AGENDA
 Challenges facing marketers today
 Smart solutions
 Finding your ideal customer
 The intersection of data & content
o Data & Technology
o Systems
o Lifecycle Marketing Automation
o Engaging Content
 Summary
 Questions

CHALLENGES
 Consumers have changed
o Access to more content than ever before
o Access to other consumers
o Economy
 We are looking at the wrong data

YESTERDAY vs. TODAY

DATA  INSIGHT  IMPACT
 Knowing what data to gather
 Quality of your content and what problems your
customers are searching for
 Knowing how to go from data  insight  impact

SMART SOLUTIONS: BIG DATA
Big Data separates the winners from the losers.

FIND THE IDEAL CUSTOMER
Every brand has multiple interaction points that help
create the customer experience.

THE CUSTOMER EXPERIENCE

DATA + CONTENT
 Attracting customers + Big Data
 Knowing what content to write/produce
o Social media
o Blogging
o Video and YouTube
o Infographics

DATA + CONTENT
Data & Technology / CRM
 Converting
 Databases (i.e., Salesforce.com)
 Personalization

DATA + CONTENT
Systems
 SiteCore or Kentico
 Salesforce.com
 Right On Interactive

DATA + CONTENT
Lifecycle Marketing Automation
 “Use this, then use that”
 Use big data to create
automated triggers based on
user behavior.
 Develop specific follow-up
actions prompted by customer
behavior.
Source: The Mozy Blog. By James O’Brien. http://mozy.com/blog/small-business-tips/business-marketing-and-big-
data-5-key-tips-for-bringing-them-together/

DATA + CONTENT
Engaging Content
 It’s so easy to hit “delete”
 Are your customers and
prospective customers
interacting with your brand?
Source: Hubspot. Marta Kagan. http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-
Every-Marketer-Should-Know.aspx

IN SUMMARY…
DATA  INSIGHT  IMPACT
1. Identify ideal customer
2. Relevant content
3. Embrace technology

QUESTIONS?
Gary Galvin
President, Galvin Technologies
garygalvin@galvintech.com
@gary_galvin
Andy Clark
VP, Business Development, Right On Interactive
aclark@rightoninteractive.com
@clarkao