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DIGITAL REVOLUTION
E-Commerce, Social Commerce & Mobile Commerce
seminario a cura di Rino Scoppio
Bari, 1 dicembre 2015
ww...
LA	
  CRISI	
  DEL	
  COMMERCIO	
  
TRADIZIONALE	
  	
  
LE	
  OPPORTUNITÀ	
  PER	
  LE	
  PICCOLE	
  
E	
  MEDIE	
  IMPRESE	
  	
  
APP	
  
RFID	
  
NFC	
  
Augmented	
  
Reality	
  	
   UnconvenAonal	
  	
  
COME	
  AVVIARE	
  UN	
  PROGETTO	
  	
  
DI	
  E-­‐COMMERCE	
  	
  
BRAND
PERSONALE
BRAND
AZIENDALE
IL PERSONAL
BRANDING
IL NOSTRO DOMINIO WEB È LIBERO?
SITO	
  WEB	
  	
  
O	
  	
  
BLOG	
  ?	
  
LE	
  PIATTAFORME	
  PER	
  LA	
  
CREAZIONE	
  DI	
  SITI	
  	
  
E-­‐COMMERCE	
  	
  
Usabilità
&
Accessibilità
del nostro sito
IL	
  NOSTRO	
  SITO	
  WEB	
  DEVE	
  ESSERE	
  BEN	
  
VISIBILE	
  SU	
  TUTTI	
  I	
  DEVICE	
  	
  
COME SIAMO PRESENTI
SUI MOTORI DI RICERCA?
Strategie	
  SEO	
  &	
  SEM	
  
LA PRESENZA SUI
MARKETPLACE
LE IMPLICAZIONI
SULLA LOGISTICA
I SOCIAL NETWORK ENTRANO
NELL’E-COMMERCE
3	
  giugno	
  2015	
  	
  
	
  
Il	
  Social	
  
Media	
  
Manager	
  	
  
WEB	
  PROJECT	
  MANAGER	
  
WEB	
  DESIGNER	
  
WEB	
  ANALYST	
  
WEB	
  CONTENT	
  EDITOR	
  
SVILUPPATORE	
  HTML	
  ...
Cosa comunicare nel
Personal/Corporate
Blog ?	
  
37	
  
Breaking News	
  
Eventi	
  
Progetti & Lavori realizzati	
  
Testimonianze dei clienti	
  
Collaborazioni 	
  
38	
  
L’i...
Collaboriamo con gli stakeholders	
  
Associazioni di Categoria	
  
Ordini Professionali	
  
Organizzazioni non profit	
  ...
CURIAMO GLI ASPETTI VISIVI DEL NOSTRO
PERSONAL BRAND 	
  
Personal Brand Name	
  
Logo	
  
Claim	
  
Codice cromatico	
  
...
41	
  
Nel nostro Personal Branding
raccontiamo i nostri sogni, le passioni,
le emozioni quotidiane,
le battaglie, le sconfitte e...
43	
  
44	
  
Grazie	
  per	
  l’a8enzione	
  
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015
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Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015

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Seminario Politecnico di Bari - Le slide proiettate da Rino Scoppio - 1 dicembre 2015

  1. 1. DIGITAL REVOLUTION E-Commerce, Social Commerce & Mobile Commerce seminario a cura di Rino Scoppio Bari, 1 dicembre 2015 www.rinoscoppio.com www.ilmanagement.it
  2. 2. LA  CRISI  DEL  COMMERCIO   TRADIZIONALE    
  3. 3. LE  OPPORTUNITÀ  PER  LE  PICCOLE   E  MEDIE  IMPRESE    
  4. 4. APP   RFID   NFC   Augmented   Reality     UnconvenAonal    
  5. 5. COME  AVVIARE  UN  PROGETTO     DI  E-­‐COMMERCE    
  6. 6. BRAND PERSONALE BRAND AZIENDALE
  7. 7. IL PERSONAL BRANDING
  8. 8. IL NOSTRO DOMINIO WEB È LIBERO?
  9. 9. SITO  WEB     O     BLOG  ?  
  10. 10. LE  PIATTAFORME  PER  LA   CREAZIONE  DI  SITI     E-­‐COMMERCE    
  11. 11. Usabilità & Accessibilità del nostro sito
  12. 12. IL  NOSTRO  SITO  WEB  DEVE  ESSERE  BEN   VISIBILE  SU  TUTTI  I  DEVICE    
  13. 13. COME SIAMO PRESENTI SUI MOTORI DI RICERCA? Strategie  SEO  &  SEM  
  14. 14. LA PRESENZA SUI MARKETPLACE
  15. 15. LE IMPLICAZIONI SULLA LOGISTICA
  16. 16. I SOCIAL NETWORK ENTRANO NELL’E-COMMERCE
  17. 17. 3  giugno  2015      
  18. 18. Il  Social   Media   Manager    
  19. 19. WEB  PROJECT  MANAGER   WEB  DESIGNER   WEB  ANALYST   WEB  CONTENT  EDITOR   SVILUPPATORE  HTML   SISTEMISTA   PROGRAMMATORE   AFFARI  LEGALI     DATABASE  ADMINISTRATOR   BLOGGER   SEO  E  SEM  Specialist   WEB  MARKETING  Specialist   LE  PROFESSIONI  DEL  WEB     SOCIAL  MEDIA  MANAGER  
  20. 20. Cosa comunicare nel Personal/Corporate Blog ?   37  
  21. 21. Breaking News   Eventi   Progetti & Lavori realizzati   Testimonianze dei clienti   Collaborazioni   38   L’impegno dei nostri dipendenti  
  22. 22. Collaboriamo con gli stakeholders   Associazioni di Categoria   Ordini Professionali   Organizzazioni non profit   Sindacati   Testate giornalistiche / Mass Media / Blogger  39  
  23. 23. CURIAMO GLI ASPETTI VISIVI DEL NOSTRO PERSONAL BRAND   Personal Brand Name   Logo   Claim   Codice cromatico   Font   Foto   Video   40  
  24. 24. 41  
  25. 25. Nel nostro Personal Branding raccontiamo i nostri sogni, le passioni, le emozioni quotidiane, le battaglie, le sconfitte e le vittorie.   42  
  26. 26. 43  
  27. 27. 44  
  28. 28. Grazie  per  l’a8enzione  

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