1.
A brief glance at the world of digital
marketing, its importance, benefits and
how it’s done

2.
WHAT IS DIGITAL MARKETING?
Simply put digital marketing is the marketing of
products and services of a company or business
through digital media or the internet. It is also called
web marketing or online marketing or internet
marketing. Digital marketing is a term which
constitutes of a large number of online strategies and
techniques like
SEO Services (Search Engine Optimization).
ORM or Online Reputation Management.
Email Marketing.
Pay Per Click (PPC) Advertising.
Social media networking.
Display advertising.
Blogging.
Video blogging.

3.
WHY DIGITAL MARKETING?
The question is why one should do
digital marketing. There are many and
unending answers to this question. But
it can all be summed to the following
reasons.
HIGH LEVEL OF INVOLVEMENT ONLINE
The number of people using the internet
constitutes almost the whole of the world
population and it is expected to increase
everyday. People are using the internet daily via
mobile phones, desktop computers, laptops and
tablets.

4.
WHY DIGITAL MARKETING?
FOR IDENTIFYING & TARGETING
CUSTOMERS
These online users can be targeted by the
companies and sorted on the basis of age group,
sex and their tastes and preferences, and they
can sell their products and services to the
targeted people or people looking them by
online promotions and SEO Services.

5.
WHY DIGITAL MARKETING?
FOR MAINTAINING BRAND IMAGE
Since there are many competitors today for a
single product or service, a company should be
dedicated to maintaining a well known brand
image along with serving customers as they are
promised. Companies using SEO Services and
ORM (Online Reputation Management) can
obtain high ranks on search engine listings and
take down negative listings.

6.
WHY DIGITAL MARKETING?
FOR OBTAINING REAL TIME CONSUMER
DATA
Before launching a product on a massive scale
and then suffering a loss of production due to
customers rejecting it, companies can test their
new products on a selective basis and get
opinions and feedback from their customers
through online forums. This helps in tweaking
adjustments to existing products too, thereby
increasing sales.

7.
WHY DIGITAL MARKETING?
FOR OBTAINING TOP RANKINGS IN
SEARCH ENGINES LIKE GOOGLE,YAHOO
When a brand appears online, it is considered to
be a credible and trustworthy business. But
when it appears at the top 5 listings on search
engine listings, a company appears to have a
high reputation and brand image.

8.
WHY DIGITAL MARKETING?
TO INCREASE VISITOR TRAFFIC
Once a company or firm incorporates digital
marketing strategies like SEO into the creation
of its website, automatically the websites
achieve top placement in search engine listings.
Consequently, the number of people who click
on and visit the website increases.

9.
WHY DIGITAL MARKETING?
FOR SOCIAL MEDIA PROMOTIONS
Once a customer is served to his liking by a firm,
the customer may be inclined to share his or her
experience via social media networks like Facebook
page, Twitter, Google Plus, etc. On doing so, other
users may want to buy and test your product and
this increases sales therefore a rise in revenue.

10.
WHY DIGITAL MARKETING
NEEDED?
DIGITAL
MARKETING
Quick and real
time customer
feedback
Big Online
Participation
Increased
Web Traffic
Top search
engine
rankings
To Identify &
Target the
required
people
For creating
and
maintaining
brand status

11.
THE BENEFITS DIGITAL
MARKETING PROVIDES FOR YOUR
FIRM Your business can reach out to more people. That
means, large amount of prospective customers.
 By monitoring online activity, customers can be served
well by your business as per their age, gender and their
individual preferences. Customers can be classified into
groups and be served accordingly.
 Cost of marketing is very low compared to conventional
marketing methods. Most of the online media like social
media (Facebook, Twitter) and search engines are free.
The costing of hosting a website is also very low.
 You can make quick changes and adjustments in your
existing ad campaigns due to the versatility of online
media.

12.
THE BENEFITS DIGITAL
MARKETING PROVIDES FOR YOUR
FIRM
 You can communicate with your customers immediately.
 You can get quick feedback and opinions and plan your
future ad campaigns as per the requirements of the
customers.
 Your brand gets global recognition and customers
worldwide can buy and test your product.
 You can get increased traffic onto your website if you use
SEO services.
 Customers who don’t know how to use or your product can
understand by taking help of video blogs or how-to
instructional blogs.

13.
HOW IS DIGITAL
MARKETING DONE

14.
HOW IS DIGITAL MARKETING
DONE
The most common methods in digital
marketing are as follows:
 SEO or Search Engine Optimization
 Pay Per Click Advertising
 Email Marketing
 Social media marketing
 Blogging
 Video Blogging
 Link Building

15.
SEO or Search Engine
Optimization
SEO comprises of a tactics,
strategies and techniques to
optimize the visibility of a
website to the search engines.
With SEO your website can be
visible on top 5 rankings on
search engines like Google. The
top ranked websites are the
ones which are most prone to be
clicked on by the search engine
users.

16.
PPC or Pay Per Click
AdvertisingPay Per Click or PPC Advertising is a type of
digital marketing campaign in which the company
pays the search engine advertiser to generate
traffic to their website.
With Pay Per Click Advertising, you can:
 Get your website on the very top of search
engine listings
 Generate more traffic to your website as more
people click onto it
 Generate sales at a low cost
 Grow your customer base
 Increase your reputation online

17.
EMAIL MARKETING
As the name suggests, email
marketing means sending emails to
prospective clients, which advertise
or promote your company’s products
and services.
Email marketing can also be done
with existing customers too. For
instance, coupons and promo-codes
can be sent to enhance the
customer-vendor relationship as
well as generate sales from them, in
addition to retaining them.
Customers can also be targeted by sending personalized emails
after monitoring their online activity and purchase history.

18.
BLOGGING AND VIDEO BLOGGING
Blogs and video blogs communicate
information in creative and inspiring way. Links
to your websites can be done from inspirational
blogs. People are enlightened by an individual’s
experience on using a product and when it is
conveyed through a blog, the readers of the blog
can translate to your customers, especially if the
blog has links to your website.
Video blogs or Vlogs is one way to go viral and
market your products. By creating interesting and
catchy videos demonstrating the various uses of your
company’s products on YouTube, customers can get
instructions on how to make use of them as well as
lure others into buying them.

19.
LINK BUILDING
Link building is the practice of
creating hyperlinks from your
website to other webpages, or
blogs, YouTube videos which
are resources that give value
to your webpage in the eyes
of Google.
When your company has links
to various sources like social
media, testimonials, user
reviews and other related
websites, your company
website gets a higher ranking
in search engine listing. This
translates to more traffic and
then to more sales revenue.

20.
THE END
Thank
You!