Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Which Las Vegas Hotel wins the
jackpot on Social Media?
A demonstration of automated competitive reporting using Rival IQ
...
Key Observations From This Landscape
Twitter
•

MGM Grand strongest overall and drives engagement with
requests for RT’s

...
Twitter
Twitter Followers
As of Nov 9, 2013
Growth in Twitter Followers
Oct 27, 2013 - Nov 9, 2013
Tweet Volume
Oct 27, 2013 - Nov 9, 2013
Engagement Rate for Tweets
Oct 27, 2013 - Nov 9, 2013

Tweet Engagement Rate
The number of retweets and favorites, per tho...
Engagement Rate for Tweets
Oct 27, 2013 - Nov 9, 2013

Tweet Engagement Rate
The number of retweets and favorites, per tho...
Retweet Volume
Oct 27, 2013 - Nov 9, 2013
Retweet Volume by Day
Oct 27, 2013 - Nov 9, 2013
Tweet Volume vs. Retweet Volume
Oct 27, 2013 - Nov 9, 2013
Twitter Followers vs. Twitter Following
As of Nov 9, 2013
Facebook
Facebook Likes
As of Nov 9, 2013
Growth in Facebook Likes
Oct 27, 2013 - Nov 9, 2013
Facebook Post Volume
Oct 27, 2013 - Nov 9, 2013
Facebook Talking About
As of Nov 9, 2013
Facebook Talking About by Day
Oct 27, 2013 - Nov 9, 2013
Engagement Rate for Facebook Posts
Oct 27, 2013 - Nov 9, 2013

Facebook Post Engagement Rate
The total number of likes, co...
Engagement Rate for Facebook Posts
Oct 27, 2013 - Nov 9, 2013

Facebook Post Engagement Rate
The total number of likes, co...
Facebook Post Volume vs.
Engagement Rate for Facebook Posts
Oct 27, 2013 - Nov 9, 2013

Facebook Post Engagement Rate
The ...
SEO
Homepage Title
As of Nov 9, 2013 (Slide 1 of 2)
Homepage Title
As of Nov 9, 2013 (Slide 2 of 2)
Homepage Meta Description
As of Nov 9, 2013 (Slide 1 of 2)
Homepage Meta Description
As of Nov 9, 2013 (Slide 2 of 2)
Homepage Meta Keywords
As of Nov 9, 2013 (Slide 1 of 2)
Homepage Meta Keywords
As of Nov 9, 2013 (Slide 2 of 2)
Moz Domain Authority
As of Nov 9, 2013

Moz Domain Authority
Moz's best prediction about how a website will perform in sea...
Moz External Links
As of Nov 9, 2013

Moz External Links
Hyperlinks that point at (target) any domain other than the domai...
Moz Domain Authority vs. Moz External Links
As of Nov 9, 2013

Moz Domain Authority
Moz's best prediction about how a webs...
Rival IQ is Competitive Intelligence
For Busy Marketers
Be the star with automated marketing reports for
your company.
Try...
Upcoming SlideShare
Loading in …5
×

Which Las Vegas Hotel wins the jackpot on Social Media?

1,507 views

Published on

An example competitive analytics report for Las Vegas Hotels built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Las Vegas Hotels) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.

Published in: Marketing, Technology, Business
  • Be the first to comment

  • Be the first to like this

Which Las Vegas Hotel wins the jackpot on Social Media?

  1. 1. Which Las Vegas Hotel wins the jackpot on Social Media? A demonstration of automated competitive reporting using Rival IQ Market Landscape Las Vegas Hotels Oct 27, 2013 - Nov 9, 2013
  2. 2. Key Observations From This Landscape Twitter • MGM Grand strongest overall and drives engagement with requests for RT’s • Wynn has bigger following. No engagement. Facebook • Bellagio dominates by using photos to drive engagement • Caesars Palace demonstrates volume doesn’t drive engagement Other • Little use of Google+ and LinkedIN. Could be an opportunity • Any B2C company could learn from techniques used by MGM Grand (Twitter) and Bellagio (Facebook) * This is the only non-auto-generated slide in this deck.
  3. 3. Twitter
  4. 4. Twitter Followers As of Nov 9, 2013
  5. 5. Growth in Twitter Followers Oct 27, 2013 - Nov 9, 2013
  6. 6. Tweet Volume Oct 27, 2013 - Nov 9, 2013
  7. 7. Engagement Rate for Tweets Oct 27, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  8. 8. Engagement Rate for Tweets Oct 27, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  9. 9. Retweet Volume Oct 27, 2013 - Nov 9, 2013
  10. 10. Retweet Volume by Day Oct 27, 2013 - Nov 9, 2013
  11. 11. Tweet Volume vs. Retweet Volume Oct 27, 2013 - Nov 9, 2013
  12. 12. Twitter Followers vs. Twitter Following As of Nov 9, 2013
  13. 13. Facebook
  14. 14. Facebook Likes As of Nov 9, 2013
  15. 15. Growth in Facebook Likes Oct 27, 2013 - Nov 9, 2013
  16. 16. Facebook Post Volume Oct 27, 2013 - Nov 9, 2013
  17. 17. Facebook Talking About As of Nov 9, 2013
  18. 18. Facebook Talking About by Day Oct 27, 2013 - Nov 9, 2013
  19. 19. Engagement Rate for Facebook Posts Oct 27, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  20. 20. Engagement Rate for Facebook Posts Oct 27, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  21. 21. Facebook Post Volume vs. Engagement Rate for Facebook Posts Oct 27, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  22. 22. SEO
  23. 23. Homepage Title As of Nov 9, 2013 (Slide 1 of 2)
  24. 24. Homepage Title As of Nov 9, 2013 (Slide 2 of 2)
  25. 25. Homepage Meta Description As of Nov 9, 2013 (Slide 1 of 2)
  26. 26. Homepage Meta Description As of Nov 9, 2013 (Slide 2 of 2)
  27. 27. Homepage Meta Keywords As of Nov 9, 2013 (Slide 1 of 2)
  28. 28. Homepage Meta Keywords As of Nov 9, 2013 (Slide 2 of 2)
  29. 29. Moz Domain Authority As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  30. 30. Moz External Links As of Nov 9, 2013 Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  31. 31. Moz Domain Authority vs. Moz External Links As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  32. 32. Rival IQ is Competitive Intelligence For Busy Marketers Be the star with automated marketing reports for your company. Try Rival IQ with our Vegas Hotels landscape now: http://bit.ly/VegasHotels_RIQ

×