Public relations in marketing communication

1,256 views

Published on

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • Hi.. If you like my PPTs and would like to get them or you want to make a completely new PPT, then just drop a mail at meraPPT@gmail.com. Thank You.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,256
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
92
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Public relations in marketing communication

  1. 1. “Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.” - Institute of Public Relations, USA
  2. 2.  Thomas Jefferson used the phrase in 1807 Great Indian Peninsular Railway Company Limited carried on publicity in Public Relations campaign in England for promoting tourism in India through mass media and pamphlets.
  3. 3.  Public Relations is establishing the relationship among the two groups (organization and public). Art or Science of developing reciprocal understanding and goodwill. It analyses the public perception & attitude, identifies the organization’s policy with public interest and then executes the programmes for communication with the public. Development of rapport, goodwill, understanding and acceptance as the chief end result sought by public relations activities
  4. 4.  Promotional Opportunity Competitive Adverse publicity Controversy, Catastrophe & Crisis
  5. 5.  Press Release Brochures Newsletters Annual Reports Social Media Press kits
  6. 6.  Public Relations Society of America (PRSA), the worlds largest public relations organization. More than 21,000 professionals that works to advance the skill set of public relations. PRSA also fosters a national student organization called Public Relations Student Society of America (PRSSA). Professionals earn an average annual salary of Rs117825- 370951 p.m. (National Salary Data) Corporate, or in-house communications is generally more profitable, and communications executives can earn salaries in the mid six-figures.

×