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Rival IQ Overview for Agencies

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Rival IQ delivers on-demand analytics for you and your competitors’ digital marketing presence, including social media performance across six social networks, SEO keyword rankings, and website content - all delivered in one place.

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Rival IQ Overview for Agencies

  1. 1. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge1 Digital Marketing Analytics with a Competitive Edge Rich Stillman, Rival IQ Rival IQ Overview for Agencies February 2015
  2. 2. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge222 Topic Slides  About Rival IQ 3-6  Product Overview and Key Features 7-14  Sample Analytics Reports • Cross Channel Overview 15-19 • Twitter social content and detailed metrics 20-32 • SEO Positioning and Metrics 33-46 Table of Contents
  3. 3. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge333 Rival IQ is digital marketing analytics software that provides a competitive perspective of you & your client’s market. What is Rival IQ?
  4. 4. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge444  Rival IQ’s engine reaches out across the Internet, gathering data and content from multiple social channels, thousands of websites and SEO ranking systems.  Rival IQ analyzes and aggregates this data to deliver fast, interactive and easy to understand analytics of what is happening both for your company and across your competitive landscape.  Rival IQ gives you vital insights in seconds, so you can make strategic decisions about what content and keywords are working, how to improve your content marketing, how to improve social community engagement, and how to stay one step ahead of the competition  Marketers could do this by hand, but it would take hours, days or even weeks! How does it Work?
  5. 5. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge555 Save time and money Make more informed marketing decisions Always know what your competition is doing – before you’re asked Reports when you need them, clearly showing your marketing results Track & demonstrate what’s working and what’s not – with data to prove it Rival IQ helps you (and your clients) be SMARTer marketers! What we do for YOU
  6. 6. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge666 Paid Customers in 30 countries - Users in 100+ countries Rival IQ Global Reach
  7. 7. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge7 Product & Features
  8. 8. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge8 Build a landscape in minutes All my competitors in one place with rich company profiles
  9. 9. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge9 Benchmark with powerful reports Which social channels matter most? For a particular channel, what’s working best?
  10. 10. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge10 Understand what content works Switch between different social channels Who is winning the share of voice? What particular content is most engaging? Export to CSV, PDF or PowerPoint!
  11. 11. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge11 Top search related keywords What keywords are working for me? Where should I focus to steal from others?
  12. 12. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge12 Web page comparison and tracking Tracking all the major pages (home, product, pricing… How do my pages compare? How have they changed over time (history)?
  13. 13. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge13 Proactive summaries give visibility How am I doing on Audience, Activity and Engagement? What specific content is doing the best?
  14. 14. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge14 Alerts when something important changes This content is much more engaging then normal Are they going in a new direction?
  15. 15. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge15 Sample Analytics & Report Rival IQ exports charts like the following to PowerPoint quickly and easily!
  16. 16. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge161616 Social Channel Matrix Showing you where each organization in a Landscape has a social presence:
  17. 17. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge171717 Social Audience The total number of followers across all tracked social channels. Cross-Channel Social Audience Showing you an aggregate view of followers across six social networks
  18. 18. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge181818 Social Activity The total number of posts across all tracked social channels. Cross-Channel Social Activity Volume Showing you where organizations are most active across six social networks
  19. 19. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge191919 Social Engagement The total number of engagement actions across all tracked social channels. Cross-Channel Social Engagement Showing you which social networks are obtaining the most engagement for these companies
  20. 20. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge20 Top Twitter Social Content and Detailed Metrics You can download a report like this for each of the six of the social media networks Rival IQ tracks!
  21. 21. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge21 Twitter Summary Jan 21, 2015-Feb 19, 2015 Who’s performing best? What days of the week seem to be the best? What type of content?
  22. 22. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge22 Example of Top Twitter Content Jan 21, 2015-Feb 19, 2015 What’s contributing to these tweets being such high performers?
  23. 23. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge23 As of Feb 19, 2015 Twitter Followers Twitter Followers The number of people following this company on Twitter.
  24. 24. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge24 Feb 19, 2015 vs. Jan 20, 2015 Growth in Twitter Followers Twitter Followers The number of people following this company on Twitter.
  25. 25. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge25 Jan 21, 2015 - Feb 19, 2015 Average Daily Tweet Volume Average Tweets per Day The average number of tweets by this company per day during this time period.
  26. 26. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge26 Jan 21, 2015 - Feb 19, 2015 Tweet Volume by Day Tweets The number of tweets by this company during this time period. Who’s the most active and on what days?
  27. 27. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge27 Jan 21, 2015 - Feb 19, 2015 Engagement Rate for Tweets Tweet Engagement Rate The number of interactions (retweets and favorites), per thousand followers, of this company's own tweets during this time period. Rival IQ lets you drill into specifc tweets like this one to understand what happened
  28. 28. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge28 Jan 21, 2015 - Feb 19, 2015 Average Engagement Rate per Tweet Average Engagement Rate per Tweet The average number of interactions (retweets and favorites), per thousand followers, of this company's tweets during this time period.
  29. 29. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge29 Jan 21, 2015 - Feb 19, 2015 Total Engagement for Tweets Tweet Engagement Total The total number of interactions (retweets and favorites) of this company's own tweets during this time period. Celebrity Cruises ranked 6th in followers but second in total enagement.
  30. 30. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge30 Jan 21, 2015 - Feb 19, 2015 Average Total Engagement per Tweet Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of this company's tweets during this time period.
  31. 31. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge31 Tweet Volume vs. Average Total Engagement per Tweet Tweets The number of tweets by this company during this time period. Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of this company's tweets during this time period.
  32. 32. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge32 As of Feb 19, 2015 Twitter Bio
  33. 33. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge33 SEO Positioning and Metrics
  34. 34. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge34 As of Feb 19, 2015 Homepage Title How do the various brands positiion themselves?
  35. 35. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge35 As of Feb 19, 2015 (Slide 1 of 2) Homepage Meta Description Is the Homepage description optimized for SEO?
  36. 36. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge36 As of Feb 19, 2015 (Slide 2 of 2) Homepage Meta Description
  37. 37. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge37 As of Feb 19, 2015 Homepage Meta Keywords What are the main keywords the competitors seem focused on?
  38. 38. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge38 As of Feb 19, 2015 Moz Domain Authority Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  39. 39. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge39 As of Feb 19, 2015 Moz External Links Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  40. 40. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge40 Moz Domain Authority vs. Moz External Links Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  41. 41. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge41 As of Feb 19, 2015 SEMrush Rank SEMrush Rank SEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20 search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are more popular.
  42. 42. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge42 As of Feb 19, 2015 Organic Keyword Count Organic Keyword Count SEMrush's estimate of the number of words for which you rank in the top 20 results.
  43. 43. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge43 As of Feb 19, 2015 Organic Traffic Organic Traffic SEMrush's estimate of your monthly organic search visits.
  44. 44. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge44 As of Feb 19, 2015 Organic Cost Organic Cost SEMrush's estimate of the cost (in USD) to purchase Adwords to drive an amount of traffic equivalent to your organic search traffic during one month.
  45. 45. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge45 Rival IQ: Digital Marketing Analytics with a Competitive Edge Get a copy of the Cruise Lines landscape for your Rival IQ account here: http://bit.ly/1lOp6cF
  46. 46. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge46 Thank You @rivaliq

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