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Science of Behavior Change for Adaptation to Climate    James O. Prochaska, Ph.D.          Change         Director and Pro...
Transtheoretical Model (TTM)Model of Intentional Behavior Change                     OverviewBasis for developing interv...
TTM & Climate Change?  Mitigation      Climate Change                                      AdaptationBehavior Change      ...
Stages of Change     TTM
Precontemplation               Stages of Change                     Not Ready to Take Action                              ...
1. UninformedCharacteristics of Precontemplation2. Demoralization3. Denial
Contemplation                Stages of Change              Thinking About Taking Action                                 I...
Characteristics of Contemplation1. Doubt2. Delay
Preparation               Stages of Change               Getting Ready to Take Action                                  In...
Characteristics of Preparation1. Fear of failure2. Be prepared
Action                Stages of Change             Behavior Change Recently Started                                 Consi...
Maintenance              Stages of Change   Has Changed Behavior for an Extended Time                               Consi...
Two Examples                     Stages of Change     Pre-                Contemplation   Preparation     Action   Mainten...
How do people move from one stage to another?         Stage Transition                   Processes                        ...
Decisional Balance    Pros =                     Pros & Cons          Cons =   Advantages                          Disadva...
How do people move from one stage to another?        Decisional Balance    Pros =  Advantages  of changing                ...
Stage Transitions  56  54  52                                                                                             ...
Self-Efficacy                   ConfidenceNot at all Confident                      Very Confident       1-------2-------3...
Self-EfficacyHow do people move from one stage to another?                              Confidence    60                  ...
Strategies that can help people make and maintain change              Processes of Change 10 Processes of Change; 2 types...
Stage of Change3530252015                     PC10                   Cont                     Action5                    M...
TTM & Climate Change?  Mitigation      Climate Change                                      AdaptationBehavior Change      ...
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Science of behavior change for climate

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Science of Behavior Change for Adaptation to Climate Change

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Science of behavior change for climate

  1. 1. Science of Behavior Change for Adaptation to Climate James O. Prochaska, Ph.D. Change Director and Professor Cancer Prevention Research Center University of Rhode Island .
  2. 2. Transtheoretical Model (TTM)Model of Intentional Behavior Change OverviewBasis for developing interventions to promote (health) behavior changeDescribes how people:modify a problem behavior acquire a positive one
  3. 3. TTM & Climate Change? Mitigation Climate Change AdaptationBehavior Change Behavior Change Levels of Change
  4. 4. Stages of Change TTM
  5. 5. Precontemplation Stages of Change Not Ready to Take Action  Have no intention to start taking action in the next 6 months. Stages of Change Example: * Currently not exercising. * Do not intend to begin exercising in the next 6 months.
  6. 6. 1. UninformedCharacteristics of Precontemplation2. Demoralization3. Denial
  7. 7. Contemplation Stages of Change Thinking About Taking Action  Intend to start in the next 6 months Stages of Change Example:* Currently not exercising.* Intend to begin exercising in the next 6 months.
  8. 8. Characteristics of Contemplation1. Doubt2. Delay
  9. 9. Preparation Stages of Change Getting Ready to Take Action  Intend to start in the Stages of Change next 30 days Example:* Currently not exercising.* Intend to begin exercising in the next 30 days.
  10. 10. Characteristics of Preparation1. Fear of failure2. Be prepared
  11. 11. Action Stages of Change Behavior Change Recently Started  Consistently for less than Stages of Change 6 months Example: * Exercising. * Have been exercising for less than 6 months.
  12. 12. Maintenance Stages of Change Has Changed Behavior for an Extended Time  Consistently for more Stages of Change than 6 months Example: * Exercising. * Have been exercising for more than 6 months.
  13. 13. Two Examples Stages of Change Pre- Contemplation Preparation Action Maintenancecontemplation sump pump installation
  14. 14. How do people move from one stage to another? Stage Transition Processes of Change Decisional Self- Balance Efficacy STAGE
  15. 15. Decisional Balance Pros = Pros & Cons Cons = Advantages Disadvantages of changing of changing Exercising Exercising + more energy - takes time + sleep better - could get injured+ more productive at work - $ equipment/membership Adapting Adapting+ home/property protected - takes time+ reduce community burden - $ to adapt+ save money (in the future) - may not be worth it
  16. 16. How do people move from one stage to another? Decisional Balance Pros = Advantages of changing Cons = Disadvantages A growing awareness that the advantages (Pros) of of changing changing outweigh the disadvantages (Cons)
  17. 17. Stage Transitions 56 54 52 Pros Cons 50 48 46 44 The pros and cons of changing across stages of change for 48 PC Cont PR Action Maint behaviorsHall, K. L. & Rossi, J. S. (2008). Meta-analytic examination of the strong and weak principles across 48 healthbehaviors. Preventive Medicine, 46, 266-274.
  18. 18. Self-Efficacy ConfidenceNot at all Confident Very Confident 1-------2-------3-------4-------5 Exercising * When I am stressed. * When I am tired.* When I don’t have a workout buddy. Adapting * When it costs me too much $. * When I can’t find people to help me. * When I think about the uncertainty of damage.
  19. 19. Self-EfficacyHow do people move from one stage to another? Confidence 60 Confidence / Self-Efficacy 50 40 Precontemplation Contemplation Preparation Action Maintenance Confidence that they can make and maintain PC C PR A M changes in difficult situations
  20. 20. Strategies that can help people make and maintain change Processes of Change 10 Processes of Change; 2 types Consciousness Raising Self Liberation Experiential Processes Behavioral Processes Dramatic Relief Counter Conditioning Environmental Reevaluation Stimulus Control Social Liberation Reinforcement Management Self Reevaluation Helping Relationships Different processes are most effective at different Stages of Change
  21. 21. Stage of Change3530252015 PC10 Cont Action5 Main.0 Adv. & Pro. Public Edu. Laws & Pen. Taxs & Fees Rest. Smoke
  22. 22. TTM & Climate Change? Mitigation Climate Change AdaptationBehavior Change Behavior Change Levels of Change

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