1.
AGENDA
 Challenges facing marketers today
 Smart solutions
 Finding your ideal customer
 The intersection of data & content
o Data & Technology
o Systems
o Lifecycle Marketing Automation
o Engaging Content
 Summary
 Questions

2.
CHALLENGES
 Consumers have changed
o Access to more content than ever before
o Access to other consumers
o Economy
 We are looking at the wrong data

3.
YESTERDAY vs. TODAY

4.
DATA  INSIGHT  IMPACT
 Knowing what data to gather
 Quality of your content and what problems your
customers are searching for
 Knowing how to go from data  insight  impact

5.
SMART SOLUTIONS: BIG DATA
Big Data separates the winners from the losers.

6.
FIND THE IDEAL CUSTOMER
Every brand has multiple interaction points that help
create the customer experience.

7.
THE CUSTOMER EXPERIENCE

8.
DATA + CONTENT
 Attracting customers + Big Data
 Knowing what content to write/produce
o Social media
o Blogging
o Video and YouTube
o Infographics

9.
DATA + CONTENT
Data & Technology / CRM
 Converting
 Databases (i.e., Salesforce.com)
 Personalization

10.
DATA + CONTENT
Systems
 SiteCore or Kentico
 Salesforce.com
 Right On Interactive

11.
DATA + CONTENT
Lifecycle Marketing Automation
 “Use this, then use that”
 Use big data to create
automated triggers based on
user behavior.
 Develop specific follow-up
actions prompted by customer
behavior.
Source: The Mozy Blog. By James O’Brien. http://mozy.com/blog/small-business-tips/business-marketing-and-big-
data-5-key-tips-for-bringing-them-together/

12.
DATA + CONTENT
Engaging Content
 It’s so easy to hit “delete”
 Are your customers and
prospective customers
interacting with your brand?
Source: Hubspot. Marta Kagan. http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-
Every-Marketer-Should-Know.aspx

13.
IN SUMMARY…
DATA  INSIGHT  IMPACT
1. Identify ideal customer
2. Relevant content
3. Embrace technology

14.
QUESTIONS?
Gary Galvin
President, Galvin Technologies
garygalvin@galvintech.com
@gary_galvin
Andy Clark
VP, Business Development, Right On Interactive
aclark@rightoninteractive.com
@clarkao