Marketing your practice on search engines is attractive to a lot of coaches. The traffic can be used to grow yoursubscriber list, sell products and get more clients. It can be a great way to grow your practice.
But it can also be a big disappointing nightmare.
A lot of businesses have pumped a lot of time and money into search engine marketing efforts (SEO) only to find them useless.
One main cause of this is "putting the carriage before the horse."In other words, you attempt to get high searchengine rankings before you have a solid, sound web site.
Your web site can get rejected or even banned from searchengines if it is created by a web designer who is not aware of search engine technicalities.
You can waste your money when you try to register with search engines.
Some charge a non-refundable fee for submitting yourweb site and it does NOT guarantee you will be included. If your site isnt well done, you get rejected lose your money.
Your pages become invisible. If your site isnt coded the right way, then a lot of your content wont get into thesearch engine for people to find or they are listed on page 1,334,203 ... which virtually no one will visit.
On a more content-based level, if your site is notinteresting and valuable, others will be hesitant to link to it. Good links are vital to getting good rankings.
If your site isnt effective at converting traffic, you wontsell as many products or attract as many clients. You wont get as many newsletter subscribers.
With all the information and hype out there it can be easyto get wrapped up in the dream of high traffic leading totons of business. Ive seen others make this mistake. Ive blundered myself.
So, how do you saddle-up your horse and oil the buggy to get the most from your search engine marketing?
There is a lot of information on developing a good web site. Be sure to focus special attention on the"marketing"of a good web site. Here are some main points to guide you.
Search engines are great. They can take your business to higher levels. But without solid horse and buggy combo, you may be in for a bumpy ride.
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