Launch Your Game in the Cloud in Record Time


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RightScale Webinar: November 16, 2010 – This webinar will demonstrate how RightScale can manage your game through the stages of concept, production, growth, maturity and niche with AWS providing the underlying compute resources necessary to support the full lifecycle of your game.

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  • Amazon Web Services is a set of primitive building blocks to enable developers to build applications and, ultimately, businesses, on our battle-tested infrastructure. So what kinds of building blocks do developers need? First, you need compute resources. The Elastic Compute Cloud, or EC2, allows developers to rent virtual computers, running in our data centers, and pay for them by the hour. Provision as many as you need – 1, 10, 1000, for as long as you need them, and you pay only for what you use (starting at 10 cents/hour). Next, you probably need somewhere to durably store and retrieve data. The Simple Storage Service, is, well, a simple storage service that allows to store and retrieve objects in the cloud using simple put and get API calls.You might need to index and query for that data, or create other structured data that you want to query, which is what we built SimpleDB.
  • At RightScale, we believe that your adoption of cloud computing should start here – by selecting a cloud management platform to help you. The RightScale Cloud Management Platform provides a layer of abstraction between your apps and the cloud. It offers a fast on-ramp with proven, cloud-ready solutions. It improves productivity and agility by delivering management tools and automation. And it offers complete transparency and user administration to keep you in control at all times. If you need to migrate to a different cloud for any reason, RightScale ensures your applications are portable. The RightScale Platform operates with an ever-growing list of public cloud infrastructure providers including Amazon, Rackspace, GoGrid, Flexiscale, and public or private clouds built with Eucalyptus or vCloud Express.
  • Launch Your Game in the Cloud in Record Time

    1. 1. Launch and Scale your Social Game in the Cloud with AltEgo, Amazon Web Services and RightScaleNovember 16, 2010<br />
    2. 2. Your Panel Today<br />Presenting:<br /><ul><li>Josh Fraser: VP, Business Development, RightScale
    3. 3. Jeff Barr: Sr. Web Services Evangelist, Amazon Web Services
    4. 4. Seth Gerson: CEO & Founder, AltEgo</li></ul>Q&A:<br /><ul><li>Ryan McGinnis: Account Manager, RightScale</li></ul>Please use the questions window to ask questions anytime!<br />
    5. 5. Agenda<br /><ul><li>Welcome
    6. 6. Social Gaming in the Cloud – Watchmen Example
    7. 7. “Underneath the hood” – AWS & RightScale
    8. 8. Social Gaming in the Cloud - AltEgo Example
    9. 9. Demo
    10. 10. Q&A</li></ul><br />Please use the questions window to ask questions anytime!<br />
    11. 11. MMO iPhone App<br />join the watchmen universe<br />
    12. 12. Watchmen – First 25 Days<br />21MM total get requests<br />236K PUT, COPY, POST or LIST requests<br />32.349 GB<br />50K render requests<br />250K battles<br />5<br />
    13. 13. The Challenges of Success<br />Typical top gainers see 50%+ increase per week<br />Extreme cases include<br />0 – 10 DAU in first 6 weeks<br />0 – 35MM users in single day<br />100X server growth in < 4 days<br />12,000 cores<br />*Single application stats deployed in the cloud today<br />
    14. 14. The Challenges of Success<br />Things happen fast<br />It is hard to predict<br />You need to maintain control<br />
    15. 15. The Reference Standard for Social Games<br /><ul><li>Amazon Web Services offers a flexible, scalable and cost-effective computing platform in the cloud
    16. 16. RightScale provides a time-tested cloud management platform</li></ul>Utilize the solution that powers the most successful social games in the world today!<br />
    17. 17. Extensive Experience in Gaming<br />= RightScale Managed on AWS<br />Source: 11/15/10<br />
    18. 18. Introduction Amazon Web Services<br />
    19. 19. The AWS Cloud: A Natural Evolution<br />
    20. 20. Amazon Web Services<br />Your Game<br />Monitoring<br />Amazon CloudWatch<br />Management<br />AWS Management Console<br />Tools<br />AWS Toolkit for Eclipse<br />Java, PHP, Ruby, Python, .Net Developer Centers<br />Isolated Network<br />Virtual Private Cloud<br />Content Delivery<br />Amazon CloudFront<br />Messaging<br />Amazon Simple Queue Service (SQS)<br />Amazon Simple Notification Service (SNS)<br />Payments<br />Amazon Flexible Payments Service (FPS)<br />On-Demand Workforce<br />Amazon Mechanical Turk<br />Parallel Processing<br />Amazon Elastic MapReduce<br />Compute<br />Amazon Elastic Compute Cloud (EC2)<br /><ul><li>Elastic Load Balancing
    21. 21. Auto Scaling</li></ul>Storage<br />Amazon Simple Storage Service (S3)<br /><ul><li>AWS Import/Export</li></ul>Database<br />Amazon RDS<br />Amazon SimpleDB<br />Third-Party Offerings<br />Identity and Access Management<br />Metering and Billing<br />
    22. 22. Advantages of the AWS Cloud<br />
    23. 23. The Cloud Starts Here! More Easily Deploy and Manage <br />
    24. 24. RightScale Real Customers, Real Deployments, Real Benefits<br />Managed Cloud Deployments for 4 Years<br />More than 25,000 users; launched 1.7MM servers<br />Behind the largest production deployments on that cloud to date<br />
    25. 25. Key Concepts<br />RightScale ServerTemplates<br /><ul><li>Server ‘definitions’ that dynamically configure instances</li></ul>RightScale Deployments: <br /><ul><li>Multiple resources configured and managed as a single system</li></ul>RightScale Macros<br /><ul><li>Automated way to build a Deployment</li></ul>16<br />
    26. 26.
    27. 27.
    28. 28.
    29. 29. AltEgo: what we needed<br />Reduce the complexity of deploying in the cloud<br />Reduce the cost of human capital<br />Painless way to clone servers, environments<br />Fast cycle times on dev & test<br />Automated way to launch and configure servers<br />Unified interface to multiple clouds<br />20<br />
    30. 30. AltEgo: what we got with RightScale<br />Minimal work to get up and running<br />Systems-level management <br />Multi-tier, multi-server RightScale Deployments<br />Fast dev & test cycle times<br />Ability to reuse ServerTemplates in multiple deployments<br />Painless revisions on multiple levels – lock off code when it’s showtime<br />Automation with Control<br />Auto-scaling and configuration, refine settings<br />Fail Forward Strategy<br />Nominalizes downtime<br />Historical timeline – makes failure analysis easy<br />21<br />
    31. 31. Full Lifecycle IT Resource Management<br />Years? Months? Days? Hours?<br />IT Resource Needs<br />Maturity & Decline<br />Production & Growth<br />Concept & Development<br />Niche / EOL<br />time<br />
    32. 32. Concept & Development PhaseAccelerate Development and Testing at a Reduced Cost<br />Leverage pre-configured software in well-understood configurations<br />On-demand access enables fast cycles<br />Test many and large scale configurations<br />
    33. 33. Concept & Development PhaseShare Configurations<br />Studio B<br />Studio A<br />Studio C<br />Publisher extends virtual datacenters to developers (or vice versa)<br />At launch, change access privileges<br />No migration; seamless roll into production<br />
    34. 34. Production & Growth Phase<br />Example Reference Architecture - MySQL<br />
    35. 35. DEMO<br />Leverage pre-built systems with RightScale Macros<br />Re-architect your system with arrays – multi-zone and/or Region<br />Fine tune automation<br />Tracking and Control<br />
    36. 36.
    37. 37. Your Turnkey Gaming Solution<br />28<br />
    38. 38. Sign up for AWS:<br />Get a RightScale Free account:<br />Get the AltEgo SDK:<br />Contact Info:<br />AMAZON: <br />; (866) 720-0208<br />More Info:<br /><br />Webinar archive:<br />Q&A - Getting Started<br />
    39. 39. Thank You!<br />