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Marketing Today - Confluence of Mobile, Social, Data and Analytics

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Modern day marketing is powered by technology, fuelled by innovation and driven by data. With the evolution of mobile, social media and availability of big data and capabilities to process the data in real time have empowered the modern marketeer to deliver highly personalized and contextual marketing for the present day consumer.

This presentation was made by me at National Business Conference in Coimbatore in a guest lecture at SKASC College.

Published in: Marketing
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Marketing Today - Confluence of Mobile, Social, Data and Analytics

  1. 1. Let’s Take a Survey
  2. 2. That’s the Problem
  3. 3. An Average Millennial Sees 170000 Marketing Messages Before Her 17th Birthday
  4. 4. her brain gates out 95% of the information
  5. 5. So what’d a Marketer do? Don’t shout louder Don’t Interrupt Don’t treat customers like destinations for marketing messages Personalized ContextualAdd Value
  6. 6. The Ubiquity of Mobile Devices
  7. 7. PERSONAL ALWAYS ON SMART Mobile
  8. 8. MORE CONNECTED DEVICES = MORE DATA
  9. 9. 2500000000000000000 Bytes Of Data gets created every day! 2.5 Quintillion
  10. 10. PROCESSING POWER
  11. 11. Sent coupons related to pregnancy related products to the father of a teenage girl Target knew that the girl was pregnant even before her father had any idea Through analysis of data collected from her past purchases
  12. 12. SOCIAL MEDIA The Power of Social Media
  13. 13. 15000 Re-Tweets 20000 Likes in 24 Hours Average cost of advertising at SuperBowl XLVII was $4 million
  14. 14. Multi Screen Real Time Contextual Social
  15. 15. Adding Value
  16. 16. The Last Story
  17. 17. Thank You Saptarshi Roy Chaudhury VP Marketing , [x]cube LABS digitalSRC.com/blog twitter.com/rishi3211us

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