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Small Data, Big Benefits - Christine Orr at SSP 2016

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Small Data, Big Benefits: Mining for End User Relationships

In today’s environment publishers need more user interest and engagement in order to keep institutional subscriptions and submissions strong and growing.

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Small Data, Big Benefits - Christine Orr at SSP 2016

  1. 1. Small Data, Big Benefits: You’re Sitting on a Gold Mine SSP – Concurrent 2A June 2 2016 Christine Orr
  2. 2. Your data is (potentially) your most valuable asset Knowledge Information Data
  3. 3. Ringgold: Trusted data partner & part of the scholarly comms infrastructure • Ringgold is a small, for-profit, database publisher • 2003: Identify Database & the Ringgold ID are born out of a project to disambiguate the institutional subscribers to OUP journals • This was not a unique problem We’ve been helping publishers turn their data into an asset for a decade with the Ringgold Identifier & data quality expertise
  4. 4. 420,000 Institutions in scholarly communications Metadata Hierarchies Ringgold ID Univ Calif System UCLA Med School Coll of L&S UCSD Div of Physical Sci UCLA: Univ Calif Los Angeles8783 UCLA: Universidad Centroccidental Lisandro Alvarado 33177 UCLA: Universidad Contemporanea de las Americas 376277 SizeTier Subject Sector + MoreLocation
  5. 5. Small Data – what do we mean? • Metadata elements • Persistent IDs • Individual user records • Transactional data: usage, payments, etc. The big picture depends on every detail: accurate & interconnected data
  6. 6. What is preventing us from using our data to maximum advantage? • Entity management: Jens-Peter Mueller or J-P. Müller? Uni Hannover or Hanover College? • Data quality: Incomplete, outdated, duplicates, inaccurate. • Interoperability: Systems, languages, data silos based on functions.
  7. 7. Who are our end users? • Readers • Authors • Reviewers • Editors • Members • Student members • Meeting attendees • Volunteers • Faculty
  8. 8. Who are our Institutions? Affiliations of Individuals: • Authors • Editors • Reviewers • Volunteer • Funder of research • Payer of APC • Member institutions • Licensees • Subscribers • Consortia
  9. 9. • Market intelligence about authors and institutions • Facility to create targeted marketing & outreach • Author and subscriber information mapped together • Knowledge of where research funding is concentrated • Reduction in time taken calculating open access charges (APCs) • Ability to resolve conflicts of interest (author & reviewer from same inst) Big Benefits: When individuals & affiliations are joined together, publishers gain knowledge and capabilities
  10. 10. What solutions exist? Entity Management: Adopt persistent IDs as appropriate • People: ORCID • Places: Ringgold ID, ISNI, Funder ID • Things: DOIs Data quality • Retrospective cleanup • Improve data capture process & eliminate free text • Disambiguate & merge duplicate records Interoperability • Tools & standard data for integration • Systems-dependent
  11. 11. ORCID + Ringgold IDs: Joining people + places • Joining People + Places
  12. 12. Thank you Christine Orr Sales Director Christine.Orr@ringgold.com www.ringgold.com Ringgold’s Mission To provide identifiers and structured data to power the efficient exchange of information throughout the scholarly research community ...and beyond.

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