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Small Data, Big Benefits - Christine Orr at SSP 2016


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Small Data, Big Benefits: Mining for End User Relationships

In today’s environment publishers need more user interest and engagement in order to keep institutional subscriptions and submissions strong and growing.

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Small Data, Big Benefits - Christine Orr at SSP 2016

  1. 1. Small Data, Big Benefits: You’re Sitting on a Gold Mine SSP – Concurrent 2A June 2 2016 Christine Orr
  2. 2. Your data is (potentially) your most valuable asset Knowledge Information Data
  3. 3. Ringgold: Trusted data partner & part of the scholarly comms infrastructure • Ringgold is a small, for-profit, database publisher • 2003: Identify Database & the Ringgold ID are born out of a project to disambiguate the institutional subscribers to OUP journals • This was not a unique problem We’ve been helping publishers turn their data into an asset for a decade with the Ringgold Identifier & data quality expertise
  4. 4. 420,000 Institutions in scholarly communications Metadata Hierarchies Ringgold ID Univ Calif System UCLA Med School Coll of L&S UCSD Div of Physical Sci UCLA: Univ Calif Los Angeles8783 UCLA: Universidad Centroccidental Lisandro Alvarado 33177 UCLA: Universidad Contemporanea de las Americas 376277 SizeTier Subject Sector + MoreLocation
  5. 5. Small Data – what do we mean? • Metadata elements • Persistent IDs • Individual user records • Transactional data: usage, payments, etc. The big picture depends on every detail: accurate & interconnected data
  6. 6. What is preventing us from using our data to maximum advantage? • Entity management: Jens-Peter Mueller or J-P. Müller? Uni Hannover or Hanover College? • Data quality: Incomplete, outdated, duplicates, inaccurate. • Interoperability: Systems, languages, data silos based on functions.
  7. 7. Who are our end users? • Readers • Authors • Reviewers • Editors • Members • Student members • Meeting attendees • Volunteers • Faculty
  8. 8. Who are our Institutions? Affiliations of Individuals: • Authors • Editors • Reviewers • Volunteer • Funder of research • Payer of APC • Member institutions • Licensees • Subscribers • Consortia
  9. 9. • Market intelligence about authors and institutions • Facility to create targeted marketing & outreach • Author and subscriber information mapped together • Knowledge of where research funding is concentrated • Reduction in time taken calculating open access charges (APCs) • Ability to resolve conflicts of interest (author & reviewer from same inst) Big Benefits: When individuals & affiliations are joined together, publishers gain knowledge and capabilities
  10. 10. What solutions exist? Entity Management: Adopt persistent IDs as appropriate • People: ORCID • Places: Ringgold ID, ISNI, Funder ID • Things: DOIs Data quality • Retrospective cleanup • Improve data capture process & eliminate free text • Disambiguate & merge duplicate records Interoperability • Tools & standard data for integration • Systems-dependent
  11. 11. ORCID + Ringgold IDs: Joining people + places • Joining People + Places
  12. 12. Thank you Christine Orr Sales Director Ringgold’s Mission To provide identifiers and structured data to power the efficient exchange of information throughout the scholarly research community ...and beyond.