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New Media for Civic Engagement (U.S - Islamic World Forum)

Presented at the U.S - Islamic World Forum in Doha 2010 (
A case study of how New Media was used during the Gaza War and the Iranian Election unrest.

*refer to slide notes for details of each slide

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New Media for Civic Engagement (U.S - Islamic World Forum)

  1. Riyaad Minty ( Head of Social Media, Al Jazeera @riy on twitter gtalk: [email_address]
  2. Operation Cast Lead Case Study
  3. # gaza
  4. The war of words Help Us Win Gaza Talk Propaganda 2.0
  5. The Israel Defense Forces, recognizing that success in neutralizing the Hamas movement in Gaza is as much a public relations challenge as a military one, has enlisted an arsenal of Internet tools to take their message directly to a global audience. – Noam Cohen, New York Times The battle for Public Opinion
  6. Redefining Public Diplomacy "Since the definition of war has changed, the definition of public diplomacy has to change as well” - David Saranga, Israeli consulate in New York
  7. Media Black Out
  8. /aymanm
  9. /sherinet
  10. Views from the ground …
  11. “ Micro Reporting ”
  12. Let the news follow you...
  13. Crisis Mapping
  14. Creative Commons
  15. What did people do with our footage? <ul><li>Wikipedia </li></ul><ul><li>Film Makers </li></ul><ul><li>Music Videos </li></ul><ul><li>Artists </li></ul><ul><li>Video Games </li></ul><ul><li>Teaching </li></ul><ul><li>Activists </li></ul><ul><li>Indy Media </li></ul><ul><li>Public Service Announcements </li></ul><ul><li>Billboards </li></ul><ul><li>School Projects </li></ul><ul><li>Leads </li></ul>
  16. What happens when there is no media ...?
  17. # iranelection
  18. # iranelection <ul><li>Two Issues: </li></ul><ul><li>Were the elections rigged? </li></ul><ul><li>The government clamp down on protestors </li></ul>
  20. <ul><li>WIN : The immediacy of new technologies allows people on the ground the opportunity to get their voices out. We were able to see the effects of the government clamp down as and when it happened. </li></ul><ul><li>FAIL : As the majority of the voices online reflect a minority of the population – it is difficult for new media tools to provide an accurate view of sentiment of a country. To say that the majority of Iranians supported the protests can not be based on social media. </li></ul># iranelection
  21. Civic Engagement: Importance of placing information in Context <ul><li>Voices are reflective of Society </li></ul><ul><li>Language </li></ul><ul><li>Technology Availability </li></ul><ul><li>Literacy </li></ul><ul><li>Access to platforms </li></ul><ul><li>Credible independent reporting to put information into context </li></ul>
  22. Questions? Riyaad Minty ( Head of Social Media, Al Jazeera @riy on twitter gtalk: [email_address]