The growth curve -new five (six) forces

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An idea, half stolen half thought.
A look on new five (six) forces, that define your strategy, or what ever you call it.

Contemplating on different stages and forces of growth.
Employee Experience
Customer Experience
Radical Openness
Threat of old habits
Threat of knowing what your competition does
Knowing what you believe and sharing it.

Inspiration and source: The ”golden circle” from Simon Sinek.

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The growth curve -new five (six) forces

  1. 1. I call it the curve. Who, me? Riina Jokinen, Entrepreneur @ Suhdetoimisto Kram Oy A Finnish Customer Relationship (Management) Agency @riinuskainen Inspiration and source: The ”golden circle” from Simon Sinek.
  2. 2. The growth curve. Inspiration and source: The ”golden circle” from Simon Sinek.
  3. 3. What’s a growth curve? It’s an idea. Half stolen, half thought. It may be a book one day, or not. You can call it strategy, or not. It challenges Porter’s five forces as a tool. Because, I believe. I believe in different forces: - Employee Experience - Customer Experience - Radical Openness - Threat of old habits - Threat of knowing what your competition does For some businesses it may seem too late or absurd to hop on the curve. But it is not complicated, it is just painful. Let’s see what you think. Inspiration and source: The ”golden circle” from Simon Sinek.
  4. 4. Let’s start with the idea of why. According to Simon Sinek’s idea, success comes from believing. People follow your cause, not you. They come to you because they believe what you believe. Therefore, you need to define the why. Why are we doing this? Not just what and how, but why. That’s what you communicate. Inspiration and source: The ”golden circle” from Simon Sinek.
  5. 5. Start with - or rediscover why. WHY? With startups, it’s a lot easier. You start with a why. Some people change the why as they go. But in my opinion, those who know why from the very beginning, succeed. Changing the why may have more to do with your competition than you. Established businesses should also find why. By gettin back to their roots and rediscovering it. It could change their old habits. Inspiration and source: The ”golden circle” from Simon Sinek.
  6. 6. Communicate why. WHY? In order to build a home for your cause, you need to attract other people who believe what you believe. Make that the key employee experience driver. I’m not saying value, I’m saying driver. Do not try to differentiate, just be honest. Inspiration and source: The ”golden circle” from Simon Sinek.
  7. 7. Recruite with the why. WHY? Hire people to do a job, and they’ll work for your money. Hire people to work for what you believe, and they will do it with blood, sweat and tears. WHO? Simon is right. Find out who they are. Inspiration and source: The ”golden circle” from Simon Sinek.
  8. 8. Give the why and some tools. WHY? They will show you ways to attract customers, who believe what you believe. They will bring in the early adaptors of your idea. WHO? You just give them the marketing and development tools they need. EARLY ADAPTORS CONTENT CHANNELS METRICS Inspiration and source: The ”golden circle” from Simon Sinek.
  9. 9. Endorse failing and learning. WHY? WHO? EARLY ADAPTORS CONTENT CHANNELS METRICS LEARNING They will build, fail and learn. Values? Culture? Process? They will build it. They will create new ways to play, you did not know existed. Inspiration and source: The ”golden circle” from Simon Sinek.
  10. 10. This is where we are, by the way. WHY? WHO? EARLY ADAPTORS LEARNING are currently at this point. We @ Failing fast, learning lots. Inspiration and source: The ”golden circle” from Simon Sinek.
  11. 11. The valley of the shadow of death. WHY? WHO? EARLY ADAPTORS LEARNING This is it. Here you ”tie the knot” wit your customers and find out if they are ready to take you to the next level. And again, don’t try to differentiate. Just be honest. True to the why. If the why holds and there’s undisputed value, you can do it. Inspiration and source: The ”golden circle” from Simon Sinek.
  12. 12. Yes. WHY? WHO? EARLY ADAPTORS LEARNING I know! We @ are also in the valley, not afraid of the shadow of death. Inspiration and source: The ”golden circle” from Simon Sinek.
  13. 13. Sell the why. WHY? In order to build the best possible customer experience and loyalty, sync sales and services. WHO? EARLY ADAPTORS Make them one. LEARNING Make sure your people appreciate selling and most importantly sell the why. SALES SERVICE They will know how to do it. Inspiration and source: The ”golden circle” from Simon Sinek.
  14. 14. Make it an experience. People do business with people they know, like and trust. WHY? Know your customers. Encourage likable behaviour. WHO? Build trust. That’s your marketing and communications strategy. EARLY ADAPTORS LEARNING EXPERIENCE CONTENT CHANNELS SALES METRICS SERVICE Inspiration and source: The ”golden circle” from Simon Sinek.
  15. 15. Why should they trust you? WHY? Your customers will tell you how to reassure the next level: early majority. You just have to listen. WHO? EARLY ADAPTORS They will even do it for you, if you let them. EARLY MAJORITY Encourage them. LEARNING EXPERIENCE CONTENT CHANNELS SALES METRICS SERVICE Inspiration and source: The ”golden circle” from Simon Sinek.
  16. 16. Share what you know. At this point you have mountains of knowledge and wisdom. Share it. Yes! Your competitors will see it, so what! Make your people share it. Give it to your customers. Reward them. WHY? Pay forward the earnings to the ones who have made things happen. WHO? SHARE AND REWARD EARLY ADAPTORS EARLY MAJORITY CONTENT LEARNING EXPERIENCE CONTENT CHANNELS METRICS CHANNELS SALES METRICS SERVICE Inspiration and source: The ”golden circle” from Simon Sinek.
  17. 17. That’s it. The growth curve. Our goal is to do business and share success with people who believe what we believe. What’s your goal? What do you believe? WHY? Full throttle! Hire people to do a job, and they’ll work for your money. Hire people to work for what you believe, they will do it with blood, sweat and tears. WHO? SHARE AND REWARD EARLY ADAPTORS EARLY MAJORITY CONTENT LEARNING EXPERIENCE CONTENT CHANNELS METRICS Know your customers. Values? Culture? Process? The people will build it. CHANNELS SALES SERVICE METRICS Encourage likable behaviour. Build trust. Inspiration and source: The ”golden circle” from Simon Sinek.
  18. 18. Thinking big is my crime. Busted! But the devil is in the details. Let’s talk, and I’ll share my thoughts on them. Riina Jokinen, Entrepreneur @ Suhdetoimisto Kram Oy A Finnish Customer Relationship (Management) Agency Twitter @riinuskainen @kramagency http://www.linkedin.com/in/riinajokinen +358504698780 Inspiration and source: The ”golden circle” from Simon Sinek.

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