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Indian Concept of 
Information Technology 
SANJAY IN 
MAHABHARATA
Development of Information Technology
Modern Concept of Information 
Technology & e-Tourism
The Travel Cycle
Role of e-Tourism 
•Expansion into new markets 
•Empowering of employees 
•Lowering of costs 
•Enhancing distribution 
•Sp...
Strategy for e-Tourism 
• Micro Target 
• Personalize 
• Build Stickiness 
• Target Segment 
• Integrate Across Channels 
...
e-Tourism & Industry Value Chain 
Manufacturers 
Suppliers 
(Supply Chain Management Systems) 
Distributors 
(Inventory Ma...
New Technologies in e-Tourism 
• Collaborative Filtering 
• Profiling 
• Knowledge Software 
• Electronic Payment 
• Video...
Benefits of e-Tourism 
• Exposure of Small Business 
• Personalize 
• Industry Structure Changed 
• Brand Enforcement 
• T...
THANK 
YOU
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  1. 1. Indian Concept of Information Technology SANJAY IN MAHABHARATA
  2. 2. Development of Information Technology
  3. 3. Modern Concept of Information Technology & e-Tourism
  4. 4. The Travel Cycle
  5. 5. Role of e-Tourism •Expansion into new markets •Empowering of employees •Lowering of costs •Enhancing distribution •Speed of thought
  6. 6. Strategy for e-Tourism • Micro Target • Personalize • Build Stickiness • Target Segment • Integrate Across Channels • Invest in Mobile • Tap into Logistics • Subscription • Bypass the Middleman • Seamless Experience • Proprietary Selection • Services & Merchandise
  7. 7. e-Tourism & Industry Value Chain Manufacturers Suppliers (Supply Chain Management Systems) Distributors (Inventory Management Systems) Retailers (Efficient Customer Response Systems) Customers Transporters Alternative Direct Channel (e.g. The Web) Source: Laudon and Traver (2002)
  8. 8. New Technologies in e-Tourism • Collaborative Filtering • Profiling • Knowledge Software • Electronic Payment • Video Conferencing • Online Word of Mouth • CRS • GDS • GIS • Virtual Reality
  9. 9. Benefits of e-Tourism • Exposure of Small Business • Personalize • Industry Structure Changed • Brand Enforcement • Trend & Predict • Loyalty Programmes • Profit Maximisation • Real Time
  10. 10. THANK YOU

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