Remaining competitive in today's market means customer-driven companies must continue to provide their clients with added value, and one of the most effective means to achieve this is through a customer portal. In addition, customer portals present an opportunity for the companies to generate revenue through strategic discovery features that expose clients to products they might be interested in. This presentation will demonstrate how to utilize the Liferay platform, along with lessons learned, to implement successful customer portals.

1. Building Enterprise
Customer Portals with
Liferay
July 24th, 2012
Presented By
Alaaeldin El-Nattar, Vice President
Rivet Logic Corporation
Rivet Logic Corporation
114100 Isaac Newton Square N.
Suite 210
Reston, VA 20191
Ph: 703.955.3480 Fax: 703.234.7711 ARTISANS OF OPEN SOURCE

2. Rivet Logic Overview
• Award-winning professional services focused on enabling:
• Collaboration and Community Platforms
• Enterprise Content Management
• Web Content Management and Portals
• Using Leading Open Source Software
• Company Facts
• Headquartered in Reston, VA
• Regional Offices in Boston, New York City, Los Angeles
• Near-shore Development Center in Costa Rica
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3. Rivet Logic and Liferay
• Platinum Level Partner
• Certified Services Partner since 2006
• Certified Training Partner
• Active Community Contributor
• 30+ Liferay projects
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4. LIFERAY USE CASES
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5. Liferay Use Cases
• Great fit for
• Intranets
• Extranets
• Internal Collaboration Sites
• Social Community Sites
• Consumer facing Websites
• Customer and Self-Service Portals
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6. Liferay Use Cases
• Great fit for
• Intranets
• Extranets
• Internal Collaboration Sites
• Social Community Sites
• Consumer facing Websites
• Customer and Self-Service Portals
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7. Liferay as a Customer Portal
• One of the best fits for Liferay
• Site based architecture is ideal
• OOTB Handles:
• Membership
• Permissions
• Personal pages
• Social collaboration and networking
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8. Examples
Sensus
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9. Examples
Air Liquide
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10. Examples
Telx
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11. CHALLENGES
&
sOLUTIONS
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12. Challenge - Information Architecture
• Information Architecture determines
portal success
• What information is important?
• Must obtain customer feedback during
design phase
• What maps to a Site?
• What maps to an Organization?
• Role matrix
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13. Solution - Information Architecture
• Understand Liferay’s architecture fully
• Involve a customer sample during
requirements definition phase
• Set expectations around usability and
permissions
• e.g. You shouldn’t have too many roles!
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14. Challenge - Integration
• Integration is paramount
• Integration points differ from one client
to another
• Ease of integration is dictated by
external integration points
• Reusable integration layer is key
• Transaction management is not easy
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15. Solution - Integration
• Liferay’s Service Builder
• An integration friendly library
• Abstracts integration layer from integration
destination
• OOTB integrates with:
• Databases
• Remote APIs
• Web services
• REST
• JSON
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16. Challenge - Flexibility
• Short-term vs Long-term thinking
• Solution must be flexible to handle new
requirements
• Solutions must allow for
implementation of new features
• Users now expect Web based solutions
to constantly evolve and get better
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17. Solution - Flexibility
• Liferay as a platform allows for:
• Implementation of custom applications
• Customization of any part of Liferay’s core
functionality - safely
• Development using almost all standard
frameworks
• Pluggable customizations
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18. Challenge - Branding
• Customers have different logos
• Personalized customer experience is
preferable
• Look and feel
• Application behavior
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19. Solution - Branding
• Liferay Themes allow each customer to
have a different look and feel within one
Liferay instance
• Customer sites can have unique
customer related meta-data if needed
• Site based architecture allows for per-
customer personalization
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20. INNOVATION
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21. Innovation
• Customer interactions do not have to be
unidirectional
• Think outside the box
• B2C interaction is typical
• Dashboards
• Customer service
• C2C interaction is a powerful concept
• Social collaboration between customers could be a
good revenue generator
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22. DEMO
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23. Q&A
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24. Learn more
rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic
Rivet Logic Corporation
114100 Isaac Newton Square N.
Suite 210
Reston, VA 20191
Ph: 703.955.3480 Fax: 703.234.7711 ARTISANS OF OPEN SOURCE