Cloud ManagementCloud ManagementMarketing at ScaleSocial Mobile Apps Sites Games Campaigns
#2Cloud Management#2Cloud Management“CMO spending will pass CIO spendingon technology within five years.”Gartner
#3Cloud Management#3Cloud ManagementFlops are Bad!
#4Cloud Management#4Cloud ManagementYou Want Success…
#5Cloud Management#5Cloud ManagementAvoid Success Disaster
#6Cloud Management#6Cloud ManagementCloud & RightScale: A Natural FitScalableFast-to-marketResponsiveCost effectiveReliabl...
#7Cloud Management#7Cloud ManagementThe Technology Behind Great IdeasPre-builtTechnology StacksQuickProvisioningAuto-Scali...
#8Cloud Management#8Cloud ManagementDigital CampaignsMars: Candy GiveawayNationwide Media CampaignConde Nast / Self Magazi...
Cloud ManagementTime-Limited Campaigns
#10Cloud Management#10Cloud ManagementGaga Scales on RightScaleLittleMonsters.comPrivate Social NetworkHBO / Monster Ball ...
#11Cloud Management#11Cloud ManagementCoty and Lady Gaga FragranceSituation:• Facebook app for Lady Gaga• Standard hosting...
#12Cloud Management#12Cloud ManagementReal-time Feedback with MarsSituation:• Chocolate giveaway• Took corporate infrastru...
Cloud ManagementOngoing Projects
#14Cloud Management#14Cloud ManagementSpeed-to-Market at American GirlSituation:• New virtual world for doll owners• Bad p...
#15Cloud Management#15Cloud ManagementAuto-Scaling at InterContinental HotelsSituation:• Chinese reservation site• Geograp...
#16Cloud Management#16Cloud ManagementRapid Provisioning at Sony MusicSituation:• Individual artist sites/stores• Need to ...
Cloud ManagementHow RightScale Helps
#18Cloud Management#18Cloud ManagementWhy Cloud? Why RightScale?• Consumer experience• Better design – spend time on revis...
#19Cloud Management#19Cloud ManagementInstant Provisioning• Push Button Access: “Cloud in a Click”• Developers able to sel...
#20Cloud Management#20Cloud ManagementAuto-Scale Up and Down• Any monitoring metrics• % CPU• Response time• Or others• Eac...
#21Cloud Management#21Cloud ManagementScale Up AND Down• Scheduled changes vsmetrics based• Don’t over-react• Avoid bounce...
#22Cloud Management#22Cloud ManagementForecast Cloud SpendDesign yourenvironment andhow it scalesGenerate acomprehensiveco...
#23Cloud Management#23Cloud ManagementCosts over Time
#24Cloud Management#24Cloud ManagementReuse Reference Architectures• Plan Ahead• Deploy quickly• Save it for later• Use it...
#25Cloud Management#25Cloud ManagementExpertise:White Glove Campaign Launch ServicesPlan Develop LaunchKickoff meetingProj...
Cloud ManagementCloud ManagementThank YouKim Weinskim@rightscale.com@kimweins
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Delivering Marketing Campaigns in Record Time - RightScale Compute 2013

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Speaker: Kim Weins - VP of Marketing, RightScale

Fast-to-market, repeatable, lightweight websites and microsites are the lifeblood of media and advertising in the cloud. Find out how marketing departments and firms such as advertising, consumer products, and media use RightScale to deliver campaigns.

Published in: Technology, Business
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Delivering Marketing Campaigns in Record Time - RightScale Compute 2013

  1. 1. Cloud ManagementCloud ManagementMarketing at ScaleSocial Mobile Apps Sites Games Campaigns
  2. 2. #2Cloud Management#2Cloud Management“CMO spending will pass CIO spendingon technology within five years.”Gartner
  3. 3. #3Cloud Management#3Cloud ManagementFlops are Bad!
  4. 4. #4Cloud Management#4Cloud ManagementYou Want Success…
  5. 5. #5Cloud Management#5Cloud ManagementAvoid Success Disaster
  6. 6. #6Cloud Management#6Cloud ManagementCloud & RightScale: A Natural FitScalableFast-to-marketResponsiveCost effectiveReliableCloudMarketing Needs:ElasticInstant-onHigh performanceGlobalRedundantPay-per-use
  7. 7. #7Cloud Management#7Cloud ManagementThe Technology Behind Great IdeasPre-builtTechnology StacksQuickProvisioningAuto-ScalingCost Tracking &ReportingMonitoringResilientApplicationsRightScale ConsultingAny Cloud
  8. 8. #8Cloud Management#8Cloud ManagementDigital CampaignsMars: Candy GiveawayNationwide Media CampaignConde Nast / Self MagazineFacebook GameDisney / Tron LegacyAll Promo and InteractiveTwilightAll Promo and InteractiveMattel / American GirlAll Promo, Interactive, eCommerce
  9. 9. Cloud ManagementTime-Limited Campaigns
  10. 10. #10Cloud Management#10Cloud ManagementGaga Scales on RightScaleLittleMonsters.comPrivate Social NetworkHBO / Monster Ball TourDigital Facebook CampaignCoty: Fame LaunchDigital Facebook Campaign
  11. 11. #11Cloud Management#11Cloud ManagementCoty and Lady Gaga FragranceSituation:• Facebook app for Lady Gaga• Standard hosting provider couldn’thandle the volumeRightScale Solution:• Up and running with RightScale usingAWS in 14 days• Smoothly scaled to meet load• Coty looking at other projects
  12. 12. #12Cloud Management#12Cloud ManagementReal-time Feedback with MarsSituation:• Chocolate giveaway• Took corporate infrastructure downand could only handle 1/10th of trafficRightScale Solution:• Up and running with RightScale usingAWS in 7 Days• Smoothly scaled to meet load• Marketing team could see real timetraffic changes when radio and TV adswere running
  13. 13. Cloud ManagementOngoing Projects
  14. 14. #14Cloud Management#14Cloud ManagementSpeed-to-Market at American GirlSituation:• New virtual world for doll owners• Bad performance in data center• Holiday catalog drop promoting virtualworld was imminentRightScale Solution:• Up and running with RightScale usingAWS in 14 Days• Scaled to meet performance• Stable system• Reduced costs
  15. 15. #15Cloud Management#15Cloud ManagementAuto-Scaling at InterContinental HotelsSituation:• Chinese reservation site• Geographic reach• Spikes in usage for seasonaldemandRightScale Solution:• Rapid elasticity using auto-scaling• Consistent configurations fordevelopment, test, andproduction
  16. 16. #16Cloud Management#16Cloud ManagementRapid Provisioning at Sony MusicSituation:• Individual artist sites/stores• Need to provision new artists quickly• Varying visits/usage for each site• Need for PCI complianceRightScale Solution:• Standardized ServerTemplateblueprints for artist sites• Fast provisioning of new artists• Individually scalable sites• PCI compliance
  17. 17. Cloud ManagementHow RightScale Helps
  18. 18. #18Cloud Management#18Cloud ManagementWhy Cloud? Why RightScale?• Consumer experience• Better design – spend time on revising design, not hardware• Better performance – responsive to use• Reliability – campaign/site doesn’t go down• Speed to market• Meet deadlines• Spend less time on infrastructure, more time for design• Better cost model• Reduces up-front/fixed costs• Cost forecasting & tracking• Flexibility• Allow more revisions• Allow faster revisions• Reusability• Projects can be reused• Architectures can be re-purposed
  19. 19. #19Cloud Management#19Cloud ManagementInstant Provisioning• Push Button Access: “Cloud in a Click”• Developers able to self provision
  20. 20. #20Cloud Management#20Cloud ManagementAuto-Scale Up and Down• Any monitoring metrics• % CPU• Response time• Or others• Each machine votes• Set a voting and % that wins• Not just an average• So if one machine is torqued or LB is missing one machine or it’s stuck orapp server crashes• Same picture for scale down• Min and max• Time schedule for min and max
  21. 21. #21Cloud Management#21Cloud ManagementScale Up AND Down• Scheduled changes vsmetrics based• Don’t over-react• Avoid bouncebackMin/MaxDecisionthresholdCalmingtime
  22. 22. #22Cloud Management#22Cloud ManagementForecast Cloud SpendDesign yourenvironment andhow it scalesGenerate acomprehensivecost reportCompare providersand growth patternsand save them
  23. 23. #23Cloud Management#23Cloud ManagementCosts over Time
  24. 24. #24Cloud Management#24Cloud ManagementReuse Reference Architectures• Plan Ahead• Deploy quickly• Save it for later• Use it again
  25. 25. #25Cloud Management#25Cloud ManagementExpertise:White Glove Campaign Launch ServicesPlan Develop LaunchKickoff meetingProject planArchitecture reviewDefine successcriteriaCloud selectionMonitorSelect & ConfigureServerTemplatesSetup Dev/ProductionSetup Suto-scalingOptional: Custom STsOptional: HA/DRLaunch PlanProactive supportDirect-to-human callsOn-call for alertsOptional: Pre-launchload testDaily monitoring for14 daysTuningSuccess Reporting
  26. 26. Cloud ManagementCloud ManagementThank YouKim Weinskim@rightscale.com@kimweins

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