The Fast Path toBuilding a Private/Hybrid Cloud<br />With Guest Speaker James Staten, VP, Principal Analyst Forrester Rese...
Your Panel Today<br />Presenting<br /><ul><li>Michael Crandell, CEO, RightScale
James Staten, VP and Principal Analyst, Forrester Research, Inc.</li></ul>Q&A <br />Jarryd Hensel, Account Manager, RightS...
Agenda<br />How To Get Cloud Right<br />Fast Path to set up a Private/Hybrid Cloud <br />RightScale Customer Case Studies<...
In 2011, building an internal private cloud is key for ¼ of North American I&O leaders<br />Which of the following initiat...
But server virtualization continues to be a much higher priority than private or public cloud<br />
Amdocs: Path to Cloud<br />Cloud Computing<br />Dynamic/Elastic/Pay per Use<br />Resource Pooling<br />Shared workloads<br...
Not everything is cloud . . . and shouldn’t be<br />Web services<br />Traditional IT<br />Dedicated hosting<br />Cloud bil...
 Standardized deployments
Multitenant
 Highly automated
 Low control
Limited customization</li></ul>Traditional computing<br /><ul><li> Fixed cost/terms
 Varied deployments
 Single tenant
 More manual
 High control
 High customization</li></li></ul><li>Each Cloud Deployment Option Has Its Advantages<br />Source: See the April 2009 “Whi...
The basics of cloud economics are clear<br />
Important expectations about public clouds<br />Trade-offs<br />Cloud are standardized services. You must adjust to them, ...
What fits best in cloud environments		<br />Best use: temporary capacity, elastic capacity<br />Web sites — three-tier arc...
Hybrid Cloud Variants<br />April 2009 “Which Cloud Computing Platform Is Right For You?”<br />
Cost optimize your deploymentsGo Hybrid<br />Cloudinfrastructure<br />Virtual hosting <br />Dedicated hosting(traditional ...
Your new IT portfolio<br />Decision tree<br />Workload management<br />GRC<br />Virtualhosting<br />Trad out<br />Virtual<...
So, what should you do?<br />
Why our customers are deploying Private and Hybrid Clouds<br />  Manage rogue use of public clouds<br />  Conforms to secu...
Application Portfolio<br />Resource Pools<br />Requirements Filter<br />Private Cloud<br />App 1<br />Performance<br />App...
Cloud Infrastructure Automates Hardware<br />Automation<br />Cloud Infrastructure<br />Manual Apps<br />Automated Infrastr...
Cloud Management Automates Applications<br />Automation<br />Cloud Management<br />Automated Apps<br />Automated Infrastru...
RightScale myCloud<br />
Applications & Data<br />RightScale Cloud <br />Management Platform<br />Application Code<br />Middleware Automation<br />...
e.g. Web Apps, Dev/Test, Self-Service, etc<br />Applications & Data<br />RightScale Cloud <br />Management Platform<br />A...
e.g. Web Apps, Dev/Test, Self-Service, etc<br />Applications & Data<br />RightScale Cloud <br />Management Platform<br />A...
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The Fast Path to Building a Private Cloud (With Guest Speaker from Forrester Research, Inc.)

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RightScale Webinar: While the concept of the private cloud is still fairly new to the world of IT, there’s more pressure every day for IT teams to create and start testing private clouds in their organizations. In this webinar, James Staten will outline the top features an organization should look for in a private cloud and the suggested fastest path to starting an initiative. Michael Crandell will then illustrate how setting up a private cloud for proof-of-concept and testing can be done quickly and for free so that organizations can kick-start their efforts to developing the appropriate private cloud for their needs.

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  • Michael – comments on slide “James, I thought I’d just insert one of our customer slides here on that topic.” need to intro Amdocs as a Rightscale customer before going into detail
  • Talk to the slideTransition…but many of you are concerned about using public cloud services. You are worried they aren’t mature enough or secure enough so your answer is…
  • Michael will comment on loss of control bullet and he will highlight Zynga when James talks about “cloud cost more the longer…”
  • Transition: But public clouds aren’t just about cost optimization, they can enable new business models for your company too. And ignoring it, could be to your peril as there are innovative companies who are building their businesses on this new wave of computing – companies that might just impact your business. Let’s take a look at one of them…
  • RightScale manages clouds Private cloud partners enable (Cloud.com, Eucalyptus) Together:Speed to implementationPurpose-built solutionIntegrated technologiesMarket view &amp; business model alignmentAWS-compatible hybrid environmentsTwo support optionsOpen source: Free editionCommercial: Equivalent features, functionality and commercial offerings to that with RightScale &amp; AWS
  • Sample customers include AT&amp;T, Comcast, Sprint, Telus, SingTel, Tata, T-Mobile, Vodafone.
  • Integrate with existing installer(s)Not really designed for silent install.Application installation requires many manual configuration actions.Struggles with dynamic environments.Automate middleware (e.g. WebLogic)Installation is straight-forward.Configuration is difficult (we use in-house tools)Elasticity is difficult from operational point of view.Automate databases (e.g. Oracle 11g)Silent install of Oracle tricky (we use snapshots).Schema definition and baseline content.Dynamic vs Static TemplateDynamic RightScale ServerTemplates™ give significant flexibility and reuse. Strong feature of Rightscale.Static Templates bundle all components together which makes maintenance difficult. Avoid this at all cost.
  • Zynga started out with a dedicated hosted IT infrastructure, but its business growth quickly outpaced its ability to add infrastructure. It moved to Amazon Web Services (AWS) to accommodate the rapid scale demands in the vertical growth phase of the company. Having survived this initial growth phase, and gained a better understanding of workloads in the process, the company opted to build its own internal cloud to compliment its AWS footprint.-10% of the world’s internet population plays Zynga games every monthPart of the impetus behind this move was a desire to reverse some of the capex versus opex tradeoffs that it made in earlier stages of the company. This is an interesting business lifecycle decision and cloud adoption consideration. Zynga realized early on that it couldn’t afford the capital outlay burden associated with building its own infrastrcuture at the scale required to host its business. However, as the business has grown, it now makes sense from a financial perspective to own some of the equipment and the associated benefits of the higher depreciation writeoffs that come with it. At the same time the reduced operating expense, from lower public cloud reliance, improve the company’s operating margin profile.Zynga&apos;s private cloud, called zCloud internally, is essentially a commodity cloud based on AWS design principles and using XenServer at the core. Zynga manages its clouds, both AWS and zCloud, through a single pane of glass provided by RightScale. This capability was integral to Zynga’s deployment.Zynga shared some impressive statistics around its vCloud build. The entire project went from concept to production in &lt;6 months. Zynga, in concert with RightScale, can now fully provision &gt;1,000 physical servers in 24 hours. From a growth standpoint, between Jan ’09 and Jan ’11 it has a 75x’ed server count.Templates?Distributions?Images?
  • The Fast Path to Building a Private Cloud (With Guest Speaker from Forrester Research, Inc.)

    1. 1. The Fast Path toBuilding a Private/Hybrid Cloud<br />With Guest Speaker James Staten, VP, Principal Analyst Forrester Research Inc.<br />September 21, 2011<br />Watch the recorded video of this webinar<br />
    2. 2. Your Panel Today<br />Presenting<br /><ul><li>Michael Crandell, CEO, RightScale
    3. 3. James Staten, VP and Principal Analyst, Forrester Research, Inc.</li></ul>Q&A <br />Jarryd Hensel, Account Manager, RightScale<br />Please use the “Questions” window to ask questions any time!<br />
    4. 4. Agenda<br />How To Get Cloud Right<br />Fast Path to set up a Private/Hybrid Cloud <br />RightScale Customer Case Studies<br />Live Q&A<br />Please use the “Questions” window to ask questions any time!<br />
    5. 5. In 2011, building an internal private cloud is key for ¼ of North American I&O leaders<br />Which of the following initiatives are likely to be your firm’s/organization’s top hardware/IT infrastructure priorities over the next 12 months?<br />Build an internal private cloud operated by IT (not a service provider)<br />Base: 1,410 North American IT executives and technology decision-makers<br />Source: Forrester’s Forrsights Hardware Survey, Q3 2010<br />
    6. 6. But server virtualization continues to be a much higher priority than private or public cloud<br />
    7. 7. Amdocs: Path to Cloud<br />Cloud Computing<br />Dynamic/Elastic/Pay per Use<br />Resource Pooling<br />Shared workloads<br />Automation<br />Rapid Provisioning<br />Virtualization<br />Increase utilization<br />Standardization<br />Improve efficiency<br />Consolidation<br />Physical infrastructure<br />Traditional IT<br />Siloed/over capacity/server sprawl<br />
    8. 8. Not everything is cloud . . . and shouldn’t be<br />Web services<br />Traditional IT<br />Dedicated hosting<br />Cloud billing<br />Storage-as-a-service<br />VM hosting<br />SaaS<br />IaaS<br />MSP<br />DC outsourcing<br />PaaS<br />DB-as-a-service<br />On-demand scaling<br />ASP<br />IT virtualization<br />Cloud computing<br /><ul><li> Variable costs/terms
    9. 9. Standardized deployments
    10. 10. Multitenant
    11. 11. Highly automated
    12. 12. Low control
    13. 13. Limited customization</li></ul>Traditional computing<br /><ul><li> Fixed cost/terms
    14. 14. Varied deployments
    15. 15. Single tenant
    16. 16. More manual
    17. 17. High control
    18. 18. High customization</li></li></ul><li>Each Cloud Deployment Option Has Its Advantages<br />Source: See the April 2009 “Which Cloud Computing Platform Is Right For You?” report. <br />
    19. 19. The basics of cloud economics are clear<br />
    20. 20. Important expectations about public clouds<br />Trade-offs<br />Cloud are standardized services. You must adjust to them, not the other way around<br />Loss of Control<br />You use cloud because you want to abstraction they provide and the services they provide.<br />That means you have to accept how they do it<br />Cover your bases<br />What the clouds don’t do, you have to do<br />HA, scale, geographic requirements, etc.<br />Cloud cost more the longer you use it<br />Optimize how you use it to maximize the benefits it provides<br />
    21. 21. What fits best in cloud environments <br />Best use: temporary capacity, elastic capacity<br />Web sites — three-tier architectures with minimal DB tiers.<br />SOA applications — with loose coupling of Web services; scale via load balancing and app-level caching.<br />Highly parallelized workloads — HPC w/o close coupling; grids, Hadoop<br />Applications that fit within a single VM — can be any type of self-contained x86 application<br />
    22. 22. Hybrid Cloud Variants<br />April 2009 “Which Cloud Computing Platform Is Right For You?”<br />
    23. 23. Cost optimize your deploymentsGo Hybrid<br />Cloudinfrastructure<br />Virtual hosting <br />Dedicated hosting(traditional outsourcing)<br />Web<br />Web<br />App Logic<br />Web<br />ERP, RAC<br />Common<br />Transient<br />Metered<br />Custom<br />Fixed<br />Owned<br />
    24. 24. Your new IT portfolio<br />Decision tree<br />Workload management<br />GRC<br />Virtualhosting<br />Trad out<br />Virtual<br />Internal cloud<br />Public cloud<br />Physical<br />Flexible OpEx<br />OpEx<br />CapEx<br />Common<br />Transient<br />Metered<br />Common<br />Transient<br />Metered<br />Custom<br />Fixed<br />Owned<br />Custom<br />Fixed<br />Owned<br />
    25. 25. So, what should you do?<br />
    26. 26. Why our customers are deploying Private and Hybrid Clouds<br /> Manage rogue use of public clouds<br /> Conforms to security and compliance<br /> Leverage existing resources<br /> Integrate w/ existing systems and processes<br /> Use specialized hardware<br /> Configure systems to match workloads<br />
    27. 27. Application Portfolio<br />Resource Pools<br />Requirements Filter<br />Private Cloud<br />App 1<br />Performance<br />App 1<br />App 2<br />Cost<br />App 2<br />Virtual Private Cloud<br />Security<br />App 3<br />App 3<br />Compliance<br />…<br />…<br />Private Cloud<br />Reliability<br />Delivers Workload Deployment Freedom<br />App N<br />App N<br />Match your app to the right resource pool<br />
    28. 28. Cloud Infrastructure Automates Hardware<br />Automation<br />Cloud Infrastructure<br />Manual Apps<br />Automated Infrastructure<br />= Manual Cloud<br />Traditional Infrastructure<br />Manual Apps<br />Manual Infrastructure<br />= Slow & Expensive<br />Abstraction<br />
    29. 29. Cloud Management Automates Applications<br />Automation<br />Cloud Management<br />Automated Apps<br />Automated Infrastructure<br />= Automated Cloud<br />= RightScale<br />Cloud Infrastructure<br />Manual Apps<br />Automated Infrastructure<br />= Manual Cloud<br />Traditional Infrastructure<br />Manual Apps<br />Manual Infrastructure<br />= Slow & Expensive<br />Abstraction<br />
    30. 30. RightScale myCloud<br />
    31. 31. Applications & Data<br />RightScale Cloud <br />Management Platform<br />Application Code<br />Middleware Automation<br />OS Image<br />Application Programming Interface<br />Cloud Infrastructure Software<br />Virtual Servers & Networking<br />Cloud & Storage Controller<br />Hypervisor<br />Cloud Infrastructure Hardware<br />Host Servers – CPU, Memory<br />Networking<br />Storage<br />Cloud Technology Stack for Applications<br />
    32. 32. e.g. Web Apps, Dev/Test, Self-Service, etc<br />Applications & Data<br />RightScale Cloud <br />Management Platform<br />Application Code<br />Middleware Automation<br />OS Image<br />Private<br />Public<br />Application Programming Interface<br />Cloud Infrastructure Software<br />Virtual Servers & Networking<br />Cloud & Storage Controller<br />Hypervisor<br />Cloud Infrastructure Hardware<br />Host Servers – CPU, Memory<br />Networking<br />Storage<br />Cloud Technology Stack for Applications<br />
    33. 33. e.g. Web Apps, Dev/Test, Self-Service, etc<br />Applications & Data<br />RightScale Cloud <br />Management Platform<br />Application Code<br />Middleware Automation<br />OS Image<br />Private<br />Public<br />Application Programming Interface<br />AWS EC2 Region<br />Rackspace Region<br />Private Cloud<br />Virtual Servers & Networking<br />Cloud Infrastructure Software<br />Virtual Servers & Networking<br />Cloud & Storage Controller<br />Cloud & Storage Controller<br />Hypervisor<br />Hypervisor<br />Host Servers – CPU, Memory<br />Cloud Infrastructure Hardware<br />Host Servers – CPU, Memory<br />Networking<br />Storage<br />Uniformly Managed across Diverse Cloud Resource Pools<br />Networking<br />Storage<br />
    34. 34. Customer Case Study:<br />Amdocs provides business support systems (BSS), operational support systems (OSS) and service delivery platforms for the communications industry.<br />A global public company (NYSE: DOX) with revenue of $3.0 billion in fiscal 2010 and 19,000 employees.<br />Hybrid Cloud Initiative to build Amdocs self-service for E-Commerce, E-Billing and E-Service.<br />
    35. 35. The Issues:<br />Security & Compliance<br />Software Complexity<br />SLA’s<br />Enterprise middleware isn’t cloud-friendly<br />The Opportunity:<br />Automation – Today’s topic.<br />The result<br />Integrate with existing installer(s)<br />Automate middleware (e.g. WebLogic)<br />Automate databases (e.g. Oracle 11g)<br />Dynamic vs Static Template<br />The Enterprise Journey to the Cloud<br />
    36. 36. Cloud Architecture<br />Public Cloud<br />Private Cloud<br />AMSS customer 1 <br />AMSS customer 3 <br />AMSS customer 2 <br />
    37. 37. Components and Flow<br />RightScale: Deployment Management<br />Step 3<br />Step 1<br />Deployment instantiation<br />Deployment scaling<br />Reporting<br />Monitoring<br />Firing Up VMs<br />Initiating installation<br />XPI: Application Deployment Automation<br />Topology<br />Provisioning<br />Scripts<br />AMSS Installable<br />Installing on VMs<br />Cloud.com: Virtual Machines creation, Storage allocation, Network settings<br />These are VMs with suitable sizing<br />Step 2<br />Allocation resources<br />Step 4<br />IT: Physical resources allocation<br />
    38. 38. Case Study: zCloud<br /><ul><li>Zynga is the top Facebook game company</li></ul>-275 million monthly active users<br />Originally 100% on Amazon EC2, Zynga recently built zCloud - their own private cloud<br />zCloud went from concept to product in <6 months by using CloudStack and RightScale<br />Already in deployment with over one thousand physical nodes<br />Add 100 hosts to their cloud in 22 minutes.<br />
    39. 39. Case Study: zCloud<br />Source: Zynga CTO – Infrastructure; InterOp, May 2011<br />
    40. 40. The Reason for Cloud Management<br /><ul><li>Automation
    41. 41. Portable, cloud-ready solutions
    42. 42. Governance</li></ul>A good cloud management platform delivers:<br /><ul><li>Ability to focus above the complexity & tedious work – to your core competency
    43. 43. Agility to IT and business
    44. 44. Private and Public through “Single Pane of Glass”
    45. 45. ROI almost immediately</li></li></ul><li>Easy to Get Started<br />
    46. 46. Getting Started and Q&A<br /><ul><li>Sign-up for myCloud</li></ul> www.RightScale.com/mycloud<br />Attend the RightScale User Conference<br /> November 8-9th in Santa Clara, CA<br /> www.RightScale.com/conference<br />
    47. 47. Thank You!<br />

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