Today amul is a symbol of</li></ul> many things<br /><ul><li>Multi-dimensional impact </li></ul> on rural economy and society<br />
HISTORICAL BACKGROUND OF AMUL<br /><ul><li>Amul’s birth is indelibly linked to the freedom movement in India.
The first Amul cooperative was the result of a farmers.
SardarVallabhbhai Patel vision to organise farmers.
Dr. VergheseKurien, who founded Amul.</li></li></ul><li><ul><li>Established in 1946 - two societies collected 250 lures of milk. </li></ul> <br /><ul><li>Competed with Polson’s to supply milk to Bombay. </li></ul> <br /><ul><li>1952 - Bombay Government terminated Polson’s contract and signed with AMUL.
1955 - Dairy and milk powder plant was established with aid from the United Nations Children's Fund (UNICEF).</li></ul> <br />FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCER’S UNION (AMUL)<br />
<br /><ul><li>1960 - AMUL pioneered production of milk powder and baby food from buffalo milk.
AMUL - meets producer demand for critical inputs, veterinary services, artificial insemination and feed. </li></ul> <br /><ul><li>Today AMUL members supply more than 1 million lures of milk per day.</li></ul> <br /><ul><li>AMUL sells 400 tonnes of cattle feed every </li></ul>CONTD…<br />
THE GUJARAT COOPERATIVE MILK MARKETING FEDERATION <br /><ul><li>Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization.
Amul initiated the dairy co-operative movement.
Today, this movement is being replicated in 70,000 villages in over 200 districts in India. </li></li></ul><li>THE GROWTH ERA<br /><ul><li>Amul Dairy has organized over 10,000 village cooperatives.
Every day Amul collects 4,47,000 litres of milk.
Today, 173 milk producers cooperative unions and 22 federations play a major role</li></li></ul><li>HISTORY OF AMUL<br />Dairy cooperative<br />Largest food brand in India <br />Situation of farmers <br />GCMMF contribution to Amul<br />
INTRODUCTION AND CONTRIBUTION OF DR.VERGHESE kURIEN (CHAIRMEN)<br />Milk Procurement<br />Sales <br />Distribution <br />Cooperative Development <br />
5,00,000 non-refrigerated retail outlets... </li></li></ul><li>MISSION 2020<br />Vision :liberate our farmers from economic oppression and lead them to prosperity <br />Mission 2020: dairy cooperatives of Gujarat turnover of Rs. 27000 crores by the year 2020<br />Objective: is to ensure that the maximum share of the consumer’s rupee goes back to the milk producers <br />
FUTURE PLANS<br />Expansion of distribution network, creative marketing, consumer education and product innovation, we will leverage effectively on rising income levels and growing affluence among Indian consumers. <br />Tapping the rising demand for new value-added products. <br />
CONTD…<br />Milk shed area will increase to 231 lakh kg per day (23.1 million kg per day), at an annual growth rate of 4% <br />Installing Bulk Milk Chillers and Automatic Milk Collection Systems in all our village cooperative societies. <br />Collect as much as 195 lakh kg per day (19.5 million kg per day) of milk in the peak flush season.<br />Satellite dairies with combined processing and liquid milk packaging capacity of 50 LKPD will be established in major metro market <br />
CONTD…<br />We plan to double to processing capacity of our dairy plants to 20.7 million kg per day, by 2020 <br />Milk drying capacity will also be enhanced by 200 MT’s per day <br />Plan to expand our cattle feed manufacturing capacity, more than four times to 12,000 MT’s per day, by 2020. <br />Total investments envisaged for creating all the required infrastructure would be Rs. 2,600 crores (Rs. 26 billion) till the year 2020 <br />
CONCLUSION<br />AMUL’S Philosophy<br />Trustworthy of 1,000 million Indians<br />Also known for food brand<br />