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A college’s website is the first destination for many prospective students and parents when beginning to research universities and colleges. According to a 2011 E-Expectations Report sponsored by Noel-Levitz and the National Research Center for College and University Admissions, one out of five students removed a university from consideration after a bad experience with the school’s website. In the same report, 66% of prospective college students believe schools should have a social media presence yet slightly over one-quarter of those students actually never view a school’s social media profile due to a lack of compelling content.
Gone are the days of batch and blast emails and direct mailings for colleges. Prospective students are diverse. They have very different needs and are looking to connect with schools in varying formats. Schools need to create more personalized messages and deliver them in a way that is preferred to increase their odds of improving enrollment.
This presentation dives into proven strategies for increasing enrollment at institutions of all sizes. It will also review how lifecycle marketing can aid in the creation, scheduling and reporting of targeted campaigns. Lastly, the webinar will cover various content ideas and calls-to-action that can be used to nurture students in each lifecycle stage — turning research into action and action into enrollments.