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This slide deck is from our May 15th webinar hosted by Gary Galvin of Galvin Technologies and Andy Clark of Right On Interactive. It's ideal for companies large or small, B2B or B2C, or those interested in best practices or in need of a solution today. Gary and Andy discussed how data can be captured and utilized to create highly personalized and targeted content – ultimately building the path to customer lifecycle marketing.
This slide deck is from our May 15th webinar hosted by Gary Galvin of Galvin Technologies and Andy Clark of Right On Interactive. It's ideal for companies large or small, B2B or B2C, or those interested in best practices or in need of a solution today. Gary and Andy discussed how data can be captured and utilized to create highly personalized and targeted content – ultimately building the path to customer lifecycle marketing.
1.
AGENDA
Challenges facing marketers today
Smart solutions
Finding your ideal customer
The intersection of data & content
o Data & Technology
o Systems
o Lifecycle Marketing Automation
o Engaging Content
Summary
Questions
2.
CHALLENGES
Consumers have changed
o Access to more content than ever before
o Access to other consumers
o Economy
We are looking at the wrong data
4.
DATA INSIGHT IMPACT
Knowing what data to gather
Quality of your content and what problems your
customers are searching for
Knowing how to go from data insight impact
5.
SMART SOLUTIONS: BIG DATA
Big Data separates the winners from the losers.
6.
FIND THE IDEAL CUSTOMER
Every brand has multiple interaction points that help
create the customer experience.
8.
DATA + CONTENT
Attracting customers + Big Data
Knowing what content to write/produce
o Social media
o Blogging
o Video and YouTube
o Infographics
9.
DATA + CONTENT
Data & Technology / CRM
Converting
Databases (i.e., Salesforce.com)
Personalization
10.
DATA + CONTENT
Systems
SiteCore or Kentico
Salesforce.com
Right On Interactive
11.
DATA + CONTENT
Lifecycle Marketing Automation
“Use this, then use that”
Use big data to create
automated triggers based on
user behavior.
Develop specific follow-up
actions prompted by customer
behavior.
Source: The Mozy Blog. By James O’Brien. http://mozy.com/blog/small-business-tips/business-marketing-and-big-
data-5-key-tips-for-bringing-them-together/
12.
DATA + CONTENT
Engaging Content
It’s so easy to hit “delete”
Are your customers and
prospective customers
interacting with your brand?
Source: Hubspot. Marta Kagan. http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-
Every-Marketer-Should-Know.aspx
13.
IN SUMMARY…
DATA INSIGHT IMPACT
1. Identify ideal customer
2. Relevant content
3. Embrace technology
14.
QUESTIONS?
Gary Galvin
President, Galvin Technologies
garygalvin@galvintech.com
@gary_galvin
Andy Clark
VP, Business Development, Right On Interactive
aclark@rightoninteractive.com
@clarkao
Editor's Notes
Connect your contentAnalyzePersonalize the visitNurture and retainTie your CRM to your website
GG – incorporate graphic
GG
AC
AC
Key takeaways
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