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Case study: pvc windows
production — the number of calls
is increased by 3 times
Company “Perfect” has been engaged in design and output
of metal-plastic constructions of different complexity for
more th...
After 9 months of using Ringostat company
“Perfect” not only decreased the number of
missed calls from 65% to 25%, but als...
Company “Perfect” implemented our service at the end of December 2014.
During the first months of work 65% of missed calls...
Analysis of conversations via the hosted PBX showed decent
results
In the following months, according to our recommendatio...
Managers call back more often after call tracking implementation
The best result was achieved in
August, when the number o...
In order to increase the number of calls a callback service was
implemented
Case study in the niche of the metal-plastic w...
P.S. Everything you want to know about
call back widget is right here.
We propose to use two approaches for working with the callback widget:
1. Forced. The users see a widget in a form of a ha...
Callback generates about a third of calls
The number of calls has been increasing since February, the month of
call tracki...
The callback function has its target audience
The graph shows that the number of direct
calls didn’t decrease.
The suggest...
What was achieved
in 9 months?
Case study in the niche of the metal-plastic windows: the
number of calls from the site is ...
Results (1)
The number of calls increased and the traffic stayed the same (there isn’t any data
about calls in the beginni...
The number of missed calls is reduced from 65% in January to 25% in
August.
Results (2)
Case study in the niche of the met...
Conversion rate from the
site is increased.
Results (3)
Case study in the niche of the metal-plastic windows: the
number o...
What's next?
After 9 months of work we increased the number of calls from the site and
thus reduced the cost of attracting...
Conclusions
Using our service allowed “Perfect” marketing specialist to turn phone calls from one of
the ways of communica...
Would you like to uncover if you
could do the same?
Request demo
Click here!
Our contacts:
+1 855-422-2555 USA
+44 20-3769-5209 UK
sales@ringostat.com
ringostat.com
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Case study — how a PVC production company tripled the number of inbound phone calls and reduced the amount of missed calls by 2.5 using Ringostat call tracking

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Inbound call tracking: After 9 months cooperating with Ringostat call analytics service a PVC manufacturer “Perfect LTD” decreased the number of missed calls from 65% to 25%, as well as increased the average number of inbound calls to 500 per month.
Check the case study to learn how they managed to get 3 time more calls and reduce customer acquisition costs.
https://ringostat.com/en

Published in: Marketing
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Case study — how a PVC production company tripled the number of inbound phone calls and reduced the amount of missed calls by 2.5 using Ringostat call tracking

  1. 1. Case study: pvc windows production — the number of calls is increased by 3 times
  2. 2. Company “Perfect” has been engaged in design and output of metal-plastic constructions of different complexity for more than 10 years. It’s a certified vendor of metal-plastic (PVC) windows with a 15 year guarantee. The company has 37 filial branches. Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  3. 3. After 9 months of using Ringostat company “Perfect” not only decreased the number of missed calls from 65% to 25%, but also increased the average number of calls to nearly 500 per month.
  4. 4. Company “Perfect” implemented our service at the end of December 2014. During the first months of work 65% of missed calls were recognized basing on the collected statistics. Given that our statistics shows 30% of missed calls on an average, the company had the potential for optimization. Diagnosing problem areas Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  5. 5. Analysis of conversations via the hosted PBX showed decent results In the following months, according to our recommendations, the call agents were able to improve the quality of calls processing, and with the work of marketers these measures provided an increase of up to 10% in incoming calls each month. This became possible thanks to the virtual PBX complementing our call tracking. All the calls were recorded with call agents’ detailed notes and were carefully analyzed. Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  6. 6. Managers call back more often after call tracking implementation The best result was achieved in August, when the number of missed calls was reduced to 25%. After the implementation of call tracking, managers began calling customers back in case of not responding to their calls, and the number of missed calls became much smaller. Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  7. 7. In order to increase the number of calls a callback service was implemented Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  8. 8. P.S. Everything you want to know about call back widget is right here.
  9. 9. We propose to use two approaches for working with the callback widget: 1. Forced. The users see a widget in a form of a handset. When they click on it, an online form offering to leave their phone numbers appears. After filling this form, users receive calls from call agents in 30 seconds. 2. Depending on the duration of stay. This is a self-learning version of the callback. It analyzes the actions of site visitors, determines the moment when people are more likely to make a call and shows the callback widget at this moment. Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  10. 10. Callback generates about a third of calls The number of calls has been increasing since February, the month of call tracking implementation. In March the number of calls via the callback widget reached nearly the half of all calls. In July, August and September the total number of calls increased and the number of calls via callback decreased to one third. Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  11. 11. The callback function has its target audience The graph shows that the number of direct calls didn’t decrease. The suggestion is that some users wouldn't call if there wasn't a callback widget. Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  12. 12. What was achieved in 9 months? Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  13. 13. Results (1) The number of calls increased and the traffic stayed the same (there isn’t any data about calls in the beginning of the year, because targets for calls were set only in February; the number of calls differs from those of call tracking, because the arrangement to work only with targeted calls in Google Analytics): Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  14. 14. The number of missed calls is reduced from 65% in January to 25% in August. Results (2) Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  15. 15. Conversion rate from the site is increased. Results (3) Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  16. 16. What's next? After 9 months of work we increased the number of calls from the site and thus reduced the cost of attracting customers. But we still have something to work on: - in October we started to use toll free numbers; - the next stage will be integration of Ringostat with client’s CRM in order to optimize call agents’ work and make it easier. Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  17. 17. Conclusions Using our service allowed “Perfect” marketing specialist to turn phone calls from one of the ways of communication to the main tool of clients attraction. Of course, the specifics of a particular market contributed to this. However, it would be difficult to achieve these results without clear guidelines on the interdependence of calls and advertising campaigns. Complete integration of the various tools on the basis of cloud telephony (call tracking, virtual PBX, callback widget) allowed businesses to invest with confidence based on the analytical reports received from Ringostat. Case study in the niche of the metal-plastic windows: the number of calls from the site is increased by 3 times
  18. 18. Would you like to uncover if you could do the same? Request demo Click here!
  19. 19. Our contacts: +1 855-422-2555 USA +44 20-3769-5209 UK sales@ringostat.com ringostat.com

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