WorkDigital Analytics | Data Strategist | Business Intelligence | Digital Marketing | Manager | Teacher
Industry Advertising / Marketing / PR
About Responsible for improving business and digital products based on Data.
I connect Marketing and Advertising teams through data: Planning, User Experience, Media and Creative disciplines, etc.
My focus is to create a Data-Driven environment.
Staff training, development and coaching. KPI’s definition, estimation results, development of metrics plan, implementation, reporting from multiple sources, channels and actions (Media platforms, database, monitoring social networks).
E-commerce Analysis and optimization.
Online Media Analysis: Display, Search, Mobile, Social Metrics and Cross Media Analysis such as Offline Media, Consumer engagement and PR.
Overall Analytics analysis.