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Ad Campaign for Encozia - Gold Winner - Patel Hall

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The campaign that won the Inter Hall Ad Design 2009 at IIT Kharagpur

Published in: Business, Design
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Ad Campaign for Encozia - Gold Winner - Patel Hall

  1. 1. INTER HALL AD DESIGN Patel Hall
  2. 2. PRODUCT <ul><li>A Chair with following characteristics </li></ul><ul><ul><li>Mood Meter </li></ul></ul><ul><ul><li>Gentle Massage </li></ul></ul><ul><ul><li>Suitable Music </li></ul></ul><ul><ul><li>Oxygen / Aroma Therapy </li></ul></ul>TARGET MARKET <ul><li>Target market: Upper class and upper middle class </li></ul><ul><li>Brand positioning: A luxury product for a select market segment </li></ul>
  3. 3. USP <ul><li>Mood Meter – The Science of Pleasure </li></ul>
  4. 4. LOGO AND TAGLINE
  5. 5. CAMPAIGN THEME <ul><li>The Seven Deadly Sins </li></ul>
  6. 6. VIDEO AD <ul><li>http://www.youtube.com/watch?v=gcS4We-l9Ds </li></ul>
  7. 7. PRINT AD – COLOUR
  8. 15. PRINT AD – BLACK AND WHITE
  9. 17. BILLBOARD
  10. 19. THANK YOU

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