LIVINGBOOKS- Tribal DDB NY

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LIVINGBOOKS inspires students through evolving, personalized lessons – like Pandora for textbooks.

LIVINGBOOKS customizes existing publishers’ content through a dynamic template that self-edits to reflect its readers’ interests.

It generates study guides and tests that help kids internalize information in a way that encourages creativity by relying on their input.

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LIVINGBOOKS- Tribal DDB NY

  1. 1. LIVINGBOOKS inspiring students through evolving, personalized lessonsSunday, February 13, 2011
  2. 2. OBJECTIVES 1. Merge right and left brain thinking 2. Drive the development of creative skills 3. Excite kids into wanting to learn 4. Ensure viabilitySunday, February 13, 2011
  3. 3. class objectives individual needs LET’S FIX THIS DISCONNECTSunday, February 13, 2011
  4. 4. BY TACKLING THE TOOLS THAT KIDS USE EVERYDAY.Sunday, February 13, 2011
  5. 5. FROM THISSunday, February 13, 2011
  6. 6. TO THISSunday, February 13, 2011
  7. 7. BUT HOW?Sunday, February 13, 2011
  8. 8. THE PLAYERS Publishers Schools Teachers StudentsSunday, February 13, 2011
  9. 9. PUBLISHERS Publishers have the content, but are slow to evolve the method of distributing itSunday, February 13, 2011
  10. 10. PUBLISHERS LIVINGBOOKS will work with publishers to develop new ways to use their content, be more relevant, and evolve their businessSunday, February 13, 2011
  11. 11. SCHOOLS With limited budgets, schools can be slow to get new textbooks- lets alone the latest gadgets- creating a disparity between the new ways kids are learning and what schools can o erSunday, February 13, 2011
  12. 12. SCHOOLS LIVINGBOOKS lets schools subscribe to publishers’ software and distribute it either through tablets or print-outs, so the students’ learning is as up-to-date as the rest of their livesSunday, February 13, 2011
  13. 13. TEACHERS want the best for kids, but they have to ensure success from standardized testing want to personalize teaching for kids, but don’t have the resource to do it all the time or year after yearSunday, February 13, 2011
  14. 14. TEACHERS LIVINGBOOKS enhances teachers’ abilities with the software’s lesson plans, customized homework, and personalized testsSunday, February 13, 2011
  15. 15. STUDENTS Students have di erent strengths and weaknesses, ways of learning, and interests- but aren’t taught that waySunday, February 13, 2011
  16. 16. STUDENTS LIVINGBOOKS motivates them and teaches them the skills they need for testing in a way that develops their creative skills along the waySunday, February 13, 2011
  17. 17. PUTTING IT ALL TOGETHER Kids take a quiz at the beginning of the year to personalize their book Content follows them Teachers submit year after year class objectives Textbook evolves to The software generates reflect learnings the content- either for print outs or a tablet Quizzes, tests Students interact with the provided to teacher content- interactive lessons, collaborative projects, and customized homeworkSunday, February 13, 2011
  18. 18. RESULTS By using LIVINGBOOKS, kids will internalize information in a way that not only suits them better but also encourages creativitySunday, February 13, 2011
  19. 19. TRIBAL DDB NEW YORK Larissa Hayden, Caleb Kramer, Eric Schlakman, Michael EvashevskiSunday, February 13, 2011

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