Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Case study: clients with high
income call in 79 out of 100 cases
The experience of call tracking implementation
allowed a real-estate prices aggregator ODome
to identify crucial trends in...
About our client
Call tracking for real estate sector
ODome is a prices aggregator that cooperates with real
estate develo...
Call tracking for real estate sector
Challenges
Call analytics is vitally important for PPC optimization,
especially when ...
Solution (1)
Ringostat conducted deep researches aimed to understand
which types of communication the clients preferred.
W...
Solution (2)
In order to optimize the PPC advertising campaigns, we tracked the
following parameters:
● Client’s geolocati...
Results (1):
Call tracking for real estate sector
Сonversion grew by 1,34% thanks to
available phone number...
...and the keyword level call tracking.
When the website disposed only
an online form, the conversion to
orders was equal to 0,92%.
When the phone number was
adde...
Moreover, the conversion rate increased by
1,05% thanks to the possibility to make a
call and its general value reached 2,...
Results (2):
Call tracking for real estate sector
The part of phone calls in a total number of
conversions was varying in ...
The monthly volume of phone calls was varying from 39%
to 59%. The clients chose different ways of communication
depending...
Results (3):
Call tracking for real estate sector
79% of requests made by premium-class
clients were via the phone.
The aggregated data showed that the
higher was the client’s class, the
higher was the percent of phone calls
to business.
...
Would you like to uncover
if you could do the same?
Request demo
Click here!
Our contacts:
+1 855-422-2555 (USA)
+44 20-3769-5209 (UK)
sales@ringostat.com
Upcoming SlideShare
Loading in …5
×

Case study — rich clients prefer to call.

934 views

Published on

79% of requests in real estate business were made by premium-class clients via the phone.The experience of call tracking implementation allowed a real-estate prices aggregator to identify crucial trends in their business.
Check this case study to learn how these guys managed to increase overall conversion rate by 1.34% with the help of Ringostat call tracking.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Case study — rich clients prefer to call.

  1. 1. Case study: clients with high income call in 79 out of 100 cases
  2. 2. The experience of call tracking implementation allowed a real-estate prices aggregator ODome to identify crucial trends in their business performance. Call tracking for real estate sector
  3. 3. About our client Call tracking for real estate sector ODome is a prices aggregator that cooperates with real estate developers using CPA model. It enables clients to find a suitable apartment and specify its layout.
  4. 4. Call tracking for real estate sector Challenges Call analytics is vitally important for PPC optimization, especially when there’re many real estate landing pages running paid advertising campaigns. Also there was a need to better understand the calling audience.
  5. 5. Solution (1) Ringostat conducted deep researches aimed to understand which types of communication the clients preferred. We removed the phone number from the website and the only available form of communication was filling an online form. Later the phone number was returned, so we could compare the conversion with and without phone number. Call tracking for real estate sector
  6. 6. Solution (2) In order to optimize the PPC advertising campaigns, we tracked the following parameters: ● Client’s geolocation; ● Months when the client is more likely to make purchases; ● Clients categories. Call tracking for real estate sector
  7. 7. Results (1): Call tracking for real estate sector Сonversion grew by 1,34% thanks to available phone number...
  8. 8. ...and the keyword level call tracking.
  9. 9. When the website disposed only an online form, the conversion to orders was equal to 0,92%. When the phone number was added the number of orders grew to 1,25%. Call tracking for real estate sector
  10. 10. Moreover, the conversion rate increased by 1,05% thanks to the possibility to make a call and its general value reached 2,26%. Call tracking for real estate sector
  11. 11. Results (2): Call tracking for real estate sector The part of phone calls in a total number of conversions was varying in the range of 20% within 6 months.
  12. 12. The monthly volume of phone calls was varying from 39% to 59%. The clients chose different ways of communication depending on a period of time. -> That’s why it’s not correct to measure conversion only once and suppose that the result will be constant. Call tracking for real estate sector
  13. 13. Results (3): Call tracking for real estate sector 79% of requests made by premium-class clients were via the phone.
  14. 14. The aggregated data showed that the higher was the client’s class, the higher was the percent of phone calls to business. For economy class this indicator reached 22%, for the class “Comfort”– 31%, for business-class – 45%, and for premium class – 79%. Call tracking for real estate sector
  15. 15. Would you like to uncover if you could do the same? Request demo Click here!
  16. 16. Our contacts: +1 855-422-2555 (USA) +44 20-3769-5209 (UK) sales@ringostat.com

×