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Getting SH*T Done(Actually Making SEO Happen)<br />Explicitly.me<br />Twitter.com/rishil<br />
Walking into a Clients SEO– This is What I Find<br />
Trying to Figure out what the Problems Are While Speaking to Various People in Charge– This is How I Feel<br />
When Stuff Just Cant Happen – this How I USED to Feel<br />
Solutions?<br />Take FULL Responsibility. <br />If YOU cant influence it, you #FAIL<br />SEO isn't about SEO anymore – be ...
Stakeholder Massage<br />
Reports That Mean What they Want<br />
Don’t waffle about SEO – managers want to know about THEIR ROIs<br />
Get Your Teams Involved The Whole Way<br />
Are You an SEORockstar?<br />Do you really think your client / boss gives a crap?<br />
Trying to Sway Arguments in your Favour – Be Realistic<br />
Finally<br />Don’t paste yourself into a Corner. <br />Contingency, Contingency, Contingency,<br />Contingency, Contingenc...
In Short<br />Get to know the Business Movers and Shakers<br />Keep a Civil attitude and learn to influence the movers and...
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Big Brand SEO - Get Stuff Done

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Presentation for #BrightonSEO

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Big Brand SEO - Get Stuff Done

  1. 1. Getting SH*T Done(Actually Making SEO Happen)<br />Explicitly.me<br />Twitter.com/rishil<br />
  2. 2. Walking into a Clients SEO– This is What I Find<br />
  3. 3.
  4. 4. Trying to Figure out what the Problems Are While Speaking to Various People in Charge– This is How I Feel<br />
  5. 5.
  6. 6. When Stuff Just Cant Happen – this How I USED to Feel<br />
  7. 7.
  8. 8. Solutions?<br />Take FULL Responsibility. <br />If YOU cant influence it, you #FAIL<br />SEO isn't about SEO anymore – be a Politician, a Marketer, a Public Speaker, a Lobbyist<br />
  9. 9. Stakeholder Massage<br />
  10. 10. Reports That Mean What they Want<br />
  11. 11. Don’t waffle about SEO – managers want to know about THEIR ROIs<br />
  12. 12. Get Your Teams Involved The Whole Way<br />
  13. 13. Are You an SEORockstar?<br />Do you really think your client / boss gives a crap?<br />
  14. 14. Trying to Sway Arguments in your Favour – Be Realistic<br />
  15. 15. Finally<br />Don’t paste yourself into a Corner. <br />Contingency, Contingency, Contingency,<br />Contingency, Contingency, Contingency, <br />Contingency, Contingency, Contingency, <br />Contingency, Contingency, Contingency, <br />Contingency, Contingency, Contingency, <br />Contingency, Contingency, Contingency, <br />Contingency, Contingency, Contingency,<br />
  16. 16.
  17. 17. In Short<br />Get to know the Business Movers and Shakers<br />Keep a Civil attitude and learn to influence the movers and shakers<br />Don’t over do the SEO talk – managers, clients and bosses want to know bottom lines<br />Just because a report is pretty, doesn’t mean its useful<br />Use arguments that sway decisions in the stakeholder minds – not yours.<br />Always have a back up plan<br />

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