Media Kit

894 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
894
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Media Kit

  1. 1. A Perfect Fit For Your Media Mix 2009 Media Kit
  2. 2. 2009 Media Kit The Editorial Advisory Board is a select group of opinion leaders in NNI covers the changing world nephrology. They are selected from the professional disciplines that of dialysis and transplant care represent the target readers and potential subscribers of the publication. Each is an active contributor to the editorial planning and content of NNI. Medicine is a busi- EDITORIAL ADVISORY BOARD ness. As with all medical special- CHAIRMAN VICE CHAIRMAN ties, the practice Thomas A. Golper, MD, FACP Jay B. Wish, MD Vanderbilt University Medical Center University Hospitals of Cleveland of nephrology— both dialysis and Richard Amerling, MD George Harper, ME, EdS Emil Paganini, MD transplant care— Beth Israel Medical Center Georgia Association of Kidney Patients NxStage Medical Inc. has two fronts: the Matthew J. Arduino, DrPH Peggy Harum, RD, LD Robert J. Pristave, Esq clinical aspects of Centers for Disease Control and Prevention Fresenius Medical Care North America McGuireWoods LLP care delivery and Joan Arslanian, RN, NP Jerry W. Jackson, MD Robert Provenzano, MD the balance sheet. NYHQ-Trude Weishaupt Memorial Satellite Baptist Health Systems St. John Hospital Medical Center Dialysis Center Close attention to Stephanie Johnstone, LCSW James B. Riley Jr., Esq the balance sheet Bruce Bartlow, MD Fresenius Medical Care North America McGuireWoods LLP DaVita Inc. is especially important in nephrology, where reli- Maria Karalis, MBA, RD, LD Cynthia Roberts, RN, CNN ance on government financial support from the Barbara Bednar, MHA, RN, CNN Abbott Renal Care University of North Carolina, Chapel Hill Reliant Renal Care Inc. Medicare program adds a layer of complexity. Mahesh Krishnan, MD Robert J. Rubin, MD Peter G. Blake, MD Amgen Inc. Georgetown University London Health Sciences Centre Nephrology News & Issues has been covering Cindy LaMunyon Richard A. Sherman, MD the balance sheet for more than 20 years Jennifer Castillo Renal Consultant UMDNJ-Robert Wood Johnson Medical Renal Patient School Nephrologists must understand the balance sheet Derrick Latos, MD each time they offer a consult or set a treatment Jean Colaneri, RN, MS, CNN Wheeling Renal Care Lawrence M. Spergel, MD Albany Medical Center Hospital Dialysis Management Medical Group regimen. NNI provides tools to them and the rest J. Michael Lazarus, MD of the multidisciplinary renal team—the nurses, Danilo B. Concepcion, CCHT, CHT Fresenius Medical Care North America Theodore Steinman, MD St. Joseph Hospital Renal Center Harvard Medical School administrators, social workers, dietitians, and tech- Alesha I. Luxon, RN, CCTC nicians—to ensure they are up to date on the lat- Jim Curtis, CHT Astellas Pharma U.S. Inc. Charlie Thomas, ACSW, CISW Home Dialysis Plus Samaritan Transplant Services est changes in practice guidelines and treatment Arthur Matas, MD protocols. Tim Dillon, CHT University of Minn. Hospitals Alice Thurston, Esq B. Braun Medical Inc. and Clinics U.S. Department of Justice Each day, our news-focused website, www. NephrOnline.com, keeps our readers updated on Lesley Dinwiddie, RN, MSN, FNP, CNN David Mendelssohn, MD Dennis Todaro, CHT Institute for Clinical Excellence, Education, Humber River Regional Hospital Technical Consultant changes in regulations, research developments, and and Research Washington politics. Each month, NN&I expands Robert Nelson, MD, PhD Judy Weintraub, MS Andrea Easom, MA, MNSc, APN, National Institutes of Health Renal Patient on those stories, giving readers the facts they need CS, CNN in order to make important purchasing, manage- University of Arkansas for Medical Sciences John M. Newmann, PhD, MPH Gail Wick, MHSA, BSN, RN, CNN Health Policy Research and Renal Consultant ment, and patient care decisions. In-depth analysis, David A. Fracalossy, CHT, CBNT Analysis Inc. peer-reviewed articles, and special sections help Liberty Dialysis Diane Wish, RN, MBA Allen R. Nissenson, MD Center for Dialysis Care of Cleveland us deliver the important news to our readers—the Patricia Franco, MBA, RD DaVita Inc. audience you want to reach. Hospital of Saint Raphael Martin Osinski, MBA, AVA Jane Greene, RD, CSR, LDN Nephrology USA – Div of American Medical Leading with experience Vanderbilt University Medical Center Consultants, Inc. Executive editor Mark E. Neumann, who has been covering renal care for almost 20 years, leads Nephrology News & Issues. A recognized speaker and presenter at national conferences and sympo- Emeritus Board European Advisors sia, Mark is supported by a 60-member Editorial Chairman Geraldine Biddle, RN, CNN Dr. Bernard Charra John Sadler, MD Advisory Board that believes in NNI’s mission to Alan R. Hull, MD André Stragier provide the best forum for the exchange of ideas in Christopher R. Blagg, MD Robert A. Gutman, MD Marianne Vennegoor, SRD renal care. All articles submitted for publication in Sally Burrows-Hudson, D. G. Oreopoulos, NNI are peer-reviewed by our EAB. MSN, RN, CNN MD, PhD, FACP, FRCP(C) Tony Goovaerts John D. Bower, MD Martin Hudson, CNBT
  3. 3. 2009 Media Kit Nephrology News & Issues Readership Data Nephrologists (Office & Hospital) Media-Chek/APEX (1) and FOCUS (2): June ‘07 vs. June ‘08 With the addition of nearly 100% 2007 3,500 AMA-classified 2008 nephrologists in April 2007, 80% NNI’s syndicated readership scores have soared! + 38% 60% RANKED #1! 47% Media-Chek/APEX(1) + 67% + 36% + 44% 34% 40% • #1 in APEX! (67% increase) 26% 25% 19% • 36% increase in High Readers 18% 20% 15% 14% FOCUS(2) • 44% increase in Average 0% Issue Ad Exposures Media-Chek: Media-Chek: FOCUS: Avg FOCUS: Avg • 38% increase in Average APEX High Readers Issue Ad Exp Issue Readers Issue Readers (1) Nielsen, Media-Chek®/APEX Medical/Surgical Readership Study, June 2008 (2) Nielsen, FOCUS® Medical/Surgical Readership Study, June 2008 Distribution by professional title PHYSICIANS ............................................... 8,804 * STAFF ........................................................ 6,642 OTHERS ....................................................1,721 ▶ Nephrologist ............................................... 8,683 ** ▶ Renal Dietitian ........................................... 1,899 ▶ Library .............................................................. 109 ▶ Transplant Surgeon ........................................ 49 ▶ Renal Technician ...................................... 2,049 ▶ Patient ............................................................... 288 ▶ Vascular Surgeon .............................................. 6 ▶ Social Worker ............................................. 1,254 ▶ Network Director ............................................ 16 ▶ Internist ............................................................. 14 ▶ Transplant Coordinator ......................... 1,430 ▶ Government Official ...................................... 18 ▶ Other Physician ............................................... 52 ▶ Laboratory Director ....................................... 10 ▶ Other ............................................................. 1,290 TOTAL .................................................... 28,040 ALLIED MEDICAL & NURSING .... 4,234 ▶ Physician Assistant ...................................... 255 ▶ Nurse Practitioner ........................................ 204 6.1% Physician ▶ Nephrology Nurse ..................................... 3,679 ▶ Other Nurse ...................................................... 96 Allied Medical & Nursing ADMINISTRATIVE .............................. 6,639 23.7% 31.4% ▶ Administrator/Manager ......................... 2,372 ▶ Medical Director ....................................... 3,329 Administrative ▶ Nurse Administrator .................................... 508 ▶ Transplant Administrator .......................... 225 ▶ Facility Board/Owner .................................... 71 Staff ▶ Chief Renal Technician ............................... 134 23.7% 15.1% Other * Category grouping totals based on June 2008 BPA statement. ** Subheading totals based on publisher’s own data May 2008.
  4. 4. 2009 Media Kit '09 Editorial Calendar January [Bonus Conference Distribution] June [Bonus Conference Distribution] • Renal Politics ’09: The impact of the 111th Congress • Diabetes management/transplantation on renal care, physician practices • Improving diabetes care among minority groups • Legal Angle - outreach groups • Nutrition Update - international approaches • 2008 Article Reference Guide - dietary issues • Preview: Annual Dialysis Conference • Home Dialysis Update • Rehabilitation Update February [Bonus Conference Distribution] • Focus on Home Therapies July • Home Dialysis Update • Focus on renal providers • A review of the patient profile best suited for • Rankings in Renal Care: 15 years of tracking - peritoneal dialysis the renal market - home hemodialysis - CEO profiles • Nursing Update - state-by-state breakdown of clinic ownership • Vascular Access Update - analysis of consolidation/acquisition trends • Previews: National Kidney Foundation Spring Clinicals • Nursing Update • Nutrition Update • Summer Products & Services Extra March [Bonus Conference Distribution] • Renal Economics: Helping physicians understand more efficient ways to generate revenue August • Rehabilitation Update • A focus on patient empowerment PLUS: • Vascular Access Update • Patient Travel • Conference Preview: National Renal Administrators - Summer Camps ‘09 Association Annual Fall Conference - Travel agents and resources for dialysis patients • Spring Products & Services Extra September [Bonus Conference Distribution] • Focus on facility management Special Supplement: • Home Dialysis Update 2009 Renal Resource and Buyer’s Guide • Rehabilitation Update • Fall Products & Services Extra April [Bonus Conference Distribution] • Focus on Nursing Issues/CKD October - Nursing Update • Focus on disaster management - The nursing shortage—How is it impacting • Nursing Update nephrology? • Nutrition Update - A review of nursing research - A Q&A with the ANNA president • CKD November [Bonus Conference Distribution] - The role of the advanced practice nurse • International Renal Care in a CKD clinic • Vascular Access Update • Nutrition Update • Preview: Vascular Access for Hemodialysis Symposium Special Supplement: 2009 International Renal Care Calendar & Meetings Guide May • Focus on Renal Research December - What the future holds: a roundtable discussion with • Year in Review pharmaceutical companies and manufacturers • Home Dialysis Update - The NIH/NIDDK: directions in renal research • Rehabilitation Update • Vascular Access Update • Conference Preview: PKD Convention
  5. 5. 2009 Media Kit Monthly Departments To understand the business side of nephrology, readers turn to NNI each month for the latest political, economic, and technological developments in the field. Several regular sections appear in each issue, creating target advertising opportunities. NATIONAL NEWS First published in 1987, this section continues to be of vital interest to NNI’s entire reader- ship base. Each month we gather and report the latest information on proposed regula- tions, new government studies, legislative initiatives, and other news stories that impact the day-to-day operations of the dialysis clinic and transplant center. BUSINESS NEWS Provides readers with the latest information on acquisitions, mergers, legal decisions, and company financial forecasts. Monthly features include “Taking Stock” and “Stocks in the News.” NNI tracks the change in the NYSE and NASDAQ stock value of leading renal pro- viders, pharmaceutical companies, and product suppliers. CLINICAL NEWS Clinicians and members of the renal care team get up-to-date news on the latest clinical trials, research awards, and national health care trends. Summaries of important clinical journal articles, clearly written in non-scientific language, complete the section. “Pipeline,” which contains information on ongoing clinical trials, is featured each month. DIABETES WATCH Diabetes is the number one cause of kidney failure in the U.S. NNI began this monthly col- umn in 2002, covering the latest research, news, and prevention information for diabetics and those treating people who suffer with the disease. Quarterly Updates The renal care field has a diversity of subspecialties. NNI has created a series of special updates, published quarterly, that focus on different aspects of dialysis and transplant care. Ad placement in or adjacent to the Update allows advertisers to further target a specific segment of the renal care industry and reinforce marketing messages to professionals with specific interests related to the featured subspecialty. ▶ Home Dialysis Update February, June, September, December ▶ Nursing Update February, April, July, October ▶ Nutrition Update January, April, July, October ▶ Rehabilitation Update March, June, September, December ▶ Vascular Access Update February, May, August, November
  6. 6. 2009 Media Kit 2009 Print Rate Card BLACK & WHITE ADVERTISING RATES (in US$) COLOR RATES (PER PAGE) 1X 3X 6X 13X 5-Color $2,175 Full page $3,400 $3,300 $3,030 $2,650 4-Color $1,465 2/3 page $2,815 $2,730 $2,505 $2,195 2-Color, CMYK $535 1/2 page - island $2,395 $2,325 $2,140 $1,870 2-Color, Matched $635 1/2 page $2,230 $2,160 $1,990 $1,745 1/3 page $1,390 $1,345 $1,240 $1,090 Pantone (PMS) 1/4 page $1,300 $1,265 $1,160 $1,020 Each color $710 Metallic color $1,005 1/6 page $1,055 $1,015 $940 $825 Full page only: 26X 39X 52X PREFERRED POSITIONS $2,565 $2,485 $2,410 (Premium charged on black & white rate) 65X 78X 104X Cover 4 25% $2,325 $2,245 $2,160 Cover 3 15% (Can be combined with Buyer’s Guide for frequency discount) Cover 2 25% Facing C2 15% Center Spread 20% Opp T of C 20% Pre-printed Inserts No. pages Rate Quarterly Updates 10% 2 2.5X Earned B&W Rate Supplied by 4 4.5X Earned B&W Rate Advertiser Other Call for quote CLOSING DATES Issue Space Materials Inserts January 11/24 12/2 12/12 AD PAGE SPECIFICATIONS February 12/23 1/2 1/14 March 1/23 1/30 2/11 Dimensions Width Height Buyer’s Guide 2/17 2/25 3/6 1 page—Trim Size 8.125” 10.875” April 2/23 3/3 3/13 1 page—Live Area 7.125” 10.25” May 3/25 4/2 4/13 1 page—Bleed 8.375” 11.125” June 4/24 5/1 5/13 2/3 page 4.75” 9.5” July 5/25 6/2 6/12 1/2 page (island) 4.75” 7” August 6/24 7/2 7/13 1/2 page (horiz.) 7.125” 4.875” September 7/24 7/31 8/12 1/2 page (vert.) 3.5” 9.5” October 8/25 8/31 9/11 1/3 page (vert.) 2.25” 9.5” Calendar 9/18 9/25 -- 1/3 page (square) 4.75” 4.75” November 9/25 10/2 10/14 1/4 page 3.5” 4.75” December 10/23 10/30 11/11 1/6 page 2.25” 4.75” COMMISSIONS AND TERMS MAILING AND FAX INSTRUCTIONS Recognized advertising agencies receive 15% on gross for space and position if total amount due is paid in full within 30 days from invoice date, otherwise no Contracts, insertion orders: commission is allowed and the advertiser will be notified of delinquent payment Mortesha Perkins, Credit Manager and billed directly. All orders accepted for space are subject to credit verifica- NEPHROLOGY NEWS & ISSUES tion. Frequency discounts apply only to space used within 12 calendar months from the first insertion order. Terms are net 30 days. Unpaid invoices after 30 200 Croft Street • Suite 1 days are subject to a 1-1/2% per month (18% annual rate) late-charge penalty. Birmingham, AL 35242 The publisher can not guarantee response on ads placed. Fax: 205.408.3797
  7. 7. 2009 Media Kit Print Advertising Sections (Contact your account manager for rates) Products & Services EXTRA Renal Showcase Professional Recruitment Published three times a year—March, July ▶ Showcase your company, product, or Whether it’s a company display ad, and September—the Products & Services service and reach approximately 28,000 multiple job listings, or a single job EXTRA section allows advertisers to feature renal care professionals every month posting, recruitment advertising in NNI a specific product or service in a format and on NephrOnline guarantees a select similar to a traditional four-color product ▶ A cost-effective way to maintain audience of qualified candidates. release. monthly presence in a regularly fea- tured section of NNI ▶ EXTRA lead-generating opportunities ▶ EXTRA creative control ▶ EXTRA exposure in a cost- efficient format Bonus conference distribution! The latest issue of NNI is distributed at key nephrology conferences around the country, guaranteeing advertisers additional exposure. For 2009, bonus conference issues include the following: January: International Conference on Dialysis Advances in CKD 2009 February: Annual Scientific Meeting, American Society of Diagnostic and Interventional Nephrology Annual Southwest Nephrology Conference, Annual Dialysis Conference March: Renal Physicians Association Annual Meeting National Association of Nephrology Technicians/Technologists Annual Symposium April: National Kidney Foundation Spring Clinical Meetings California Dialysis Council Annual Conference American Nephrology Nurses Association National Symposium June: Association of Organ Procurement Organizations Annual Meeting National Convention on PKD September: National Renal Administrators Association Annual Conference November: Renal Week/American Society of Nephrology Annual Conference
  8. 8. 2009 Media Kit Special Supplements Renal Resource and Buyer’s Guide International Renal Care (poly-bagged and mailed with Calendar & Meetings Guide NNI’s March issue) (poly-bagged and mailed with NNI’s November issue). This guide is the most comprehensive and current refer- This 12-month wall calendar provides detailed information on internation- ence for decisionmakers seeking suppliers of products al and regional meetings of interest to renal caregivers in an easy-to-read and services for use in their practice or clinic. Put your format. Key dates, locations, and contact information translate to promi- company listing in the hands of more than 28,000 renal nent placement in the workplace, where buying decisions are made. Each professionals. Bonus distribution at key 2009 conferences. month features a full-page, 4-color ad. Bonus distribution at 2008 Renal Contact your account manager for special advertising Week/American Society of Nephrology meeting and key 2009 conferences. opportunities. Contact your account manager for pricing. Getting the Industry Viewpoint… Nephrology News & Issues provides a forum for the exchange of Avoid developing and submitting a manuscript that may be professional perspectives on all political, economic, social, scientific, construed to be commercial, such that it advances the products and technical developments in renal care. To do so, NNI relies on or services of a specific manufacturer, supplier, or vendor. Talk renal professionals as well as industry leaders as our sources to keep with NNI’s editors first about your article idea before starting readers up to date on changes and trends in the field. to write so that any concerns about bias can be addressed early in The views and opinions of your company or your agency’s clients the process. can be a part of the editorial mix in NNI each month. Articles must Articles are accepted for publication on condition they are con- be written in a clear, unbiased format on topics pertinent to the renal tributed exclusively to NNI. We will acknowledge receipt of manu- care industry. All article submissions go through a peer review pro- scripts as soon as possible, and will make every effort to advise cess with NNI’s Editorial Advisory Board. contributors of the status of their submission within 60 days. Here are some guidelines to help in the preparation of manu- Manuscripts must be computer-generated and electronic submis- scripts for submission. sion is encouraged. NNI reserves the right to edit all reader contributions for clarity Manuscripts may be submitted as one of the following and length. Minor changes like punctuation, spelling, grammar, or editorial types, which should be indicated in the letter syntax will be made at the discretion of the editorial staff. Substantive of submission. changes will be discussed with the author prior to publication. • Clinical report on new technology or techniquea • Use of a company product by a dialysis professional or a clinic Contact information • Professional presentation from seminar, symposia, or Mark E. Neumann, executive editor scientific meeting (mneumann@nephronline.com) • Editorial comment or opinion on current issues Thomas Keating, managing editor (tkeating@nephronline.com) • Letter to the editor
  9. 9. 2009 Media Kit Electronic Advertising Opportunities NephrOnline.com: Delivering the news each day to your virtual doorstep NephrOnline. com was developed to complement NNI’s resources for readers. The web site presents a daily dose of important news covering renal care and the health care industry at large. It also provides an interactive forum for the renal community—including insurers, providers, and patients—to review news and exchange ideas about kidney disease, renal-related medical practice, and practice management. E-newsletters A growing number of NephrOnline.com viewers—currently about 8,000 renal professionals—receive our weekly newsletter. (Contact your account manager for advertising opportunities.) NephrOnline e-news “New Issue Alert” Sponsorship of weekly NephrOnline e-news, including a banner ad at Banner ad — $750/month* (1 mailing) the top of the e-mail, is available for $1,500/month. Sponsorship to A monthly email (same list and format as above) informing readers segments of the list is available for $200/M addresses ($500 per month that a new issue of NNI has been published. Outlines the issue’s minimum). Accepted banner size is 590 x 80 pixels. contents and provides numerous links to NephrOnline.com. NephrOnline e-news Banner ad *Portions of the distribution list are available for $200/thousand $1,500/month* (4 weekly mailings) (minimum $500/month) A weekly newsletter sent to a growing list of NNI readers (currently For additional information on NephrOnline advertising about 8,500 email addresses). NephrOnline e-news delivers the week’s opportunities contact Phyllis Kehoe at 480.342.9620, top headlines and also provides numerous links to NephrOnline.com. or pkehoe@nephronline.com. E-news distribution by professional title* PHYSICIANS ................................................ 2,356 STAFF ........................................................ 1,747 OTHERS ....................................................1,366 ▶ Nephrologist ............................................... 2,278 ▶ Renal Dietitian ........................................... 1,037 ▶ Library ................................................................ 58 ▶ Transplant Surgeon ........................................ 27 ▶ Renal Technician ............................................ 69 ▶ Patient ............................................................... 132 ▶ Vascular Surgeon .............................................. 6 ▶ Social Worker ................................................. 588 ▶ Network Director ............................................ 12 ▶ Internist ............................................................. 13 ▶ Transplant Coordinator ............................... 46 ▶ Government Official ...................................... 16 ▶ Other Physician ............................................... 32 ▶ Laboratory Director ......................................... 7 ▶ Other .............................................................. 1148 TOTAL ....................................................... 7,925 ALLIED MEDICAL & NURSING .... 1,072 ▶ Physician Assistant ...................................... 193 Physician ▶ Nurse Practitioner ........................................ 104 17.2% ▶ Nephrology Nurse ......................................... 691 29.7% Allied Medical & Nursing ▶ Other Nurse ...................................................... 84 Administrative ADMINISTRATIVE .............................. 1,384 22.1% ▶ Administrator/Manager ............................. 850 Staff ▶ Medical Director ........................................... 204 13.5% ▶ Nurse Administrator .................................... 227 17.5% Other ▶ Transplant Administrator ............................ 14 ▶ Facility Board/Owner .................................... 52 ▶ Chief Renal Technician ................................. 37 * Based on publisher’s own data May 2008
  10. 10. 2009 Media Kit Print Ad Sizing Live Area 4. 1/3 page—vertical Ad size: 2.25 x 9.5 Bleed Trim Area 5. 1/2 page—island 1 2 Live area: 4.75 x 7 Page Bleed: 5.25 x 7.625 3 1. Full page 6. 1/4 page (trim): 8.125 x 10.875 Ad size: 3.5 x 4.75 Live area: 7.125 x 10.25 Bleed: 8.375 x 11.125 7. 1/2 page—vertical Live area: 3.5 x 9.5 2. 2/3 page Bleed: 4 x 11.125 Live area: 4.75 x 9.5 4 7 Bleed: 5.25 x 11.125 8. 1/6 page 5 Ad size: 2.25 x 4.75 3. 1/2 page—horizontal 6 8 9 Live area: 7.125 x 4.875 9. 1/3 page—square Bleed: 8.375 x 5.5 Ad size: 4.75 x 4.75 Media Requirements ▶ All ads must be accompanied by a 4-color press proof. If no press higher. A lower resolution will result in a blurred image in the proof is sent, Grand View Media Group assumes no responsibility finished ad. for errors in the printed ad. ▶ All necessary artwork and fonts must be submitted with the ad. ▶ GVMG prefers ads to be sent in a high resolution PDF (in Failure to include graphics may result in a loss of quality in the fin- Acrobat, save as press-quality PDF and in other programs set ished ad. Failure to include fonts may result in loss of text or font the resolution at 300 dpi) substitution at the publisher’s discretion. GVMG cannot accept ▶ GVMG accepts ads built in Quark Xpress for Macintosh, PC fonts and may have to substitute fonts if PC fonts are provided. Adobe Photoshop, Adobe Illustrator and Adobe InDesign. ▶ We recommend that Web site addresses appearing on advertise- ▶ Ads built in other programs (i.e., Microsoft Publisher, Adobe ments include the full Web site address path, including the “www.” Freehand, Corel Draw, Adobe Pagemaker, etc.) can only be accepted Example: www.nephronline.com. if submitted in high-resolution TIFF, EPS or PDF formats. ▶ Ads must be built to the correct size specifications. Oversized or ▶ If sending material for an ad to be created by GVMG, the adver- undersized ads will be adjusted to fit the ad space purchased. tiser must provide all text, photos and other graphics necessary for ▶ Ads or ad materials may be provided on CD-ROM, e-mailed to the construction of the ad. GVMG does not possess a library of stefanie@grandviewmedia.com (if the ad is 2 MB or smaller) or photos to be used in ad construction. placed on the GVMG ftp site (if the ad is larger than 2 MB). ▶ Artwork for ads may be taken from Web sites only if the ad is ▶ All media should be labeled with publication name, issue date, 1⁄4-page or smaller. 1⁄3-, 1⁄2- and full-page ads may not be built agency name, phone number, list of contents, advertiser name, using images from Web sites. contact person, (name and phone number), vendor name, ▶ All graphic images should be saved at a resolution of 300 dpi or file name/number, and a printout of the directories on the disk. ▶ To send files, simply drag and drop the files you wish to send into the NNI folder or click Grand View “Put Files” and choose the files you wish to upload (using Fetch on a Macintosh or WS_FTP on a PC.) Both are downloadable from www.download.com. If files are extremely large, please Media’s FTP Site: compress using an application such as Stuffit Deluxe. ▶ Host: ftp.grandviewmedia.com ▶ After uploading files, e-mail stefanie@grandviewmedia.com to confirm that your files have ▶ Username: ftpgvmedia been uploaded. Include your phone number and the name of your uploaded files in the email. ▶ Password: deer1 ▶ Direct any questions regarding file transfer to Stefanie Daniel at 205.980.6702, 1.888.431.2877 x6702, or stefanie@grandviewmedia.com
  11. 11. The Nephrology News & Issues team Mark E. Neumann Executive Editor • 480.342.9619 • mneumann@nephronline.com Thomas Keating Managing Editor • 480.342.9618 • tkeating@nephronline.com Rebecca Zumoff NephrOnline Content Manager • rzumoff@nephronline.com Phyllis Kehoe Vice President, Account Services • 480.342.9620 • pkehoe@nephronline.com Stefanie Daniel Art Director • 205.980.6702 • stefanie@grandviewmedia.com G V GRAND VIEW MEDIA GROUP

×