Affiliate marketing merchant tips
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I. Affiliate marketing guides
Since moving over to my new affiliate program, I have signed up about 300 affiliates. But what
is interesting is that each month I send over 90% of my affiliate commissions to the same ten or
A lot of people join affiliate programs for no other reason than to earn an affiliate commission on
a product(s) they buy. And this does work with my program, however like most affiliate
programs we have a minimum payout threshold. Mine is $40. So yes you can earn a commission
on your own purchase but you would first have to purchase over $100 total since our commission
percentage is 40%.
Beside those folks, there are a lot of folks who join because they want to earn money, but they
don’t have any experience with affiliate marketing. So I thought I would give you some affiliate
marketing tips to help you.
In the event you are reading this and know nothing about affiliate marketing before we start with
the affiliate marketing tips, here is a basic outline:
Affiliate marketing is the practice of a merchant rewarding their affiliates for each visitor or
customer brought by the affiliate's marketing efforts. Examples include sites where they pay you
a commission for referring a sale. This is usually accomplished by the affiliate putting a
merchant’s banner or text link on their website, blog, newsletter or placing links in social media
sites such as Twitter and Facebook. When someone clicks on a banner, it places a cookie in his
or her computer that allows the merchant to track where the sale came from.
Most merchants pay their affiliates monthly. Some of the web’s largest companies have affiliate
programs including eBay, Amazon and Yahoo.
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With most affiliate marketing programs the buyer must purchase something to generate a
commission, but there are merchants who will pay you for a sales lead. This usually requires a
person who clicks from your link to the merchant to fill out a lead form with their contact
OK – so lets get started with the tips:
Affiliate Marketing Tip #1 – Select Your Merchants Carefully: A lot of affiliates select their
merchants on the basis of who pays the highest commission, but like to select based on who has
the best reputation and quality product. The next factor I look at is the sell-through rate –which
merchants convert better.
Affiliate Marketing Tip #2 -- Integrity Matters: Never recommend something you wouldn’t
buy yourself. Whether you promote from a blog, email or a website, it has your name on it and
you don’t want to promote anything you would not buy or use yourself or something you would
not recommend to your mother or your sister. There are plenty of excellent affiliate merchants
out there, so you can afford to be very selective.
Affiliate Marketing Tip #3 – The Niche is Everything: You can’t earn money with affiliate
marketing if you can’t get traffic to your website or blog. Competition on the Internet is fierce.
Someone –or many others cover almost any topic or specialized area you can think of. Some
competition is OK. In fact if you pick a niche that has a few competitors, that tells you that the
niche is probably viable. But you don’t want to pick a product or a niche that is dominated by
large professional affiliate marketers. Some examples of this would include mortgages, credit
cards, lawyers, cancer treatments and so on. These areas have affiliate deals that pay huge
commissions, but therefore they attract much more competition.
You are much better off with a smaller niche. So what’s a small niche? Well one of my in-laws
has lived and traveled extensively to Spain. Whereas travel is a huge and highly competitive
area, by narrowing it down to one country to write about you would have far less competition. If
you really wanted to narrow it further, then you could even specialize in travel to the Costa del
Sol region of Spain.
Affiliate Marketing Tip #4 – Relevance: To be a successful affiliate the product you are
promoting should be relevant to the content of the site you are promoting from. For example, if
you write a blog about Bass fishing then your affiliate links and banners should appeal to bass
fishermen. If you have banners for food and wine companies or cruise lines on your bass fishing
blog, you may accidently get the occasional click and purchase –but it will be very occasional.
Whereas if your links and banners were to a company that sells bass boats, rods and reels and
bass fishing guides, they you will see a lot of potential earnings.
Affiliate Marketing Tip #5 – Avoid Overcrowding: If success at affiliate marketing could be
achieved from throwing up pages of banners - then the world would have lots of millionaires. A
site with pages of banners or rows banners stuffed under content has the opposite effect on
people. It also has the added bonus of making your site look pretty ugly.
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Affiliate Marketing Tip #6 -- A Personal Recommendation Works the Best: I do use banners
on my website and blog and they have their place. But nothing converts to sales better than when
I make a personal recommendation. I only do this on products and services that I completely
believe in and that I have tried myself. This goes back to the previous tip.
Affiliate Marketing Tip #7 – Track Results: There are literally thousands of merchants with
affiliate programs out there. So why would you work with one that isn’t performing? Let me give
you an example. I am a big believer in home business owners incorporating their business. So in
my books and on my website, I used to recommend Legal Zoom. Two things happened: Sales
were slow and after a few months I received a couple of complaints from readers I had referred.
Ok – so I looked around and found My Corporation.com. Affiliate commissions from My
Corporation.com are running double what I earned from Legal Zoom and I haven’t had any
complaints. In fact, a few weeks after recommending them, I got an email from a reader praising
them and thanking me for recommending them.
Affiliate Marketing Tip #8 – Use Multiple Merchants for Your Niche: You don’t want to
overdo this, but don’t put all your eggs into one basket –or merchant. You can get away with
three or four merchants and it is easy to spread these all around your site without overcrowding
and pestering your readers with offers.
Affiliate Marketing Tip #9 – Create Original Content: There are a lot of article sites where
you can get free content to use on your website or blog. There are free articles out there on
almost any topic. But beware. Google looks for duplicate content. If they see an article on your
website or blog that is identical to the content on others, they will penalize your site in the search
results ranking. So always try for original content.
Affiliate Marketing Tip #10 – Change is good: Search engines are always looking for sites
with new or changing content. You can build a static site and load it with content and it will get
traffic for a time. But after a while, if Google visits your site and does not see any changes, it
will not visit very often and eventually you will rank lower.
If you become good at building niche sites and the search engines find them, you can keep doing
it. There are affiliate marketers who have dozens of sites. But once you get to that point, go back
to each site at least monthly and add or change some of the content so Google and Yahoo will
see your site as a place where readers will see up to date content.
Well – that is our ten tips. I hope they helped you.
When selecting affiliate merchants to recommend, think of your website or blog as very
expensive real estate. You only have so much room for links and banners, so pick them very
carefully and track your results at least monthly. If someone isn’t performing, take a minute to
figure out why. Maybe its placement or maybe the merchant just does not do a good job of
converting sales. If it’s the former you can experiment with placement. But if it’s the latter you
should just move on to someone else.
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II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
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market. Do not scatter your efforts, focus on your niche, promote it, and sell it
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
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by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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