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Published on
Culture is not for displaying on a shelf,
but rather to be lived and shared. While
destinations throughout the world need
to invent attractions to draw visitors, Portugal
has a wealth of highly attractive “raw materials”, including renowned cuisine, world heritage sites, and a varied countryside with enough traditions, stories and legends to fill many a best seller. These need to be developed, and urgently, for not to do so
is to neglect a national treasure.
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