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Winning Higher Ed Social
Media Engagement
“We need more engagement!”
“How can we get more shares?”
“Why aren’t our posts getting likes?”
“How can we make our posts ...
Likes: 7,200
Shares: 600+
Comments: 250+
Page Likes: 260K+
Time of day?
Single image vs. multiple?
Likes: 745
Shares: 45+
...
Impact For Good
Today’s agenda
Methodology
340
schools
600K
social posts
Instagram
Engagement Rates
4.1%Higher Ed
1.0%Brands Overall
Back to School: Class of 2020
Class of 2020
Back-to-school
Humor + Tradition
2xEngagement on
Twitter and Facebook
1.15xEngagement on
Instagram
II
Small changes,
big improvements
In a competitive
landscape of 8
schools…
2nd
largest following
7th
in engagement
We can do better.
Use the image,
Luke.
More images & videos with posts
Don’t hide the content
More engagement with students
More humor and authenticity
Content i...
After 3 months of implementing these
changes….
Celebrating Community
Students Doing Big
Things
Students Doing Big
Things
The Olympics
The Olympics 1.6xEngagement on
Facebook
Doesn’t have to be
the Olympics!
Be Real. Be Funny.
Why no personality?
It works!
It shows your school’s personality.
Well played, Butler.
Thinking on
their feet.
Baby steps….
Keep an eye on
what’s #trending…
Start close
to home.
Know Your Medium
Small schools, big engagement
#17 overall #35 overall
#39 overall
4,000 1,000
4,250
18,000+ Facebook likes
5,000+ Twitter followers
4,700+ Instagram followers
Top performer- Instagram
Step Back. Prioritize.
Take Advantage of Calendar.
Know Your Platforms.
upandup.agency/engage
Download the
Higher Ed Social
Media Engagement Report
Rival IQ - Winning Higher Ed Social Media Engagement
Rival IQ - Winning Higher Ed Social Media Engagement
Rival IQ - Winning Higher Ed Social Media Engagement
Rival IQ - Winning Higher Ed Social Media Engagement
Rival IQ - Winning Higher Ed Social Media Engagement
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Rival IQ - Winning Higher Ed Social Media Engagement

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Turning your Students, Alumni, and Donors into Advocates.

As a higher ed marketer, you face a unique challenge: transform an existing base of stakeholders into a group of raving fans. Your students, alumni, staff, and donors represent one of your greatest assets, but driving beneficial social engagement is not easy. Solving the engagement puzzle is core to your success.

Up&Up and Rival IQ have examined hundreds of thousands of social posts from hundreds of colleges and universities and identified the strategies most likely to deliver results. Join Jeremiah Barba and Seth Bridges as they walk you through specific examples of how top higher ed marketers are driving social engagement and winning higher ed social media.

Published in: Education
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Rival IQ - Winning Higher Ed Social Media Engagement

  1. 1. Winning Higher Ed Social Media Engagement
  2. 2. “We need more engagement!” “How can we get more shares?” “Why aren’t our posts getting likes?” “How can we make our posts go viral?”
  3. 3. Likes: 7,200 Shares: 600+ Comments: 250+ Page Likes: 260K+ Time of day? Single image vs. multiple? Likes: 745 Shares: 45+ Comments: 18 Page Likes:405K+
  4. 4. Impact For Good
  5. 5. Today’s agenda
  6. 6. Methodology 340 schools 600K social posts
  7. 7. Instagram Engagement Rates 4.1%Higher Ed 1.0%Brands Overall
  8. 8. Back to School: Class of 2020
  9. 9. Class of 2020
  10. 10. Back-to-school Humor + Tradition
  11. 11. 2xEngagement on Twitter and Facebook 1.15xEngagement on Instagram II
  12. 12. Small changes, big improvements
  13. 13. In a competitive landscape of 8 schools… 2nd largest following 7th in engagement
  14. 14. We can do better.
  15. 15. Use the image, Luke.
  16. 16. More images & videos with posts Don’t hide the content More engagement with students More humor and authenticity Content is for them, not us Take advantage of real world (or internet) events
  17. 17. After 3 months of implementing these changes….
  18. 18. Celebrating Community
  19. 19. Students Doing Big Things
  20. 20. Students Doing Big Things
  21. 21. The Olympics
  22. 22. The Olympics 1.6xEngagement on Facebook
  23. 23. Doesn’t have to be the Olympics!
  24. 24. Be Real. Be Funny.
  25. 25. Why no personality?
  26. 26. It works! It shows your school’s personality.
  27. 27. Well played, Butler.
  28. 28. Thinking on their feet.
  29. 29. Baby steps….
  30. 30. Keep an eye on what’s #trending…
  31. 31. Start close to home.
  32. 32. Know Your Medium
  33. 33. Small schools, big engagement
  34. 34. #17 overall #35 overall #39 overall 4,000 1,000 4,250
  35. 35. 18,000+ Facebook likes 5,000+ Twitter followers 4,700+ Instagram followers Top performer- Instagram
  36. 36. Step Back. Prioritize. Take Advantage of Calendar. Know Your Platforms.
  37. 37. upandup.agency/engage Download the Higher Ed Social Media Engagement Report

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