1. Product Planning and Screening Denis Gallant
The Right Product First Time +1.613.832.1373
denis@rightproduct.ca
www.linkedin.com/in/denisgallant
Overview
In any product-based company, product program decisions are critical to the future success of the
enterprise. A weak product project must be avoided at all costs, especially if it is consuming a majority
of the company’s resources for a considerable amount of time. The industry research clearly indicates
that getting the product right requires adequate investment and effort at the front end for market and
business analysis. Since market share and early-to-market are directly linked, a product company in
competitive markets must find innovative ways to make efficient and timely decisions within acceptable
risk levels.
Key Outcomes
The key outcomes of the Product Planning and Screening program are to provide senior managers with
the methodology and tools to make the right product decisions in a timely manner within acceptable risk
levels.
Service Offering
Denis Gallant offers a flexible Product Planning and Screening program to provide companies with the
following choice of focus product planning services:
- Full product concept planning and screening program (as per Figure 1)
- Product screening program with focus on financial business case
- Product screening program with focus on business model review
The Product Planning and Screening program validates product concepts for commercialization as
shown below in Figure 1. Denis’ unique methodology, templates, and tools used to perform the product
planning and screening process provide practical qualitative and quantitative results for making the right
decisions in a timely manner.
Business Model Review
Financial
Product
Product Product
Product
Solution Business
Concept Decision
Screening
Case
Planning
Detailed Market Early Market &
Study Customer Testing
Figure 1 Product Planning and Screening Framework
Financial Business Case
© Denis Gallant, 2009 Page 1 of 2

2. A well-executed financial business case, as shown in Figure 2, provides more value than simply
discounted cash flow metrics. A strong financial business case process provides many insights and
focuses on how a product is going to reach its financial objectives. The integrated business case model
provided by Denis Gallant offers the capability to simulate full sensitivity analysis on any case input
parameter. The model also incorporates quality tracking of all assumptions and data in order to better
judge the risk level of the financial results.
Figure 2 Financial Business Case Model
Business Model
The business model is the logic, or manner by which, the enterprise generates revenues and profits from
a product or service business. In competitive markets with global outsourcing and complex customer
ecosystems, it becomes critical to get the business model right from the start. Denis Gallant’s business
model review provides senior managers with clear insights into the health of their core business model
and a powerful tool for enhancing new product offerings.
Revenue & GM
Key Partners Resource/Activities
Model
Core Business
Model
The Offering
Ecosystem
Competitive
Value Proposition The Problem Differentiation
Analysis
External
Factors
Demand
.
Relationships Distribution Communications
Figure 3 Business Model Diagram
© Denis Gallant, 2009 Page 2 of 2