Harnessing theMotivation Wave How to identify when a user is motivated to be physically active
MoTIVAtIOn WAVEBJ Fogg explains the MotivationWave as the natural tendency forpeople to cycle between moments ofhigh motiv...
MoTIVAtIOn WAVEIf we conducted pager studies of 18people and asked them throughoutone day if they felt motivated or not,we...
MoTIVAtIOn WAVE
MoTIVAtIOn WAVE
MoTIVAtIOn WAVE
MoTIVAtIOn WAVE
MoTIVAtIOn WAVE
MoTIVAtIOn WAVE
HOW MIgHT WEHow might we be able to tell ifsomeone is at the high or low point ofthe motivation wave?
MoTIVAtIOnGoing back to that pager study,we really can’t go about askingindividuals if they aremotivated or not.
A ReMInDErIf we can put hot triggers inthe path of motivated people,we can effectively design forbehavior change.
HIGH MoTIVAtIOnPriority #1: Do hard things that structure futurebehaviorPriority #2: Do hard things that reduce barriersto...
A HYPoTHeSIsMotivated individuals start riding the motivation wave whenthere is one of three observations of reinforcement...
INCrEmenTAl AND VISIbLe sElF-        IMpRoVEmeNtThis observation of reinforcement shows the individual that isparticipatin...
SoCIAL ReCOgNItIon AND           EnCOUrAGeMeNtThis observation of reinforcement indicates to the individualthat the people...
SeLf-DRIVeN TrIGgErSThis observation of reinforcement, also referred to as anepiphany, highlights points of motivation tha...
PAtHS To ReINfOrCEmeNt            ObLIgATIoNTwo paths to reinforcement exist - participating in these maybring the user to...
PAtHS To ReINfOrCEmeNt            INCenTIVeSThis path to reinforcement lets the individual understand thatthe behavior is ...
To WRAp UPMotivated individuals start riding themotivation wave when there is one ofthree observations of reinforcement(OR...
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Harnessing the Motivation Wave for Behavior Change

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Motivated individuals start riding the motivation wave when there is one of three observations of reinforcement (ORs) that the user recognizes- each can go in a positive or negative direction.

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Harnessing the Motivation Wave for Behavior Change

  1. 1. Harnessing theMotivation Wave How to identify when a user is motivated to be physically active
  2. 2. MoTIVAtIOn WAVEBJ Fogg explains the MotivationWave as the natural tendency forpeople to cycle between moments ofhigh motivation and moments of lowmotivation
  3. 3. MoTIVAtIOn WAVEIf we conducted pager studies of 18people and asked them throughoutone day if they felt motivated or not,we might imagine a chart like this:
  4. 4. MoTIVAtIOn WAVE
  5. 5. MoTIVAtIOn WAVE
  6. 6. MoTIVAtIOn WAVE
  7. 7. MoTIVAtIOn WAVE
  8. 8. MoTIVAtIOn WAVE
  9. 9. MoTIVAtIOn WAVE
  10. 10. HOW MIgHT WEHow might we be able to tell ifsomeone is at the high or low point ofthe motivation wave?
  11. 11. MoTIVAtIOnGoing back to that pager study,we really can’t go about askingindividuals if they aremotivated or not.
  12. 12. A ReMInDErIf we can put hot triggers inthe path of motivated people,we can effectively design forbehavior change.
  13. 13. HIGH MoTIVAtIOnPriority #1: Do hard things that structure futurebehaviorPriority #2: Do hard things that reduce barriersto behaviorPriority #3: Do hard things that increasepeople’s ability
  14. 14. A HYPoTHeSIsMotivated individuals start riding the motivation wave whenthere is one of three observations of reinforcement (ORs)that the user recognizes- each can go in a positive or negativedirection. 1. Incremental and visible self-improvement 2. Social recognition and encouragement 3. Self-driven triggers
  15. 15. INCrEmenTAl AND VISIbLe sElF- IMpRoVEmeNtThis observation of reinforcement shows the individual that isparticipating in behavior change that there is a visible outcome.This visibility may simply be just for the individual.POSITIVE For example, as a result of walking 30 minutes aday, Bob might feel less winded going up the stairs. Recognizingthat he is less winded is important here.NEGATIVE Jane might stop smoking, but for the first weekdoesn’t notice anything different - in fact, she’s even moremiserable because she can’t attend to her habit.
  16. 16. SoCIAL ReCOgNItIon AND EnCOUrAGeMeNtThis observation of reinforcement indicates to the individualthat the people around the individual notice the behaviorchange.POSITIVE Sarah participates in a meditate program on a whim.The next day, her colleagues comment on her looking more“radiant”.NEGATIVE Bill goes to a karate class, but for some reason theinstructor seems to ignore him. He thinks it might be becausehe’s about 15 years older than the other students.
  17. 17. SeLf-DRIVeN TrIGgErSThis observation of reinforcement, also referred to as anepiphany, highlights points of motivation that the user feelswithout a specific reason.POSITIVE Sam decides to walk home because he has 30minutes to spare. He realizes how much he enjoys walking, anddecides to keep it up.
  18. 18. PAtHS To ReINfOrCEmeNt ObLIgATIoNTwo paths to reinforcement exist - participating in these maybring the user to encounter any of the previous three ORs.Obligation puts the individual in a situation where they mustsatisfy a certain requirement.POSITIVE Natasha needs to walk her dog at 8 in the morningand 6 in the evening each day. As a result, she realizes sheenjoys the moments of exercise.NEGATIVE Raymond has to participate in a gym program aspart of his school requirement. He hates being picked last atbaseball, so he would really rather not be there.
  19. 19. PAtHS To ReINfOrCEmeNt INCenTIVeSThis path to reinforcement lets the individual understand thatthe behavior is considered enough of a priority to warrant anincentive of some kind.POSITIVE Greg receives a voucher every time he completes aweek-long exercise regime provided by his company. At theconclusion of one, his friends notice he has lost weight, and hecontinues riding the motivation wave.NEGATIVE Stephanie is in a exercise program that rewardsher with cash whenever she completes a step. The steps aretoo wide and she realizes the incentives are not worth it.
  20. 20. To WRAp UPMotivated individuals start riding themotivation wave when there is one ofthree observations of reinforcement(ORs). These ORs can stand on theirown, or be led to by two paths ofreinforcement.

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