Harvey M. Bernstein, F.ASCE,LEED AP, has been a leader inthe engineering and constructionindustry for over 30 years. Cur-rently, he has lead responsibilityfor MHC’s research and analyticsgroup, including MHC’s thoughtleadership initiatives in areas suchas green building, BIM, interop-erability, innovation and globalconstruction markets. Previously,Bernstein served as the Presidentand CEO of the Civil Engineer-ing Research Foundation. Hecurrently serves as a memberof the Princeton University Civiland Environmental EngineeringAdvisory Council and as a visitingProfessor with the University ofReading’s School of ConstructionManagement and Engineering inEngland. Bernstein has an M.B.A.from Loyola College, an M.S. inengineering from Princeton Uni-versity and a B.S. in civil engineer-ing from the New Jersey Instituteof Technology.Stephen A. Jones leads MHC’sinitiatives in BIM, interoperabilityand integrated project deliveryas well as developing alliancerelationships with major corpora-tions for technology and content.Prior to joining MHC, Jones was avice president with Primavera Sys-tems, one of the world’s leadingproviders of project managementsoftware. Prior to that, he spent 19years in creative, marketing andmanagement roles with designfirms. Most recently he was aPrincipal and Board of Directorsmember with Burt Hill, one of theworld’s largest architectural andengineering firms. Jones holds anM.B.A. from Wharton and a B.A.from Johns Hopkins.John E. Gudgel is responsible formanaging MHC’s relationshipswith both national and regionalindustry associations. He alsoproduces and offers thoughtleadership on constructiontechnology, managing MHC’sSmartMarket Reports on BIM andInteroperability. He has over 17years of experience in technologyproject management in the com-puter and telecommunicationsindustries. John has an M.S. ineCommerce from George MasonUniversity, an M.S. in Telecommu-nications from the University ofColorado and a B.S. in GeologicalEngineering from the ColoradoSchool of Mines. McGraw-Hill Construction 1 www.construction.com SmartMarket ReportsBuilding Information Modeling (BIM)is one of the most visible aspectsof a deep and fundamental changethat is rapidly transforming theglobal construction industry.For centuries we have used symbolson paper (i.e., drawings and specifica-tions) as the primary means to representand communicate design intent for clientapproval, bidding, procurement, fabrica-tion, construction and installation. Theseabstractions have no native intelligence inthem and require human interpretation (i.e.,reading) and manipulation (e.g., take-offs,redlines) to provide meaning and value. Allother major capital and knowledge inten-sive industries (manufacturing, finance,etc.) have long since transitioned to data-rich environments that enable virtual andautomated design, analysis, fabrication andcommunication. And they have reaped therewards of higher productivity, accuracy,quality and worker safety.The growing worldwide adoption andimplementation of BIM for its powerfuldata-based modeling, visualization, analysisand simulation capabilities represents thestart of a transition to an integrated digitalinformation infrastructure that will ulti-mately revolutionize almost all aspects ofthe construction industry.This SmartMarket Report presents find-ings from research conducted in 2010 abouthow architects, engineers and contractorsin Western Europe (defined for the purposesof this report as the United Kingdom, Franceand Germany) are adopting, implement-ing and deriving value from BIM. It alsoprovides comparisons to findings fromsimilar research conducted among NorthAmerican companies in 2009, publishedin the McGraw-Hill Construction Smart-Market Report, The Business Value of BIM:Getting Building Information Modeling tothe Bottom Line. The 2010 research revealsboth commonalities and distinct differ-ences between BIM in Western Europe andNorth America. For example, although BIMadoption—defined as the percentage ofcompanies reporting some use of BIM—iscurrently higher in North America than inWestern Europe, the adoption process hasbeen underway longer in Western Europe.As a result, the level of implementation—defined as the percentage of a BIM user’sprojects on which BIM is used—is generallymuch higher than in North America.This finding that European BIM users—though fewer by percentage—are generallymore deeply committed to BIM thantheir counterparts in North America is anexample of the unique opportunity thisSmartMarket Report provides to compareand contrast two research efforts and studyhow BIM is becoming integrated in multiplemajor western economies on a parallel pathwith local distinctions.In addition to the research data in thereport, several case studies exemplifyingthe breadth of BIM’s application to solvingreal world business challenges are featured.We also provide industry leader insightswith a global perspective on BIM adoptionand implementation.We want to acknowledge the support ofour sponsors who enabled McGraw-Hill toconduct this research and make it availableto the global construction industry.IntroductionHarvey M. BernsteinF.ASCE, LEED APVice PresidentGlobal Thought Leadership Business DevelopmentMcGraw-Hill ConstructionJohn E. GudgelDirector,Partnerships AlliancesMcGraw-Hill ConstructionSmartMarketReportThebusinessvalueofBIMinEUROPEStephen A. JonesSenior Director,Business DevelopmentMcGraw-Hill Construction
Years Using BIMSource: McGraw-Hill Construction, 2010.1 year 2 years 3 years 4 years 5 years 5+ years NorthAmericaEurope22%26%18%10%6%18%18%14% 14%10% 10%34%BIM Adoption—North America vs. EuropeSource: McGraw-Hill Construction, 2010.28% 49% 36% 2007 2009 2010North America EuropeSmartMarket Reports McGraw-Hill Construction 4 www.construction.comOverall Value of BIMThree-quarters of Western European BIM users (74%)report a positive perceived return on their overallinvestment in BIM, versus 63% of BIM users in NorthAmerica.In both markets, those who formally measure it reporta higher ROI than those who base their judgment only onperception. In Western Europe almost half of BIM usersreport that they measure ROI on more than 25% of theirprojects. This compares favorably to North America,where less than a third of companies report that level ofcommitment to measuring the ROI on BIM.In Western Europe, the commitment to measure ROIand the experience of higher ROI are both linked directlyto the BIM users’ experience level.Adoption of BIMIn 2010, a little over a third (36%) of the Western Europeanindustry participants in this research reported havingadopted BIM. This can be compared to the 49% adoptionrate in North America (2009). Architects are the primaryadopters (47%) followed by engineers (38%) and contrac-tors (24%). However this is just the beginning of the story.Of the BIM users in Western Europe, 45% considerthemselves experts or advanced, which is higher than the2009 North American findings of 42%. In terms of howlong they have been using BIM, however, the markets aredramatically different:Over a third of Western European BIM users (34%) have■■over 5 years of experience using BIM vs. only 18% inNorth America.Another striking difference appears in the adoption rateamong contractors:Contrary to North America, where BIM adoption has■■surged among contractors to 50%, BIM has only beenembraced by 24% of Western European contractors.In the Western European findings, 70% of BIM expertsreport being heavy users, meaning more than 60% ofa user’s project portfolio involves BIM. This is in linewith North American experts, of whom 67% are heavyusers. Where the groups differ significantly is at thebeginner level, where in Western Europe 46% are alreadycommitting over 15% of their work to BIM, whereas only20% of American beginners are pushing its use above the15% mark.When projecting how much of their work will be inBIM in two years, the Western European respondentgroup shows great optimism, with all users forecasting ahealthy increase. For example:While nearly 60% of total respondents are currently■■frequent users, meaning they use BIM on at least 30%of their projects, the number using it at that level couldincrease to 75% in the next two years.Contractors anticipate the most aggressive increase■■in implementation, with the frequent user populationexpected to grow from 11% today to 54% by 2012.ThebusinessvalueofBIMinEUROPEOverall BIM adoption levels are lower in Western Europe vs. North America,but the longtime user community members are true BIM believers.Executive SummaryA Tale of Two Continentscontinued
Perceived ROI North America vs.Western EuropeSource: McGraw-Hill Construction, 2010.Negative Break-even 10% 10–25% 25–50% 50–100% Over 100%NorthAmericaEurope11%17%20%16%21%11%7% 8%10%16%14%22%18%9% McGraw-Hill Construction 5 www.construction.com SmartMarket ReportsOnly 18% of BIM beginners report formally measuring■■ROI and only 46% report that they perceive ROI to bebetter than break-even.58% of BIM experts measure ROI and 80% report posi-■■tive ROI, with 25% citing greater than 100%.This improvement in ROI based on experience levelis also consistent with the North American findings,although only 20% of the North American BIM expertsreported over 100% ROI.Although architects in both markets report the great-est ROI, the markets diverge sharply when it comes toengineers and contractors.In Western Europe nearly 70% of engineers report■■positive ROI, in contrast to North America where only46% report similar experience.In North America nearly three-quarters of contrac-■■tors report positive ROI versus Western Europe, whereonly 40% cite ROI above break-even.ThebusinessvalueofBIMinEUROPEExecutive Summary continuedcontinuedFor the purposes of this study,McGraw-Hill Construction hasfocused its research on threecountries with the largest con-struction markets in WesternEurope: France, Germany, andthe United Kingdom, whichtogether represent approxi-mately 40% of the non-residentialEuropean construction indus-try. As such, the phrase “West-ern Europe” used throughoutthis report refers to these threecountries. Research findingswhich refer to Western Europeare aggregated from the resultsof all three countries. Whererelevant, the findings fromindividual countries are pre-sented. Although BIM adoption,implementation and experienceof value in other European coun-tries may vary from these results,we feel that they appropriatelyrepresent the overall state of BIMin Western Europe in 2010.For comparison purposes,this report also occasionally ref-erences the findings of a simi-lar research study conductedin North America in 2009. Theauthors acknowledge that thedifferences between the con-struction industries of West-ern Europe and North Americamay impact the research resultsregarding BIM. For example, thedensity and age of existing struc-tures in Western Europe gener-ate a high percentage of smallerrenovation projects relative toNorth America. Since researchfindings on both continents indi-cate the general belief that BIMapplies more easily to larger,new projects, a difference inBIM adoption can naturally beexpected. Similarly, since BIMadoption has been underway farlonger in Western Europe than inNorth America, the percentage ofprojects that a user applies BIMto can be expected to be greater.This along with differences ingovernment regulations, playerroles, degree of fragmentation,and the overall construction pro-cesses all can have an impact onhow BIM is understood and uti-lized in Europe.Research Focus
Improved collective understanding of design intent69%Improved overall project quality 62%Reduced conflicts during construction59%Reduced changes during construction56%Fast Client Approval Cycles44%Better cost control/predictability43%Reduced number of RFIs (Requests for Information)43%BIM Benefits Contributing the Most ValueSource: McGraw-Hill Construction, 2010.ThebusinessvalueofBIMinEUROPEInternal Business Value of BIMThere are a variety of ways that companies benefit inter-nally from adopting and implementing BIM. Most of theseimprovements are related to productivity gains and anenhanced ability to secure new work.With regard to productivity gains, the leading improve-ments cited by BIM users in Western Europe are:Reduced errors and omissions in construction■■documentsReduced cycle time of specific workflows■■Reduced rework■■Although the overall perception of BIM’s benefits forhelping firms market themselves was reported to begreater in the North American research, Western Euro-pean BIM users did report that BIM is generating apositive impact on:Offering new services■■Marketing new business to new clients■■Maintaining repeat business with past clients■■In keeping with the overall experience of business valuefrom BIM, those users with more advanced BIM skillsenjoyed a higher level of these internal benefits. WesternEuropean BIM experts are two to three times more likelythan beginners to report seeing high to very high levelsof value.Project Value of BIMAs more teams learn every day, BIM has growing impli-cations for improving the broad scale project ecosystemand enhancing project outcomes for all parties. In theWestern European survey, most of these gains arereported in the areas of better communication and under-standing of a project, and the overall increase in projectquality that BIM makes possible.BIM is not perceived to contribute equal value to allphases of a project.69% of BIM users assign a high or very high value to■■BIM during design development and 67% duringtechnical design.This contrasts with less valuable stages such as■■mobilization (26%) or design brief (32%).Further, not all benefits of BIM provide equal value.Executive Summary continuedWestern European BIM users identified the following asthe highest-value project benefits:Improvedcollectiveunderstandingofdesignintent(69%)■■Improved overall project quality (62%)■■Reduced conflicts during construction (59%)■■Player Value of BIMEach player on a construction project has its own uniqueworkflow and demands; thus each also has a differ-ent value proposition in regards to BIM, and therefore adifferent experience of business value.Architects in Western Europe find the most value■■in BIM’s ability to improve their design process.Compared to North American firms, they report lessinterest in its collaborative potential than in how itaffects their immediate processes.62% of engineers found high or very high value of BIM■■in the construction phase, more even than contractors(52%) and far more than architects (40%).Unlike architects and engineers, nearly half of the■■contractor respondents (46%) have been using BIM forone year or less. This is a likely cause of their relativelylow perception of ROI, such that 40% expect to eitherbreak even or lose on BIM adoption, while only 8%report ROI of 25% or greater.SmartMarket Reports McGraw-Hill Construction 6 www.construction.com
Years Using BIMSource: McGraw-Hill Construction, 2010.1 year 2 years 3 years 4 years 5 years 5+ years NorthAmericaEurope22%26%18%10%6%18%18%14% 14%10% 10%34%BIM Adoption North America vs. EuropeSource: McGraw-Hill Construction, 2010.28% 49% 36% 2007 2009 2010North America Europe McGraw-Hill Construction 7 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataKey Findings in Western Europe:A little over one third of the industry in■■Western Europe (36%) has adopted BIM.Architects are the primary adopters (47%) with engi-■■neers (38%) and contractors (24%) lagging behind.45% of BIM users in Western Europe consider■■themselves experts or advanced.Key Findings vs. North AmericaSomewhat surprisingly, over a third of Western■■European BIM users (34%) have over 5 years ofexperience using BIM vs. only 18% in North America.Contrary to North America, where BIM adoption■■has surged among contractors (50%), BIM has notyet been widely embraced by Western Europeancontractors (24%).Overview: Western European Adoptionvs. North AmericaThe adoption of building information modeling inWestern Europe is lagging behind North America. In 2010,a little over a third of Western European respondents(36%) report using BIM or BIM-related tools versus nearlyhalf of North American respondents (49%) in 2009.Unlike North America, a very high percentage ofWestern European BIM users (34%) have been usingBIM for over 5 years. Thus, it appears that in the coun-tries surveyed, BIM was embraced by a core group ofearly adopters. However, growth has been relatively flatuntil relatively recently. This can be compared to NorthAmerica, where the bulk of BIM adoption (66%) hasoccurred in the past 3 years.While the adoption levels of BIM in Western Europe lagthose in North America (36% vs. 49%), the level of profi-ciency using BIM has not. Today, 45% of BIM users inWestern Europe consider themselves expert or advancedvs. 42% in North America. This high level of proficiency islikely due to the large number of professionals that havebeen using BIM for more than 5 years.Key Findings and OverviewAdoptionData:
BIM Adoption and UsageSource: McGraw-Hill Construction, 2010.We are not using BIM 54% 63% 77% 64% We are creating (authoring) models 23% 15% 6% 16% We are using BIM tools to analyze models but not creating our own models 4% 7% 11% 6% We are creating and analyzing models 19% 15% 6% 14% Architect Engineer Contractor TotalThebusinessvalueofBIMinEUROPE dataSmartMarket Reports McGraw-Hill Construction 8 www.construction.comArchitects have the highest level of BIM adoption■■and proficiency. Nearly half of architects (46%) haveadopted BIM, with 42% of architects creating BIMmodels and 19% also analyzing them. Today, 48%of architects who use BIM consider themselvesadvanced or expert.Nearly 4 in 10 engineers (37%) use BIM. They lag■■behind architects but lead contractors in adoption bya considerable margin. Interestingly, this adoptionlevel among engineers in Western Europe is almostas high as among engineers in North America (42%)—who were shown in the 2009 North American studyto be somewhat resistant to fully embracing BIMtechnology.Contractors have the lowest level of BIM adoption and■■proficiency, with only 23% saying that they are usingBIM and only one quarter (26%) indicating that theyconsider themselves expert or advanced. Contractoradoption is also the most recent—68% having begunusing BIM in the past 3 years.Adoption continuedUser Differences in Western EuropeAuthoring Vs. AnalysisLike in North America, BIM users in Western Euro-pean typically create models, rather than working withexisting ones. Although some team members, particu-larly contractors, use tools to analyze existing models,a majority of players author their own models. In somecases, this could be because the team member is the onlyone using BIM on a project. In other scenarios, multipleteam members may choose to create their own modelsthat focus on their individual needs rather than alter oradd to an existing model.User DifferencesMore than 4 in 10 architects (42%) create BIM models,■■with nearly half of this group (19%) also analyzingthem.Engineers tend to author their own models, although■■at a lower level than architects (30%).11% of contractors use tools to analyze existing■■models—more than twice the number of architects(4%). However, nearly the same number of contractors(12%) create their own models—most likely becausemodels from other players do not exist, are not beingshared or do not contain the information that thecontractor needs.
Source: McGraw-Hill Construction, 2010BIM Attitudes Among Non-Users We have...■ used it but decided notto use it anymore■ not used it and have nointerest in using it■ not used it but are opento exploring its potentialvalue for us■ not used it and believeit will be valuable forus but have not begunevaluating it■ not used it but areactively evaluating it4%27%37%23%9% McGraw-Hill Construction 9 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataThe use of BIM on projects directly corresponds to thelevel of BIM expertise that the user has achieved:Nearly 70% of experts use BIM on more than 60% of■■projects.46% of beginners use BIM on more than 15% of their■■projects. This amount is far greater than beginners inNorth America, where only 20% use it on more than15% of their projects.Among all Western European users, 59% use BIM■■on more than 30% of their projects. This is strik-ing compared with North America, where 45% useit on 30% or more of their projects—despite the factthat North America has a higher adoption rate. Thisindicates that those Western Europeans who haveadopted BIM have significantly integrated it into theirinternal processes.Although nearly two-thirds of Western European buildingteam members are not using BIM today, most non-usersare open to evaluating its potential benefits. Only a smallpercentage (4%) have used it and then decided not to useit again.Unlike North America, where 87% of potential usersare interested in using BIM, in Western Europe there is afar higher percentage (27%) of potential users that haveno interest in using it. The reason for this disinterest maybe related to the differences in the construction econ-omies. In Western Europe there are far more smallerprojects involving the retrofit of older existing building—an environment less conducive to BIM use.Among the various professional groups surveyed,contractors are actually the most intrigued, with 70%indicating that they believe it is a technology worthconsidering. This can be compared to engineers, where33% have no interest in using it or have used it anddecided not to use it in the future.Key Findings about Non-users37% of non-users are open to exploring■■BIM’s potential value.Almost a quarter (23%) are already convinced it will■■be valuable.Only 9% are currently evaluating it but have not yet■■tried it.Over a quarter (27%) of non-users have no interest in■■using it, and 4% have tried it and decided not to use it.Architects who have not used BIM are the least likely■■to be actively evaluating it, but nearly a third are opento exploring its potential value.Non-Users Remain Open-MindedAdoption continuedDepth of Involvement
Source: McGraw-Hill Construction, 2010BIM Usage on Projects■ 15%■ 15–30%■ 30–60%■ 60% + 7%17%18%58%44%25%16%15%Current IN 2 YearsSmartMarket Reports McGraw-Hill Construction 10 www.construction.comThebusinessvalueofBIMinEUROPE dataAs previously indicated, over a third of BIM adoption inWestern Europe (34%) occurred over 5 years ago. Sincethat time BIM adoption has been steady but flat—averag-ing slightly more than 10% each of the subsequent years.However, in the past year there has been a slight surge,with nearly 20% of adoption taking place since early 2009.46% of users have adopted it within the last three■■years—this can be compared with 66% in NorthAmerica.While 59% of users employ BIM frequently on■■their projects today (30% of projects), the numberusing it at that level could increase to 76% in thenext two years.User DifferencesBeginners are very optimistic that they will expand■■BIM use quickly. While 54% use it on 15% or less ofprojects today, only 20% expect to use it at that level intwo years.Today’s expert users will continue to expand their use■■of BIM, with the percentage using it on 60% or more ofprojects rising from 69% in 2010 to 84% in 2010.Contractors expect the largest rise in BIM use, with■■54% saying it will be used on more than 30% of theirprojects in 2012, compared to 11% who use it at thatlevel today.Adoption continuedFuture Growth
France38%Germany36%UnitedKingdom35%WesternEurope36%BIM Adoption RateSource: McGraw-Hill Construction, 2010. UK France GermanyNegative 13% 5% 9% Break-even 16% 13% 24% 10% 12% 17% 16% 10–25% 22% 23% 17% 25–50% 17% 17% 19% 50–100% 9% 13% 13% Over 100% 11% 12% 2% Perceived ROI on Overall Investment in BIM Source: McGraw-Hill Construction, 2010.ThebusinessvalueofBIMinEUROPE dataThe adoption rate for BIM in Western Europe acrossall three countries surveyed was statistically the same(36% +/- 2%).Architects led adopters by professional type in theUnited Kingdom and Germany but trailed engineer adopt-ers in France. In all three countries, contractors had theleast amount of adoption with less than 30% adoptionin all three countries. However, the level of BIM use bycontractors on projects in all three countries is expectedto surge in the next two years.Also, interestingly, the number of BIM adopters whoconsider themselves advanced or expert in using BIM is45% in the UK and over 50% in both Germany and France.Overview of Activity by Country McGraw-Hill Construction 11 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataThe adoption rate for BIM in the United Kingdom amongconstruction professionals surveyed is 35%. Adoption isled by architects (60%), followed by engineers (39%) andcontractors (23%).Among those that have adopted BIM, 45% believe theyare advanced or expert—only 23% consider themselvesbeginners. This high level of BIM expertise correspondswith the fact that 38% of adopters have been using BIMfor more than 5 years and 54% of adopters use BIM on30% or more of projects. Thus, not surprisingly, BIMexperience leads to BIM expertise, which then leads towillingness to use it more often on projects.However, within the UK, contractors have not fullyembraced BIM. Only 23% of contractors have adoptedBIM, and only 7% use it on 30% or more of projects. Likein North America, there is an indication that BIM use willsurge among UK contractors with heavy use (30% ofprojects) expected to increase to over 50% by 2012.71% of UK adopters perceive a positive return oninvestment (ROI) from BIM, with 37% reporting ROI of25% or more. 13% of UK adopters perceive negativeROI—the highest total among the three countriessurveyed.Adoption continuedUnited KingdomUK users see the most value from BIM through:Reduced conflicts during construction (70%)■■Improved collective understanding of design intent (69%)■■Reduced changes during construction (60%)■■
ThebusinessvalueofBIMinEUROPE dataFrance has the highest adoption rate of BIM amongconstruction professionals surveyed at 38%, although it isonly slightly higher than rates in the UK and Germany.Unlike the UK and Germany, engineers (44%) areslightly ahead of architects (40%) in BIM adoption.However, French architects began adopting BIM sooner,with 51% having 5 years of experience or more versus37% of engineers. As in the other countries surveyed,contractors trail in adoption at 29%, with half adoptingBIM in just the past 2 years.A very high percentage of French adopters (72%) useBIM on 30% or more of projects. This heavy use is led byarchitect adopters, 83% of whom use it at that level. AsThe adoption rate in Germany sits right between the UKand France at 36%. As in the UK, adoption is led by archi-tects (43%) followed by engineers (33%) and contractors(24%).German advanced and expert users (51%) outnumberbeginners (17%) 3 to 1. However, in a slight variance fromthe other countries surveyed, only 23% of German adopt-ers began using BIM over 3 years ago. The majority (51%)began using BIM in the past 3 years. This recent adoptionis led by contractors, with 50% of their adoption occurringin the past year.German adopters as a group use BIM 47% of the timeon 30% or more of their projects. This project use is led byarchitects (77%) followed by engineers (53%). Once again,GermanyFrancein the UK, contractors are least likely to use BIM, with only26% using it on 30% or more of their projects. However, thisheavy use is expected to grow to 50% in number the nexttwo years.French BIM users are by far the most optimistic about theROI they get from BIM. 82% of users perceive that they getpositive ROI, with 42% seeing ROI of 25% or more. Only 5%report getting negative ROI.French users see the most value from BIM through:Reduced conflicts during construction (76%)■■Improved collective understanding of design intent (71%)■■SmartMarket Reports McGraw-Hill Construction 12 www.construction.comAdoption continuedcontractors trail in this category, with only 10% using it on30% of more of their projects. However, just like in the othersurveyed countries, heavy use is expected to grow to 60%by 2012.German BIM users have the lowest positive perceivedROI between the three countries at 67%.German BIM users are more aligned with UK users inwhere they see the most value from BIM.Reduced conflicts during construction (63%)■■Improved collective understanding of design intent (58%)■■Reduced changes during construction (58%)■■ UK France GermanyFaster client approval cycles 47% 42% 55% Improved overall project quality 57% 44% 58% Reduced changes during construction 60% 50% 58% Improved collective understandingof design intent 69% 71% 58% Reduced conflicts during construction 70% 76% 63% Benefits Contributing the Most Value Source: McGraw-Hill Construction, 2010.
Source: McGraw-Hill Construction, 2010Importance of BIM in Five Years■ No importance■ Low importance■ Moderate importance■ High importance■ Very High importance10%22%44%18%6% McGraw-Hill Construction 13 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataThe primary reason that non-users give for notimplementing BIM is the lack of client demand. 55% ofnon-users surveyed indicated this was the number onereason followed by the lack of sufficient time to evaluateit (49%) and software being too expensive (41%).Non-users also believe that their clients are not usingBIM–with 87% believing that clients are using it on 15%or less of projects.Western European non-users also do not currentlysee an immediate competitive threat resulting from BIMnon-use. 81% of non-users believe their competitionis using BIM on less than 15% of their projects. Thisperception is particularly strong among architects, with82% believing that their competition is using BIM on15% or less of projects—this is despite the fact thatarchitects have the highest adoption levels amongindustry professionals.Adoption continuedChallenges to AdoptionAbout one quarter of non-users (24%) believe that BIMwill be highly or very highly important to the industryin five years. However, more non-users (32%) actuallybelieve that BIM will have low or no importance. Mostnon-users (44%) believe that BIM will have moderateimportance in the next 5 years. This contrasts with NorthAmerica where 42% of non-users believe that BIM willhave high or very high importance in the next 5 years.Across the board, all three main professional groups—architects, engineers and contractors—nearly an equalamount believe that BIM will have moderate importancein 5 years. Other surveyed construction professionalgroups that included owners, planning firms and buildingproduct manufactures had the highest expectations forBIM, with 36% saying that BIM would be of high or veryhigh importance to the industry in the next 5 years. Archi-tects were the most negative, with 41% indicating thatBIM would have low or no importance in 5 years.One of the reasons for the somewhat negative percep-tion of BIM’s future may be that there is a lack of internalunderstanding of BIM. Lack of internal understanding ofBIM (55%) was the number one reason why non-usershave delayed their adoption of BIM. Other highly ratedreasons included the cost to implement BIM (52%) andto purchase BIM software (51%) and also that it seemsless efficient on smaller projects (50%). Thus, non-userconcerns about BIM’s cost and its perceived limited valueon small projects may be delaying its deployment, espe-cially among small firms in Western Europe.Future Outlook
Improved communication betweenall parties in the design and construction process57%Less time drafting; more time designing56%More accurate construction documents54%Improved budgeting and cost estimating capabilities51%Safer worksites50%Reduced construction costs50%Potential Adoption Drivers in Western EuropeSource: McGraw-Hill Construction, 2010.SmartMarket Reports McGraw-Hill Construction 14 www.construction.comThebusinessvalueofBIMinEUROPE dataPotential Adoption DriversThere are a number of factors that could motivate non-adopters to begin using BIM. Just like those who areusing BIM today, non-users want to see it improvecommunications, speed design, eliminate errors,make a safer worksite and reduce costs.ProductivityProductivity issues are a primary driving factor. All non-users list improved communication among all parties inthe design and construction process as their top benefit.Not surprisingly, architects welcome the prospect of lesstime drafting, more time designing.AccuracyImproved accuracy is also a big potential draw for non-users. Both architects and engineers have indicated thatthey see value in BIM producing more accurate construc-tion documents. Every team player ranks this among theirtop benefits.Schedule and BudgetSaving time and money is a core goal of any buildingteam, especially contractors. Contractors believe BIM canlead to reduced construction costs and also can improvebudgeting and cost estimating capabilities.Worksite Safety Lean ConstructionFinally, non-users also believe that BIM can ultimatelymake the construction site safer and give them a betterability to increase the use of lean construction methods.Less Influential FactorsLess than 40% of non-users said these potential bene-fits would highly or very highly influence their decision toadopt BIM.Modifications of design parameters (41%)■■Improved operations, maintenance and facility■■management (36%)Reducing litigation and insurance claims (34%)■■Improved ability to do digital fabrication (32%)■■Adoption continued
McGraw-Hill Construction 17 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataThebusinessvalueofBIMinEUROPE dataKey Findings in Western EuropeThree-quarters of BIM users (74%) are experiencing a■■positive perceived ROI.82% of BIM users who formally measure ROI are■■seeing positive returns.Key Findings vs. North AmericaMore BIM users in Western Europe are experiencing■■a positive ROI as compared to their counterparts inNorth America—a differential of 11%.46% of BIM users in Western Europe who formally■■measure ROI are seeing returns of 25% or more ontheir investments vs. 32% of users in North America.Overview: The Value Propositionof BIM in Western Europe vs.North AmericaWestern European users are generally more positiveabout the value proposition of BIM compared to theirNorth American counterparts.Nearly three-quarters of Western European BIMusers (74%) are experiencing a positive perceived ROIon their overall spending on BIM. Of this number, 38%believe they are getting 25% or more ROI. Only 10% ofusers believe they are getting negative ROI. This can becompared with North America, where two-thirds (63%) ofusers are experiencing positive ROI and 26% believe theyare getting ROI of 25% or more.As in North America, users in Western Europe whoformally measure ROI on BIM report higher returns thanthose who estimate returns based on perception.82% of Western European users who measure ROIreport getting positive ROI, with nearly half (46%)measuring that they get ROI of 25% or more.With experience, users can see more value—and inWestern Europe there are more experts:49% of users in Western Europe consider themselves■■advanced users or experts.92% of expert users see positive ROI with BIM■■compared to 46% of beginners.58% of experts formally measure ROI on 25% or more■■of their projects versus just 18% of beginners.OverviewOverall Value of BIMData:Perceived ROI North America vs.Western EuropeSource: McGraw-Hill Construction, 2010.Negative Break-even 10% 10–25% 25–50% 50–100% Over 100%NorthAmericaEurope11%17%20%16%21%11%7% 8%10%16%14%22%18%9%Measured ROI North America vs.Western EuropeSource: McGraw-Hill Construction, 2010.14%7%Negative Break-even 10% 10–25% 25–50% 50–100% Over 100%NorthAmericaEurope14% 15%13%10% 9%11%12%24%25%22%13%11%
Negative 5% 11% 20% 14% 10% Break-even 13% 20% 20% 21% 16% 10% 11% 13% 26% 19% 14% 10–25% 23% 23% 26% 12% 22% 25–50% 19% 24% 4% 18% 18% 50–100% 14% 7% 2% 12% 11% Over 100% 15% 2% 2% 4% 9% Architect Engineer Contractor Other TotalPerceived ROI on Overall Investment in BIMSource: McGraw-Hill Construction, 2010.SmartMarket Reports McGraw-Hill Construction 18 www.construction.comThebusinessvalueofBIMinEUROPE dataUser DifferencesOverall Value of BIM continuedArchitectsArchitects in Western Europe see the highest ROI, with8 out of 10 (82%) reporting positive results. As design-ers, they experience many intangible benefits such asimproved coordination of drawings and documents. ThisROI is much higher than that perceived by architects inNorth America (58%).EngineersNearly 70% of Western European engineers surveyedexperience positive ROI when using BIM. This is dramat-ically higher than in North America where only 46% ofengineers report positive ROI and a stunning 32% reportnegative ROI.ContractorsWestern European contractors today see the least ROIfrom BIM, with 40% reporting negative or break-evenROI. This is also dramatically different from North Amer-ica where contractors are today recognizing specific tan-gible benefits savings realized through clash detection.Similar attitudes towards BIM ROI existed among con-tractors in North America when first surveyed in 2007.This suggests that over the next two years contractors inWestern Europe may also see a significant increase in theROI and overall value that they will get from BIM.Negative 30% 8% 3% 0% 10% Break-even 24% 22% 10% 8% 16% 10% 15% 17% 12% 12% 14% 10–25% 15% 28% 22% 18% 22% 25–50% 6% 11% 30% 22% 18% 50–100% 7% 8% 14% 16% 11% Over 100% 3% 6% 9% 24% 9% Beginner Moderate Advanced Expert TotalPerceived ROI by Experience Level—Western EuropeSource: McGraw-Hill Construction, 2010.
None 32% 26% 43% 25% 22% 33% 35% 25–50% 17% 33% 15% 50–75% 10% 3% 0% 75–100% 19% 5% 7% Architect Engineer ContractorPercentage of BIM Projects on Which ROIis Measured by User TypeSource: McGraw-Hill Construction, 2010.None 42% 41% 27% 23% 34% 25% 39% 26% 22% 18% 26% 25–50% 10% 20% 22% 24% 19% 50–75% 1% 7% 10% 14% 8% 75–100% 8% 6% 19% 21% 13% Beginner Moderate Advanced Expert TotalPercentage of BIM Projects on Which ROI is Measuredby Level of ExperienceSource: McGraw-Hill Construction, 2010. McGraw-Hill Construction 19 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataIn order to understand better the value of BIM, manyusers have made formally measuring ROI a part of theirinternal processes. Tracking ROI on BIM projects can bea tricky proposition. Users often need to gather a widerange of data from various sources and have a suffi-cient library of data on similar projects that can be usedfor comparison. As more industry-standard metrics aredeveloped, the ability to track ROI could improve in thecoming years.Level of MeasurementTwo-thirds (66%) of BIM users formally measure ROI onBIM. One-fifth of users (21%) measure it on a majority ofBIM projects.ExpertiseThe more expertise users have in BIM, the more likelythey are to measure ROI on projects. Only 23% of expertsdo not measure ROI on projects while 21% measure it onOverall Value of BIM continuedQuantifying Results75% or more of their projects. This can be compared withbeginners, 42% of which do not formally measure ROI onprojects.By User TypeEngineers are most likely to measure ROI, with 74%doing so on at least some of their projects. This is instark contrast to North America, where engineers are theleast likely user type to measure ROI. In Western Europe,contractors are least likely to measure ROI (57%).Future OutlookMany who do not formally track ROI are open to doingso in the future. Over 60% of them say they probably willin the future (32%) or have not decided if they will (29%).Of the various respondent groups, contractors are byfar the most likely to measure BIM ROI in the future, with75% indicating they probably will do so over the next fewyears.
Developing internal collaborative BIM procedures44%BIM Software42%New/upgraded software40%BIM Training34%Marketing your BIM Capabilities34%Software customization/interoperability solutions33%Developing collaborative processes with external parties32%Developing custom 3D libraries31%Current BIM Investment PrioritiesSource: McGraw-Hill Construction, 2010.SmartMarket Reports McGraw-Hill Construction 20 www.construction.comThebusinessvalueofBIMinEUROPE dataDeveloping BIM knowledge and experience requiresinvestments in a broad range of products and processes.These areas of investment change over time, as someinitial investments take a backseat to others that willdeepen a user’s BIM competency.Areas of BIM InvestmentDeveloping internal collaborativeBIM proceduresFor Western European users this is the highest priority.44% of respondents indicated this is where they arecurrently focusing their investments in BIM, and it wasequally important to architects (43%), engineers (43%)and contractors (43%). This is a top rated priority forthe most experienced users (59%), but less so forbeginners (34%).BIM softwareSoftware is the tool that drives BIM. 42% of all respon-dents, investment in software is the second highestcurrent investment priority, but it is especially highamong expert (55%) and advanced (53%) users.New/upgraded hardwareFollowing closely in the path of software investment,new/upgraded hardware is also currently a focus of firmsusing BIM. 40% of respondents reported this is an invest-ment priority.Marketing your BIM capabilityMarketing BIM capabilities was one of the higher invest-ment priorities in North America (43%) but is less of apriority in Western Europe (34%). However, it has moreimportance for experts (45%) and advanced users (45%)who probably want to demonstrate their firms’ BIM capa-bilities in order to win new clients and business.BIM trainingTraining is a critical investment, particularly for newusers. Some of the newest users in Western Europe arecontractors who consider BIM training to be one of theirhighest priorities (41%).Where Users InvestOverall Value of BIM continued
Level of Business Value of BIM—By Respondent TypeSource: McGraw-Hill Construction, 2010.We’re getting no meaningfulvalue from BIM 4% 5% 4% We’re just scratching the surface ofhow much value BIM can provide us 31% 41% 61% We’re getting a lot of value from BIMbut believe there is more to be gained 55% 52% 35% We’re getting everything out of BIMthat we believe it can provide us 10% 2% 0%Architect Engineer ContractorLevel of Business Value of BIM—Total and By Level of ExpertiseSource: McGraw-Hill Construction, 2010.We’re getting no meaningfulvalue from BIM 11% 3% 2% 0% 4% We’re just scratching the surface ofhow much value BIM can provide us 76% 52% 18% 10% 40% We’re getting a lot of value from BIMbut believe there is more to be gained 13% 42% 75% 66% 50% We’re getting everything out of BIMthat we believe it can provide us 0% 3% 5% 24% 6% McGraw-Hill Construction 21 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataA significant majority (90%) of Western European BIMusers say they see value in BIM today but the full potentialof its benefits has not yet been realized. On the extremes,very few BIM users say that they are getting everythingout of BIM or getting no value from BIM—6% and 4%respectively. Most of the remaining users are evenly splitbetween those saying they are getting a great deal ofvalue out of BIM but believe there is more to be gained(50%) and those who believe they are just scratching thesurface of what BIM can provide to them (40%).Experience weighs heavily in users’ accounting of thebusiness value of BIM. 90% of experts believe they areeither getting everything out of BIM that they can, or thatthey are getting a lot of value, compared to only 13% ofbeginners.User DifferencesA majority of architects (55%) and engineers (52%)■■believe they are getting a lot of value out of BIM butbelieve more can be gained.96% of contractors are getting some value out of BIM,■■but most are just scratching the service (61%).Overall Value of BIM continuedValue on the HorizonBeginner Moderate Advanced Expert Total
Relative Importance of Internal BenefitsSource: McGraw-Hill Construction, 2010. Did Not Answer None/Low Moderate High/Very HighReduced errors and omissions inconstruction documents 2% 13% 24% 61% Reducing cycle time of specific workflows 4% 16% 28% 52% Reducing rework 7% 18% 25% 50% Offering new services 4% 18% 31% 47% Marketing new business to new clients 3% 26% 25% 46% Reducing overall project duration 2% 24% 33% 41% Maintaining repeat business with past clients 3% 28% 32% 37% Increased profits 4% 26% 33% 37% Younger staff’s learning of how buildingsgo together is improved 7% 26% 32% 35% Reduced construction cost 4% 36% 30% 30% Overall better construction project outcomes 0% 36% 37% 27% Fewer claims/litigation 13% 38% 26% 23% Recruiting and retention of staff 10% 34% 36% 20% SmartMarket Reports McGraw-Hill Construction 24 www.construction.comThebusinessvalueofBIMinEUROPE dataKey Findings in Western EuropeReduced errors and omissions in construction■■documents is the top rated business value of BIM.As the level of expertise of BIM use increases, so does■■the level of internal business benefits experienced.Better multiparty communication and understanding■■from 3-D is seen as most important to improving ROIon BIM.Non-interoperability of BIM software is rated as the■■greatest obstacle to improving value.Key Findings in Western Europe vs.North AmericaOver half of Western European BIM users (52%) see■■reducing cycle time of specific workflows as a topbenefit vs. only 31% in North America.Contrary to North America where contractors see BIM■■use bringing a high level of benefit to their practices(56%), a much smaller portion of Western Europeancontractors (35%) are seeing it as a high-level benefit.Overview: Internal Benefits inWestern Europe vs. North AmericaSimilar to North American users, Western Europeanusers are seeking real business value from their invest-ments in BIM technology. The benefits of BIM areprimarily being experienced in the form of increased effi-ciency and productivity gains through reduced errorsand omissions, reduced rework and reduced cycle timesof workflows. Meanwhile, better communication andimproved project process outcomes are seen as the topways to improve value from BIM.However, internal business benefits are not happen-ing overnight. Only with experience do users begin to seehow BIM can offer considerable value to their companies.Experts are 2 to 3 times more likely than beginners to■■see a high level of internal benefits.8 in 10 experts say reduced errors and omissions in■■construction documents bring high to very high value.OverviewInternal Business Value of BIMData:
McGraw-Hill Construction 25 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataKey Findings: Top Rated BusinessBenefitsReduced errors and omissions in construction■■documentsReduced cycle time of specific workflows■■Reduced rework■■Top Rated Business BenefitsReduced errors and omissions inconstruction documentsVirtual design and construction with BIM creates thepotential to identify problems earlier in the buildingprocess. With interoperable exchange of models anddata, team players can better ensure that informationis complete and accurate. A majority of all users (61%)see this as a significant benefit. More experienced usersrecognize its value compared to others.Reduced cycle time of specificworkflowsBIM assists in significantly reducing lifecycle time byfacilitating better communication and management ofdelivery times. A majority of architects (56%) see reducedcycle time of specific workflows providing a signifi-cant benefit to their practices. As the level of expertiseincreases, so does the level of internal business benefit.Reducing reworkFixing problems early means fewer issues in the plansand ultimately fewer hassles on the construction site.Many contractors (52%) see the potential of BIM to reducerework as a significant benefit. This is the top benefitthat is being realized by all groups. It is also the secondhighest-ranked benefit reported by expert users (71%),compared to fewer beginners who see it that way (50%).Internal Business Value of BIM continuedBusiness BenefitsOffering new servicesBIM is a way to bring new, technologically advancedofferings to a mature business. Many users (47%) sayadding BIM to their toolbox brings a high level of benefitto their practices.Marketing new business to new clientsBIM opens doors for design and construction compa-nies in the built environment. 46% of Western Europeanadopters think this is a key benefit. As more clients beginto require BIM on jobs, team members need to have BIMskills to capture that business. On the flip side, compa-nies can also introduce the technology to new clients thatare not requiring BIM and use it as a marketing featureto provide a competitive advantage in their bids. Thisis particularly true for more experienced users who arepromoting this skill.Business Benefits in Western EuropeWhile North American users are eager to capitalize onthe buzz created by BIM and see marketing and promot-ing of new BIM-related services as a top benefit, WesternEuropean users see this as less important than other topbenefits. This could be attributed to BIM still being anemerging process in North America while in WesternEurope a large percentage of BIM users have been usingBIM for over 5 years.Productivity issues—such as reduced errors and omis-sions in construction documents, reduced cycle times inspecific workflows and reduced rework—ranked higherthan benefits related directly to time savings and costreduction. Similar to North America, this reflects the factthat Western European users of all levels could see BIMas helping them work more efficiently, but cost savingsare more likely to be realized by primarily by experiencedusers.
SmartMarket Reports McGraw-Hill Construction 26 www.construction.comThebusinessvalueofBIMinEUROPE dataIn Western Europe, as in North America, internal businessbenefits increase as BIM users gain experience. There is asignificant divide between novices and seasoned users inhow they perceive the value BIM brings to their practices.Among a broad range of possible benefits, experts areroughly two to three times more likely than beginners toreport seeing high to very high levels of value. This is anatural, but dramatic, progression. As users get startedwith BIM, they make investments in software, hardware,training and other related initial costs. Meanwhile, theyare likely to be less productive with the technology untilthey gain proficiency. Once users learn how they canleverage the technology to their advantage, they beginto bank those benefits. When comparing expert andbeginner opinions about what aspects bring high to veryhigh value:BIM reduces errors and omissions in construction■■documents—80% of experts versus 44% of beginners.BIM reduces rework—71% of experts versus 33% of■■beginners.BIM helps in reducing cycle time of specific work-■■flows—71% of experts versus 34% of beginners.BIM helps in offering new services—62% of experts■■versus 40% of beginners.BIM helps in marketing new business to new clients—■■51% of experts versus 32% of beginners.BIM increases profits—49% of experts versus 28% of■■beginners.Internal Business Value of BIM continuedThe Value of ExperienceTop Rated Reasons For Improving ROI:Better multiparty communication and understanding■■from 3-D visualizationImproved project process outcomes■■Reduced cycle time for project activities and delivery■■Improving Business ValueSimilar to North America, most BIM users in WesternEurope see positive ROI, while they also see room forimprovement. Users report various ways that they couldsee better returns on BIM, ranging from less tangi-ble benefits—such as improved communication—tomore defined savings, such as reduced requests forinformation (RFI), improved project delivery times andprevention of costly mistakes.Top Rated Ways to Improve ValueBetter multiparty communication andunderstanding from 3D visualizationBy sharing information through BIM, the team can bettercommunicate its actions and ideas. Three-quarters (75%)of users see this as highly important, with all partiesexcept engineers ranking it as their top improvement.Improved project process outcomes,such as fewer RFIs and fieldcoordination problemsBy identifying issues before they show up in the field,users can prevent costly mistakes. The majority of users(71%) see this as highly important, with engineers rankingit at the top of their list.Improving Business Valuecontinued
McGraw-Hill Construction 27 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE data Internal Business Value of BIMImproving Business Value continuedReduced cycle time for projectactivities and deliveryBIM assists in significantly reducing project deliverytimes during the design phase and construction phase.Nearly 7 in 10 users (69%) see this as a highly importantarea of improvement.Improved productivity of personnelOne of the top rated ways that BIM users can be moreproductive is by sharing data seamlessly with otherusers, eliminating the need to reenter data. Many users(68%) see this as a highly important area of improvement.Increased prefabricationWhen BIM is used to coordinate shop drawings and elim-inate clashes before they could happen in the field, userscan employ prefabrication with more confidence. Themajority of contractors (69%) report that more model-driven prefabrication will improve their returns.■ Very High/High ■ None/LowBetter multi-party communication and understandingfrom 3D visualization75%4%Improved project process outcomes,such as fewer RFIs and field coordination problems71%7%Reduced cycle time for project activities and delivery69%7%Improved productivity of personnel68%8%Increased prefabrication66%6%Improved jobsite safety59%3%Positive impact on marketing58%14%Lower project cost53%16%Faster plan approval and permits49%19%Positive impact on sustainability47%17%Positive impact on recruiting/retaining staff33%28%Relative Importance of BIM Benefitsto Improving ROISource: McGraw-Hill Construction, 2010
SmartMarket Reports McGraw-Hill Construction 28 www.construction.comThebusinessvalueofBIMinEUROPE dataImproved interoperability between software applications76%More 3D building product manufacturer specific content70%Improved functionality of BIM software70%More owners asking for BIM65%More clearly defined BIM deliverables between parties63%More external firms with BIM skills63%More internal staff with BIM skills62%Reduced cost of BIM software60%More use of contracts to support BIM and collaboration58%Willingness of AHJs (Authorities Having Jurisdiction)to accept models55%More incoming entry level staff with BIM skills54%More hard data demonstrating the business value of BIM51%More readily available training in BIM51%Integration of BIM data with mobile devices/applications43%More readily available outsourced modeling services41%Top Ways to Improve Value of BIM Source: McGraw-Hill Construction, 2010.Internal Business Value of BIM continuedChallenges to ValueMost Western European users experience value fromBIM but see several factors that limit their ability torealize better results. Interoperability between softwareapplications and enhanced functionality of BIM softwareare top areas that need to be addressed to improvebusiness value. The ability to obtain more detailedmanufacturer-specific building product data is alsoseen a necessary improvement. These concerns are notlimited to novices. Users of all levels report that theseissues need to be addressed if they are to improve thebenefits they hope to gain.Top Rated Areas for ImprovementImproved interoperability betweensoftware applicationsThe lack of interoperability limits the potential of BIM,especially in an environment where data is exchangedbetween various build team members. As BIM hasdeveloped and new tools have been introduced,interoperability has become increasingly important.Although efforts to create standards are underway,issues remain. A large majority of BIM users (76%) saythere is a significant need to improve interoperability.This need is expressed by a majority of all users at allexperience levels.More 3-D building product manufacturerspecific content.Incorporating more detailed manufacturer-specific build-ing product data in the BIM model allows users to betterconvey design ideas in the early conceptual stages, formmore accurate energy analyses and obtain earlier costestimations. The majority of users (70%) see this as asignificant area of improvement, with architects ranking itas the most important.Improved functionality of BIM softwareFunctionality is a typical struggle for emerging technolo-gies. As software companies develop BIM tools and usersput them into practice, new demands arise. Users arelooking for additional ways to leverage benefits from BIM.7 out of 10 users (70%) say improved functionality wouldgreatly enhance value.More owners asking for BIMFunctionality is a typical struggle for emerging technol-ogy. When the client wants BIM on a job, it immediatelygains a level of value to users. While BIM may be usedlargely by the design and construction community, BIMusers are looking for owners to take the initiative onwhether the technology should be utilized on a project.Contractors are particularly swayed by owner demand—three-quarters say this is highly important.
ThebusinessvalueofBIMinEUROPEInterview: McGraw-Hill Construction 29 www.construction.com SmartMarket ReportsInterview:Is the value proposition ofBIM perceived differently inWestern Europe than in the U.S?BHATT: It’s pretty consistentbetween both markets, but thereare some interesting differences.In Europe, design companies actuallyproduce the shop drawings, where inthe U.S. they’re done by fabricators.So drafting productivity around BIMis much more important in Europethan in the U.S.Also legal constraints inconstruction are less onerous inEurope, so the value proposition ofBIM for sharing and collaboratingbecomes even more relevantbecause the lines aren’t drawn asstrictly between the two areas [ofdesign and construction].A big movement that’s veryconsistent between the two, forwhich BIM really is one of the onlyanswers, is sustainable analysis.[BIM has] the information to be ableto do the kinds of energy, carbonand solar analysis that architects,engineers, contractors andultimately owners are specifying.How do the differencesimpact BIM innovation?BHATT: Even though roles andresponsibilities are differentbetween Europe and the U.S, andEuropean countries are highlydiverse regarding standards andrequirements, BIM is flexible enoughto deal with it, so there’s innovationgoing on everywhere.Some of the most interestinginnovations are happening on a third-Industry TechnologyPerspectivesAs senior vice president of AEC Solutions for Autodesk, a world leaderin 2-D and 3-D design, engineering, and entertainment software, JayBhatt is responsible for Autodesk technology delivered to building andinfrastructure industry participants globally. Autodesk AEC Solutionsis focused on helping customers create and extend digital designinformation throughout the entire building and construction process.Interview with Jay Bhattparty developer ecosystem on thetechnology side, where applicationsare being built around BIM thatserve local needs. For example, RIBis a pretty big European softwarecompany focused on the applicationof BIM to construction, particularlyin cost management, so we createda joint solution with them for aseamless workflow from designinto building, covering 4-D and 5-Dsimulations of construction processcost elements.Are there companiesdoing things on specificprojects in Western Europethat you consider reallyleading edge?BHATT: Scott Wilson Group, aUK-based global integrated designengineering consultant agency, hasidentified how information created inthe BIM model can be implementedmore effectively in managing assetsthrough the lifecycle, whether it’s abuilding or infrastructure.Another example is Max Bogl,a really progressive contractor inGermany that has developed aDigital Process Chain using BIM tooptimize three critical workflows—acceptance of fabrication-levelinformation, precast elementproduction and onsite erectionassembly. They’re decreasing projectrisks and delivering in a timely andcost-efficient manner. They’ve alsoextended the BIM model to monitorand control information for assetmanagement afterwards.Are you seeing BIMsuccessfully incorporatedinto educational curriculums?BHATT: In both North Americaand Europe we actively build strongrelationships with top schoolsto develop BIM curriculums andsupport student activities. Someof the best technical schools inEurope, such as RWTH AachenUniversity in Germany, use BIMaround a portfolio of design,engineering and construction.Is there a common themeyou see about BIM globally?BHATT: It’s the “I” in BIM.When I talk to people reallyimplementing BIM the same ideaexists everywhere—that the reasonto use BIM is to create a databaseof information that representsthe design and [enables] digitalorganization. Also, there needsto be a very clear BIM valueproposition for the owner. n“…the reason to do BIM is to create a database ofinformation that represents the design and [enables]digital organization…[and] there needs to be avery clear BIM value proposition for the owner.”
Improved collective understanding of design intent69%Improved overall project quality 62%Reduced conflicts during construction59%Reduced changes during construction56%Fast Client Approval Cycles44%Better cost control/predictability43%Reduced number of RFIs (Requests for Information)43%BIM Benefits Contributing the Most ValueSource: McGraw-Hill Construction, 2010.SmartMarket Reports McGraw-Hill Construction 30 www.construction.comThebusinessvalueofBIMinEUROPE dataKey Findings in Western EuropePhases that experience the most BIM value during■■a project:Design development•Technical design•Benefits that generate the highest returns:■■Improved collective understanding of design intent•Improved overall project quality•Factors with the greatest impact on BIM success■■on projects:Interoperability of software used by team members•Project complexity•Key Findings vs. North AmericaUsers in Western Europe and North America agree■■that interoperability of software used by teammembers is an important factor in determining BIM’soverall project value.Reducing conflicts during construction contributes the■■most value in North America but is a lesser benefit inWestern Europe.Overview: Gaining Value CollectivelyMost users recognize that more than just individual buildteam members or firms benefit from using BIM. In fact,most users recognize that the collective use of BIM onprojects can drive better results.Through the sharing of models and the implemen-tation of new collaborative approaches to design andconstruction, building teams are redefining traditionalroles and workflows and finding better and faster waysto communicate ideas, reduce errors and improveproductivity.Users recognize that having other BIM-knowledgeableteam members on a project and being able to seamlesslyshare information from models with them can signifi-cantly benefit a project overall.Nearly two-thirds of users (61%) recognize that■■interoperability between software applications usedby team members has a significant impact on thevalue gained during a project.57% of users say that the number of BIM-knowledge-■■able individuals on a project is highly important to aproject’s success.Project size and complexity also play an important role■■in user perception of BIM’s value. BIM is seen to beparticularly beneficial on large, complex projects.OverviewProject Value of BIMData:
Appraisal30%Design Brief32%Concept53%Design Development69%Technical Design67%Production Information51%Tender Documentation50%Tender Action30%Mobilization26%Construction47%Post Practical Completion29%Perceived Value of BIM by Phase Source: McGraw-Hill Construction, 2010. McGraw-Hill Construction 31 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataWestern European BIM users can garner benefitsthroughout the life of a project, but they are experienc-ing greater value in some phases than others. Users seethe greatest value as designs are fully developed andconstruction moves forward.Design Development andTechnical Design Phases69% of users see the highest project value during thedesign development phase, while almost as many(67%) see high or very high value in the technical designphase. The design capabilities of BIM are among its mostobvious and immediately understood aspects, particu-larly as more detailed models are created.Concept PhaseEuropean BIM users are also finding high or very highvalue during the concept phase, where BIM allows theproject team to work with the client and both internaland external stakeholders to define the parameters ofthe project.Production Information andTender Documentation PhasesHalf of users surveyed found that BIM provided substan-tial value during the production information and tenderdocumentation phases, where BIM aids in the organiza-tion of data and helps improve communications betweendesigners and the building team.Construction PhaseBIM can save time and money during the constructionphase. For example, it can reduce the number of systemclashes and thus help to better control the project budgetand schedule.User DifferencesAll users across the board see the greatest value from■■BIM occurring during the design development andtechnical development phases.Architects, in particular, see the highest value during■■the design development phase (83%) and technicalphase (70%), but also see higher than average valueduring the concept phase (62%).62% of engineers see high value during the construc-■■tion phase and over half also see high value during thetender documentation phase.Over half of contractors experience high value during■■construction, when the bulk of costs are generatedand opportunities to save time and money arise.BIM is not seen as particularly valuable during the■■mobilization (26%), post practical completion (29%),appraisal (30%) and tender action (30%) phases.Project Value of BIM continuedValue by Project Phase
Impact of Project Factors on BIM Value Interoperability between softwares used by team members61%Project complexity60%BIM-knowledgeable design professionals on the project57%Project size46%Number of BIM-knowledgeable companies on the project45%BIM-knowledgeable construction companies on the project45%Project schedule42%BIM-knowledgeable construction companies on the project40%BIM-knowledgeable fabricators on the project38%Project budget35%Contract form that is supportive of BIM and/or collaboration33%Co-location of team members from multiple companies31%BIM-Knowledgeable Client30%Project Location19%Source: McGraw-Hill Construction, 2010.SmartMarket Reports McGraw-Hill Construction 32 www.construction.comThebusinessvalueofBIMinEUROPE dataOne of the key factors impacting the ability of users toperceive value on projects is the ability to share informa-tion between team members. Many BIM users working ina team environment have already discovered that the lackof interoperability between software applications canlimit the team’s success.BIM is particularly showing its value on large, complexprojects. Most users believe that the more complex aproject is, the more valuable BIM can be.Users also recognize that having BIM-knowledgeabledesign professionals engaged throughout the project is akey to project success.Top Rated FactorsInteroperability between softwareaPPLICATIONS used by team membersThe ability to exchange project data between variousteam members is the top rated potential benefit of usingBIM. Interoperability is key to making this exchangeseamless. 61% of all users recognize this as a highlyimportant factor. Interoperability of software applicationsis particularly important to expert users (71%).Project complexity60% of users see project complexity having a majorimpact on BIM value. Skill level influences this view also,with only 49% of beginners versus 67% of experts ratingit as highly or very highly important.BIM-knowledgeable designprofessionals on the projectMore modeling during design improves everyone’sprocess. 57% of all users say this factor is highly impor-tant to the success of a project.Number of BIM-knowledgeablecompanies on the projectThough other factors ranked higher, 45% of all usersfelt that having more BIM-knowledgeable firms on proj-ects has high or very high importance. Contractors (63%)and experts (55%) felt much more strongly that this is animportant factor as compared to other firms.Project Value of BIM continuedFactors Affecting Value
McGraw-Hill Construction 33 www.construction.com SmartMarket ReportsThebusinessvalueofBIMinEUROPE dataThere is general consensus among BIM users aboutwhich benefits bring the most value to a project.Improved Collective Understandingof Design IntentAll respondents indicated that this is the most impor-tant BIM benefit that contributes to value on a project.Because of BIM’s ability to allow 3-D visualization and itsrich database of project information, over two-thirds ofusers (69%) say collective understanding of design intentprovides a high level of value. Most contractors (78%)and architects (76%) believe this and rank it as the highestarea of value, likely because they can use models tobetter understand and monitor ideas that carry throughthe lifecycle of a project.Improved Overall Project QualityUsers believe that the value of BIM on projects can beseen in the finished project. Most BIM users (62%) feelthat the cumulative benefits across the life of a projectadd up to a highly valuable end result for the owner.Architects (65%) are the most likely to believe this.Project Value of BIM continuedBanking on the BenefitsReduced ConflictsDuring ConstructionConflicts in the field are costly, affecting both budget andschedule. 59% recognize that reducing conflicts producesthe highest rewards on a project, particularly contractors(70%). Engineers also rank this as the greatest benefit ona project.Reduced ChangesDuring ConstructionWhen BIM reduces conflicts, it helps teams avoid costlychanges in the field. All users rank this among their topbenefits, including a majority of contractors (74%) andengineers (56%).Benefits with Limited ValueFew say these are contributing high value:Improved jobsite safety (24%)■■Faster regulatory approval (25%)■■
Better-designed projects66%Greater professional satisfaction with project outcomes62%Better performing buildings/infrastructure61%Prefabrication of larger, more complex parts of projects60%Lower risk and better predictability of outcomes59%Individual participant productivity56%Improved review and approval cycles55%Enhanced operations, maintenance and facility management53%Faster delivery schedules45%Profitability of participating companies45%Reduced claims, disputes and conflicts42%Recruitment and retention of talent to the industry38%Safer construction processes and sites38%Lower construction costs37%Perceived Value of BIM—Five Years from Now Source: McGraw-Hill Construction, 2010.SmartMarket Reports McGraw-Hill Construction 34 www.construction.comThebusinessvalueofBIMinEUROPE dataOver the next five years, users in Western Europe believethat they will be able to further unlock BIM’s potential andreceive even greater value than they are seeing today.Among the key future benefits:Better-Designed ProjectsTwo-thirds of users (66%) believe that BIM will result inbetter-designed projects. This perception is especiallyprevalent with architects (70%).Greater Professional Satisfactionwith Project OutcomesPredictability and improved performance are impor-tant in making a company feel good about its work on aproject. 62% see this benefit as having a high value in thefuture. Both advanced (66%) and expert users (69%) seethis as a substantial future benefit.Better-Performing Buildings/InfrastructureMany users (61%) also believe that BIM will ultimatelyresult in better performing buildings and infrastructure.This belief is particularly strong among architects (62%).Prefabrication of Larger, MoreComplex Parts of Projects60% of users say prefabrication will bring high value toprojects in the coming years. Two-thirds of contractors(67%) see this as very beneficial.Lower Risk and BetterPredictability of OutcomesAs more users share information across models in thefuture, the ability to lower risk will improve. 59% of userssee this having high value five years from now, with over75% of contractors reporting it.Improve Review and Approval Cycleand Enhance Operations, Maintenanceand Facilities ManagementOver 50% of users believe that BIM can drive bothof these improvements. It is especially espoused bycontractors.Future OpportunitiesProject Value of BIM continued
ThebusinessvalueofBIMinEUROPEInterview:Thought Leadercontinued McGraw-Hill Construction 35 www.construction.com SmartMarket ReportsInterview:Interview:Interview:Improving interoperability is acentral part of buildingSMART’smission. Is improving howdifferent software applicationsexchange data the key toincreasing users’ return oninvestment in BIM?Bew: Technology is not the mainissue. If we can articulate what the[cross-disciplinary team] wants toswap and how we want to swap it,companies can write script for usto do it. What we haven’t done is beto clear about the process with thetechnology guys. If you go back tothe paper days, when you finisheda drawing you gave it to the leaddesigner, who would sign off in thecorner. Then, they’d come up with10 copies and those were signed. Allof those were known processes thatwe took for granted. All of those havebeen lost. Once we started emailingthings to each other, all of thatdiscipline disappeared. If we’re goingto do that with BIM tools, we need toredefine those processes so we’recrystal clear. That means everyoneacross the whole market. When weget there, we’ll be back in controlagain. It’s not a technology issue. Ifwe can define it, they can build it.How are the barriers betweenthe various disciplines affectingthe free exchange of projectinformation?Bew: It’s one thing to have a sharedaspiration to coordinate andcollaborate. It’s when you try to makethose processes run as the normwithout the protection of contracts,Mark Bew, the group business systems director at Scott Wilson in London,was appointed chair of buildingSMART UK in November 2009. With afocus on improving interoperability in the construction industry, Bewleads buildingSMART’s efforts to address process- and technology-basedissues that limit collaborative relationships in cross-disciplinary teams.Mark BewChair, buildingSMART Alliance United Kingdomownership and copyright that youfind a big lack of understanding anda lack of trust. If I give you the model,am I liable for it? Do I want to giveit to you? Do I understand why I amor am not giving it to you? That’s avery immature debate right now. Themore we come across it and the morewe try to find ways to make it work,the better it gets, but it’s in the earlydays. In the past, when you were onlypassing drawing information, it waspretty clear what was printed on apiece of paper with a signature in thecorner. Now it’s a bit less tangiblewhen you’re passing datasets. Withall of the attached data that areappearing and all of the derived datafrom the calculations in the dataset,it’s very hard to put hand on heart toreally know every time what’s goingdown that piece of wire. Certainly, asit matures and we get better at it, thatwill come.As the client, can’t owners playa big role in promoting the needfor improved interoperability asa way to improve overall value?Bew: One of the areas we’re lookingat now is use of interoperable datain government procurement andasset management, and how we canimprove this process. We’re lookingat how the government can derivebetter-performing assets in termsof best value, whole-life costs andcarbon footprint through the useof interoperable data. It doesn’thave to be BIM-derived data, it canbe data that talk to each other andare reused through the lifecycle.If the government can prove tothe market that they can deliverbetter-performing assets by usinginteroperable data, that will reachinto the public market as well.Owners face strict sustainabilityrequirements these days. Couldthe need for data to monitorthe performance of buildingsbe an effective argument forimproved interoperability?Bew: The hypothesis we’ve puttogether for the governmentincludes carbon at the center ofthe strategy. It’s hard to imaginehow you truly measure thecarbon performance of a buildingthroughout its lifecycle withoutsome type of BIM or BIM-like tool.Whether it’s BIM or FM or BMSor smart-meter datasets from theutility suppliers of the building, thereare a whole number of tools thatcome together that give you the datato measure that output. They needthat data, and all of that data need tobe interoperable. n“If the government can prove to the marketthat they can deliver better performingassets by using interoperable data, that willreach into the public market as well.”