2011

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2011

  1. 1. Help your business GROW in UNCERTAIN TIMES 2011 Media Kit
  2. 2. Nephrology News & Issues — 2011 NEPHROLOGY NEWS & ISSUES is a peer-reviewed news journal that takes a global approach to covering the political, social, and eco- nomic issues surrounding the delivery of dialysis and transplant care. NNI works with its website, NephrOnline, to keep readers up to date on new developments in nephrology. Market coverage: Editorial/Advertising sales: Renal care team (nephrologists, administrators, nurses, social Nephrology News & Issues workers, dietitians, technicians, and other staff) 17797 N. Perimeter Drive, Suite D109 Scottsdale, AZ 85255 Established: 866.944.9619 1987 Editorial staff (Scottsdale): Issuance: Executive Editor: Mark E. Neumann 12 monthly issues, plus annual Renal Resource & Buyer’s Guide Managing Editor: Thomas Keating 866.944.9619 Affiliation: Independent Advertising sales (Scottsdale): VP, Account Services: Phyllis Kehoe Published by: 480.342.9620; pkehoe@nephronline.com Grand View Media Group 200 Croft Street, Suite 1 Production (Birmingham): Birmingham, AL 35242 Art Director: Keith Higginbotham 888.431.2877 205.980.6702; khigginbotham@grandviewmedia.com EDITORIAL ADVISORY BOARD CHAIRMAN VICE CHAIRMAN Thomas A. Golper, MD, FACP Jay B. Wish, MD Vanderbilt University Medical Center University Hospitals of Cleveland Richard Amerling, MD Jim Curtis, CHT Cindy LaMunyon James B. Riley Jr., Esq Beth Israel Medical Center Home Dialysis Plus Liberty Dialysis McGuireWoods LLP Matthew J. Arduino, DrPH Shiela Deziel, RN,CNN Derrick Latos, MD Cynthia Roberts, RN, CNN Centers for Disease Control and Prevention Hema Metrics Wheeling Renal Care University of North Carolina, Chapel Hill Joan Arslanian, RN, NP Tim Dillon, CHT J. Michael Lazarus, MD Robert J. Rubin, MD NYHQ-Trude Weishaupt Memorial Satellite Dialysis B. Braun Medical Inc. Fresenius Medical Care North America Georgetown University Center Lesley Dinwiddie, RN, MSN, FNP, CNN Arthur Matas, MD Wendy Funk Schrag, LMSW, ACSW Satyaki Banejee, MD Institute for Clinical Excellence, Education, and University of Minn. Hospitals Fresenius Medical Care North America Louisiana State University Health Research and Clinics Sciences Center Richard A. Sherman, MD Andrea Easom, MA, MNSc, APN, CS, CNN David Mendelssohn, MD UMDNJ-Robert Wood Johnson Medical Bruce Bartlow, MD University of Arkansas for Medical Sciences Humber River Regional Hospital School DaVita Inc. David A. Fracalossy, CHT, CBNT Anthony Messona Lawrence M. Spergel, MD Lori Bassindale, RN,BSN,CCTC Liberty Dialysis St. Joseph Hospital Renal Center Dialysis Management Medical Group Astellas Pharma U.S. Inc. Patricia Franco, MBA, RD Robert Nelson, MD, PhD Theodore Steinman, MD Barbara Bednar, MHA, RN, CNN Hospital of Saint Raphael National Institutes of Health Harvard Medical School Reliant Renal Care Inc. Jane Greene, RD, CSR, LDN John M. Newmann, PhD, MPH Charlie Thomas, LCSW, ACSW Peter G. Blake, MD Vanderbilt University Medical Center Health Policy Research and Banner Good Samaritan Medical Center London Health Sciences Centre Analysis Inc. Transplant Services George Harper, ME, EdS Teri Browne, PhD, MSW Georgia Association of Kidney Patients Allen R. Nissenson, MD Alice Thurston, Esq University of South Carolina DaVita Inc. U.S. Department of Justice Peggy Harum, RD, LD Donna Carlton Casey, BSN, RN, CNN Fresenius Medical Care North America Martin Osinski, MBA, AVA Dennis Todaro, CHT University of Alabama at Birmingham Nephrology USA – Div of American Medical Technical Consultant Jerry W. Jackson, MD Consultants, Inc. Jennifer Castillo Baptist Health Systems Laura Troidle, PA Renal Patient Emil Paganini, MD Milford Hemodialysis/ Stephanie Johnstone, LCSW NxStage Medical Inc. Renal Research Institute Marc Chow, MS Fresenius Medical Care North America Satellite Healthcare, Inc. Robert J. Pristave, Esq Gail Wick, MHSA, BSN, RN, CNN Maria Karalis, MBA, RD, LD McGuireWoods LLP Renal Consultant Jean Colaneri, RN, MS, CNN Abbott Renal Care Albany Medical Center Hospital Robert Provenzano, MD Diane Wish, RN, MBA Mahesh Krishnan, MD St. John Hospital Medical Center Center for Dialysis Care of Cleveland Danilo B. Concepcion, CCHT, CHT, CBNT DaVita Inc. St. Joseph Hospital Renal Center 2
  3. 3. Nephrology News & Issues — 2011 This year, the renal industry needs an effective and accurate news source to help unravel the implications of the new Ge ree t N Sig t o tim eph th p a bundled payment system. ur e rO n u eN s a nli ew w ne sle eek .co tte r m Unwrapping Medicare’s stepped-up efforts to rein in and technicians—to ensure they are up to date on the latest the Bundleinside A guide to what’s costs and pay for quality will not only changes in practice guidelines and treatment protocols. Each force renal providers to change the way day, our editors at NephrOnline report on new regulations, they offer care, it will have a ripple effect research developments, and Washington politics. Each month, on product manufacturers, pharmaceu- NNI expands on those stories, giving readers the facts they need tical companies, and service providers. Tools to figure out your bottom line How does it impact home therapies? in order to make important purchasing, management, and They need reliable information to help Advocacy groups, Industry analysts  offer review, commentary  patient care decisions. In-depth analysis, peer-reviewed articles, them stay ahead of the curve. and special sections help us deliver the important news to our Nephrology News & Issues magazine, and NephrOnline, our readers—the audience you want to reach. news website, have been at the forefront of covering the regulatory and political landscape of the End-Stage Renal Disease Program. Leading with experience Backed by a multidisciplinary 50-plus-member Editorial Advisory Executive Editor Mark E. Neumann, who has been covering Board, we are recognized in the renal community as the most renal care for the past two decades, leads Nephrology News & respected source of information in our industry. Issues. A recognized speaker and presenter at national conferenc- Entering its 25th year of publishing in 2011, NNI provides tools es and symposia, Mark works closely with his Editorial Advisory for dialysis center managers, physicians, and the rest of the mul- Board members, who believe in NNI’s mission to provide the best tidisciplinary renal team—the nurses, social workers, dietitians, forum for the exchange of ideas in renal care. Monthly Departments NNI and NephrOnline recognize that news can come from a variety of sources and impact many different professionals in the industry. Several regular sections appear in each issue, creating targeted advertising opportunities. NATIONAL NEWS Each month we gather and report the latest information on proposed regulations, new government studies, legislative initiatives, and other news stories that impact the day-to-day operations of the dialysis clinic and transplant center. BUSINESS NEWS This section provides readers with the latest information on acquisitions, mergers, legal deci- sions, and company financial forecasts. Monthly features include “Taking Stock” and “Stocks in the News.” CLINICAL NEWS Clinicians and members of the renal care team get up-to-date news on the latest drug trials, research awards, and national health care trends. DIABETES WATCH Diabetes is the number one cause of kidney failure in the United States. NNI began this monthly column in 2002, covering the latest research, news, and prevention information for diabetics and those treating people who suffer with the disease. Quarterly Columns The renal care field has a diversity of subspecialties. This series of special columns focuses on different aspects of dialysis and transplant care. Ad placement in or adjacent to the articles allows advertisers to further target a specific segment of the renal care industry. Home Dialysis Update February, May, August, November Vascular Access Update February, May, August, November Nursing Update March, June, September, December Transplant Update April, July, October, December Nutrition Update January, April, July, October State of the States January, April, July, October 3
  4. 4. Nephrology News & Issues — 2011 2011 Editorial Issue Highlights Features State of the Home Calendar States Dialysis Renal Politics ’11: The Legal Angle: Impact of the payment January impact of the 113th bundle on payer contracts Congress on renal care February Focus on home therapies Managing, planning a vascular clinic March What is the role of CROWNWeb in Spring Focus on physician issues the new payment bundle? Products & Services Extra Focus on the The Renal Business Quarter in multidisciplinary team Review April 2011 Renal Resource and Buyer’s Guide (polybagged with April issue) The multidisciplinary team’s role The nurse’s role in May vascular access care in meeting the Conditions for Coverage June Focus on diabetes care Integrating CKD and ESRD care July Rankings in renal care: The 10 Summer Focus on renal providers Products & Services Extra largest dialysis providers A focus on patient The Renal Business Quarter in August empowerment Review Focus on disaster How can EMR systems help clinics September management reach quality improvement goals? October Focus on facility The top 50 renal transplant centers Fall management in the United States Products & Services Extra How ACO, medical home models International renal care are shaping nephrology practice November 2012 International Renal Care Calendar & Meeting Guide (polybagged with Has the bundle had an impact on December Year in Review dialysis care in 2011? 4
  5. 5. Nephrology News & Issues — 2011 Quarterly Columns Closing Dates Bonus Conference Vascular Distribution Ad Ad Material Inserts Nursing Nutrition Transplant Access Space 13th International Conference on Dialysis 11/25/10 12/01/10 12/10/10 Miami Annual Dialysis Conference Southwest Nephrology Conference 12/27/10 01/03/11 01/10/11 Phoenix Renal Physicians Association annual meeting 01/25/11 02/01/11 02/09/11 Washington, D.C. American Nephrology Nurses Association annual meeting 02/25/11 03/02/11 03/08/11 Boston 02/09/11 02/14/11 02/21/11 National Kidney Foundation Spring Clinicals annual meeting 03/24/11 03/31/11 04/06/11 Las Vegas No conferences this month 04/25/11 05/02/11 05/11/11 No conferences this month 05/25/11 06/01/11 06/09/11 No conferences this month 06/24/11 07/01/11 07/11/11 No conferences this month 07/25/11 08/01/11 08/10/11 National Renal Administrators Association annual meeting 08/25/11 09/01/11 09/09/11 New Orleans American Society of Nephrology/ Renal Week 2011 09/23/11 09/30/11 10/10/11 Philadelphia h November issue) 07/31/11 09/30/11 n/a No conferences this month 10/24/11 11/01/11 11/09/11 5
  6. 6. Nephrology News & Issues — 2011 Special NNI Advertising Sections Products & Services Extra Index of Advertisers DVA Laboratory Servicessm is a spe- CitraPure® cialty lab offering an extensive test menu, tools and Citric­Acid Concentrate resources to assist nephrologists in Citrate chelates calcium ions and therefore inhibits coagulation, managing their acting as an anticoagulant. patients, through- out all stages of Designed for use with all your hemo patients Chronic Kidney Disease. We provide quality on-time, accu- Priced for use with all your hemo patients rate results to help you effectively Available in both liquid and dry acid concentrate manage your renal patients. Our software application, Available in 45X, 36.83X and 35X dilution ratios Falcon LabTM connects the physician’s office or dialysis facility with the laboratory for ultimate efficiency. This web- The new standard in dialysis concentrate based system solution is user-friendly, interface capable with clinical systems and is accessible from any computer, Call: 800­449­3353 anytime, anywhere. For additional information, visit Dialysis Products www.dvalab.com. website: www.rockwellmed.com DaVita Inc., a Fortune 500® company, DaVita Inc., a Fortune 500® company, is a leading provider of kidney care in the United States, delivering dialysis services and education to patients with chronic kidney failure and end stage renal disease. As of March 31, 2010, DaVita operated or provided administrative services at 1,544 outpatient dialysis facilities, serving approximately 119,000 patients. DaVita develops, participates in and donates to numerous programs dedicated to transforming communities and creating positive, sus- tainable change for children, families and our environment. The company’s leadership development initiatives and corporate social responsibility efforts have been recognized by Fortune, Modern Healthcare, Newsweek and WorldBlu, among others. For more infor- mation, please visit www.davita.com. Genzyme, a B. Braun Medical Inc. has available from stock global health Diacap Polysulfone® Low Flux and High Flux dialyzers care company, for hemodialysis. These low flux and high flux dialyz- delivers innova- ers are a further development of the proven polysul- tive biotechnolo- fone technology and are gy products and manufactured by B. Braun services in thera- in a specially designed pro- peutics, surgery, and diagnostic duction facility. The Diacap areas. Genzyme is the manufacturer of Renvela® (sevelamer Polysulfone dialyzers are carbonate), and Hectorol® (doxercalciferol capsules and injec- Gamma sterilized and are tion). Genzyme is a leader in health care awareness and edu- available in seven sizes. cation for health care professionals and patients worldwide. For more information, contact the Renal Therapies Division For more information visit at 800.848.2066 www.genzyme.com or call medical information at 800.847.0069 www.nephronline.com July 2010 Nephrology News & Issues 57 Ads_NNI0710.indd 57 6/16/10 11:22:21 AM Products & Services EXTRA Renal Showcase Published three times a year—March, July, Showcase your company, product, and October—the Products & Services EXTRA or service and reach more than section allows advertisers to feature a specific 26,000 renal care professionals every Professional Recruitment product or service in a format similar to a tra- month. Whether it’s a company display ad, multiple ditional four-color product release. job listings, or a single job posting, recruit- A cost-effective way to maintain a ment advertising in NNI and on NephrOnline EXTRA lead-generating opportunities monthly presence in a regularly fea- guarantees a select audience of qualified EXTRA creative control tured section of NNI. candidates. EXTRA exposure in a cost-efficient format For additional information on these opportunities, contact Phyllis Kehoe (480.342.9620, pkehoe@nephronline.com) Circulation PHYSICIANS ............................................ 10,839* STAFF ........................................................ 7,463 OTHER .......................................................3,055 Nephrologist ............................................. 10,746** Renal Dietitian ........................................... 2,057 Library ................................................................ 81 Transplant Surgeon ........................................ 39 Renal Technician ...................................... 1,686 Patient ............................................................... 202 Vascular Surgeon .............................................. 6 Social Worker ............................................. 1,382 Network Director ............................................ 18 Internist ............................................................. 18 Transplant Coordinator .......................... 2,329 Government Official ...................................... 31 Other Physician ............................................... 84 Laboratory Director ......................................... 9 Other ............................................................. 2,723 TOTAL .................................................... 26,500 ALLIED MEDICAL & NURSING .... 3,027 Physician Assistant ...................................... 219 Nurse Practitioner ........................................ 377 Physician Nephrology Nurse ..................................... 2,229 Other Nurse .................................................... 202 Allied Medical & Nursing ADMINISTRATIVE .............................. 2,062 Administrative Administrator/Manager ......................... 1,461 Medical Director ........................................... 156 Nurse Administrator .................................... 295 Staff Transplant Administrator ............................ 21 Facility Board/Owner .................................... 55 Other Chief Renal Technician ................................. 74 *Category grouping totals based on June 2010 BPA statement. **Subheading totals based on publisher’s own data May 2010. 6
  7. 7. Nephrology News & Issues — 2011 Print Ad Sizing and Media Requirements Live Area 4. 1/3 page—vertical Ad size: 2.25 x 9.5 Bleed Trim Area 5. 1/2 page—island 1 2 Live area: 4.75 x 7 Page Bleed: 5.25 x 7.625 3 1. Full page 6. 1/4 page (trim): 8.125 x 10.875 Ad size: 3.5 x 4.75 Live area: 7.125 x 10.25 Bleed: 8.375 x 11.125 7. 1/2 page—vertical Live area: 3.5 x 9.5 2. 2/3 page Bleed: 4 x 11.125 Live area: 4.75 x 9.5 4 7 Bleed: 5.25 x 11.125 8. 1/6 page 5 Ad size: 2.25 x 4.75 3. 1/2 page—horizontal 6 8 9 Live area: 7.125 x 4.875 9. 1/3 page—square Bleed: 8.375 x 5.5 Ad size: 4.75 x 4.75 Media Requirements All ads must be accompanied by a four-color press proof. If no higher. A lower resolution will result in a blurred image in the ad. press proof is sent, Grand View Media Group assumes no responsi- All necessary artwork and fonts must be submitted with the ad. bility for errors in the printed ad. Failure to include graphics may result in a loss of quality in the fin- GVMG prefers ads to be sent in a high resolution PDF (in ished ad. Failure to include fonts may result in loss of text, or font Acrobat, save as press-quality PDF and in other programs set substitution at the publisher’s discretion. GVMG cannot accept the resolution at 300 dpi). PC fonts and may have to substitute fonts if PC fonts are provided. GVMG accepts ads built in Quark Xpress for Macintosh, We recommend that website addresses appearing on advertise- Adobe Photoshop, Adobe Illustrator and Adobe InDesign. ments include the full website address path, including the “www.” Ads built in other programs (e.g., Microsoft Publisher, Adobe Example: www.nephronline.com. Freehand, Corel Draw, Adobe Pagemaker, etc.) can be accepted only Ads must be built to the correct size specifications. Oversized if submitted in high-resolution TIFF, EPS or PDF formats. or undersized ads will be adjusted to fit the ad space purchased. If sending material for an ad to be created by GVMG, the adver- Ads or ad materials may be provided on CD-ROM, e-mailed to tiser must provide all text, photos and other graphics necessary for khigginbotham@grandviewmedia.com (if the ad is 2 MB or small- the construction of the ad. GVMG does not possess a library of er) or placed on the GVMG ftp site (if the ad is larger than 2 MB). photos to be used in ad construction. All media should be labeled with publication name, issue date, Artwork for ads may be taken from a website only if the ad is agency name, phone number, list of contents, advertiser name, 1⁄4-page or smaller. 1⁄3-page, 1⁄2-page and full-page ads may not be contact person (name and phone number), vendor name, built using images from a website. file name/number, and a printout of the directories on the disk. All graphic images should be saved at a resolution of 300 dpi or To send files, simply drag and drop the files you wish to send into the NNI folder or click “Put Grand View Files” and choose the files you wish to upload (using Fetch on a Macintosh or WS_FTP on a PC). Both are downloadable from www.download.com. If files are extremely large, please compress Media’s FTP site: using an application such as Stuffit Deluxe. Host: ftp.grandviewmedia.com After uploading files, e-mail khigginbotham@grandviewmedia.com to confirm that your files Username: nniftp have been uploaded. Include your phone number and the name of your files in the e-mail. Password: Dialysis1 Direct any questions regarding file transfer to Keith Higginbotham at 205.980.6702, 1.888.431.2877 x6702, or khigginbotham@grandviewmedia.com. 7
  8. 8. Nephrology News & Issues — 2011 2011 Print Rate Card BLACK & WHITE RATES* COLOR RATES 1x 3x 6x 12x Standard color $575 Full page $3,525 $3,420 $3,145 $2,755 Matched color $680 2/3 page $2,925 $2,835 $2,605 $2,290 3 or 4 color $1,465 1/2 page - island $2,495 $2,420 $2,230 $1,955 5 color $2,175 1/2 page $2,325 $2,255 $2,080 $1,825 1/3 page $1,460 $1,415 $1,310 $1,155 PREMIUM POSITIONS 1/4 page $1,370 $1,335 $1,230 $1,085 Cover 4 25% 1/6 page $1,120 $1,080 $1,000 $885 Cover 3 15% Cover 2 25% Full page only: 24x 36x 48x Center Spread 20% $2,670 $2,585 $2,510 Opp T of C 20% 60x 72x 84x Other guaranteed positions 10% $2,420 $2,340 $2,255 *NNI and 2011 Renal Resource & Buyer’s Guide FURNISHED INSERTS Pages Cost Also available: Cover tips Outserts Custom supplements ! ! ! 2 2.5x earned rate CLOSING DATES 4 4.5x earned rate Issue Space Materials Inserts Other Call for quote January 11/25 12/01 12/10 AD SALES February 12/27 1/03 1/10 Phyllis Kehoe March 1/25 2/01 2/09 pkehoe@nephronline.com April 2/25 3/2 3/08 Phone: 480.342.9620 Buyer’s Guide 2/9 2/14 2/21 May 3/24 3/31 4/06 INSERTION ORDERS June 4/25 5/2 5/11 Mortesha Perkins July 5/25 6/01 6/09 mortesha@grandviewmedia.com August 6/24 7/1 7/11 Fax: 205.408.3797 September 7/25 8/01 8/10 October 8/25 9/01 9/09 AD MATERIAL November 9/23 9/30 10/10 Keith Higginbotham Calendar 7/31 9/30 -- khigginbotham@grandviewmedia.com December 10/24 11/1 11/09 Phone: 205.980.6702 NNI Special Supplements 2012 International Renal Care 2011 Renal Resource Calendar & Meetings Guide and Buyer’s Guide This 12-month wall calendar—featur- Special Supplement to Put your company listing in the ing a full-page, four-color ad opposite each hands of more than 26,000 renal month—provides detailed information on professionals with this compre- international and regional meetings of inter- hensive, current reference for deci- est to renal caregivers in an easy-to-read sion makers seeking suppliers of format. Key dates, locations, and contact products and services for use in information ensures prominent placement International Renal Care Calendar & Meetings Guide their practice or clinic. Bonus dis- tribution at key 2011 conferences. 2012 in clinics and offices, where buying decisions are made. Bonus distribution at the 2011 Renal Regular NNI rates apply. Week/American Society of Nephrology meeting and key 2012 confer- ences. Cost/position: $4,990 (gross). (polybagged and mailed with NNI’s April issue) (polybagged and mailed with NNI’s November issue) 8
  9. 9. NephrOnline.com — 2011 Complementing NNI as a resource for the renal community, NephrOnline gathers the latest news each day and delivers it to the online user’s virtual doorstep—a daily dose of information on legislation, regulations, business developments, and new research in the dialysis and transplant field. Through weekly blogs, the website also provides an interactive forum for the renal community to exchange ideas about new approaches to care. NephrOnline viewer traffic has grown significantly over the past year, with a 28% increase in page views, and a 41% increase in both unique visitors and total visits.* Leaderboard Ad Size: 728x90 pixels. Ad can be stationary or dynam- ic (animated); changes with each page click in a defined rotation. Limited to five advertisers/month to ensure maximum exposure. Cost: $1,000/month Rectangle Ad Size: 180x150 pixels. Ad appears on right side of page, can be stationary or dynamic (animated.) Bottom ad rotates to top weekly. Five positions available. Cost: $750/month For additional information on these opportunities, contact Phyllis Kehoe (480.342.9620, pkehoe@nephronline.com) Average Monthly Traffic: July YTD* Unique visitors Visits Page views All numbers represented are thousands (000). Increased traffic means increased exposure for your Web ads on NephrOnline! *Data source: Google Analytics 9
  10. 10. NephrOnline.com — 2011 eNews NephrOnline eNews serves as a three-times-weekly newspaper, providing up-to-the-minute news for the renal sector. eNews sponsorship is available, with a large banner ad at the top of each newsletter that places your message next to articles about company acquisitions, newly- passed legislation and regulations, and more, as well as featured blogs and expert perspectives. Banner Ad—$1,500/month Size: 590x80 [no flash or animation]. Three weekly eNews edi- tions are available for sponsorship: Monday (Week in Review) Tuesday Thursday Each sponsored edition features your ad every week in the month(s) purchased. Cost per edition: $1,500/month (Pricing for multiple eNews editions is available upon request) Custom eBlasts Target all or any segment of the NephrOnline eNews distribu- tion with your product or company message.* Submit your fin- ished design, or let us help you create an eye-catching mailing. Cost: $350/1,000 addresses *Minimum buy: $1,000 For additional information on these opportunities, contact Phyllis Kehoe (480.342.9620, pkehoe@nephronline.com) eNews Distribution PHYSICIANS ............................................... 2,945 STAFF ........................................................ 3,726 Network Director ............................................ 23 Nephrologist ............................................... 2,826 Dietitian ....................................................... 1,318 Government Official ...................................... 27 Transplant Surgeon ........................................ 24 Technician ....................................................... 462 Other ................................................................. 787 Vascular Surgeon ............................................ 11 Social Worker ................................................. 973 Internist ............................................................. 20 Transplant Coordinator ..............................973 Occupation not specified ................ 1,011 Other Physician ............................................... 64 OTHER .......................................................1,047 TOTAL .................................................... 12,903 ALLIED MEDICAL & NURSING .... 2,366 Librarian ............................................................ 44 Physician Assistant ...................................... 127 Patient ............................................................... 166 Nurse Practitioner ........................................ 262 Nephrology Nurse ..................................... 1,750 Physician Other Nurse .................................................... 227 Allied Medical & Nursing ADMINISTRATIVE .............................. 1,808 Administrator ............................................ 1,298 Administrative Medical Director ............................................. 88 Transplant Administrator ............................ 13 Staff Facility Board/Owner .................................... 40 Chief Technician ............................................. 55 Other Laboratory Director ....................................... 11 Other Administrator ................................... 303 Occupation not specified *Totals based on publisher’s own data August 2010. 10
  11. 11. NephrOnline.com — 2011 Webinars Conferences can be time consuming and expensive for attendees, and grueling for organizers and speakers. But NNI webinars offer renal profes- sionals all the value of a conference at a fraction of the expense—a fast and cost-effective way to bring people together to talk about the finer points of the industry. And they’re popular. In the past year, NNI webinars attracted nearly 5,000 registrants—all potential sales leads for the companies that sponsored them. Recent topics included the ESRD payment bundle, home dialysis, and vascular access management. And NNI has several webinars planned for 2011, so don’t miss out! Vascular Access Management in the U.S. Homeward Bound Current Challenges and the Potential for Improvement Can home dialysis survive in the bundled payment era? Join us from your office or home for a free webinar Join us from your office or home for a Optimal vascular access is an ongoing challenge for dialysis care professionals. free webinar In this one-hour presentation, we identify the problems created by inadequate on the new bundled access care, and ask experts in the payment formula and field to offer new strategies for its potential impact on improving access management. home dialysis care Presented by: Presented by Date: Wednesday, May 19 Time: 3 pm EDT Register today at Register today at www.nephronline.com/webinar www.NNIwebinar.com SPONSORED BY: Date: Wednesday, Oct. 21 Time: 3 pm EDT (over) SPONSORED BY Sponorship opportunities available Contact Phyllis Kehoe for information at 480.342.9620, or pkehoe@nephronline.com. Webinar Statistics Registrants* Live unique viewers* Sponsor leads NNI webinars draw the decision- makers you want to reach, and provide valuable leads. *Day of event; doesn’t include subsequent registrants/ viewers of archived webinars Digital Media Requirements Sending digital media files File size: no larger than 20k for .jpg or .gif formats and 30k for .swf format, at a resolution of 72 dpi. Digital media files should be created according to the stated File formats: animated .gif or jpg and Flash .swf files are accept- digital media requirements, making them small enough to easily able. (No animated .gifs or Flash .swf files permitted in eNews). transfer via e-mail. Website ads and accompanying links should be Banner sizes: website dimensions are 728x90 pixels and 180x150 e-mailed to Rebecca Zumoff (rzumoff@nephronline.com), while pixels; eNews dimensions are 468x60 pixels. eNews ads and accompanying links should be e-mailed to Mary For additional information, contact Phyllis Kehoe at Beth Timmerman (marybeth@grandviewmedia.com). 480.342.9620, or pkehoe@nephronline.com. 11
  12. 12. Editorial submissions: Getting the industry viewpoint NNI relies on renal professionals and industry leaders to help Articles on topics pertinent to the renal care industry should be us keep our readers up to date on changes and trends in the field. submitted to NNI, accompanied by a letter describing the editorial The result is a forum for the exchange of professional perspectives content. All article submissions will undergo peer review by NNI’s on important political, economic, social, scientific, and technical Editorial Advisory Board. developments in renal care. The views and opinions of your com- Manuscripts will not be accepted if they may be construed to be pany or your agency’s clients can be part of NNI’s editorial mix commercial, i.e., advancing the products or services of a specific each month. manufacturer, supplier, or vendor. If in doubt about the suitability of an idea or article, please consult NNI’s editorial staff. NNI welcomes the following types of editorial Articles are accepted for publication on condition that they submissions: are contributed exclusively to NNI. Receipt of manuscripts will be Clinical report on new technology or techniques acknowledged as soon as possible, with every effort made to advise Professional presentation from a seminar, symposium, or sci- contributors of their submission’s status within 60 days of receipt. entific meeting Manuscripts must be computer-generated and electronic submis- Experience from a clinic, practice, or renal professional in the sion is encouraged. use of a company’s product or service NNI reserves the right to edit all reader contributions for clarity Editorial comment or opinion on current issues and length. Minor changes such as punctuation, spelling, gram- Letter to the Editor mar, or syntax will be made at the discretion of the editorial staff. Substantive changes will be discussed with the author prior to publication. The Nephrology News & Issues team Mark E. Neumann, Thomas Keating, Rebecca Zumoff, Phyllis Kehoe, Keith Higginbotham, Ge ree ep Ge ree ep Lo e AN eph Ge ree w.n t o tim hrO t o tim hrO ok N ro th N th N th w.n Go t o tim eph Go Go th ww ur e nli ur e nli fo A m nli ww ur es ro to eN s a ne to eN s a ne to r c e ne eN a nli ew w .co ew w .co ove eti .co ew we ne sle eek m sle eek m ra ng m sle ek .co tte tte ge at tte ! m r r of r Which direction is right for EMPOWERMENT: vascular access OVERCOMING THE OBSTACLES surveillance? OF KIDNEY DISEASE Health care A debate. How will the bundle reform and the CHANGE ESRD program the renal landscape ? Plus: 16th Annual Congress OKs second reprieve Dialysis Provider Ranking Results from Affymax EPO trial for CKD sends stock plunging OIG looking at DaVita’s JV arrangements Cincinnati group tracking access outcomes Former NKF president Saulo Klahr dies at 74 Social workers and new transplant center rules Sign up for our free webinar on U.S. Renal finalizes deal with DCA vascular access management at www.nephronline.com/webinar! GV G RAN D V IE W M E D IA G R O U P www.nephronline.com www.nephronline.com www.nephronline.com

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