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Results Presentation
TIM Participações S.A.
Q2 Financials Highlight
R$ mln


                                                                                                                 Guidance

                                       2Q12          2Q11          Var. % YoY     1H12        Var. % YoY


                                                                                                                      >10%
 Total Revenue (reported)              4,547         4,252           +7.0%        9,016         +12.6%
                                                                                                                 P Confirmed
 Total Revenue (MTR adjusted)          4,668                         +9.8%        9,180         +14.7%

                                                                                                                      >10%
 EBITDA (reported)                     1,214         1,145           +6.0%        2,383         +9.2%
                                                                                                                 P   Confirmed
 EBITDA (MTR adjusted)                 1,262                        +10.2%        2,453         +12.4%

                                                                                                                     ~R$3 bln
 CAPEX                                 1,057          724           +45.9%        1,600         +56.4%           P   Confirmed
                                                                                                           (+R$0.5 Mln licenses)

                                                                                                  Anticipation
                                                                                                  focused on
                                                                                                    Network


                          Leadership in Prepaid segment                                   MTR cut (-R$121mln rev; -R$48 mln
        Main              Fastest data growth (+40%YoY) and            Quarter             EBITDA)
                           smartphone at 35.2% of total base                               Macro-economic and competitive
    Achievements                                                        Impact              environment
                          TIM Fiber started-up (Live TIM brand)
                                                                                           TIM Fiber start-up costs (~R$11 mln)

                                                                                                                                   2
Effects on Q2: MTR and Macro Environment

MTR                                                                              Macro Environment

  Total Net Revenues
                                                  P -R$121 mln impact on net      P Macro economic scenario slowdown in 1H12 vs.
  (R$ billion)
                                                    revenues and -R$48 mln          1H11 (i.e.: level of indebtedness; high commitment
                                                    on EBITDA                       of income to debt payment; GDP lower growth)
                               4.7
                   +10%
                               0.1                                               GDP Quarterly Growth (YoY)

                               4.5
           4.3      +7%                           P Still no elasticity coming
                                                    on and traffic reshape to
         2Q11                2Q12                   offset MTR impact
                                                                                 1Q11       2Q11    3Q11   4Q11    1Q12   2Q12e   3Q12e    4Q12e   1Q13e
  EBITDA
  (R$ billion)                                                                   Handset Sale
                                                                                                   Net Revenues                     Volume
                               1.3                P FMS will lead to lower
                    +10%                                                                                                          83%
                               0.1                  dependency on MTR               D YoY           143%

                               1.2                                                                           11%
           1.1      +6%
                                                                                                                                           -28%
         2Q11                2Q12                                                                   2Q11    2Q12                  2Q11     2Q12

                                                                                  P Short term competition aggressiveness


                                                           Revenues                                               Costs
 Drivers to softening
                                         Keeping the               Macro scenario           Intelig/ TIM Fiber       EILD regulatory
    these impacts                        Innovative approach       improvement              (leased lines swap)      framework

                                         2Q12                                                                                             4Q12
Source: BCB, Bradesco Corretora and Company’s estimates                                                                                               3
FMS Secular Trend Remains on Play

Fixed to Mobile Substitution…                               …impacting Fixed Incumbents                               … benefiting Mobile Segment

 Fixed Tariff Premium over Mobile                           Lines in Service                                             Lines
 ARPM (R$/min)                                              (D% yoy)                                                     (D% yoy)

Mobile
                                         40% mobile
                                         discount
                                                                  -4.7%                           2Q11                  2Q11                        +16.7%

Fixed                                                             -4.9%                           3Q11                  3Q11                        +18.0%

                                                                  -4.5%                           4Q11
                                                                                                                        4Q11                        +18.6%
Mobile Outgoing price (% YoY)          -23%      -14%             -4.0%                           1Q12
                                                                                                                        1Q12                        +18.6%
                                                                  -3.4%                           2Q12
 Leading Traffic to a Sharp Increase                                                                                    2Q12                        +17.6%
 (Bln Minutes)

                              21.8     22.6      23.8
           18.4     20.1                                    Fixed Revenue                                                Mobile Revenue
  17.5
                                                            (D% yoy)                                                     (D% yoy)

  1Q11     2Q11     3Q11      4Q11     1Q12      2Q12

                                                             -4.1%                                 2Q11                 2Q11                        +11.3%
 Leadership in LD Market Share
 (% Minutes)                                                 -7.0%                                 3Q11                 3Q11                        +11.5%

                                                             -8.0%                                 4Q11                 4Q11                        +12.4%

                                                             -7.6%                                 1Q12                 1Q12                        +14.5%


jun/09 jun/10 jun/10 dec/10       jun/11 dec/11 mar/12
                                                          -11.7%**                                 2Q12                 2Q12                        +7.1%**

         TIM        Incumbents*

                                                         Source: Companies results, Teleco and Bloomberg estimates;                                           4
 * Telemar, Brasil Telecom, Telesp e Embratel.
                                                         **Excluding one company.
Operations




             5+
Operational Growth Remains Strong


   Customer Base                                                                                       Total Market Share Growth
   (million lines)                                                                                     (% of total lines)

                                                                  +1.7      D YoY                             30.1% 30.2% 30.1% 29.7%
                                                     +3.1                              D%                                             29.5% 29.5% 29.5% 29.5% 29.8% 29.6%      Vivo
                                          +4.9                               2Q
                                +3.7                     67.2        68.9
                      +2.7                    64.1                                                                                                                             270
                                     59.2                   9.7      10.0    +2.0     +25%             640                                                                     bps
                             55.5              9.3                                                     bps                                                            26.9%
              52.8                   8.7                                                                                                                   26.5% 26.8%
                             8.0                                                                                                                  26.0%
                                                                                                              25.4% 25.3% 25.5% 25.4% 25.4% 25.5%
         Post 7.7                                        57.6        58.9    +11.3    +24%
                                     50.6     54.8                                                                                                                             Claro
         Paid 45.1           47.5                                                                                               25.1% 25.1% 25.5% 25.3%
                                                                                                                          24.5%                         24.9% 24.6% 24.6%
                                                                                                              23.7% 24.0%

          Pre                                                                                                20.4%
                                                                                                                     20.1%
         Paid                                                                                                                19.5% 19.4% 19.7% 19.1%
                                                                                                                                                     18.8% 18.8% 18.5% 18.7%
                                                                                                                                                                               Oi
                 1Q11       2Q11     3Q11     4Q11      1Q12        2Q12          Largest
                                                                                  Prepaid
Net Adds                                                                           Base
    (000)
  Post Paid      223         317       632       655        348      348
                                                                                                             1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12
   Pre Paid      1,598      2,359    3,053    4,219     2,786       1,308
   SP City Market Share Growth                                                                         Customer Base Growth
   (% of total lines)                                                                                  (%YoY)
                                                                                                                                                        1st in yearly growth for 8
                                                                                                                                                          consecutive quarters

                                                                                                      Vivo 18% 20% 18% 17% 15% 14% 16% 19% 20% 18%
                                                                                            Vivo       TIM 17% 17% 19% 24% 25% 25% 26% 26% 27% 24%
                                                                                                     Claro 15% 16% 15% 16% 17% 18% 18% 17% 15% 13%
                                                                                        Claro
                                                                                                         Oi 15% 10%           7%    9%    13% 12% 15% 16% 12% 15%
                                                                                             Oi
                                                                                                              1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12

  1Q10   2Q10        3Q10     4Q10     1Q11   2Q11     3Q11       4Q11     1Q12      2Q12

Source: Anatel                                                                                     Source: Anatel                                                                    6
Growth Backed by Efficiency Approach


  Customer Base Growth                             SAC and SAC/ARPU
  (% YoY)                                          (R$)                                         P Continuous growth on pre-paid
                                  -210Bps
                 +830Bps                             SAC/     2.6                                 and acceleration on postpaid
                                                    ARPU

Prepaid
                                  +860Bps                                   1.6
                                                                                         1.4
Postpaid
                     +360Bps                                                                    P But with a rational approach:
                                                    SAC
                                                    (R$)
                                                                    -44%          -26%            o significant subscriber

              2Q10         2Q11             2Q12            2Q10           2Q11          2Q12       acquisition cost drop

                                                                                                  o continuous bad debt
                                                                                                    downward trend
  Handset Subsidy                                  Bad Debt Trend
  (R$ million)                                     (as % of Gross Revenues)


                                                           1.83%                                 Sustainable business model
Capitalized                                                            1.08%
  Subsidy                                                                                         o Low bad debt
                                                                                     0.92%

                                                                                                  o No subsidies

                                                                                                  o Freedom to customers
              2Q10         2Q11             2Q12           2Q10        2Q11          2Q12



                                                                                                                                  7
Update on Anatel´s Sales Ban

 Current Situation: TIM is not the worst                                                           Outlook: Improvement Plan Presented

=> Network KPI                                                                           => Commitment on Network Development

 Anatel SMP 5 – Orig. calls compl.                Anatel SMP 7 - Call drop                # TRX                   Data Channel Elements              KM of Fiber
 (Points)                                                                                 (‘000)                  (‘000)                             (‘000 Km)

                                                                                                           271                         741                         53


                                                                                                    +75%                                               +84%
                                                                                           157                               4.3x               29

                                                                                                                   139
  Player A   TIM    Player BPlayer C            Player     TIM    Player Player
                                                  A                 B      C
                                                                                             2011        2014         2011           2014        2011            2014
=> Customer KPI                                              Apr - 11      Apr - 12

 Anatel Ranking of Complaints              Procon Ranking of Complaints
                                                                                         => Commitment on Quality Improvement
 (SMP Compl./ Lines in Service * 1000)      (Compl. of Integrated System of Procon )
                                                                                          SMP 5 - Call Complete   SMP 7 - Drop Call          SMP12 - % Call Center
                                                                                          (% clusters)                                       Responsiveness
                                                                                                                                                                    90%
                                                                                                                    96%              100%       77%
                                                                                                           92%
                                                                                             76%
                                                                                                                                                      +1,300Bps
                                                                                                                           +400Bps
  Player A    TIM      Player B Player C        Player A    TIM      Player B Player C         +1,600Bps
              Mar-11     Mar-12                             Jun-11      Jun-12

 TIM Call Center Index of Complaints
 (Points)                                                                                1H 2012         2014E    1H 2012           2014E      1H 2012           2014E

                                            -30%

                                                                                                      Anatel’s sales ban is expected to be
                                                                                                           removed in the next days
                                         2Q11     2Q12                                                                                                                    8
Source: Anatel, Procon and Company
Marketing




            9+
Innovation Platform


Innovation path


                                                                                                                                                      Liberty
                                                                                                                                                     Passport
                                                                                                   Liberty            Liberty
                                                                                                  Torpedo            Controle
                                                                   Liberty
                                                                    Web                            Infinity
                                                                                                  Torpedo
                                                                   Infinity
                                                                    Web

                                          Liberty

        Infinity

       New Concept                        Unlimited               Internet offer                       SMS             Hybrid Plan                       International



     Local=LD                      “All you can               Unlimited                      Unlimited          Unlimited                      Unlimited
                                     eat”
     Per Call                                                  Per Day or                     Per Day or         Budget Control                 Per Day
                                                                 Month                           Month

                 Infinity Customer Base                                Liberty Customer Base                        Infinity Web Unique Users
                 (million lines)                                       (million lines)                              (daily users, million)

                                                 56.1   57.5                    5.5      5.8     6.6   7.0   7.5
                                          53.3                           4.1                                                                       3.2    3.6
                          43.9     47.8                                                                                                      2.7
                  40.1                                                                                                                2.3
                                                                                                                              1.6
                                                                                                                       1.2



                 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12                         1Q11 2Q11 3Q11 4Q11 1Q12 2Q12                 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12


                                                                                                                                                                         10
And Generating Value


 Pre Paid – Customer Base                        Post Paid – Customer Base
 (000 lines)                                     (000 lines)


                                                                                                Combining      volume           and
                                                                              +25% 10,001        value throughout a complete
                          +24%        58,873                   +15%
                                                                      8,019
                      47,506                           6,956                                     and   unlimited      platform     of
           +27%
   37,469                                                                                        services    (local     and       LD
                                                                                                 calls, SMS and data)
      2Q10            2Q11            2Q12              2Q10            2Q11          2Q12



 Volume of Top Up growth                         MOU and Post paid Churn                        Pre-paid consistent growth
 (Mln recharges)                                 (Minutes, % of lines)
                                                                                                Post-paid    taking-up          with
                                                                                +3%
                                                               +24%
                                                                                                 increasing traffic and lower
                                               MOU
                               +18%
                                                                                                 disconnections…
               +42%
                                               Churn
                                                                                                 ..even with no handset
                                                               -80Bps          -50Bps
                                                                                                 subsidy policy and no loyalty
     2Q10             2Q11            2Q12             2Q10             2Q11            2Q12




                                                                                                                                    11
Internet Take-Up Supported by Best Handset and Offering


 Data Revenues                                                                              Smart/Web phone Penetration
 (% of Gross Mobile Service Revenues)                                                       (% smartphones/total CB (lines))



                        +490Bps
                                                                                                                                         35.2%
                                             18.7%                                                                               31.1%
                                     18.1%                                                                              26.6%
                             16.7%                                                                              19.5%
                   15.7%                                                                                15.4%
                                                                                              12.6%
          14.6%
  13.8%
                                                      Value Added Services Revenues
                                                      (R$ billion)                             1Q11     2Q11    3Q11    4Q11     1Q12    2Q12
                                                                                          % sold
   1Q11     2Q11    3Q11     4Q11    1Q12    2Q12
                                                                                  1.03         48%        54%    71%       70%    77%     79%
                                                                       +40%
                                                                0.73

 SMS unique users growth                                                                   Data users
 (daily unique users)                                                                      (monthly unique users)

                                                                                                                                    18,907
                                                                2Q11              2Q12
                                                                                                                    +53%
                    ~3X                                                                           12,391




                                                                                                   2Q11                             May 12
1Q11    2Q11      3Q11       4Q11     1Q12     2Q12
                                                                                         3G coverage
                                                                                         (% of urban
                                                                                                       57%        +1,100Bps             68%
                                                                                         pop.)




                                                                                                                                                 12
Financials




             13+
Consistent EBITDA and Net Income Growth




 EBITDA Evolution                                                      From EBITDA to Net Income
 R$ Mln                                                                R$ Mln
                                                                             1,214
                             Handsets Rev.: +55
                                    COGS: -43                                                                       R$54 mln one
                                                                                                                    off event due to
                                                                                                                    mark to market
          +240       +12         +27       -172                                         -664                        hedge position
                                                    -38     1,214
1,145
                                                                                                   550      -64

26.9%                      EBITDA Margin                    26.7%                                                         -140           347

32.7%                Service EBITDA Margin                  32.2%


                                                                             EBITDA   Depreciation/ EBIT      Net       Taxes            Net
EBITDA Services Handset Marketing Network          Personnel EBITDA           2Q12    Amortization         Financial     and           Income
 2Q11 Revenues Margin and Sales and ITX            G&A and    2Q12                                          Result      Others          2Q12
                                                    others
                                                   expenses
 ΔYoY     +6.4%     -14.4%       -2.8%    +15.1%    +8.7%             ΔYoY   +6.0%     +7.8%      +3.9%    +44.6%      +3.2%           -0.9%
Cash Position Analysis


Capex                                                       D Working Capital
(R$ Mln)                                                    (R$ Mln)

                               2Q11     2Q12      Var                                         D WC: R$230 mln YoY
                  Network       61%      67%    600 Bps
                  IT            22%      28%    600 Bps                                       147
                  Others        17%      5%    -1,200 Bps

                                                                                     -82
                                                  +46%


                                                                             2Q10    2Q11     2Q12
           2Q10   2Q11                2Q12



OFCF                                                        Net Debt
                                                                                               Including TIM Fiber
(R$ Mln)                                                    (R$ Mln)                           net debt = R$87 mln

                                DOFCF R$-34mln YoY
                           DEBITDA-CAPEX =-R$261mln
                                                                             2,520
                           DWC R$230mln                                                       2,278
                           DOther –R$3mln                                            1,998




                                                                             2Q10    2Q11     2Q12
                                                              Net DEBT/
           2Q10   2Q11                2Q12                     EBITDA        0.68x    0.45x   0.47x
                                                            (trailing 12m)


                                                                                                                     15
TIM Fiber Update




                   16+
Network and Marketing Highlights




                                                                                      MSANs
                                                                                                                    Homes
                                                                               Optical                           Passed Ready
                                                                                                     Backbone       to Sell
Network                                   2
                                                                              network
Construction              1
                                                                                                                    220k
                                                                                           3


                 Buildings authorized                  Building’s accessed                     MSANs installed

                         5,700                               2,100                                  214



               Market Demand                                                 Quality of Service
               (Units)                                                       (Mbps)


                                                                                Download
                                          Website
                                                                     63k         Speed
                                        Registration
Market
Demand and
Quality of
Service
                                                                                 Upload
                                          Activation          1k                 Speed




                                                                                                                           17
TIM Fiber Launch Plan: On Track


                                                                                 Commercial Launch
                                                                                     Soon…
Launch Phases
                            Pre-Launch Test
                                                           Soft Launch              Commercial Launch



Key objective             Technical Trial of the       Check of the Business     Start of the Commercial
                                solution                    Readiness                   Operations

Customer base
                                  ~50                      ~1 Thousand              50-70 Thousand
                              Employees +
                          Friendly User Testers             Beta Testers          Customers end-of-period


Geographic Coverage
(SP/RJ)                      1 neighborhood               5 neighborhoods           20+ neighborhoods


Product                                                        Naked
                                                          Ultra Broadband

Communications                                       Advertising outside of       Advertising in mass
                                  n/a
                                                   communication media (BTL)   communication media (ATL)

Channels                                                    Door to door               Door to door
                                  n/a                                             + Tele sale Outbound
                                                        + Tele sale Outbound
                                                                                   + Tele sale Inbound


                                                                                                            18
Conclusions and 2H12 Outlook




                  •   TIM managed to maintain its solid operational improvements amid
                      tough 1H12 (macro-economic and competitive scenario)
    Conclusions



                  •   Data services continued at a solid pace
                  •   Leadership in market share of net addition for 8th consecutive
                      quarter is a clear signal how TIM’s offer is indeed the best value option
                  •   Operational efficiency set the tone, with significant subscriber
                      acquisition cost (SAC) and bad debt reduction


                  •   Focus on network development, quality improvement and
                      communication to defend post-paid segment and reverse the bad
                      perception from Anatel ban
    Outlook




                  •   Insist on FMS trend with an innovative approach
                  •   Support data revenues growth through smartphone penetration and
                      network strengthening
                  •   Launching TIM Fiber (Live TIM)


                                                                                                  19

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Results Presentation 2Q12

  • 2. Q2 Financials Highlight R$ mln Guidance 2Q12 2Q11 Var. % YoY 1H12 Var. % YoY >10% Total Revenue (reported) 4,547 4,252 +7.0% 9,016 +12.6% P Confirmed Total Revenue (MTR adjusted) 4,668 +9.8% 9,180 +14.7% >10% EBITDA (reported) 1,214 1,145 +6.0% 2,383 +9.2% P Confirmed EBITDA (MTR adjusted) 1,262 +10.2% 2,453 +12.4% ~R$3 bln CAPEX 1,057 724 +45.9% 1,600 +56.4% P Confirmed (+R$0.5 Mln licenses) Anticipation focused on Network  Leadership in Prepaid segment  MTR cut (-R$121mln rev; -R$48 mln Main  Fastest data growth (+40%YoY) and Quarter EBITDA) smartphone at 35.2% of total base  Macro-economic and competitive Achievements Impact environment  TIM Fiber started-up (Live TIM brand)  TIM Fiber start-up costs (~R$11 mln) 2
  • 3. Effects on Q2: MTR and Macro Environment MTR Macro Environment Total Net Revenues P -R$121 mln impact on net P Macro economic scenario slowdown in 1H12 vs. (R$ billion) revenues and -R$48 mln 1H11 (i.e.: level of indebtedness; high commitment on EBITDA of income to debt payment; GDP lower growth) 4.7 +10% 0.1 GDP Quarterly Growth (YoY) 4.5 4.3 +7% P Still no elasticity coming on and traffic reshape to 2Q11 2Q12 offset MTR impact 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12e 3Q12e 4Q12e 1Q13e EBITDA (R$ billion) Handset Sale Net Revenues Volume 1.3 P FMS will lead to lower +10% 83% 0.1 dependency on MTR D YoY 143% 1.2 11% 1.1 +6% -28% 2Q11 2Q12 2Q11 2Q12 2Q11 2Q12 P Short term competition aggressiveness Revenues Costs Drivers to softening Keeping the Macro scenario Intelig/ TIM Fiber EILD regulatory these impacts Innovative approach improvement (leased lines swap) framework 2Q12 4Q12 Source: BCB, Bradesco Corretora and Company’s estimates 3
  • 4. FMS Secular Trend Remains on Play Fixed to Mobile Substitution… …impacting Fixed Incumbents … benefiting Mobile Segment Fixed Tariff Premium over Mobile Lines in Service Lines ARPM (R$/min) (D% yoy) (D% yoy) Mobile 40% mobile discount -4.7% 2Q11 2Q11 +16.7% Fixed -4.9% 3Q11 3Q11 +18.0% -4.5% 4Q11 4Q11 +18.6% Mobile Outgoing price (% YoY) -23% -14% -4.0% 1Q12 1Q12 +18.6% -3.4% 2Q12 Leading Traffic to a Sharp Increase 2Q12 +17.6% (Bln Minutes) 21.8 22.6 23.8 18.4 20.1 Fixed Revenue Mobile Revenue 17.5 (D% yoy) (D% yoy) 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 -4.1% 2Q11 2Q11 +11.3% Leadership in LD Market Share (% Minutes) -7.0% 3Q11 3Q11 +11.5% -8.0% 4Q11 4Q11 +12.4% -7.6% 1Q12 1Q12 +14.5% jun/09 jun/10 jun/10 dec/10 jun/11 dec/11 mar/12 -11.7%** 2Q12 2Q12 +7.1%** TIM Incumbents* Source: Companies results, Teleco and Bloomberg estimates; 4 * Telemar, Brasil Telecom, Telesp e Embratel. **Excluding one company.
  • 6. Operational Growth Remains Strong Customer Base Total Market Share Growth (million lines) (% of total lines) +1.7 D YoY 30.1% 30.2% 30.1% 29.7% +3.1 D% 29.5% 29.5% 29.5% 29.5% 29.8% 29.6% Vivo +4.9 2Q +3.7 67.2 68.9 +2.7 64.1 270 59.2 9.7 10.0 +2.0 +25% 640 bps 55.5 9.3 bps 26.9% 52.8 8.7 26.5% 26.8% 8.0 26.0% 25.4% 25.3% 25.5% 25.4% 25.4% 25.5% Post 7.7 57.6 58.9 +11.3 +24% 50.6 54.8 Claro Paid 45.1 47.5 25.1% 25.1% 25.5% 25.3% 24.5% 24.9% 24.6% 24.6% 23.7% 24.0% Pre 20.4% 20.1% Paid 19.5% 19.4% 19.7% 19.1% 18.8% 18.8% 18.5% 18.7% Oi 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 Largest Prepaid Net Adds Base (000) Post Paid 223 317 632 655 348 348 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 Pre Paid 1,598 2,359 3,053 4,219 2,786 1,308 SP City Market Share Growth Customer Base Growth (% of total lines) (%YoY) 1st in yearly growth for 8 consecutive quarters Vivo 18% 20% 18% 17% 15% 14% 16% 19% 20% 18% Vivo TIM 17% 17% 19% 24% 25% 25% 26% 26% 27% 24% Claro 15% 16% 15% 16% 17% 18% 18% 17% 15% 13% Claro Oi 15% 10% 7% 9% 13% 12% 15% 16% 12% 15% Oi 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 Source: Anatel Source: Anatel 6
  • 7. Growth Backed by Efficiency Approach Customer Base Growth SAC and SAC/ARPU (% YoY) (R$) P Continuous growth on pre-paid -210Bps +830Bps SAC/ 2.6 and acceleration on postpaid ARPU Prepaid +860Bps 1.6 1.4 Postpaid +360Bps P But with a rational approach: SAC (R$) -44% -26% o significant subscriber 2Q10 2Q11 2Q12 2Q10 2Q11 2Q12 acquisition cost drop o continuous bad debt downward trend Handset Subsidy Bad Debt Trend (R$ million) (as % of Gross Revenues) 1.83%  Sustainable business model Capitalized 1.08% Subsidy o Low bad debt 0.92% o No subsidies o Freedom to customers 2Q10 2Q11 2Q12 2Q10 2Q11 2Q12 7
  • 8. Update on Anatel´s Sales Ban Current Situation: TIM is not the worst Outlook: Improvement Plan Presented => Network KPI => Commitment on Network Development Anatel SMP 5 – Orig. calls compl. Anatel SMP 7 - Call drop # TRX Data Channel Elements KM of Fiber (Points) (‘000) (‘000) (‘000 Km) 271 741 53 +75% +84% 157 4.3x 29 139 Player A TIM Player BPlayer C Player TIM Player Player A B C 2011 2014 2011 2014 2011 2014 => Customer KPI Apr - 11 Apr - 12 Anatel Ranking of Complaints Procon Ranking of Complaints => Commitment on Quality Improvement (SMP Compl./ Lines in Service * 1000) (Compl. of Integrated System of Procon ) SMP 5 - Call Complete SMP 7 - Drop Call SMP12 - % Call Center (% clusters) Responsiveness 90% 96% 100% 77% 92% 76% +1,300Bps +400Bps Player A TIM Player B Player C Player A TIM Player B Player C +1,600Bps Mar-11 Mar-12 Jun-11 Jun-12 TIM Call Center Index of Complaints (Points) 1H 2012 2014E 1H 2012 2014E 1H 2012 2014E -30% Anatel’s sales ban is expected to be removed in the next days 2Q11 2Q12 8 Source: Anatel, Procon and Company
  • 10. Innovation Platform Innovation path Liberty Passport Liberty Liberty Torpedo Controle Liberty Web Infinity Torpedo Infinity Web Liberty Infinity New Concept Unlimited Internet offer SMS Hybrid Plan International  Local=LD  “All you can  Unlimited  Unlimited  Unlimited  Unlimited eat”  Per Call  Per Day or  Per Day or  Budget Control  Per Day Month Month Infinity Customer Base Liberty Customer Base Infinity Web Unique Users (million lines) (million lines) (daily users, million) 56.1 57.5 5.5 5.8 6.6 7.0 7.5 53.3 4.1 3.2 3.6 43.9 47.8 2.7 40.1 2.3 1.6 1.2 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 10
  • 11. And Generating Value Pre Paid – Customer Base Post Paid – Customer Base (000 lines) (000 lines)  Combining volume and +25% 10,001 value throughout a complete +24% 58,873 +15% 8,019 47,506 6,956 and unlimited platform of +27% 37,469 services (local and LD calls, SMS and data) 2Q10 2Q11 2Q12 2Q10 2Q11 2Q12 Volume of Top Up growth MOU and Post paid Churn  Pre-paid consistent growth (Mln recharges) (Minutes, % of lines)  Post-paid taking-up with +3% +24% increasing traffic and lower MOU +18% disconnections… +42% Churn ..even with no handset -80Bps -50Bps subsidy policy and no loyalty 2Q10 2Q11 2Q12 2Q10 2Q11 2Q12 11
  • 12. Internet Take-Up Supported by Best Handset and Offering Data Revenues Smart/Web phone Penetration (% of Gross Mobile Service Revenues) (% smartphones/total CB (lines)) +490Bps 35.2% 18.7% 31.1% 18.1% 26.6% 16.7% 19.5% 15.7% 15.4% 12.6% 14.6% 13.8% Value Added Services Revenues (R$ billion) 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 % sold 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 1.03 48% 54% 71% 70% 77% 79% +40% 0.73 SMS unique users growth Data users (daily unique users) (monthly unique users) 18,907 2Q11 2Q12 +53% ~3X 12,391 2Q11 May 12 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3G coverage (% of urban 57% +1,100Bps 68% pop.) 12
  • 13. Financials 13+
  • 14. Consistent EBITDA and Net Income Growth EBITDA Evolution From EBITDA to Net Income R$ Mln R$ Mln 1,214 Handsets Rev.: +55 COGS: -43 R$54 mln one off event due to mark to market +240 +12 +27 -172 -664 hedge position -38 1,214 1,145 550 -64 26.9% EBITDA Margin 26.7% -140 347 32.7% Service EBITDA Margin 32.2% EBITDA Depreciation/ EBIT Net Taxes Net EBITDA Services Handset Marketing Network Personnel EBITDA 2Q12 Amortization Financial and Income 2Q11 Revenues Margin and Sales and ITX G&A and 2Q12 Result Others 2Q12 others expenses ΔYoY +6.4% -14.4% -2.8% +15.1% +8.7% ΔYoY +6.0% +7.8% +3.9% +44.6% +3.2% -0.9%
  • 15. Cash Position Analysis Capex D Working Capital (R$ Mln) (R$ Mln) 2Q11 2Q12 Var D WC: R$230 mln YoY Network 61% 67% 600 Bps IT 22% 28% 600 Bps 147 Others 17% 5% -1,200 Bps -82 +46% 2Q10 2Q11 2Q12 2Q10 2Q11 2Q12 OFCF Net Debt Including TIM Fiber (R$ Mln) (R$ Mln) net debt = R$87 mln DOFCF R$-34mln YoY DEBITDA-CAPEX =-R$261mln 2,520 DWC R$230mln 2,278 DOther –R$3mln 1,998 2Q10 2Q11 2Q12 Net DEBT/ 2Q10 2Q11 2Q12 EBITDA 0.68x 0.45x 0.47x (trailing 12m) 15
  • 17. Network and Marketing Highlights MSANs Homes Optical Passed Ready Backbone to Sell Network 2 network Construction 1 220k 3 Buildings authorized Building’s accessed MSANs installed 5,700 2,100 214 Market Demand Quality of Service (Units) (Mbps) Download Website 63k Speed Registration Market Demand and Quality of Service Upload Activation 1k Speed 17
  • 18. TIM Fiber Launch Plan: On Track Commercial Launch Soon… Launch Phases  Pre-Launch Test  Soft Launch Commercial Launch Key objective Technical Trial of the Check of the Business Start of the Commercial solution Readiness Operations Customer base ~50 ~1 Thousand 50-70 Thousand Employees + Friendly User Testers Beta Testers Customers end-of-period Geographic Coverage (SP/RJ) 1 neighborhood 5 neighborhoods 20+ neighborhoods Product Naked Ultra Broadband Communications Advertising outside of Advertising in mass n/a communication media (BTL) communication media (ATL) Channels Door to door Door to door n/a + Tele sale Outbound + Tele sale Outbound + Tele sale Inbound 18
  • 19. Conclusions and 2H12 Outlook • TIM managed to maintain its solid operational improvements amid tough 1H12 (macro-economic and competitive scenario) Conclusions • Data services continued at a solid pace • Leadership in market share of net addition for 8th consecutive quarter is a clear signal how TIM’s offer is indeed the best value option • Operational efficiency set the tone, with significant subscriber acquisition cost (SAC) and bad debt reduction • Focus on network development, quality improvement and communication to defend post-paid segment and reverse the bad perception from Anatel ban Outlook • Insist on FMS trend with an innovative approach • Support data revenues growth through smartphone penetration and network strengthening • Launching TIM Fiber (Live TIM) 19