Is Michael Kors the luxury fashion brand to beat in social media?

10,931 views

Published on

An example competitive analytics report for Luxury Fashion Brands built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Fashion Brands) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.

Published in: Marketing, Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
10,931
On SlideShare
0
From Embeds
0
Number of Embeds
1,814
Actions
Shares
0
Downloads
53
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Is Michael Kors the luxury fashion brand to beat in social media?

  1. 1. Is Michael Kors the luxury fashion brand to beat in social media? A demonstration of automated competitive reporting using Rival IQ Focus Company Michael Kors Market Landscape Fashion Brands Oct 11, 2013 - Nov 9, 2013
  2. 2. Key Observations From This Landscape Michael Kors • Has strong Twitter performance with good engagement. • Really dominates Facebook • Outgrowing all others on Google+ Versace got TONS of engagement when Lady Gaga mentioned them on Twitter. Louis Vuitton is the only company posting real, non-job content on LinkedIn, and its working to grab engagement. * This is the only non-auto-generated slide in this deck.
  3. 3. Twitter
  4. 4. Twitter Followers As of Nov 9, 2013
  5. 5. Growth in Twitter Followers Oct 11, 2013 - Nov 9, 2013
  6. 6. Tweet Volume Oct 11, 2013 - Nov 9, 2013
  7. 7. Engagement Rate for Tweets Oct 11, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  8. 8. Engagement Rate for Tweets Oct 11, 2013 - Nov 9, 2013 One tweet exchange with @ladygaga makes a big impact Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  9. 9. Retweet Volume Oct 11, 2013 - Nov 9, 2013
  10. 10. Retweet Volume by Day Oct 11, 2013 - Nov 9, 2013
  11. 11. Tweet Volume vs. Retweet Volume Oct 11, 2013 - Nov 9, 2013
  12. 12. Twitter Followers vs. Twitter Following As of Nov 9, 2013
  13. 13. Facebook
  14. 14. Facebook Likes As of Nov 9, 2013
  15. 15. Growth in Facebook Likes Oct 11, 2013 - Nov 9, 2013
  16. 16. Facebook Post Volume Oct 11, 2013 - Nov 9, 2013
  17. 17. Facebook Talking About As of Nov 9, 2013
  18. 18. Facebook Talking About by Day Oct 11, 2013 - Nov 9, 2013
  19. 19. Engagement Rate for Facebook Posts Oct 11, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  20. 20. Engagement Rate for Facebook Posts Oct 11, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  21. 21. Facebook Post Volume vs. Engagement Rate for Facebook Posts Oct 11, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  22. 22. Google+
  23. 23. Google+ Plus Ones As of Nov 9, 2013
  24. 24. Growth in Google+ Plus Ones Oct 11, 2013 - Nov 9, 2013
  25. 25. Google+ Post Volume Oct 11, 2013 - Nov 9, 2013
  26. 26. Engagement Rate for Google+ Posts Oct 11, 2013 - Nov 9, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  27. 27. Engagement Rate for Google+ Posts Oct 11, 2013 - Nov 9, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  28. 28. Google+ Post Plus One Volume Oct 11, 2013 - Nov 9, 2013
  29. 29. Google+ Post Plus One Volume by Day Oct 11, 2013 - Nov 9, 2013
  30. 30. Google+ Post Reshare Volume Oct 11, 2013 - Nov 9, 2013
  31. 31. Google+ Post Reshare Volume by Day Oct 11, 2013 - Nov 9, 2013
  32. 32. Google+ Post Volume vs. Google+ Post Plus One Volume Oct 11, 2013 - Nov 9, 2013
  33. 33. Linkedin
  34. 34. LinkedIn Followers As of Nov 9, 2013
  35. 35. LinkedIn Update Volume Oct 11, 2013 - Nov 9, 2013
  36. 36. Engagement Rate for LinkedIn Posts Oct 11, 2013 - Nov 9, 2013 LinkedIn Posts Engagement Rate The total number of likes and comments on updates, per thousand followers, on this company's LinkedIn page during this time period.
  37. 37. LinkedIn Update Like Volume Oct 11, 2013 - Nov 9, 2013
  38. 38. SEO
  39. 39. Homepage Title As of Nov 9, 2013 (Slide 1 of 3)
  40. 40. Homepage Title As of Nov 9, 2013 (Slide 2 of 3)
  41. 41. Homepage Meta Description As of Nov 9, 2013 (Slide 1 of 3)
  42. 42. Homepage Meta Description As of Nov 9, 2013 (Slide 2 of 3)
  43. 43. Moz Domain Authority As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  44. 44. Moz External Links As of Nov 9, 2013 Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  45. 45. Moz Domain Authority vs. Moz External Links As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  46. 46. Rival IQ is Competitive Intelligence For Busy Marketers Be the star with automated marketing reports for your company. Try Rival IQ with our Fashion Brands landscape now: http://bit.ly/FashionBrands_RIQ

×