Amazon, Google) market lock-in? rivalry exclusion
  16. 16. The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) friends, profile info, photos, events
  17. 17. The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) yours and your friends' profile info
  18. 18. Facebook APIs: the pattern unfolds Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) externalizing activity streams
  19. 19. The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) external desktop and mobile apps – clients
  20. 20. One API to rule them all Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) Sharing one's 'social graph'
  21. 21. Social plugins Unlike Beacon which broadcasted information about user's web purchases without permission, the “Like” button encourages people to volunteer their tastes and preferences.
  22. 22. What is being shared? <ul><li>Friends </li></ul><ul><li>News feed </li></ul><ul><li>Profile feed </li></ul><ul><li>Likes </li></ul><ul><li>Movies </li></ul><ul><li>Books </li></ul><ul><li>Notes </li></ul><ul><li>Photo Tags </li></ul><ul><li>Photo Albums </li></ul><ul><li>Video Tags </li></ul><ul><li>Video Uploads </li></ul><ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Check-ins </li></ul>*B is info available with FB Developer, B&W is available w/Open Graph
  23. 23. Privacy, autonomy, freedom anticipate consequences informed decisions autonomy freedom from interference or “informational self determination” (Tavani 2010)
  24. 24. Open APIs and other forms of enclosure colonization prescribed info-flows commodification lock-in and dependency
  25. 25. interoperability revisited transparent private/secure user control nondiscriminatory
  26. 26. 'Opening the social media ecosystem' Thank you for your attention. [email_address] http://twitter.com/robertbodle
  27. 27. 'Opening the social media ecosystem' Robert Bodle IR11 - Göteborg

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