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DID YOU KNOW…
That Indonesia is the

FASTEST GROWING
eCommerce market
in the world?
Indonesia	
  Online	
  Payment	
  Overview	
  |	
  2013	
  
20%	
  

START	
  BUY	
  THROUGH	
  	
  
SOCIAL	
  MEDIA	
  

SHOPPERS	
  PREFER	
  BUYING	
  
PRODUCT	
  THROUGH	
  BRAND’S	
  
FACEBOOK	
  PAGE	
  COMPARED	
  TO	
  
IT’S	
  WEBSITE	
  

SOURCE : MASHABLE.COM/2012/11/01FACEBOOKSALES

SOCIAL MEDIA

IS HUGE

IN INDONESIA
Indonesia	
  Online	
  Payment	
  Overview	
  |	
  2013	
  
INDONESIA – KEY TRENDS
Increasing Middle-Class Wealth
Stable economic growth of 6%, personal spending levels
rising by 10%/year.

Mobile-First Internet Market
Intense competition between mobile companies is pushing
prices down and raising consumer awareness.

149 Million Internet Users by 2015
Internet penetration in Indonesia is projected to double within
the next 2 years.
Indonesia	
  Online	
  Payment	
  Overview	
  |	
  2013	
  
INDONESIA – MOBILE INTERNET

DEVICES

MAIN USES

Feature Phone

86%

76%

Social Networks

Smartphone

20%

45%

Instant Messaging

7%

42%

Information Search

Tablet

Source: Yahoo & TNS Global, 2013

Source: eMarketeer, 2013

Indonesia	
  Online	
  Payment	
  Overview	
  |	
  2013	
  
INDONESIA – KEY STATS
POPULATION

242,3 Million
INTERNET PENETRATION
2013

29%

SMARTPHONE
USER

38,5 Million

Source:	
  eMarketeer,	
  2013	
  

INTERNET USER 2013

72,7 Million

57%

24%

URBAN INTERNET
PENETRATION

SMARTPHONE
PENETRATION

Indonesia	
  Online	
  Payment	
  Overview	
  |	
  2013	
  
TOP 5
INDONESIA
E-COMMERCE
ISSUE

BEHAVIOUR
Trust level relatively still low towards online shopping.
The average shopper spends between Rp. 200 K – Rp. 500 K.

PAYMENT OPTIONS
Not many online payment options. Although credit card purchases are
unpopular, ironically majority of establishments strictly provide payment
via credit card. Only a handful of banks possess online payment facilities
for ecommerce.

MOBILE
Majority of ecommerce websites are not mobile ready, yet smartphones
and accessing the internet via mobile device have been increasing
exponentially.

LOGISTICS
Currently, only 3 providers are prepared to support the logistics system
needed for online shopping. This can cause shipping difficulties for the
customer.

REGULATIONS
Companies have to face mix of complex bureaucracy and lack of
regulation in this fast-growing sector.
INDONESIA – ECOMMERCE PAYMENT
METHOD

Source: Direktorat e-Bisnis Ditjen Aplikasi Informasi Komenkoinfo 2012

Indonesia	
  Online	
  Payment	
  Overview	
  |	
  2013	
  
INDONESIA – DEBIT vs CREDIT
CARD
CREDIT CARD

14.7 Million
in July 2013
CREDIT CARD PENETRATION

4.5%

DEBIT

63.6 Million
in July 2013
BANKING PENETRATION

20%

“There are 4 TIMES as many Debit Cards than Credit
Cards in Indonesia!”
Source: Indonesia Credit Card Association, 2013

Source: Merdeka.com, 2013
INDONESIA – ONLINE PAYMENT
ISSUES
>	
  150 Banks in Indonesia

Indonesia is an archipelagic country.
Has more than 150 banks (International, local and regional Bank) all over
Indonesia, as well as a “popular” bank within each city.

<7 Banks Ready for e-Commerce
Less than 7 banks are ecommerce ready.
Even then, such payments can only be made between those that have an
account in the same bank. The difference between an online buyers – sellers
(merchant) banks for ecommerce causes problems.

Webstore Merchant
It is not easy to become an ecommerce merchant partner/having a merchant ID
from the bank, whether for credit card services or debit transactions. Only
webstore merchants with a reputable name is provided access, while new
webstores or start ups tend to be difficult getting a merchant ID from the Bank.
Indonesia’s Internet and mobile use is growing exponentially while ecommerce
players continue to increase and compete trying to grab a foothold in
Indonesia’s market.
The current issues affecting Indonesia’s online ecosystem
be handled with subtle care as more and more non-bank online payment
provider arise such as

provide ease for online payment to help support the growth of
Indonesia’s e-commerce.

Indonesia	
  Online	
  Payment	
  Overview	
  |	
  2013	
  
“THE 1st
INDONESIA ONLINE
DEBIT E-WALLET
PROCESSOR”

Indonesia	
  Online	
  Payment	
  Overview	
  |	
  2013	
  
IPAYMU – PRODUCTS
IPAYMU –
ADVANTAGES

CONNECTED WITH MORE THAN 137 BANKS.
through ATM Bersama, Prima, Plus, Link and Meps networks.
Includes both local and foreign major Banks in Indonesia.

PAYPAL OFFICIAL PARTNER

CONNECTED WITH PT POS INDONESIA
with more than 4000 outlets throughout Indonesia.
How can you get an
IPAYMU account?…
As easy as 1… 2… and…
done
Make sure you have the
correct Bank Name,
Account Name and Account
Number.

For more information, go to: https://ipaymu.com/cara-daftar/
DONE!... You have Your own Ipaymu Account!

After filling out the registration form, you
will get
IPAYMU’s VIRTUAL ACCOUNT
NUMBER

then you can start doing transaction
using all the services such as
Debit/e-wallet, Escrow &
Cash withdrawal.

For more information about your Account Status, go to:
https://ipaymu.com/status-akun-ipaymu/
As a member, with 1 IPAYMU
account, you can instantly get
benefit as a Merchant for those
who own a webstore.
Or…
with an IPAYMU Account,
ALL MEMBERS (buyers)
automatically become
MERCHANTS (sellers) as well.

Transaction Menu for IPAYMU Member.

Merchant’s Menu.

“You can be a BUYER &
a MERCHANT (seller) with
1 (one) IPAYMU account”
BENEFITS FOR
MERCHANT
shoppingcart

product subscription

online donation

easy checkout

transaction report

yourwebstore.com

EASY, OPEN SOURCE (API), PLUG & PLAY
Integrated System for Webstore
With	
  Only	
  

1% fee/transaction
Accept Payment from Member NON Member IPAYMU and PayPal

MEMBER IPAYMU

NON MEMBER IPAYMU

yourwebstore.com

USER
“To activate PayPal services,
merchants must have PayPal account”
TRANSACTION REPORT MEMBER & NON
MEMBER
BENEFITS FOR USER (BUYER)

Simple & Secure Payment!
Easy & Real-Time Top Up
Fast & Easy Online Transaction
IPAYMU – USER TOP UP
IPAYMU E-Wallet

ATM

Internet Banking

Mobile Banking

“Easy & Real-Time Top Up from 137 Banks”

Cash Deposit
(only for CIMB Niaga)
ESCROW
“Secure Your Payment – Guarantee Your Online Transaction”
Service fee is 2% from the price of the product.
IPAYMU Escrow System send TV payment
from “A” after confirmation from “ABC”
store. Escrow Transaction is successful.
IPAYMU Escrow System
notifies payment
confirmation TV
purchased from “A”.
Online Store “ABC”
sells TV at a price of
Rp 1.000.000,-

3

“ABC”
ONLINE STORE

6
IPAYMU ESCROW
ONLINE STORE
“ABC”

1

Buyer Member “A” placed TV payment.
Payment is suspended in IPAYMU Escrow system.
In this case, the 2% Escrow fee (Rp 1.000.000,- + 2%)
is charged to “A”.

2
IPAYMU BUYER
MEMBER “A”

Buyer Member “A” agree to purchase
TV at “ABC” Online Store.

Buyer Member “A”
purchases using Escrow
service, to make sure the
item is received before
paying.

4
“ABC” Online Store make TV delivery
purchase to “A”.

5
“A” confirmed the TV has been received from “ABC”
store via email that has been provided by the IPAYMU
Escrow System.

NOTE:
IPAYMU Escrow Service
could only be used
between IPAYMU
members.
IPAYMU – ESCROW
SERVICES
Escrow Service is a guarantee service from IPAYMU, customer can use IPAYMU
ESCROW as an independent guarantor in every transaction conducted by the
merchant’s online store.

1. REGULAR ESCROW IPAYMU
An integrated Escrow Service with IPAYMU member account.
As a member, you will receive Escrow Service benefits.
Regular Escrow service fee is 2% from the price of the product (charged to buyers).

2. PREMIUM ESCROW IPAYMU
Premium Escrow Service that could be set up according to your needs.
Merchant can adjust the Escrow Service as needed.
Fees will become profit for the Merchant.
IPAYMU – PREMIUM ESCROW
PROGRAM
Payment	
  OpLons	
  
Monthly	
  
OR	
  

Yearly	
  

For more information about Escrow Premium, please click:
https://ipaymu.com/escrow-premium/fees.php
AFFILIATION PROGRAM
“Together We Can”
IPAYMU – WHAT IS AFFILIATION PROGRAM?
n 

Affiliation or Referral Program is a program that we offer to IPAYMU
Merchants.

n 

Upon becoming an IPAYMU member, merchant partners can immediately
participate in IPAYMU Affiliation/Referral Program where IPAYMU will give
referral link that could be accessed by member merchant.

n 

IPAYMU Affiliation/Referral Program gives all member a chance to receive
commission by recommending others to register on the website as an
IPAYMU user.

n 

Merchant member will receive commission up to Rp. 25.000,- for every
member with verified status or those who have Top Up and registered from
the Referral website.
IPAYMU – AFFILIATION
SIMULATION
IPAYMU Affiliation or Refferal program gives all IPAYMU members a chance to get commission
up to Rp. 25.000,- for every new member (those with Verified status or have Top Up
deposited Rp.100.000,-) who registered with IPAYMU through the referring website.

Affiliation
Member

Total Affiliation
Member

Affiliation
Commission Fee

Total Commission
Fee

1 – 10.000

10.000

Rp 10.000,-

Rp 100.000.000,-

10.001 – 30.000

19.999

Rp 15.000,-

Rp 299.985.000,-

30.001 >

20.000

Rp 25.000,-

Rp 500.000.000,-

TOTAL MEMBER

49.999 Member
GRAND TOTAL

Rp 899.985.000,-

With only 50.000 new IPAYMU member, you will have a chance to receive Rp 900.000.000,-.

Let’s promote IPAYMU through link Referral on your website and make sure they register now!
IPAYMU – AFFILIATION PROGRAM

n 

IPAYMU member will receive
confirmation from Affiliation
Program through their Referral
web link for every member
registered.

n 

Commission fee will instantly
issued to merchant member
after new member’s Top Up
deposit of Rp. 100.000,(Verified Status)
IPAYMU – MOBILE APPLICATION
READY
NOW READY!

Coming Soon
Thank You

untuk
INDONESIA!

www.ipaymu.com

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Presentasi iPaymu - Indonesia Payment Processor

  • 1.
  • 2. DID YOU KNOW… That Indonesia is the FASTEST GROWING eCommerce market in the world? Indonesia  Online  Payment  Overview  |  2013  
  • 3. 20%   START  BUY  THROUGH     SOCIAL  MEDIA   SHOPPERS  PREFER  BUYING   PRODUCT  THROUGH  BRAND’S   FACEBOOK  PAGE  COMPARED  TO   IT’S  WEBSITE   SOURCE : MASHABLE.COM/2012/11/01FACEBOOKSALES SOCIAL MEDIA IS HUGE IN INDONESIA Indonesia  Online  Payment  Overview  |  2013  
  • 4. INDONESIA – KEY TRENDS Increasing Middle-Class Wealth Stable economic growth of 6%, personal spending levels rising by 10%/year. Mobile-First Internet Market Intense competition between mobile companies is pushing prices down and raising consumer awareness. 149 Million Internet Users by 2015 Internet penetration in Indonesia is projected to double within the next 2 years. Indonesia  Online  Payment  Overview  |  2013  
  • 5. INDONESIA – MOBILE INTERNET DEVICES MAIN USES Feature Phone 86% 76% Social Networks Smartphone 20% 45% Instant Messaging 7% 42% Information Search Tablet Source: Yahoo & TNS Global, 2013 Source: eMarketeer, 2013 Indonesia  Online  Payment  Overview  |  2013  
  • 6. INDONESIA – KEY STATS POPULATION 242,3 Million INTERNET PENETRATION 2013 29% SMARTPHONE USER 38,5 Million Source:  eMarketeer,  2013   INTERNET USER 2013 72,7 Million 57% 24% URBAN INTERNET PENETRATION SMARTPHONE PENETRATION Indonesia  Online  Payment  Overview  |  2013  
  • 7. TOP 5 INDONESIA E-COMMERCE ISSUE BEHAVIOUR Trust level relatively still low towards online shopping. The average shopper spends between Rp. 200 K – Rp. 500 K. PAYMENT OPTIONS Not many online payment options. Although credit card purchases are unpopular, ironically majority of establishments strictly provide payment via credit card. Only a handful of banks possess online payment facilities for ecommerce. MOBILE Majority of ecommerce websites are not mobile ready, yet smartphones and accessing the internet via mobile device have been increasing exponentially. LOGISTICS Currently, only 3 providers are prepared to support the logistics system needed for online shopping. This can cause shipping difficulties for the customer. REGULATIONS Companies have to face mix of complex bureaucracy and lack of regulation in this fast-growing sector.
  • 8. INDONESIA – ECOMMERCE PAYMENT METHOD Source: Direktorat e-Bisnis Ditjen Aplikasi Informasi Komenkoinfo 2012 Indonesia  Online  Payment  Overview  |  2013  
  • 9. INDONESIA – DEBIT vs CREDIT CARD CREDIT CARD 14.7 Million in July 2013 CREDIT CARD PENETRATION 4.5% DEBIT 63.6 Million in July 2013 BANKING PENETRATION 20% “There are 4 TIMES as many Debit Cards than Credit Cards in Indonesia!” Source: Indonesia Credit Card Association, 2013 Source: Merdeka.com, 2013
  • 10. INDONESIA – ONLINE PAYMENT ISSUES >  150 Banks in Indonesia Indonesia is an archipelagic country. Has more than 150 banks (International, local and regional Bank) all over Indonesia, as well as a “popular” bank within each city. <7 Banks Ready for e-Commerce Less than 7 banks are ecommerce ready. Even then, such payments can only be made between those that have an account in the same bank. The difference between an online buyers – sellers (merchant) banks for ecommerce causes problems. Webstore Merchant It is not easy to become an ecommerce merchant partner/having a merchant ID from the bank, whether for credit card services or debit transactions. Only webstore merchants with a reputable name is provided access, while new webstores or start ups tend to be difficult getting a merchant ID from the Bank.
  • 11. Indonesia’s Internet and mobile use is growing exponentially while ecommerce players continue to increase and compete trying to grab a foothold in Indonesia’s market. The current issues affecting Indonesia’s online ecosystem be handled with subtle care as more and more non-bank online payment provider arise such as provide ease for online payment to help support the growth of Indonesia’s e-commerce. Indonesia  Online  Payment  Overview  |  2013  
  • 12. “THE 1st INDONESIA ONLINE DEBIT E-WALLET PROCESSOR” Indonesia  Online  Payment  Overview  |  2013  
  • 14. IPAYMU – ADVANTAGES CONNECTED WITH MORE THAN 137 BANKS. through ATM Bersama, Prima, Plus, Link and Meps networks. Includes both local and foreign major Banks in Indonesia. PAYPAL OFFICIAL PARTNER CONNECTED WITH PT POS INDONESIA with more than 4000 outlets throughout Indonesia.
  • 15. How can you get an IPAYMU account?… As easy as 1… 2… and… done
  • 16. Make sure you have the correct Bank Name, Account Name and Account Number. For more information, go to: https://ipaymu.com/cara-daftar/
  • 17. DONE!... You have Your own Ipaymu Account! After filling out the registration form, you will get IPAYMU’s VIRTUAL ACCOUNT NUMBER then you can start doing transaction using all the services such as Debit/e-wallet, Escrow & Cash withdrawal. For more information about your Account Status, go to: https://ipaymu.com/status-akun-ipaymu/
  • 18. As a member, with 1 IPAYMU account, you can instantly get benefit as a Merchant for those who own a webstore. Or… with an IPAYMU Account, ALL MEMBERS (buyers) automatically become MERCHANTS (sellers) as well. Transaction Menu for IPAYMU Member. Merchant’s Menu. “You can be a BUYER & a MERCHANT (seller) with 1 (one) IPAYMU account”
  • 20. shoppingcart product subscription online donation easy checkout transaction report yourwebstore.com EASY, OPEN SOURCE (API), PLUG & PLAY Integrated System for Webstore
  • 21.
  • 22. With  Only   1% fee/transaction
  • 23. Accept Payment from Member NON Member IPAYMU and PayPal MEMBER IPAYMU NON MEMBER IPAYMU yourwebstore.com USER “To activate PayPal services, merchants must have PayPal account”
  • 24.
  • 26. BENEFITS FOR USER (BUYER) Simple & Secure Payment! Easy & Real-Time Top Up Fast & Easy Online Transaction
  • 27. IPAYMU – USER TOP UP IPAYMU E-Wallet ATM Internet Banking Mobile Banking “Easy & Real-Time Top Up from 137 Banks” Cash Deposit (only for CIMB Niaga)
  • 28. ESCROW “Secure Your Payment – Guarantee Your Online Transaction”
  • 29. Service fee is 2% from the price of the product. IPAYMU Escrow System send TV payment from “A” after confirmation from “ABC” store. Escrow Transaction is successful. IPAYMU Escrow System notifies payment confirmation TV purchased from “A”. Online Store “ABC” sells TV at a price of Rp 1.000.000,- 3 “ABC” ONLINE STORE 6 IPAYMU ESCROW ONLINE STORE “ABC” 1 Buyer Member “A” placed TV payment. Payment is suspended in IPAYMU Escrow system. In this case, the 2% Escrow fee (Rp 1.000.000,- + 2%) is charged to “A”. 2 IPAYMU BUYER MEMBER “A” Buyer Member “A” agree to purchase TV at “ABC” Online Store. Buyer Member “A” purchases using Escrow service, to make sure the item is received before paying. 4 “ABC” Online Store make TV delivery purchase to “A”. 5 “A” confirmed the TV has been received from “ABC” store via email that has been provided by the IPAYMU Escrow System. NOTE: IPAYMU Escrow Service could only be used between IPAYMU members.
  • 30. IPAYMU – ESCROW SERVICES Escrow Service is a guarantee service from IPAYMU, customer can use IPAYMU ESCROW as an independent guarantor in every transaction conducted by the merchant’s online store. 1. REGULAR ESCROW IPAYMU An integrated Escrow Service with IPAYMU member account. As a member, you will receive Escrow Service benefits. Regular Escrow service fee is 2% from the price of the product (charged to buyers). 2. PREMIUM ESCROW IPAYMU Premium Escrow Service that could be set up according to your needs. Merchant can adjust the Escrow Service as needed. Fees will become profit for the Merchant.
  • 31. IPAYMU – PREMIUM ESCROW PROGRAM Payment  OpLons   Monthly   OR   Yearly   For more information about Escrow Premium, please click: https://ipaymu.com/escrow-premium/fees.php
  • 33. IPAYMU – WHAT IS AFFILIATION PROGRAM? n  Affiliation or Referral Program is a program that we offer to IPAYMU Merchants. n  Upon becoming an IPAYMU member, merchant partners can immediately participate in IPAYMU Affiliation/Referral Program where IPAYMU will give referral link that could be accessed by member merchant. n  IPAYMU Affiliation/Referral Program gives all member a chance to receive commission by recommending others to register on the website as an IPAYMU user. n  Merchant member will receive commission up to Rp. 25.000,- for every member with verified status or those who have Top Up and registered from the Referral website.
  • 34. IPAYMU – AFFILIATION SIMULATION IPAYMU Affiliation or Refferal program gives all IPAYMU members a chance to get commission up to Rp. 25.000,- for every new member (those with Verified status or have Top Up deposited Rp.100.000,-) who registered with IPAYMU through the referring website. Affiliation Member Total Affiliation Member Affiliation Commission Fee Total Commission Fee 1 – 10.000 10.000 Rp 10.000,- Rp 100.000.000,- 10.001 – 30.000 19.999 Rp 15.000,- Rp 299.985.000,- 30.001 > 20.000 Rp 25.000,- Rp 500.000.000,- TOTAL MEMBER 49.999 Member GRAND TOTAL Rp 899.985.000,- With only 50.000 new IPAYMU member, you will have a chance to receive Rp 900.000.000,-. Let’s promote IPAYMU through link Referral on your website and make sure they register now!
  • 35. IPAYMU – AFFILIATION PROGRAM n  IPAYMU member will receive confirmation from Affiliation Program through their Referral web link for every member registered. n  Commission fee will instantly issued to merchant member after new member’s Top Up deposit of Rp. 100.000,(Verified Status)
  • 36. IPAYMU – MOBILE APPLICATION READY NOW READY! Coming Soon