Advantage and disadvantage of social networking

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Advantage and disadvantage of social networking

  1. 1. A social networkingservice is an onlineservice, platform, or sitethat focuses on buildingand reflecting of socialnetworks or socialrelations among people,who, for example, shareinterests and/oractivities.
  2. 2. Social networking site is thephrase used to describe any Website that enables users to createpublic profiles within that Website and form relationships withother users of the same Web sitewho access their profile. Socialnetworking sites can be used todescribe community-based Websites, online discussions forums,chatrooms and other social spaces
  3. 3. KEY PLAYERSFacebookFounded: 2004No. of users: 600 millionRevenue: US$800 millionAlexa Rank: 2Revenue from: Banner ads, referral marketing, partnerships, branding elements, virtual currency
  4. 4. KEY PLAYERSLinkedInFounded: 2002No. of users: 100+ millionRevenue: US$161.4 million (Jan. – Sep. 2010)Alexa Rank: 18Revenue from: premium accounts, hiring services, advertisements, partnerships, Google AdSense
  5. 5. KEY PLAYERSMyspaceFounded: 2003No. of users: 100+ millionRevenue: US$385 million (2009 est.)Alexa Rank: 68Revenue from: advertisements, Google AdSense
  6. 6. KEY PLAYERSOrkutFounded: 2004No. of users: 120 millionAlexa Rank: 106Revenue from: advertisements
  7. 7. •Advantages:• Facilitates open communication,leading to enhanced informationdiscovery and delivery.• Allows employees to discussideas, post news, ask questions andshare links.• Provides an opportunity to widenbusiness contacts.• Targets a wide audience, makingit a useful and effective recruitmenttool.• Improves business reputation andclient base with minimal use ofadvertising.• Expands market research,implements marketing campaigns,delivers communications and directsinterested people to specific websites.
  8. 8. Disadvantages:All SNs are time-consuming.Some teachers find SNs toodaunting to tackle.SNs can become addictive. They cantake over your life, leaving littletime for family and friends. Knowingwhen to stop is crucial – try toswitch off!Replication of themes from one SNto another is annoying.Students become obsessed infinding their teachers on FB andintrude in teachers’private lives.Privacy issues with FB AND Twitter– do not accept people you don’tknow or protected accounts onTwitter.Tweetdeck often has technicalproblems
  9. 9. PRESENTED BY RISHABH SOLANKI

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