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  1. 1. February 2010 Mushroom Media Placements This is a snapshot of U.S. news published throughout February 2010. MUSHROOM COUNCIL PLACEMENTS: Stress-free tips featured on program Portales News-Tribune (Portales, NM), February 28, 2010 “Jeannetta Davis will demonstrate several Tex-Mex recipes featuring mushrooms and tomatoes. Davis represents The Mushroom Council and the Florida Tomato Committee.” Wellness Tip of the Day Cleveland Clinic (iPhone application), February 27, 2010 “Food Tip: Meet (and eat) umami! Known as the “fifth taste,” this earthy flavor – think Parmesan, soy sauce, red wine – makes food more satisfying. Ooh mommy – it’s not a line from a soul song; it’s how to pronounce a specific flavor of food that the Japanese call the fifth taste (after sweet, sour, salty and bitter). Umami foods, such as mushrooms, soy sauce, seaweed, red wine and Parmesan cheese, impart a deep, meaty flavor with relatively few calories. For this reason, embracing umami can help you be more satisfied and satiated from eating simple foods. Try putting a small piece of rind from Parmesan cheese (the good stuff, from Italy) into broth-based soup and notice how that little addition lends a salty heartiness to a whole pot of soup, transforming a bowl from a supporting player to a main dish. Or add mushrooms and soy sauce to a simple vegetable stir-fry over rice. Your taste buds and your waistline will thank you.” Try 1 meatless day a week as a step to a healthier diet Detroit Free Press, February 27, 2010 “Replace your favorites. Can't imagine life without hot dogs? Try a soy dog on a roll slathered in mustard. Veggie burger options abound. In stews, try hearty mushrooms in place of stew meat and finely chopped red peppers in place of ground beef. Sausage and bacon lovers can find soy replacements in most grocery stores. ‘It's very hard to get bored,’ Saunders said.” In Season: Mushrooms capture last flavors of winter (San Diego, CA), February 27, 2010 “Mushrooms are the steak equivalent of the vegetarian world. These edible fungi are hearty and savory, with a woodsy flavor and a toothsome bite that can satisfy even the most die-hard carnivores. And there seems no better time to enjoy this species than at the tail end of winter, when we still crave hearty, warming flavors as we endure the last bouts of rain and cold before spring.” Add Some Color to Your Plate Herald News (Fall River, MA), February 25, 2010 “Each fruit and vegetables’ color has a wide variety of health benefits…White has anti-tumor properties. Some examples of fruits and vegetables found in this group are mushrooms, onions, and white grape juice.” Trend Alert: The ‘Fifth Taste’ Is Coming On Strong, As More People Say I Want My Umami, February 25, 2010 “Many trend forecasters predict this will be the year of umami – something that Kikkoman and the mushroom folks have been saying for awhile. This time, I think it’s really true…Ironically, people can’t get enough of the natural glutamates that give us umami. Suddenly it’s cool to claim you’ve got umami. The Mushroom Council’s brochure declares Umami: If You’ve Got It, Flaunt It.” • Trend Alert: The ‘Fifth Taste’ Is Coming On Strong, As More People Say I Want My Umami,, February 26, 2010 Make my day – VOTE! Once A Month Mom (blog), February 23, 2010 “Last week the Mushroom Channel started a contest where you simply submit a picture of mushrooms from your local grocer and you could win groceries. Groceries people! You know I love some groceries! I was in…What if I sweetened the deal and agreed to share the prize winnings with a voter? Now are you listening? I really like to win (come on, who doesn’t?). So if you vote (OBVIOUSLY voting for J) between now and February 26th (Friday). And then come back here and leave a comment that you voted. You will be entered to win 1/2 of whatever it is that I win from the contest. Deal? Deal. Now go vote for J! And then come back here and leave a comment. It’s that easy. And while you are at it, check out some mushroom recipes at the Mushroom Channel.” 1
  2. 2. Ask Umbra on organic mushrooms Grist (blog), February 21, 2010 “A mushroom is a very delicate little thing, and thus wouldn’t be doused with anything, including pesticides. Even when you’re cleaning them at your house post-grocer, you don’t want to douse. The Mushroom Council (not to be confused with the AMI – who knew there were so many dedicated mushroom groups?) says that because mushrooms are porous and have a sponge-like reaction to water, they should not be washed. Instead, you want to gently rub away any dirt with a soft brush or damp cloth. Basically, the AMI peeps sum up the conventional versus organic mushroom conundrum with this: ‘There’s not a whole lot of difference between the two.’” USDA Names Members to the Mushroom Council, February 17, 2010 “Agriculture Secretary Tom Vilsack today appointed three members to serve on the Mushroom Council. They will serve three-year terms beginning immediately and ending on Dec. 31, 2012. The newly appointed members are: James A. Angelucci of Naples, Fla., and Jim Howard, Cochranville, Pa., Region 2; and Roberto Ramirez, Escondido, Calif., Region 3. Authorized under the Mushroom Promotion, Research and Consumer Information Act of 1990, the Mushroom Council – composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms annually – administers a national promotion, research and consumer information program to maintain and expand markets for fresh mushrooms.” • Three chosen for Mushroom Council, The Packer, February 17, 2010 Less meat, more taste News-Leader (Springfield, MO), February 17, 2010 “Stuffed portobellos are something many people order in restaurants, but they're so easy to make. It takes about 10 minutes to assemble and 20 to bake and you've got a restaurant quality meal. Mushrooms are a great source of selenium, potassium, riboflavin and niacin.” [Recipes included] TIP OF THE DAY: Portabella Eggs Benedict The Nibble (blog), February 13, 2010 “Eggs Benedict are a popular choice. Put a twist on them by placing the eggs on a yummy portabella mushroom instead of the toast…Recipe and photo courtesy of the Mushroom Council.” Mushrooms Produce Industry Insider Market Update e-newsletter, February 12, 2010 “Meanwhile, the San Jose, Calif.-based Mushroom Council reported some positive statistics from FreshLook Marketing. Mushroom sales were up 6% during 2009, while overall produce sales were flat. Mushroom volume was up 7.7% compared to 6.1% for total produce. The Mushroom Council also announced that it is launching a social media campaign this week that will include an online photo contest. Consumers will have the opportunity to submit photos to of their local retailer's mushroom display from Feb. 11- 17.” Mushroom Lasagna: Gluten Free and Pasta Free!, February 12, 2010 “Sautéed mushrooms replace traditional lasagna noodles, and their rich flavor and texture more than make up for the absence of meat…because I'm severely vitamin D deficient as a result of Celiac Disease which went undiagnosed for many years, I came up with this in order to take advantage of the vitamin D in mushrooms.” [Non-Council generated recipe included] Reduce fat with super swaps KGO-TV (ABC) (San Francisco, CA), February 11, 2010 “By incorporating ‘super swaps’ into your diet, switching out foods that lend less nutritional value for those high in both antioxidants and flavor, you can reduce your sodium, sugar and fat while also saving you calories. The small steps pay off in big rewards…Instead of: Regular burger Simple Super Swap to: Portobello burger! Grill a Portobello mushroom instead of a burger for a super swap. Benefit: Mushrooms can be a delicious swap for red meat in meals. With more and more experts (including myself) advocating a more plant-based diet, try going meatless 1 day a week. Mushrooms are major immune system boosters and certain kinds have a 'meaty' texture and taste and can be swapped for meat in certain meals to make a more healthy diet – or simply boost antioxidants in a hearty, meaty vegetable.” Keri Glassman and The O2 Diet 700 Club TV and, February 10, 2010 “I love mushrooms. Mushrooms are the only vegetable with vitamin D, which is very important for immunity. Also, if you take away about four ounces of meat a week and substitute it with a portabella mushroom, you can lose about five pounds by just making that one change. Mushrooms also have selenium, a powerful antioxidant.” 2
  3. 3. Diet Detective: Hearty and Healthy Calorie Bargain Recipes KPIC-TV (CBS) (Roseburg, OR), February 10, 2010 “…white mushrooms are a good source of three important B vitamins that help convert food to energy and promote healthy skin, hair, muscles and brain function. They are also a good source of selenium, a trace element that functions as an antioxidant in the enzyme glutathione peroxidase. This important enzyme helps neutralize the free radicals – unstable oxygen molecules – produced by normal cellular processes. Last, adding veggies to the traditional meat mixture is a way to reduce the overall number of calories without reducing portion size.” [Recipe included] Improve your mood with food [hard copy available] The Call (Woonsocket, RI) and The Times (Pawtucket, RI), February 10, 2010 “Feeling like your ‘case of the Mondays’ extends beyond the first day of the week lately? British psychologist Dr. Cliff Arnall warns that winter blues reach their peak this time of year thanks to dreary weather, letting go of New Year’s resolutions and the arrival of bills from holiday spending. But it’s not all doom and gloom. You just might find a spirit booster at your local grocery store. Vitamin D, also known as the sunshine vitamin, has been shown to enhance moods in addition to helping support a healthy immune system, and you can find plenty of it in mushrooms. “Mushrooms are the only fruit or vegetable with vitamin D,’ according to nutrition expert and author Keri Glassman, a registered dietitian…Toss a few of your favorite types of mushrooms into everyday meals. The top three best selling mushroom varieties – button, crimini and portabella – have vitamin D ranging from 1 to 97 percent of the Daily Value of 400 International Units per raw 84 gram serving…For new recipes using vitamin-D rich mushrooms, the Mushroom Council offers suggestions like Mushroom and Egg Wrap, Mushroom Edamame and Salmon Penne, and Baja Salmon with Mushrooms. More information is available at” [Council recipes included] MINI MUSHROOM MAC 'N' GOAT CHEESE [hard copy available] The Tennessean (Nashville, TN), February 10, 2010 “SOURCE:” • Mini Mushroom Mac 'n' Goat Cheese, St. Petersburg Times (St. Petersburg, FL), February 17, 2010 Health Bonus [hard copy available] First for Women, February 8, 2010 “Alleviate aches and pains with mushrooms. These gems provide 35 percent of the daily value of copper, a mineral that boosts the enzyme lysyl oxidase to protect against joint wear and tear.” Healthy Fast Food Choices [hard copy available] Us Weekly, February 8, 2010 “Glassman, founder of, recommends grabbing a slice of this pie (‘Mushrooms help boost immunity’) and pairing it with a big salad for a satisfying, well-balanced meal.” Smart Switches [hard copy available] Woman’s World, February 8, 2010 “Make a portabella mini pizza! Rather than using an English muffin for a mini pizza, top a cooked portabella mushroom cap with tomato sauce and mozzarella cheese, then broil. You’ll get three times the protein and four times the fiber.” Wild Mushroom and Barley Risotto YumSugar (blog), February 8, 2010 “Vegetarians and omnivores unite and make today a meat-free Monday by serving a reassuringly creamy risotto for dinner. Traditional risotto is made with arborio rice, but if you're looking to take it up a nutritional notch, prepare the dish using leftover barley, a chewy cereal grain high in fiber and antioxidants but low in fat. Parmesan cheese and wild mushrooms don't just add in meatiness and substance — they also impart strong umami flavors.” Mushroom and Egg Wrap The Bismarck Tribune (Bismarck, ND), February 3, 2010 “Here’s a tasty single-serving nutritious breakfast; double or quadruple the ingredients to serve several people. Average cost per serving – $1.25…Recipe courtesy of Mushroom Council and” Recipes that Fight Belly Fat More, February 2010 “Mushrooms contain significant levels of vitamin D. Deficiencies of this nutrient have been linked with obesity and abdominal fat…Recipe courtesy of the Mushroom Council, visit their website here.” [Recipe for Portabella Omelet Topped with Portabella Bacon included] 3
  4. 4. Simply Stuffed [hard copy available] National Culinary Review, February 2010 “You have to applaud Italian culinary tradition for its stuffed treatment of vegetables. It was only a matter of time before stuffed peppers, tomatoes and eggplant led to stuffed mushrooms. The filling also transformed; olive oil, garlic, breadcrumbs and Parmesan cheese led to a sausage stuffing, and later, to seafood, especially crabmeat. This evolution happened before today’s American consumers tasted their first stuffed mushroom—wherever it happened to be—and fell in love. So well-regarded are stuffed mushrooms that they might even come under the ‘comfort food’ classification for many. Any brand of eatery can easily add a version as an appetizer, amuse-bouche, side dish or even give it entrée status. Consider updating your menu with your own stuffed rendition, and watch guests’ eyes light up. The Cheesecake Factory did, with great success. Stuffed mushrooms are the No. 1 selling item on the Calabasas Hills, Calif.-based chain’s new small plates and snacks menu.” [recipe included] Wild Rice and Mushroom Soup Self, February 2010 “Mushrooms enrich this meal with B vitamins, which your body uses to convert food into energy.” [Recipe included] Vitamin D: The Injury-Prevention Vitamin [hard copy available] Triathlete, February 2010 “In athletes, a vitamin D deficiency can cause the dreaded down time resulting from a cold, the flu, stress fractures and joint inflammation…Here’s a list of Vitamin D-rich foods from the National Institutes of Health: Cod liver oil, 1 tablespoon; Mushrooms, enriched with vitamin D, 3 ounces…” • Vitamin D: The Injury-Prevention Vitamin, Competitor, February 18, 2010 A cook’s guide to mushrooms [hard copy available] Vegetarian Times, February 2010 “Mushrooms have it all. Flavor: that rich, earthy taste couldn’t come from any other vegetable. Texture: that hearty consistency complements everything from creamy soups to cookout fare. And nutrition…For as low as they are in calories (about 17 per serving), mushrooms are one of the few plant sources of vitamin D. Depending on the variety, a serving of mushrooms also offers about 300 milligrams of potassium, up to 30 percent of your daily need for selenium, and plenty of B vitamins.” MUSHROOMS IN THE NEWS: Learn to Grow Gourmet Mushrooms The Pilot (Southern Pines, NC), February 24, 2010 “Many are learning to grow gourmet mushrooms for their family tables and for small-scale commercial production. An opportunity to do just that is coming up at two Saturday workshops at STARworks in Star in Montgomery County. Local traditional gardeners Greg Bender and Hugh Martin will teach the classes. ‘Growing Shiitake Mushrooms’ will be held from 10 a.m. to 1 p.m. Saturday, Feb. 27, and ‘Growing Oyster Mushrooms’ from 10 a.m. to 1 p.m. Saturday, March 13.” 2010 Mushroom Harvesting Rules Detailed KPAX-TV (CBS) (Missoula, MT), February 22, 2010 “A morel mushroom harvest is expected sometime between April and July 2010. Mushroom seasons vary depending on weather conditions and elevation. Forest personnel are considering a number of options during the development of the program based on the objectives of providing reasonable opportunities for both personal use and commercial operations.” Class on mushroom cooking offered Gazette Times (Corvallis, OR), February 19, 2010 “Making meals with tasty, nutritious, low-calorie mushrooms is the topic of a free class offered by the Oregon State University Extension study group. Participants can learn the difference in flavor, preparation and use of mushroom varieties such as enoki, crimini, shiitake, oyster and many more.” What you eat after a workout is key Chicago Sun-Times, February 17, 2010 “‘Exercise puts high demands on your body, whether it's walking a mile or running a marathon, so to receive the most favorable recovery – what you choose to put in your mouth makes a difference,’ says Sarah Gottlieb, a registered dietitian with the East Bank Club in Chicago…Gottlieb says if she doesn't eat a balanced meal after working out, she feels it right away – she's tired, sluggish and sometimes gets cramps. Her favorite post-workout meal is a veggie omelet (1 yolk, 4 egg whites with mushrooms, spinach and tomato) and a whole wheat English muffin with almond butter.” 4
  5. 5. Can A Mushroom From Brazil Be The Secret To Brain Health?, February 12, 2010 “For centuries, Asians have prized mushrooms for their healing properties. They have been cultivated as both food and medicine. They didn’t know how the mushrooms had such power, or what the chemical compounds in them might be – they just knew they worked…Since then, Agaricus blazei has undergone a lot of research and has been found to reduce weight, body fat and cholesterol levels in healthy people. It has also been shown to help stabilize blood sugar.” Three's a Trend: Mushroom Desserts SF Weekly, February 8, 2010 “Now S.F.'s avant-garde chefs are pushing further with candy cap mushrooms (Lactarius rubidus and L. rufulus), actual foraged fungus that lends earthy depth and butterscotch or maple perfume to ice creams, cakes, and caramels. The Bay Area Mycological Society says that, fresh from the woods, L. rubidus has only a faint sweetness – you have to dry candy caps, slowly, for the full fragrance to develop.” 'How Mushrooms Can Save the Planet': It's the 26th Annual Wild Mushroom Fair! Los Angeles Times, February 5, 2010 “We don't celebrate the mushroom enough. But the Los Angeles Mycological Society does its part to remedy that by hosting its annual Wild Mushroom Fair, to be held next week at the L.A. County Arboretum and Botanic Garden.” Mushrooms add a hearty flavor to pasta [hard copy available] Daily Gazette (Davenport, IA), February 3, 2010 “In this hearty vegetarian dish, a takeoff on traditional eggplant Parmesan, meaty portobello mushrooms are dressed in a rich tomato sauce and covered with mozzarella and Parmesan cheese.” [Recipes included] MUSHROOM RECIPES: • Mushroom Stacks With Smoked Ham, (Staten Island, NY), February 28, 2010 • Wild Mushroom Sauce, Mercury News (San Jose, CA), February 24, 2010 • Pulled BBQ Mushroom Sandwich, Restaurants & Institutions, February 24, 2010 • Mushroom soup & dumplings, Democrat and Chronicle (Rochester, NY), February 23, 2010 • Creamy Porcini Mushroom Soup, The Daily News (Longview, WA), February 23, 2010 • MUSHROOMS STAND IN FOR EGGPLANT, The Record (Woodland Park, NJ), February 23, 2010 [hard copy available] • Wild Mushroom Soup,, February 17, 2010 • Blue Cheese Macaroni and Cheese with Mushrooms and Kale, The Bismarck Tribune (Bismarck, ND), February 17, 2010 • Wild Mushroom Crostone with Ricotta, am New York, February 16, 2010 • Beef Mushroom Stroganoff, KTVX-TV (ABC) (Salt Lake City, UT), February 16, 2010 • Grilled polenta with mushrooms, The Salt Lake Tribune, February 14, 2010 [hard copy available] • Easy DIY Dumplings in Even Easier Mushroom Soup,, February 12, 2010 o Easy DIY dumplings in even easier mushroom soup, Foster’s Daily Democrat (Dover, NH), February 15, 2010 o Mushroom Soup With Russian Dumplings, Lansing State Journal (Lansing, MI), February 15, 2010 o Easy dumplings in even easier mushroom soup, Post-Bulletin (Rochester, MN), February 16, 2010 o MUSHROOM SOUP WITH PELMENI, Akron Beacon Journal (Akron, OH), February 17, 2010 o MUSHROOM SOUP WITH PELMENI, Post-Tribune (Merrillville, IN), February 17, 2010 o Mushroom Soup With Pelmeni, The News Tribune (Tacoma, WA), February 17, 2010 o Mushroom soup with Pelmeni, Casa Grande Dispatch (Casa Grande, AZ), February 18, 2010 o Mushroom Soup with Pelmeni, Detroit Free Press, February 21, 2010 o Mushroom Soup with Pelmeni, The Seattle Times, February 23, 2010 • Chèvre Stuffed Mushrooms Balsamico, KMGH-TV (ABC) (Denver, CO), February 12, 2010 • Crab-stuffed mushrooms, The Christian Science Monitor (Boston, MA), February 10, 2010 • Crab Stuffed Mushrooms, Rockford Register Star (Rockford, IL), February 10, 2010 [hard copy available] • MUSHROOM BREAD PUDDING, Tulsa World, February 10, 2010 • Mushroom-Onion Beef Stew, Taste of Home, February 9, 2010 (distributed via the Cooking for Two e-newsletter) • Mushroom Risotto with 2006 Shelton Vineyards Merlot, News & Record (Greensboro, NC), February 9, 2010 • Mushroom Purée and Fontina Cheese Pizza, Restaurants & Institutions, February 8, 2010 5
  6. 6. • Bass Stuffed Mushroom Caps, The Oneida Daily Dispatch (Oneida, NY), February 4, 2010 • Mushroom risotto cakes with eggs, Boston Globe, February 3, 2010 • Mushroom risotto, Boston Globe, February 3, 2010 • Mushroom Melts, The Day (New London, CT), February 3, 2010 o Mushroom Melts, The Miami Herald, February 2, 2010 • Mushroom and Shallot Stuffed Bread, Chicago Daily Herald, February 3, 2010 o MUSHROOM AND SHALLOT-STUFFED BREAD, Foster’s Daily Democrat (Dover, NH), February 6, 2010 o Mushroom and Shallot-Stuffed Bread, The Seattle Times, February 9, 2010 o Mushroom and Shallot-Stuffed Bread, Northwest Herald (Crystal Lake, IL), February 10, 2010 o Mushroom and shallot-stuffed bread, News-Sentinel (Fort Wayne, IN), February 15, 2010 o MUSHROOM AND SHALLOT-STUFFED BREAD, The Fayetteville Observer (Fayetteville, NC), February 17, 2010 o MUSHROOM AND SHALLOT-STUFFED BREAD, North County Times (San Diego, CA), February 25, 2010 • Spinach-stuffed mushrooms, Daily Gazette (Moline, IL), February 3, 2010 [hard copy available] • Classic Pot Roast with Mushrooms, Klamath Falls Herald and News (Medford, OR), February 2, 2010 • Mushroom risotto, Daily Titan (Cal State Fullerton student newspaper), February 1, 2010 • Cherry Stuffed Mushrooms, WLUK-TV (FOX) (Green Bay, WI), February 1, 2010 • Chicken Thighs with Leeks and Shiitakes, YumSugar (blog), February 1, 2010 • Mushroom and Leek Soup with Parsley Dumplings, Bon Appétit, February 2010 • Potato Gnocchi with Pork and Wild Mushroom Ragù, Bon Appétit, February 2010 • Udon with Mushroom Broth, Cabbage, and Yams, Bon Appétit, February 2010 • Wild Mushroom and Onion Kasha, Bon Appétit, February 2010 • Creamy Semolina with Roasted Mushrooms, Food and Wine, February 2010 [hard copy available] • Leek-and-Mushroom Croquettes, Food and Wine, February 2010 [hard copy available] VITAMIN D NEWS: Asthma & Vitamin D, February 25, 2010 “According to researchers from the University of Pennsylvania, vitamin D may slow the progressive decline in lung function resulting from airway remodeling over time. In airway remodeling certain types of smooth muscle grow more prominent, cause inflammation, and can cause damage to the lungs. The researchers believe that the remodeling can possibly be prevented or slowed down if adequate amounts of vitamin D are consumed.” Vitamin D deficiency likely among some kidney disease patients starting dialysis, February 25, 2010 “Vitamin D deficiency is almost universal among kidney disease patients who have low blood protein levels and who start dialysis during the winter, according to a study appearing in an upcoming issue of the Clinical Journal of the American Society Nephrology (CJASN). The research identifies a group of patients who are at extremely high risk of being deficient in vitamin D and provides some clues as to why the deficiency occurs in these individuals...The investigators found that 79% of the study population was vitamin D deficient. Black race, female sex, winter season, and low blood levels of the protein albumin (≤ 3.1 g/dL) were the strongest predictors of vitamin D deficiency. In the validation set, the presence of low blood albumin levels and winter season increased the likelihood of vitamin D deficiency in black females (from 90% to 100%), black males (from 85% to 100%), white females (from 82% to 94%), and white males (from 66% to 92%).” • Circulating Vitamin D Low in Dialysis Patients,, February 26, 2010 Think You're Lactose Intolerant? Maybe Not BusinessWeek, February 24, 2010 “People with lactose intolerance usually are told to avoid milk and milk-containing products, but this can deprive them of needed nutrients, particularly calcium and vitamin D. ‘Particularly in children and adolescents, it's very difficult for them to receive enough calcium and vitamin D if they avoid diary completely. The same thing may hold true for adults,’ said Dr. Frederick J. Suchy, chairman of the conference preceding the statement and professor and chief of pediatric hepatology at Mount Sinai School of Medicine in New York City. ‘Vitamin D and calcium have important effects, for certain for bone health, and may have implications in other areas such as cardiovascular health, hypertension and maybe even colon cancer,’ he said.” 6
  7. 7. • Consensus on lactose intolerance? There is none, Los Angeles Times, February 24, 2010 • US panel: Too little known on lactose intolerance, Washington Post, February 24, 2010 Sunshine and Vitamin D: A Catch 22, February 23, 2010 “You may not realize this, but very few foods contain vitamin D naturally. Milk is actually fortified with vitamin D – it's not in there when it comes from the cow. And even then, almost no one drinks enough milk to reach her daily vitamin D requirements. Cod liver oil is a good source of Vitamin D, but not too many people (adults or kids) guzzle this stuff. Well, I also graduated from medical school thinking I'd never have a vitamin D deficiency living in a sunny place like Texas – especially since I'll sit outside and enjoy the sunshine for 15 minutes everyday without sunblock on (don't tell my dermatologist). Wrong. Since vitamin D deficiency and vitamin D's health benefits have been such a hot topic of late, I asked my family doctor to test my vitamin D level at my annual physical recently.” In Tests, Vitamin D Shrinks Breast Cancer Cells, February 22, 2010 “Doctors have known that low levels of vitamin D are linked to certain kinds of cancers as well as to diabetes and asthma, but new research also shows that the vitamin can kill human cancer cells...The results fall short of an immediate cancer cure, but they are encouraging, medical professionals say. JoEllen Welsh, a researcher with the State University of New York at Albany, has studied the effects of vitamin D for 25 years. Part of her research involves taking human breast cancer cells and treating them with a potent form of vitamin D.” • Link Found Between Vitamin D, Cancer, WCVB-TV (ABC) (Boston, MA), February 22, 2010 Low Vitamin D Levels Raises Blood Pressure, February 22, 2010 “Vitamin D deficiency may triple a person's risk of high blood pressure, according to a study conducted by researchers from the University of Michigan School of Public Health and presented at a meeting of the American Heart Association in Chicago. ‘Our results indicate that early vitamin D deficiency may increase the long-term risk of high blood pressure in women at mid-life,’ researcher Flojaune Griffin said.” Get Heart Healthy: Take vitamin D and fish oil WOAI-TV (NBC) (San Antonio, TX), February 22, 2010 “‘D’ boasts a wide range of health benefits, heart health among them. Recent studies show that too-little amounts can raise the risk of peripheral arterial disease by 80% and increase the odds of developing diabetes (a known heart disease risk factor).” Vitamin D Fights Crohn's Disease, February 20, 2010 “A new study has found that Vitamin D can counter the effects of Crohn's disease. Researchers found that Vitamin D acts directly on the beta defensin 2 gene, which encodes an antimicrobial peptide, and the NOD2 gene that alerts cells to the presence of invading microbes. Both beta defensin and NOD2 have been linked to Crohn's disease. If NOD2 is deficient or defective, it cannot combat invaders in the intestinal tract.” Daily Dose of Vitamin D Prevents Falls in Elderly, February 20, 2010 “Seniors who take a large daily dose of vitamin D may be significantly less likely to suffer from falls, according to a study conducted by researchers from the Center on Aging and Mobility at the University of Zurich, Switzerland, and published in the British Medical Journal.” • Falling for vitamin D; It's cheap and helps to strengthen bones,, February 25, 2010 Foods to Cure the Winter Blues, February 19, 2010 “People can get depressed because they don't get any sun during the long winter months. But, Vitamin D can help combat the blues. Good sources include fish, eggs and milk. There's research linking Vitamin D deficiency and depression – so make sure you get enough Vitamin D. It can be good for your brain and mood. It can also keep colds and the flu away, which should make you feel better than being stuck on a couch and miserable. One study found that people who took Vitamin D supplements were three times less likely to report cold and flu symptoms. Most children (7 out of 10) are deficient in Vitamin D – it's recommended that they get 400 IUS daily.” Benefits abound in 'sunshine vitamin' Gloucester Daily Times (North Andover, MA), February 19, 2010 7
  8. 8. “Did you know that taking enough Vitamin D3 each day can help lower your risk of developing cardiovascular disease, breast, colon and other cancers, along with autoimmune disorders such as multiple sclerosis, rheumatoid arthritis and fibromyalgia? Taking enough of this magic supplement also seems to help reduce chronic pain, increase cognitive function and increase muscle strength…” Healthy picks for the vegan kid Philadelphia Inquirer, February 18, 2010 “Vitamin D: Sunlight exposure is one source of vitamin D. Where regular sunlight exposure is not possible, some brands of soy milk or rice milk, orange juice, and some cold cereals are fortified with vitamin D.” Why Vermonters need the 'sunshine vitamin' Rutland Herald (Rutland, VT), February 18, 2010 “Vitamin D is known as the ‘sunshine vitamin’ because sunlight exposure on our skin helps our bodies make it. Unfortunately, in the wintertime many of us don't make enough, and this may negatively affect our health. Why is vitamin D so important for our health? Vitamin D is an essential nutrient that has multiple functions in the cells of our body. Too little vitamin D can cause health problems. For years we have known that vitamin D deficiency has been linked to weak bones. More recently we have learned that low vitamin D levels have been associated with an increased susceptibility to a number of health disorders, including cardiovascular disease (high blood pressure, heart disease, peripheral artery disease), cancer (colon, pancreatic, breast, ovarian and prostate), autoimmune diseases (type I diabetes and multiple sclerosis), Parkinson's disease, periodontal disease, and mental disorders (depression, schizophrenia, seasonal affective disorder).” Vitamin D may prevent the flu WETM-TV (NBC) (Corning, NY), February 18, 2010 “When most of us get sick we use a cold or flu decongestant. But Dr. Scott Beres, a chiropractor who runs the Market Street Chiropractic & Nutrition Clinic in Corning, says Vitamin D is a hidden treasure in the vitamin aisle than can protect you from getting the flu in the first place. ‘It modulates the immune system so if you're immune system is low then it can bring it up to a normal level. If it's too high, it can lower it,’ says Dr. Beres. Health experts say the best way to get Vitamin D is through sun. They recommend that light skinned people should get about 15 to 20 minutes of sun daily and dark skinned about 20 to 30 minutes. But since the Northeast doesn't get a lot of sun, especially during the winter months, experts say people are more likely to be Vitamin D deficient and are more prone to getting the flu.” High vitamin D levels cut heart disease and diabetes risk Nursing Times, February 16, 2010 “People taking in a significant amount of vitamin D are less prone to suffer from cardiovascular diseases, diabetes, and metabolic syndrome in old age, as reveals a new study…It was revealed that people with higher levels of vitamin D had 33 percent lesser risk of cardiovascular diseases, 55 percent decline in type 2 diabetes, along with 51 percent lesser chances of building up of metabolic syndrome.” • Vitamin D May Lower the Risk of Three Diseases by 43 Percent,, February 16, 2010 • Boosting Vitamin D levels with age could curb heart disease and diabetes,, February 17, 2010 • Vitamin D may lower risk of cardiovascular disease in seniors,, February 17, 2010 • Vitamin D cuts diabetes, heart disease risk,, February 17, 2010 • Vitamin D can reduce risk of heart attack and diabetes in middle-aged and seniors,, February 18, 2010 • Vitamin D cuts risk of heart disease,, February 19, 2010 • Vitamin D Linked To Decreased Risk Of Heart Disease, Diabetes, Personal Liberty Digest (Hueytown, AL), February 22, 2010 • High Levels of Vitamin D in Older People Can Reduce Heart Disease and Diabetes,, February 22, 2010 • Vitamin D linked to reduced heart disease, diabetes risk,, February 23, 2010 Sunscreen vs. Vitamin D KOLO-TV (ABC) (Reno, NV), February 16, 2010 “Dermatologist say this doesn't mean you should throw away the sunscreen, rather eat foods that have high levels of Vitamin D, like sardines, fortified orange juice and milk, and even Vitamin D supplements. Studies show a link between low Vitamin D levels and bone loss. But a deficiency in that vitamin has also been linked to colon cancer, cardiovascular disease and depression. A specific blood test that looks at Vitamin D levels is expensive.” Vitamin D May Defend Against Crohn's Disease 8
  9. 9., February 15, 2010 “Preliminary research shows that boosting your vitamin D levels may help protect against Crohn's disease, an inflammatory bowel disorder marked by pain and digestive problems.” Vitamin D may help lower risk of heart disease KARE-TV (NBC) (Minneapolis, MN), February 15, 2010 “Recent studies show that people with higher levels of vitamin D may have a lower risk of developing heart disease… Vitamin D helps with calcium/phosphorus balance and bone health. Thirty-six percent of healthy young adults and greater than 50% of internal medicine patients in the U.S. suffer from Vitamin D deficiency.” Vitamin D Deficiency Linked To Higher Risk Of Colorectal Cancer Personal Liberty Digest (Hueytown, AL), February 15, 2010 “A large European study has found that low levels of circulating vitamin D are associated with a higher risk of developing colorectal cancer…The best known sources for the nutrient are the flesh of salmon, tuna and mackerel as well as milk. The vitamin can also be taken in the form of nutritional supplements.” Vitamin D may help pre-diabetes, February 14, 2010 “A review of studies which were published between Jan 1969 and July 2009 suggests taking vitamin D supplementation may help people with pre-diabetes…Vitamin D has also been associated with elevated risk of cancer, heart disease, diabetes, stroke, hypertension, autoimmune diseases, diabetes, depression, chronic pain, osteoarthritis, osteoporosis, muscle weakness, muscle wasting, birth defects, and periodontal disease among others, according to the Vitamin D Council.” Can Vitamin D Keep You Infection-Free? The Epoch Times (New York, NY), February 13, 2010 “A review of research was published in the July 2009 edition of Endocrine Practice that links vitamin D with protection from infection, including upper respiratory tract infections, such as coughs and colds. This may have particular significance in winter, when vitamin D levels tend to fall.” The standard American diet isn’t The Southside Times (Beech Grove, IN), February 11, 2010 “Take the ‘sunshine vitamin’ D for example. Americans, 60 percent of them, are D-ficient; a condition linked to schizophrenia, poor lung function, Autism, high blood pressure, fibromyalgia, diabetes, multiple sclerosis, rheumatoid arthritis and an increased risk of pre-eclampsia and insulin resistance during pregnancy…Is your immune system struggling? Vitamin D-3 regulates T-cells fundamental to a strong, protective immune system…Take 2,000 to 5,000 IU daily. Dr. Andrew Weil says no adverse effects have been seen with supplemental vitamin D-3 intakes up to 10,000 IU daily. Skip the grocery versions and visit your community vitamin store for a true source, not synthetic.” Brigham Study Looks At Vitamin D, Omega 3 Benefits WBZ-TV (CBS) (Boston, MA), February 11, 2010 “Recent studies have suggested the potential benefits that vitamin D and omega 3 fatty acids can have for both your body and your brain. Now researchers in Boston are launching the biggest study of its kind to look at the health effects of these two supplements…Researchers are trying to see whether taking vitamin D and omega 3 fatty acids can help prevent heart disease and other chronic ailments. ‘We're also interested in what role these nutrients play in preventing diabetes and other types of cognitive decline, depression, autoimmune diseases and a wide range of other health outcomes,’ Dr. Joann Manson of Brigham and Women's Hospital explains.” Ward off colds, flu with proper nutrition Shreveport Times (Shreveport, LA), February 10, 2010 “To help protect against flu-like illnesses, consider these three important points: Vitamin D: A recent study by the National Center for Health Statistics showed participants with low levels of vitamin D were nearly 40 percent more likely to have a respiratory infection than those with higher levels of vitamin D. The sunshine vitamin, so called because deficiencies of it are rare in sunny climates, promotes the absorption of calcium, which is necessary for the normal development of bones and teeth. Good sources of vitamin D are fortified cereals, cod, salmon and tuna, but the best sources are dairy foods. Drinking three glasses of fortified milk, which contains vitamin D, helps to protect your body against sickness.” Drinking Milk While Pregnant May Lower Kids' MS Risk BusinessWeek, February 9, 2010 9
  10. 10. “Children born to mothers who drink lots of milk and have a high dietary intake of vitamin D during pregnancy have a much lower risk of developing multiple sclerosis later in life, researchers say…‘The risk of MS among daughters whose mothers consumed four glasses of milk per day [during pregnancy] was 56 percent lower than daughters whose mothers consumed less than three glasses of milk per month,’ Dr. Fariba Mirzaei, of the Harvard School of Public Health in Boston, said in a news release from the American Academy of Neurology. ‘We also found the risk of MS among daughters whose mothers were in the top 20 percent of vitamin D intake during pregnancy was 45 percent lower than daughters whose mothers were in the bottom 20 percent for vitamin D intake during pregnancy,’ Mirzaei added.” • Benefits of drinking milk may begin in womb, KABC-TV (ABC) (Los Angeles, CA), February 10, 2010 • Drinking milk during pregnancy lowers baby’s MS risk,, February 10, 2010 • High Intake of Vitamin D Linked to Lower MS Risk,, February 10, 2010 • Milk for Mom May Lower Baby’s MS Risk,, February 10, 2010 • Consuming milk, vitamin D during pregnancy can decrease baby's risk of MS,, February 11, 2010 Incorporate low-fat dairy products into diet The Clarion-Ledger (Jackson, MS), February 9, 2010 “Recent studies show 40 percent of the general population has vitamin D deficiency and African-American women are 10 times more likely than Caucasian women to have low levels of vitamin D. Consequently, 92 percent of African- American infants and 60 percent of Caucasian babies were found to have vitamin D deficiency at birth. Vitamin D deficiency has been linked to type 1 diabetes in youth and higher risk for type 2 diabetes, cancer, osteoporosis and heart disease in adults.” Low Vitamin D Linked to Hip OA, February 9, 2010 “Elderly men with low serum levels of vitamin D are at increased risk for developing hip osteoarthritis, a prospective cohort study found.” • Vitamin D Deficiency Linked to Hip Osteoarthritis in Elderly Men,, February 14, 2010 Childhood Asthma Study WKOW-TV (ABC) (Madison, WI), February 9, 2010 “About 34 million Americans have asthma. Studies have linked low levels of Vitamin D to asthma, and now researchers want to know if giving the supplement to pregnant women can prevent the chronic lung disease in their kids.” Vitamin D Cuts Premature Birth Risk, February 8, 2010 “Taking a high daily dose of vitamin D during pregnancy can significantly reduce a woman's risk of giving birth prematurely, according to a study conducted by researchers from the Medical University of Charleston, South Carolina, and funded by the National Institutes of Health.” Breast cancer virtually "eradicated" with higher levels of vitamin D, February 8, 2010 “In a gathering of vitamin D researchers recently held in Toronto, Dr. Cedric Garland delivered a blockbuster announcement: Breast cancer can be virtually ‘eradicated’ by raising vitamin D levels…Vitamin D is finally gaining some of the recognition it deserves as a miraculous anti-cancer nutrient. It is the solution for cancer prevention. It could save hundreds of thousands of lives each year in the U.S. alone. Even Dr. Andrew Weil recently raised his recommendation of vitamin D to 2,000 IU per day.” New Recommendation: Why You Need More Vitamin D Huffington Post (blog), February 7, 2010 “I am raising my recommendation of 1,000 IU of vitamin D per day to 2,000 IU per day. Since 2005, when I raised it from 400 to 1,000 IU, clinical evidence has been accumulating to suggest that a higher dose is more appropriate to help maintain optimum health…We can get vitamin D through foods such as fortified milk and cereals as well as eggs, salmon, tuna and mackerel, but the amounts are not nearly sufficient to lift blood concentrations to optimal levels. Sun exposure is the best way to get it; ultraviolet rays trigger vitamin D synthesis in the skin. Factors that decrease the body's ability to make vitamin D include dark skin, heredity, obesity and certain medications, including some anti-seizure drugs (check with your pharmacist).” • Dr Weil Ups Vitamin D Recommendation,, February 8, 2010 Vitamin D, Cardiovascular Disease & Death, February 7, 2010 10
  11. 11. “There is mounting evidence that Vitamin D plays a much more complex role in maintaining health beyond its primary function in regulating calcium absorption. Increasingly, research data suggests that this hormone-like vitamin may also play important roles in the prevention of cardiovascular disease and cancer, as well.” Are We All Vitamin D Deficient?, February 5, 2010 “There has been a significant amount of coverage in the media lately about our apparent lack of vitamin D. Vitamin D is also called the ‘sunshine vitamin’ because our bodies can synthesize it when we go outside in the sun. But, especially in the northern half of the country, the sun is often lacking for months at a time. Many of us don't go outside and get enough sun exposure even when sunshine is plentiful. Therefore, the lack of vitamin D is being blamed for a significant number of health problems, especially among children…A recent study in The Journal of Biological Chemistry is pointing out a link between Crohn's disease and vitamin D. Vitamin D is known to play a role in regulating the immune system. Researchers discovered that, for those at risk of developing Crohn's disease because of their genetics, a lack of vitamin D may contribute to triggering the disease.” Vitamin D concentration linked to lower risk of colon cancer, February 5, 2010 “A comprehensive new study has found that high blood levels of vitamin D are associated with a lower risk of colon cancer. Previous studies have already identified a link between vitamin D and both colon and rectal cancer, but the evidence has been limited and inconclusive.” The hunt for healthy answers Harvard Gazette, February 4, 2010 “Researchers at Harvard Medical School and Harvard-affiliated Brigham and Women’s Hospital are leading a five-year nationwide trial to find out whether the dietary supplements vitamin D and fish oil can boost the immune system and fight cancer, heart disease, and a host of other ills… ‘It’s exciting to get started with this trial,’ Manson said. ‘We’re really hoping it will provide important answers.’” Heart patients need vitamin D monitored, says cardiologist Kalamazoo Gazette (Kalamazoo, MI), February 4, 2010 “Vitamin D is known to help the body absorb calcium so its impact on bone health is well documented. But more and more research indicates that vitamin D may also have an impact on heart health. As a result, some area health-care providers are measuring and evaluating vitamin D levels as standard protocol when working with high-risk heart patients. Dr. Soundos Moualla, medical director of the Borgess Women’s Heart Program and cardiologist with the Borgess Heart Center for Excellence, said research has shown that there is an increased risk of cardiovascular mortality associated with low vitamin D levels.” Vitamin D deficiency worsens asthma symptoms National Business Review, February 4, 2010 “Having low levels of vitamin D worsens asthma symptoms and makes asthmatics less likely to respond to steroid treatment, a new study has found…They found that those with low vitamin D levels did worse on every measure and airway constriction almost doubled in those with vitamin D levels below 30 nanograms/ml.” • Vitamin D could help asthma and COPD patients,, February 5, 2010 • Lack of Vitamin D Worsens Asthma,, February 8, 2010 Vitamin D Deficiency Linked Directly to Heart Disease, February 4, 2010 “People with very low levels of vitamin D were 77% more likely to die, 45% more likely to develop coronary artery disease, and 78% more likely to have a stroke than those with normal levels. They also found that participants with very low levels of vitamin D were twice as likely to suffer heart failure.” How Do We Get Enough Vitamin D? WCCO-TV (CBS) (Minnesota, MN), February 3, 2010 “The ‘super vitamin’ has been linked to declining cancer rates, heart disease, diabetes, among other things… Vitamin D has been shown to cause better bone density for decades. Exposure to the sun's ultraviolet rays is what typically triggers the body to produce the vitamin. However, that success is highly dependent on where you live, according to Nazarian… ‘It's difficult to get enough from dietary sources,’ according to the doctor. It would take about a quart of milk a day to get enough vitamin D, or a huge increase in the amount of fatty fish we eat.” Vitamin D Helps Fight Juvenile Diabetes (Got Milk? press release) 11
  12. 12. SYS-CON Media, February 3, 2010 “Research finds that children who get their daily dose of Vitamin D have a reduced risk of developing Type 1 diabetes – the second most common chronic disease in kids today second to asthma.” Vitamin D Helps Protect Against Serious Health Conditions KTEN-TV (NBC) (Ada, OK), February 3, 2010 “If you want to protect yourself from the common cold and flu this season, you might want to start taking your Vitamin D. Statistics show 75% of Americans are deficient in Vitamin D, which could explain why many people get sick so often. Researchers cannot stress enough the importance of the supplement for your body. Making sure you body has the correct Vitamin D levels boosts your immunity and helps ward off the cold and flu. It is referred to as a cornerstone nutrient, helping your body absorb all the other vitamins in your diet.” Lack of vitamin D can cause "winter blues", February 2, 2010 “Seasonal affective disorder, or the ‘Winter Blues,’ is also attributed to not enough vitamin D. A supplement can do the trick or a light box can brighten your mood. Vitamin D can also help your heart…Women can also get vitamin D from foods such as milk and fatty fish like salmon and vitamin fortified juices.” Suntanning, and the doses of vitamin D it provides, found to boost male sex drive New York Daily News, February 2, 2010 “Scientists at the Medical University of Graz discovered that men with more vitamin D in their blood had more testosterone than men with less levels of the main male sexual hormone. Stimulated by exposure to the sun, 90% of vitamin D in the body is produced by the skin. The new study confirms earlier research that just one hour of sunshine can pump up a man's testosterone level by nearly 70%. That doesn't mean that men looking to lift their libidos should go light on the sunblock - you can also get a healthy dose of vitamin D by eating oily fish and meat.” • Sunlight as a natural aphrodisiac and testosterone boost, Creative Loafing (blog), February 2, 2010 • Sunbathing increases sex drive in men,, February 3, 2010 To get adequate vitamin D you need to skip the sunscreen, February 1, 2010 “You are 26% more likely to die from heart disease if you have a vitamin D deficiency, according to research conducted at Johns Hopkins. An estimated 65-95% of Americans do not have adequate levels of vitamin D in their blood. Low levels of vitamin D have been linked to osteoporosis, type I diabetes, multiple sclerosis, fibromyalgia, rheumatoid arthritis, autoimmune disorders, various types of cancer, cardiovascular disease, poor muscle strength and depression…Vitamin D fortified foods such as milk, cheese and yogurt are just not enough to provide adequate amounts of this precious vitamin. You would have to drink more than 20 glasses of milk per day to maintain an adequate amount.” Heart health: Is vitamin D the new superhero? The Dallas Morning News, February 1, 2010 “‘I'm cautiously optimistic,’ says Dr. Amit Khera, director of the Preventive Cardiology Program at UT Southwestern Medical Center and chairman of the American Heart Association's State Advocacy Committee…Vitamin D is produced through the skin by exposure to sunlight. With people spending less time in the sun and using sunscreens when they are outside, they need to get more of their vitamin D through supplements or a diet of fatty fish, eggs and fortified milk, he says. In addition, obesity can lower vitamin D levels, with fat tissue preventing the vitamin from circulating in the blood.” The Miracle of Vitamin D: Sound Science, or Hype? The New York Times, February 1, 2010 “Imagine a treatment that could build bones, strengthen the immune system and lower the risks of illnesses like diabetes, heart and kidney disease, high blood pressure and cancer. Some research suggests that such a wonder treatment already exists. It’s vitamin D, a nutrient that the body makes from sunlight and that is also found in fish and fortified milk… ‘What we know is that there are a lot of people who are vitamin D deficient based on estimates from national surveys,’ said Dr. Michal L. Melamed, assistant professor of medicine at Albert Einstein College of Medicine in the Bronx. ‘But we don’t know what happens when the curve shifts to the other end. There probably is a risk to having too much vitamin D in the system.’” 12