The innovators Dilemma by Aki Inoue Anuar Beibytov Yihua (Elaine) Pan Kheamasuda Reongvan

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A presentation on how innovators think and how inventions take place.
The detailed discussion on the principles of invention and serendipity.

Published in: Economy & Finance, Technology
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The innovators Dilemma by Aki Inoue Anuar Beibytov Yihua (Elaine) Pan Kheamasuda Reongvan

  1. 1. The Innovator´s Dilemma Framework By: Clayton Christensen Presentation By: Tatiana Khair Ashkan Marsh Sune Pedersen David Vega
  2. 2. Overview • Part 1: Theory of Disruptive Innovation • Part 2: Theory of Value Networks • Part 3: What You Should Do As A Manager & Current Disrupters Examples
  3. 3. Theory of Disruptive Innovation Ashkan Marsh
  4. 4. Clayton Christensen • Professor at Harvard Business School • World Renown Innovation Expert • Focus on Disruptive Innovation of Commercial Enterprises
  5. 5. • 5 minute intro video
  6. 6. “Precisely because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.” WHAT DID I DO WRONG??
  7. 7. 2 Types of Innovation Sustaining vs. Disruptive
  8. 8. Sustaining Innovation • The continuation of a technology into its refined forms • Driven by existing industry leaders • Listen to your existing customers
  9. 9. Disruptive Innovation • A new form or format in process or technology • Driven by new entrants and missed by industry incumbents • Don’t listen to your customers
  10. 10. Disruption of Disc Drives
  11. 11. Disruption of US Car Sales
  12. 12. Disruption of Swiss Watches Quartz movement introduced
  13. 13. Summary Conventional S-Curve Disruptive S-Curve
  14. 14. Theory of Value Networks Tatiana Khair
  15. 15. Why do successful companies fail?
  16. 16. Why do successful companies fail? 1. Wrong managerial, organizational or cultural response to technological change 2. Lack of ability to deal with new technologies 3. Value networks concept
  17. 17. Value Network
  18. 18. Value Network
  19. 19. Value Network
  20. 20. Key Points • Companies depend on customers and investors for resources • Small markets don't solve the growth needs of large companies • Markets that don't exist can't be analyzed • An organization's capabilities define its disabilities • Technology supply may not equal market demand
  21. 21. What You Should Do As A Manager & Current Disrupters Examples Sune Pedersen David Vega
  22. 22. What can managers do? 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 Low end traditional Mid end traditional High end traditional Disruptive technology
  23. 23. MARKET • Find the right customers (compete against non- consumption) • Develop a new market that values the attribtues • Plan to fail early and inexpensively ORGANISATION • Establish sub-organizations that get existed about small opportunities and wins • Utilize the mainstream resources, but reinvent processes and values
  24. 24. Examples
  25. 25. Most Disruptive Technology of all Time Internet • Arpanet was born in 1969 for military purposes. • Changed the world of communications. • In 2012 it reached 2.4 billion users.
  26. 26. Is the iPhone a Disruptive Technology? “The iPhone is a disruptive technology because it has created a pocket desktop for users”. -Tim Bajarin President of Creative Strategies.
  27. 27. Disruptive! • Made mobile web more accesible and commercial with the applications. • Improved exponentially existing Smartphones in the market. • Impacted telecom and computing industries as well.
  28. 28. Other disruptive technologies
  29. 29. Disruptive Companies Around the World http://www2.technologyreview.com/tr50/2012/
  30. 30. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” -Charles Darwin “Those who live by the sword…. Will be shot by those who don’t”
  31. 31. References • http://mashable.com/2012/06/29/iphone-turns-5-op-ed/ • http://www.lasvegassun.com/news/2009/jan/09/iphone-disruption- tech-execs-yes/#axzz2Yc9Rzfvt • http://www.avg.com/history-of-internet • http://www.livescience.com/11373-top-ten-disruptive- technologies.html • http://www2.technologyreview.com/tr50/2012

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