The evolution of the Web over the past few years has deeply immersed us into a new era of engagement. Enterprises today are continually striving to achieve higher levels of customer engagement across all online channels – the Web, mobile, social media, and more. Traditional Web CMS solutions are falling short, so leading enterprises are starting to adopt Web Experience Management (WEM) solutions to address the rapidly changing needs in this new era.
Over the last two years, Rivet Logic has helped several major enterprises build and deploy new and exciting WEM solutions into production. Based on our experience, we have distilled the essence of success to seven key ingredients.