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Twitter And Brands Overview


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A very topline view of how brands can use twitter. Most clients come to me saying they want to use twitter.

But they dont know what for. The simply want to use it. Its not that simple.

A brand needs to identify its goals first, then how it can add value to the medium, how it will use the ideas within the medium, and THEN pursue strategy.

Focus is key to success.

Published in: Business, Technology
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Twitter And Brands Overview

  1. 1. <ul><li>Taking Brand Conversations Real Time </li></ul>
  2. 2. DEFINE: TWITTER <ul><li>So What is Twitter? </li></ul><ul><li>Originally it defined it self as : </li></ul><ul><li>Twitter is a free social networking and micro blogging service that enables its users to send and read other users' updates known as tweets. </li></ul><ul><li>However, it has now realigned its definition to: </li></ul><ul><li>Twitter is a free social messaging utility for staying connected in real-time. </li></ul><ul><li>In a nutshell, twitter is like an instant messenger on steroids! </li></ul>
  3. 3. SO HOW CAN BRANDS USE IT? <ul><li>Like any Social Media Strategy, there isn’t a One-Size-Fits-All solution to using twitter. </li></ul><ul><li>It can be used as: </li></ul><ul><li>a brand monitoring tool </li></ul><ul><li>a brand building tool </li></ul><ul><li>a broadcast medium </li></ul><ul><li>a conversational medium </li></ul><ul><li>... to name a few. </li></ul>
  4. 4. Monitor Real Time Conversations About a Brand, negative and positive. Ouch!
  5. 5. Its a brave new world. And it took a packet of sweets to create a stir – all they did was to switch their home page to twitter mentions about them.
  6. 6. Broadcast your messages. Get Real Time Call to Actions initiated. Promote Positive messages
  7. 7. Start Conversations Respond to questions Share Tips Solve Problems
  8. 8. SO WHAT NEXT? <ul><li>Define Required Outcome </li></ul><ul><li>Set Success Metrics / Timeframes </li></ul><ul><li>Define the right Strategy / Mix </li></ul><ul><li>Plan promotion points </li></ul><ul><li>Monitor and encourage development </li></ul><ul><li>Maintain Momentum! </li></ul>