Designing Effective Screencasts
You have arrived at this point through planning. <ul><li>Outcomes </li></ul>Assessments Activities
These six techniques will help you design a better screencast. <ul><li>Chunk material </li></ul><ul><li>Assertion + Eviden...
The brain can only hold so much information in working memory. Overload http://www.flickr.com/photos/adrian_s/5229383/
Chunking helps learners manage and store knowledge  7  2 How much depends on the complexity of information and  the experi...
Learners must apply knowledge to  move it to long term memory.  Practice makes learning.
Screencast is a  component  of learning experience, not the sum.
Headlines that make assertions are more effective than topics. Source:  http:// writing.engr.psu.edu/slides.html
Topic headlines and lists are not memorable. Default : List of topics Not memorable
Assertions plus evidence are more memorable Redesign: Assertion made  and illustrated
Assertion + Evidence leads to greater recall.
Convert your chunks into assertions Assertions Evidence
A picture is worth a thousand words
Characteristics of Scenic Vistas <ul><li>One or mountains peaks </li></ul><ul><li>Valleys </li></ul><ul><li>Evergreens </l...
The Rocky Mtns. have varied terrain. Valleys Peaks Blue Sky Evergreens Rocks
Visual evidence is more memorable than text
Visual evidence is more memorable than text
These core techniques will help you design a better screencast. <ul><li>Chunk material </li></ul><ul><li>Assertion + Evide...
The most effective multimedia  combination is narration that explains visual information The Modality Principle
Your slides are not your speaking notes! Source: Don McMillan  http:// vids.myspace.com/index.cfm?fuseaction = vids.indivi...
Text that duplicates audio depresses learning Redundancy Principle
Speak in a natural style.  Source: Kathy Sierra,  http://headrush.typepad.com/creating_passionate_users/2005/09/conversati...
These six techniques will help you design a better screencast. <ul><li>Chunk material </li></ul><ul><li>Assertion + Eviden...
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Screencast Techniques

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Some tips on designing online "lecturettes" or "screencasts" based on multimedia and cognitive processing principles.

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Screencast Techniques

  1. 1. Designing Effective Screencasts
  2. 2. You have arrived at this point through planning. <ul><li>Outcomes </li></ul>Assessments Activities
  3. 3. These six techniques will help you design a better screencast. <ul><li>Chunk material </li></ul><ul><li>Assertion + Evidence </li></ul><ul><li>Visual Information </li></ul><ul><li>Modality Principle </li></ul><ul><li>Redundancy Principle </li></ul><ul><li>Personalization </li></ul>
  4. 4. The brain can only hold so much information in working memory. Overload http://www.flickr.com/photos/adrian_s/5229383/
  5. 5. Chunking helps learners manage and store knowledge 7 2 How much depends on the complexity of information and the experience of the learner. - +
  6. 6. Learners must apply knowledge to move it to long term memory. Practice makes learning.
  7. 7. Screencast is a component of learning experience, not the sum.
  8. 8. Headlines that make assertions are more effective than topics. Source: http:// writing.engr.psu.edu/slides.html
  9. 9. Topic headlines and lists are not memorable. Default : List of topics Not memorable
  10. 10. Assertions plus evidence are more memorable Redesign: Assertion made and illustrated
  11. 11. Assertion + Evidence leads to greater recall.
  12. 12. Convert your chunks into assertions Assertions Evidence
  13. 13. A picture is worth a thousand words
  14. 14. Characteristics of Scenic Vistas <ul><li>One or mountains peaks </li></ul><ul><li>Valleys </li></ul><ul><li>Evergreens </li></ul><ul><li>Blue sky </li></ul><ul><li>Rocky hillsides </li></ul>
  15. 15. The Rocky Mtns. have varied terrain. Valleys Peaks Blue Sky Evergreens Rocks
  16. 16. Visual evidence is more memorable than text
  17. 17. Visual evidence is more memorable than text
  18. 18. These core techniques will help you design a better screencast. <ul><li>Chunk material </li></ul><ul><li>Assertion + Evidence </li></ul><ul><li>Visual Information </li></ul>
  19. 19. The most effective multimedia combination is narration that explains visual information The Modality Principle
  20. 20. Your slides are not your speaking notes! Source: Don McMillan http:// vids.myspace.com/index.cfm?fuseaction = vids.individual&videoID =1529637984 (Advance to next slide to view)
  21. 21. Text that duplicates audio depresses learning Redundancy Principle
  22. 22. Speak in a natural style. Source: Kathy Sierra, http://headrush.typepad.com/creating_passionate_users/2005/09/conversational_.html Personalization Principle
  23. 23. These six techniques will help you design a better screencast. <ul><li>Chunk material </li></ul><ul><li>Assertion + Evidence </li></ul><ul><li>Visual Information </li></ul><ul><li>Modality Principle </li></ul><ul><li>Redundancy Principle </li></ul><ul><li>Personalization </li></ul>

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