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● I don’t have one
● No need to take photo
○ Probably 1 slide is valuable
● Focus on me will be good enough
AGENDA…...
I am not a Programmer
In fact, I hate programming
Don’t ask me anything on that
I don’t wear Hat at all
2008 Start By Being Amazon Affiliate
2010 Start Writing Blog and help
company carry out SEO job
2014 Breaks
2017 - Onwards...
Biggest Achievement So Far…...
An Image stolen from a must-buy Digital Marketing Book
<<營銷為王>>
Ivan Ivan
Ivan, Ringo
Do You Know Why Batman Can Be A Superhero?
What is Trending?
Understanding Search Intent
Do you ever search your
name in Google?
Who will do this search?
Your Potential Employer - Knowing Your Work Ethics
Your Business Partner - Knowing Your Track Rec...
Who will do this search?
Everyone do a search with different intent, if you can
fit that intent, you will win this game. (...
Who will do this search?
My Question is:
How many mentionings you or your company are
having on the Internet?
Let’s Go Dark
Let’s Go Dark
Shitty Content STILL Rank Well - Example done by Kyle Roof
Let’s Go Dark
Rank A Keywords - Rhinoplasty Chiang Mai
“Google’s Algorithm is an Algorithm.”
He studied the following from the top 5 results:
● What Exact keywords to be used?
● What Variation it use?
● What context...
Basically, it is all about Calculation, and
putting elements into appropriate position.
Basically, it is all about Calculation, and putting elements into
appropriate position.
Basically, it is all about Calculation, and putting elements into
appropriate position.
Basically, it is all about Calculation, and putting elements into
appropriate position.
In my opinions, both Shitty Content and In-depth content need to
be written!
Shitty Content In-depth Content
For Ranking F...
In my opinions, both Shitty Content and In-depth content need to be
written!
Shitty Content In-depth Content
For Ranking F...
If you want the whole slide from Kyle
Message Me fb@sexyseohk
And
Type this secret code in messenger
“I Love Your Slide bu...
What is Trending in 2020?
- The rise of no-click search
- Authority Impact
The rise of no-click search
The rise of no-click search
The rise of no-click search
The rise of no-click search
The rise of no-click search
1) Don’t Rank A Keywords that can be explained by 20 -
30 words
2) Check that keywords directly
Authority
Actual Situation
Why Traffic Drop that much?
1) Google Don’t think this site with Authority
2) Google Don’t trust it is a Reliable Source
If you want dining place suggestion, who will you trust?
If you want dining suggestion, who will you trust?
Google Giving A Score For Each Website
Measurement created by Google’s founder - PageRank
Higher Score website linking/mentioning you, you
may result in higher R...
The Rise of E-A-T
The Rise of E-A-T
How to determine you are expert?
The Rise of E-A-T
How to determine you are expert?
1) Your Profile Listings
2) Any work published or mentioned in News sit...
Resources and
Recommended Reading
Resources and
Recommended Reading
Introducing Lewis Pugh
Introducing Lewis Pugh
Let’s Keep In Touch
Thank You That You didn’t Sleep
Go To -> https://www.patreon.com/ringoli
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So
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Wed, Jan 15 · 7:00 PM 在香港 Wordpress Meetup 的分享,分別說 SEO 2020 短期的策略,以及 Google 越來越看重權威性的取向!

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WordPress Meetup #36: SEO 2020 + plugin by Ringo Li & Ivan So

  1. 1. ● I don’t have one ● No need to take photo ○ Probably 1 slide is valuable ● Focus on me will be good enough AGENDA…...
  2. 2. I am not a Programmer In fact, I hate programming Don’t ask me anything on that
  3. 3. I don’t wear Hat at all
  4. 4. 2008 Start By Being Amazon Affiliate 2010 Start Writing Blog and help company carry out SEO job 2014 Breaks 2017 - Onwards A very little Bio…...
  5. 5. Biggest Achievement So Far…...
  6. 6. An Image stolen from a must-buy Digital Marketing Book <<營銷為王>> Ivan Ivan Ivan, Ringo
  7. 7. Do You Know Why Batman Can Be A Superhero?
  8. 8. What is Trending?
  9. 9. Understanding Search Intent Do you ever search your name in Google?
  10. 10. Who will do this search? Your Potential Employer - Knowing Your Work Ethics Your Business Partner - Knowing Your Track Records Your Potential Partner (maybe) - Knowing whether you are a liar
  11. 11. Who will do this search? Everyone do a search with different intent, if you can fit that intent, you will win this game. (Theoretically)
  12. 12. Who will do this search? My Question is: How many mentionings you or your company are having on the Internet?
  13. 13. Let’s Go Dark
  14. 14. Let’s Go Dark Shitty Content STILL Rank Well - Example done by Kyle Roof
  15. 15. Let’s Go Dark
  16. 16. Rank A Keywords - Rhinoplasty Chiang Mai
  17. 17. “Google’s Algorithm is an Algorithm.”
  18. 18. He studied the following from the top 5 results: ● What Exact keywords to be used? ● What Variation it use? ● What contextual terms they are using? ● What is the site structure? ● How many images are there? ● …….
  19. 19. Basically, it is all about Calculation, and putting elements into appropriate position.
  20. 20. Basically, it is all about Calculation, and putting elements into appropriate position.
  21. 21. Basically, it is all about Calculation, and putting elements into appropriate position.
  22. 22. Basically, it is all about Calculation, and putting elements into appropriate position.
  23. 23. In my opinions, both Shitty Content and In-depth content need to be written! Shitty Content In-depth Content For Ranking For Branding For Engagement
  24. 24. In my opinions, both Shitty Content and In-depth content need to be written! Shitty Content In-depth Content For Ranking For Branding For Engagement
  25. 25. If you want the whole slide from Kyle Message Me fb@sexyseohk And Type this secret code in messenger “I Love Your Slide but Not You”
  26. 26. What is Trending in 2020? - The rise of no-click search - Authority Impact
  27. 27. The rise of no-click search
  28. 28. The rise of no-click search
  29. 29. The rise of no-click search
  30. 30. The rise of no-click search
  31. 31. The rise of no-click search 1) Don’t Rank A Keywords that can be explained by 20 - 30 words 2) Check that keywords directly
  32. 32. Authority
  33. 33. Actual Situation
  34. 34. Why Traffic Drop that much? 1) Google Don’t think this site with Authority 2) Google Don’t trust it is a Reliable Source
  35. 35. If you want dining place suggestion, who will you trust?
  36. 36. If you want dining suggestion, who will you trust?
  37. 37. Google Giving A Score For Each Website
  38. 38. Measurement created by Google’s founder - PageRank Higher Score website linking/mentioning you, you may result in higher Ranking
  39. 39. The Rise of E-A-T
  40. 40. The Rise of E-A-T How to determine you are expert?
  41. 41. The Rise of E-A-T How to determine you are expert? 1) Your Profile Listings 2) Any work published or mentioned in News site 3) Any publications? (Books/Thesis) 4) Is the site itself an authority (Gov site?)
  42. 42. Resources and Recommended Reading
  43. 43. Resources and Recommended Reading
  44. 44. Introducing Lewis Pugh
  45. 45. Introducing Lewis Pugh
  46. 46. Let’s Keep In Touch
  47. 47. Thank You That You didn’t Sleep Go To -> https://www.patreon.com/ringoli
  • edwinmunene1

    Jan. 22, 2020

Wed, Jan 15 · 7:00 PM 在香港 Wordpress Meetup 的分享,分別說 SEO 2020 短期的策略,以及 Google 越來越看重權威性的取向!

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