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ApacheCon 2015: Community building the open source way

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Rikki provides a case study of the content strategy and community building effort for the Opensource.com publication, a project sponsored by Red Hat.

Go behind the scenes and see the nuts-and-bolts, the tools, the metrics, and the open source-centric strategy that’s helped this project grow to more than 600,000 page views a month.

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ApacheCon 2015: Community building the open source way

  1. 1. @rikkiends | @opensourceway | #apachecon Rikki Endsley Opensource.com community manager, Red Hat ApacheCon Austin April 14, 2015 Community building: The open source way
  2. 2. @rikkiends | @opensourceway | #apachecon Credits: http://www.flickr.com/photos/opensourceway/7496801912/ Build the world’s premier storytelling platform
  3. 3. @rikkiends | @opensourceway | #apachecon
  4. 4. @rikkiends | @opensourceway | #apachecon Before January 25, 2010
  5. 5. @rikkiends | @opensourceway | #apachecon Open source is like a recipe Credit: http://www.flickr.com/photos/47691521@N07/5497223072/
  6. 6. @rikkiends | @opensourceway | #apachecon Open source model of participation Credit: Red Hat
  7. 7. @rikkiends | @opensourceway | #apachecon Transparency Credit: http://www.flickr.com/photos/opensourceway/7496800772/
  8. 8. @rikkiends | @opensourceway | #apachecon Collaboration Credit: http://www.flickr.com/photos/opensourceway/4404008626/
  9. 9. @rikkiends | @opensourceway | #apachecon Participation Credit: https://wiki.gnome.org/OutreachProgramForWomen#Cartoon
  10. 10. @rikkiends | @opensourceway | #apachecon Rapid prototyping Credit: http://www.flickr.com/photos/opensourceway/5041738335/
  11. 11. @rikkiends | @opensourceway | #apachecon Meritocracy Credit: http://www.flickr.com/photos/opensourceway/4426824995/
  12. 12. @rikkiends | @opensourceway | #apachecon Passion Credit: http://www.flickr.com/photos/opensourceway/5752191750/
  13. 13. @rikkiends | @opensourceway | #apachecon Open source is a better way ● Transparency accountability→ ● Collaboration innovative ideas→ ● Participation more eyes, ideas→ ● Rapid prototyping failing faster→ ● Meritocracy best ideas, buy-in→ ● Passion commitment→
  14. 14. @rikkiends | @opensourceway | #apachecon Credit: Red Hat
  15. 15. @rikkiends | @opensourceway | #apachecon Discover an open world Credit: Red Hat & Opensource.com
  16. 16. @rikkiends | @opensourceway | #apachecon The team
  17. 17. @rikkiends | @opensourceway | #apachecon Methodology
  18. 18. @rikkiends | @opensourceway | #apachecon Methodology: Lean Credit: Eric Ries, http://theleanstartup.com/ ✔ Decision-making ✔ Feedback loops ✔ Measure everything ✔ MVP – minimum viable product
  19. 19. @rikkiends | @opensourceway | #apachecon
  20. 20. @rikkiends | @opensourceway | #apachecon
  21. 21. @rikkiends | @opensourceway | #apachecon Methodology: ROWE ✔ Modified results only work environment ✔ 30-60-90 monthly goals
  22. 22. @rikkiends | @opensourceway | #apachecon Strategy
  23. 23. @rikkiends | @opensourceway | #apachecon Strategy: Daily heartbeat Strategy
  24. 24. @rikkiends | @opensourceway | #apachecon Strategy: Content is king
  25. 25. @rikkiends | @opensourceway | #apachecon Strategy: Planning ahead opensource.com/resources/editorial-calendar
  26. 26. @rikkiends | @opensourceway | #apachecon Strategy: Columns
  27. 27. @rikkiends | @opensourceway | #apachecon Strategy: Speaker interviews
  28. 28. @rikkiends | @opensourceway | #apachecon Strategy: SEO
  29. 29. @rikkiends | @opensourceway | #apachecon Strategy: Content distribution
  30. 30. @rikkiends | @opensourceway | #apachecon Strategy: Social media
  31. 31. @rikkiends | @opensourceway | #apachecon Programs
  32. 32. @rikkiends | @opensourceway | #apachecon Programs: Our audience Readers & community engagement One-time guest writers Guest writers & columnists Moderators High touch, high impact Writers-list = opportunities Curate based on results
  33. 33. @rikkiends | @opensourceway | #apachecon Programs: Meet the moderators More details at: http://opensource.com/community-moderator-program
  34. 34. @rikkiends | @opensourceway | #apachecon Programs: Create a win-win
  35. 35. @rikkiends | @opensourceway | #apachecon Programs: Awards and badges ✔ Newbie / 0-9 points ✔ Community Member / 10-29 ✔ Open Enthusiast / 30-99 ✔ Open Minded / 100-499 ✔ Open Source Evangelist / 500-999 ✔ Open Source Champion / 1,000-2,499 ✔ Open Source Sensei / 2,500- 4,999 ✔ Open Sourcerer / 5,000+
  36. 36. @rikkiends | @opensourceway | #apachecon Tools
  37. 37. @rikkiends | @opensourceway | #apachecon Tools: The quiver ✔ Drupal ✔ Etherpad ✔ Google Docs ✔ Mojo (Internal documentation) ✔ Omniture ✔ Moz (formerly SEOmoz) ✔ Eloqua ✔ Sprout Social ✔ Hootsuite ✔ Email, lots of email ✔ Mailing lists ✔ IRC (Internal relay chat) ✔ Social media: Twitter, Facebook, Google+, LinkedIn
  38. 38. @rikkiends | @opensourceway | #apachecon Tools: Drupal -Content Management
  39. 39. @rikkiends | @opensourceway | #apachecon Tools: Omniture - Tracking
  40. 40. @rikkiends | @opensourceway | #apachecon Tools: Etherpad - collaborative pads
  41. 41. @rikkiends | @opensourceway | #apachecon Tools: Google Docs: Tasks, stats
  42. 42. @rikkiends | @opensourceway | #apachecon Tools: Internal documentation
  43. 43. @rikkiends | @opensourceway | #apachecon Tools: Moz
  44. 44. @rikkiends | @opensourceway | #apachecon Results
  45. 45. @rikkiends | @opensourceway | #apachecon Results: Content 60%
  46. 46. @rikkiends | @opensourceway | #apachecon Results: Referral traffic March 2105
  47. 47. @rikkiends | @opensourceway | #apachecon Results: Search keywords
  48. 48. @rikkiends | @opensourceway | #apachecon Results: Page views
  49. 49. @rikkiends | @opensourceway | #apachecon Credit: http://opensource.com/business/13/12/five-community-management-tips The magic is in the community
  50. 50. @rikkiends | @opensourceway | #apachecon Credits: http://www.flickr.com/photos/opensourceway/7496801912/ Build the world’s premier storytelling platform
  51. 51. @rikkiends | @opensourceway | #apachecon Lessons learned ✔ Content is king ✔ Know your SEO (Search Engine Optimization) ✔ Find your stars and help them shine ✔ Keep your platform/website simple ✔ Practice Lean methodology
  52. 52. @rikkiends | @opensourceway | #apachecon The future for Opensource.com ✔ Increase number of community moderators ✔ Increase number of community contributors ✔ Continue to expand on strategic content ✔ Optimize for mobile and responsive design
  53. 53. @rikkiends | @opensourceway | #apachecon Change the world Credit: http://www.flickr.com/photos/opensourceway/4371000464/
  54. 54. @rikkiends | @opensourceway | #apachecon Q&A :: Contact ● Questions ● Contact ✔ Email: rikki@opensource.com ✔ Twitter: @rikkiends ✔ G+: google.com/+RikkiEndsley ✔ Slides: http://www.slideshare.net/rikkiends Credits: http://www.flickr.com/search/?w=47691521@N07&q=lolcat

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