This is to serve as a guide for Twitter
AFTER you’ve set up an account.
For more information on Twitter basics,
Hi everyone! I’m a HUGE fan of Twitter
despite spending a signiﬁcant amount of
time talking about how I didn’t get it and
how I thought it was stupid and full of
people saying stupid things like
I’m eating a big cheeseburger!
But after I saw a bunch of normal and
respectable people creating Twitter
accounts, I became curious. And once I
got involved, I started seeing that it had a
variety of purposes.
Twitter becomes more useful once you
stop using it as a form of broadcast, and
instead use as a functional tool for
whatever purpose suits you. This is
different than Facebook, which primarily is
a tool for communication.
Here are some uses for Twitter:
Sharing information. This is my favorite
way to use Twitter. By connecting with
people you ﬁnd interesting, you can get
their recommendations on what’s going
on online and share your own ﬁndings.
Reading all sorts of news. This could be
ad industry news, sports news, alumni
news, celebrity news, or real life news
news. Twitter can link you in to what’s
going on in real time. How do you think I
knew about MJ before everyone else?
Reading product opinions. Use Twitter’s
search feature to observe conversation
about products and even search for
discounts or coupons. The search tool
also works as a brand monitoring tool-
you can instantly see what people are
discussing concerning any brand, or topic.
Building your personal brand. If you
want to gain control over your reputation
online (i.e. your Google results), Twitter is
a way for you to chose what people see
when they search for you.
Starting a micro-blog. Too busy (and too
cool) for a full-blown blog? Twitter
technically IS a micro-blogging service, so
writing some short and sweet posts on
any subject is simple.
Staying in touch. For those popular kids
who have friends, family, and business
contacts that they’d love to stay in touch
with, Twitter is extremely useful to share
personal updates with the masses.
Asking questions. If you want to get an
answer to a question, help with customer
service, tech support, or general advice on
any topic, asking questions through
Twitter allows many people – your
followers and strangers- to respond.
Journaling dietary habits. Actually, there
are people who DO write about what
they’re eating because Twitter users can
participate in a community, like a weight
loss support group. You might get in
trouble with your followers for that big
There are some crazy uses of Twitter
accounts out there. Here are some:
@CookBOOK 140 character recipes.
@AlbionsOven This London bakery tweets
about fresh treats.
@macacodasorte The ﬁrst monkey on
@don_draper The inner thoughts of a Mad
Man. Yes, a ﬁctional character from 40
years ago had a Twitter account before
@Tweecret Like Post Secret, this is a
collection of anonymous secrets.
@earthquake Documents the latest
@playtwivia Answer trivia questions by
replying to this account.
Once you start using Twitter, you’ll ﬁnd
there are even more ways to use it.
From your phone. I use Twitterberry for
my Blackberry (although I might be
switching to UberTwitter); iPhone users
use Tweetie ($3) or Twitterfon. You can
also text your tweets to Twitter by
following directions on the Twitter
On Facebook. You can automatically have
your tweets shown as Facebook status
Through a desktop application. Popular
ones include Tweetdeck, Twitterfeed, and
Twitterfox and are primarily for super-
users, i.e. not me and probably not you.
And do more with nifty Twitter add-ons.
Some (of the hundreds) worth checking
Remember The Milk. Follow Remember
The Milk and you can add tasks through
direct messages and get reminders.
Package Track. Use Twitter to track your
TweetStats. See graphs of your Tweets.
Twazzup. Amped up Twitter search.
Twistori. Watch a pretty visualization of
what people are feeling…on Twitter.
Mr. Tweet. The app suggests relevant
followers and recommends you to others.
How else do you ﬁnd people to follow?
Aside from using Twitter’s Find People
link, you can use:
Facebook. Search “twitter.com” to see
which of your Facebook friends are linking
to their Twitter accounts.
People In Real Life. Ask them, or even
better- make them make an account.
That’s how I got friends on Twitter!
Search for celebrities and brands you
care about. The entire Cyrus clan tweets.
News sites and bloggers you already
read. Think about the places you read
online (like Perez, Mashable, The Onion,
and AdAge). Check to see if they have
Twitter accounts and keep up with
everything at once.
Search, through Twitter, for streams
devoted to topics you care about. From
ﬁnancial advice to running tips to knock
knock jokes, Twitter’s got you covered.
You’ll notice that, thanks to the infamous
character limit, Twitter has its own
language. Here are some popular terms.
What your message is called
@username A public message, directed
at a speciﬁc user
Direct Message. This is a
Retweet, or a copy/ pasted
tweet from another user.
One of the variations of
“twitter users”. The more
never really caught on.
Limited space and long URLs
causes people to use URL
shorteners like bit.ly and
tiny.url. Paste your link into
the site for a shortened
version. Bit.ly even tracks
stats on your links’ clicks.
Sign in with your Twitter
user name and post links to
photos using your phone or
Hashtags are a way to tag
your tweet. They are used in
many ways, typically after a
tweet but sometimes in
them. They are also
clickable, which means that
you can now search twitter
for all uses of that hashtag.
The uses of the hashtag:
To congregate tweets on a subject
(#diabetes). This is typically the only
situation where hashtags occur within a
To aggregate tweets for an event
To organize your own content
For Twitter’s memes (#followfriday).
For humor (#peoplereadingtwitterguides).
After hashtags became part of Twitter
vocabulary, some people create their own
as a joke. Ha.
Lastly, some miscellaneous tips….
No one likes a loud mouth
(@SpencerPratt). Please don’t update a
billion times a day.
Don’t just retweet or @reply- create your
own content and get involved!
Think before you tweet. If you wouldn’t
tell someone out loud, would you say
something to them online?
It’s polite to give credit where credit’s due
(plus it helps others ﬁnd more content), so
if you ﬁnd an interesting link to share, add
“via @username/ website” to your tweet.
Keep it real…and in perspective. 1/5 of
Twitter accounts are dead; half of Twitter
users did not tweet this week, and only 5%
have more than 100 followers. So
by Larissa Hayden
Tribal DDB Worldwide