Changing Business Trends

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Changing Business Trends

  1. 1. Today’s Business Realities & Trends
  2. 2. TODAY’S BUSINESS SCENARIO <ul><li>Extremely stiff competition </li></ul><ul><li>Increasing awareness exposure abundance of information </li></ul><ul><li>Lot of choices & options </li></ul><ul><li>Cost consciousness – ask value for money </li></ul><ul><li>Demanding customer </li></ul><ul><li>Changing loyalties & preferences with the changing circumstances. </li></ul>
  3. 3. <ul><li>Before we talk further, lets analyze the </li></ul><ul><li>External Environment </li></ul><ul><li>Business realities are rapidly and continuously changing </li></ul><ul><ul><li>Business environment is changing </li></ul></ul><ul><ul><li>customers are changing ( More informed) </li></ul></ul><ul><ul><li>Demands and expectations are changing </li></ul></ul><ul><ul><li>Brand perceptions and brand images are changing </li></ul></ul>
  4. 4. <ul><ul><li>Products are changing </li></ul></ul><ul><ul><li>Competition is changing </li></ul></ul><ul><ul><li>Socio-Economic conditions are changing </li></ul></ul><ul><ul><li>Decision making parameters are changing….. </li></ul></ul><ul><li>How are we reacting …… </li></ul><ul><ul><li>Sleeping </li></ul></ul><ul><ul><li>Observing </li></ul></ul><ul><ul><li>Waiting </li></ul></ul><ul><ul><li>Preparing </li></ul></ul><ul><ul><li>Reacting OR </li></ul></ul><ul><ul><li>Adapting </li></ul></ul>
  5. 5. <ul><li>To Change </li></ul><ul><li>Or </li></ul><ul><li>At least </li></ul><ul><li>Analyse and check </li></ul>THIS SIMPLY ESTABLISHES THE FACT THAT THERE IS A DESPERATE AND URGENT NEED
  6. 6. <ul><li>It is a human nature (Universal) </li></ul><ul><li>Change Resistance </li></ul><ul><li>You try to break inertia </li></ul><ul><li>So </li></ul><ul><li>There is an equal & opposite reaction. </li></ul><ul><li>Over the period we adjust and set ourselves </li></ul><ul><li>to a fixed pattern and style of working. </li></ul><ul><li>Norms and practices are established and </li></ul><ul><li>being followed </li></ul><ul><li>for days, for week, for months & for years </li></ul>
  7. 7. OPTIONS AVAILABLE TO US <ul><li>Continue the way we are doing </li></ul><ul><li>(And hope for desirable results) </li></ul><ul><li>Close our eyes and ears </li></ul><ul><li>Wait and See </li></ul><ul><li>Deceptive Lethargic Ignorant </li></ul><ul><li>Complacent Optimistic </li></ul>
  8. 8. 1. Ignorance 2. Information 3. Knowledge 4. Arrogant 5. Indifferent 6. Rejection 7. Realization 8. Acceptance 9. Willingness 10.Conviction 11. Commitment 12. Actions 13. Results Revival Change Process:
  9. 9. SUCCESS OF TODAY SHOULD NOT BE CONSIDERED AS A GUARNTEE FOR SUCCESS OF TOMORROW ! YOU HAVE TO FETCH IT AGAIN & AGAIN & AGAIN ………….
  10. 10. CUSTOMERS REQUIREMENTS <ul><li>Needs </li></ul><ul><li>Desires </li></ul><ul><li>Expectations </li></ul><ul><li>Latent desires </li></ul><ul><li>Un-defined, un-told attributes </li></ul>
  11. 11. PRODUCT EVOLUTION <ul><li>Functional Requirement </li></ul><ul><li>Safety & Security </li></ul><ul><li>Added Features </li></ul><ul><li>Appearance </li></ul><ul><li>Convenience & Comfort </li></ul><ul><li>Psychological Obsolescence </li></ul><ul><li>Cosmetics </li></ul>
  12. 12. CUSTOMER SATISFACTION HIERARCHY <ul><li>Compulsion </li></ul><ul><li>Free Acceptance </li></ul><ul><li>Satisfaction </li></ul><ul><li>Pleasure </li></ul><ul><li>Happy </li></ul><ul><li>Delighted </li></ul><ul><li>Partnership </li></ul><ul><ul><ul><ul><li>…… </li></ul></ul></ul></ul>
  13. 13. <ul><li> LESS </li></ul><ul><li> & </li></ul><ul><li> MORE </li></ul>SYNDROME
  14. 14. <ul><li>COST </li></ul><ul><li>MACHINES </li></ul><ul><li>EXPENSES </li></ul><ul><li>MANPOWER </li></ul><ul><li>REJECTION </li></ul><ul><li>RESOURCES </li></ul><ul><li>OVERTIME </li></ul><ul><li>SALE </li></ul><ul><li>PROFIT </li></ul><ul><li>GROWTH </li></ul><ul><li>MARKETSHARE </li></ul><ul><li>PANETRATION </li></ul><ul><li>RETURNS </li></ul><ul><li>CUSTOMERS </li></ul>LESS MORE
  15. 15. PRODUCT PRICE SERVICE QUALITY
  16. 16. Marketing Excellence Purchasing Excellence Manufacturing Excellence Business Excellence
  17. 17. WHAT ARE THE OPTIONS ! <ul><li>MAN </li></ul><ul><li>MACHINE </li></ul><ul><li>MATERIAL </li></ul><ul><li>TECHNOLOGY </li></ul><ul><li>PROCESS & SYSTEM </li></ul><ul><li>IMPROVEMENT IN ALL THESE AREAS REQUIRES FINANCIAL COMMITMENTS </li></ul>
  18. 18. CAN YOU COMPARE <ul><li>SINGAPORE AIRLINE VS PIA </li></ul><ul><li>LG VS PHILIPS </li></ul><ul><li>HONDA VS HYUNDAI </li></ul><ul><li>TCS VS PAKISTAN POST </li></ul><ul><li>LUX VS CAPRI </li></ul><ul><li>TAPAL VS LIPTON </li></ul><ul><li>PEPSI VS PAKOLA </li></ul><ul><li>AKUH VS LNH </li></ul><ul><li>AMI VS PRESTON </li></ul><ul><li>FM VS AM </li></ul>

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