Riyaad Minty ( riyaadm.com) Head
of Social Media, Al Jazeera @riy on twitter gtalk: [email_address]

Operation Cast Lead Case Study

# gaza

The war of words Help
Us Win Gaza Talk Propaganda 2.0

The Israel Defense Forces, recognizing
that success in neutralizing the Hamas movement in Gaza is as much a public relations challenge as a military one, has enlisted an arsenal of Internet tools to take their message directly to a global audience. – Noam Cohen, New York Times The battle for Public Opinion

Redefining Public Diplomacy "Since the
definition of war has changed, the definition of public diplomacy has to change as well” - David Saranga, Israeli consulate in New York

Media Black Out

http://twitter.com /aymanm

http://twitter.com /sherinet

Views from the ground …

“ Micro Reporting ”

Let the news follow you...

Crisis Mapping

Creative Commons

What did people do with
our footage? <ul><li>Wikipedia </li></ul><ul><li>Film Makers </li></ul><ul><li>Music Videos </li></ul><ul><li>Artists </li></ul><ul><li>Video Games </li></ul><ul><li>Teaching </li></ul><ul><li>Activists </li></ul><ul><li>Indy Media </li></ul><ul><li>Public Service Announcements </li></ul><ul><li>Billboards </li></ul><ul><li>School Projects </li></ul><ul><li>Leads </li></ul>

What happens when there is
no media ...?

# iranelection

# iranelection <ul><li>Two Issues: </li></ul><ul><li>Were
the elections rigged? </li></ul><ul><li>The government clamp down on protestors </li></ul>

<ul><li>WIN : The immediacy of
new technologies allows people on the ground the opportunity to get their voices out. We were able to see the effects of the government clamp down as and when it happened. </li></ul><ul><li>FAIL : As the majority of the voices online reflect a minority of the population – it is difficult for new media tools to provide an accurate view of sentiment of a country. To say that the majority of Iranians supported the protests can not be based on social media. </li></ul># iranelection

Civic Engagement: Importance of placing
information in Context <ul><li>Voices are reflective of Society </li></ul><ul><li>Language </li></ul><ul><li>Technology Availability </li></ul><ul><li>Literacy </li></ul><ul><li>Access to platforms </li></ul><ul><li>Credible independent reporting to put information into context </li></ul>

Questions? Riyaad Minty ( riyaadm.com)
Head of Social Media, Al Jazeera @riy on twitter gtalk: [email_address]